Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in San Diego, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 45 lifestyle creators in San Diego; these are the largest with a verified profile.
40 creators, ranked by audience
📍 LA · 🎙️: cohost of @currentbestiespod
959K
Followers
2.6%
Engagement
332K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@rupaulsdragrace S9 · BOOKINGS | @vibetalent · PR | @rareglobal
317K
Followers
0.1%
Engagement
6.8K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Choosing joy in aging. Loving the face I’ve earned · Fashion▪️Beauty▪️Self-love · collab 📩: · 📍Chicago/San Diego
312K
Followers
0.2%
Engagement
60K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.8%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩵 Heart Led Living ~ movement + wellness🩵 · Pilates ✿ Yoga ✿ Soundbath ✿ Reiki · Plantbased 🌱 @JustaCatGirlie 🐱 cat plant mom · SAN DIEGO 🤍 LA …
173K
Followers
0.6%
Engagement
35K
Avg views
Modest engagement. Bottom 33% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›California travel • LA & OC travel guide · Hidden gems • itinerary • coffee • restaurants · Travel finds locals search & save
157K
Followers
0.5%
Engagement
35K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Health, physical & mental💌 · From a girl who wants to do everything, everywhere🌎 · Currently: New Hampshire · 🎙 @girlswithgoalspod
131K
Followers
0.4%
Engagement
69K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA | OC | San Diego · 🧳 Sharing Fun Experiences, Airbnbs & Events · 🗺️ Travel Southern California & Beyond
95K
Followers
12.9%
Engagement
617K
Avg views
Exceptional engagement. Top 7% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›familiar faces, new memories✨ · upcoming dates ⬇️
73K
Followers
3.1%
Engagement
624K
Avg views
Strong engagement. Top 20% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍San Diego recs from an OB girl🌊🌴 · Padres Pad Squad⚾️⚡️Jesus loves you! ✞ · Kona’s mom🐾 | @aidansonksen 💕
58K
Followers
1.0%
Engagement
28K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✮ orange county, ca · PDX & LA @theoptionagency · SD @notiesmodels · NYC @crawfordmodels · socials: @therealdba · @arayaswim
58K
Followers
1.2%
Engagement
160K
Avg views
Average engagement. Top 37% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›building my dream life · Boise, Idaho (someday San Diego?)
53K
Followers
0.8%
Engagement
32K
Avg views
Average engagement. Top 50% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›cool adjacent hot mom² · ↳ lifestyle, outfits, mom shit · san diego 🧚🏽🦢🧸🌙🥤
50K
Followers
3.4%
Engagement
112K
Avg views
Strong engagement. Top 17% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👋🏼I’ll help you find all the kid-friendly fun in San Diego. Beaches 🌊Parks 🛝Sports🏀Hikes 🌲Events. DM for collabs
49K
Followers
0.2%
Engagement
8.2K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SD | LA | LIMA🌴California girl made in Perú 🤍founder @Solkissed @Solkissed.Peru @solcial.media @cafecitohere
47K
Followers
1.4%
Engagement
51K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Creating Top-Notch Memories · 👍 Kid-Friendly, Parent-Approved · 🍔 SD Food & Restaurants · 🌳 Parks, Hikes & Playgrounds
45K
Followers
0.3%
Engagement
10K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Native San Diego mom helping you find the coolest, fun things to do with Kids! · ✨ Autism mom ✉️
44K
Followers
0.8%
Engagement
25K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏝 Exploring San Diego w/ kids · 🤗 Sharing our tips, tricks & secret spots! · 📆Local Events/PR · 💁🏼♀️Realtor @bontay.homes · 🤍5% my commission-…
43K
Followers
1.6%
Engagement
9K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌅 Your guide to San Diego with kids · 🌴 Sharing adventures and affordable fun for the whole family
42K
Followers
1.0%
Engagement
16K
Avg views
Average engagement. Top 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle • fitness • food · 📍san diego, ca | 🇬🇺🇲🇽 · 💌 pr/collabs: · 🏋️♀️ ⬇️ personal training inquiries
33K
Followers
9.6%
Engagement
105K
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›📍San Diego · ✨Disney loving, coffee drinking mama that loves finding fun things to do in SD, SoCal & beyond
33K
Followers
0.6%
Engagement
17K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 California • LA • OC • San Diego · 🎒 hidden gems • Hotels • travel • lifestyle creator • restaurants 🎥
31K
Followers
0.8%
Engagement
49K
Avg views
Average engagement. Bottom 45% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☀️ Play day fun around San Diego, especially North County ☀️ We love playgrounds, beaches, hikes, travel, and eating out ☀️ Formerly yayforplaydays
29K
Followers
0.4%
Engagement
9.1K
Avg views
Modest engagement. Bottom 20% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I created & host a dating show where the men can’t speak. 🤐 · 8/7 SEA➡️8/14 LA➡️9/11 PDX➡️9/17 SF➡️9/25 SD · 🎟️ Tickets + nominate singles ↓
29K
Followers
0.7%
Engagement
32K
Avg views
Average engagement. Bottom 40% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Shuffle and date IRL👇 · NYC~SEA~DEN~SF~PDX · CHI~SD~MIN~NASH~DC
28K
Followers
0.3%
Engagement
4.7K
Avg views
Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sr. Community Manager · Host of @creativemornings_sd · Board member of @sdaamfa · CEO of @_theholyfield · @sohohouse CWH SD founding member
28K
Followers
7.7%
Engagement
25K
Avg views
Strong engagement. Top 12% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The Commercial King Filmmaker & Author of What To Know Before Becoming A Videographer 🎥📸 · AI Design · ATL - TULUM - BANGKOK - NYC - SAN DIEGO - LA
23K
Followers
0.2%
Engagement
1.4K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We're "The Show" a rock radio morning show in San Diego with Eddie, Sky, Thor & Emily. This is our official Instagram! Mon-Fri, 6-10am!
21K
Followers
0.8%
Engagement
8K
Avg views
Average engagement. Bottom 48% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Country Music | Country Dancing | Country Memes Founder: @dj30rack
21K
Followers
0.6%
Engagement
6.8K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›my digital scrapbook · san diego! 𓇼｡˚ 𓆝 𓆟 ｡°
20K
Followers
0.0%
Engagement
5.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐶 Dog mom to @oatiemeal · 🌴 Romanticizing my life in San Diego / LA · ☀️ Positivity, foodie, adventures
19K
Followers
2.1%
Engagement
15K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Diego, CA · The people’s artist ⛓️💥💈
19K
Followers
2.3%
Engagement
12K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽📍San Diego, CA · Tik Tok: @its_lazalde
18K
Followers
7.0%
Engagement
37K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Diego
17K
Followers
1.1%
Engagement
25K
Avg views
Average engagement. Top 40% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Diego • UofR Alum · 150k+ on Tiktok
16K
Followers
20.7%
Engagement
77K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fixing business messes with Strategy · Mentor · $165m+ for clients | Fractional CSO · ft @entrepreneur @fastcompany @forbes · Mom, Wife & 15 Years So…
16K
Followers
0.0%
Engagement
417
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🛡 Guide to Southern California's Anime Community · 🍊Orange County · 🏜Inland Empire · 🌃 Los Angeles · 🌅 San Diego · Links ⤵️
15K
Followers
2.4%
Engagement
10K
Avg views
Strong engagement. Top 25% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Self published author 📖 · for wombman @pastlifewife | · for the universe @bevrai | · 📍 San Diego , Cali ☀️
14K
Followers
0.9%
Engagement
1.4K
Avg views
Average engagement. Top 47% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›san diego | lifestyle | fashion | mommy | j ♡ · tiktok: samanthavillegas
13K
Followers
0.5%
Engagement
22K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ordinary advice to keep it sucka free · mid triathlete | hope core ceo · next race: IM wisco · san diego, ca · @dntlook.back
12K
Followers
79.8%
Engagement
186K
Avg views
Exceptional engagement. Top 2% of the 40 creators here, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in San Diego, free on a strategy call.
We track at least 45 lifestyle creators with a verified home base in San Diego, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 45 lifestyle creators in San Diego and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersLifestyle in San Diego vs all 8,749 creators across our published pages | 33K | 89K |
| Median engagement rate | 0.8% | 1.1% |
| Median average views | 25K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in San Diego. We track at least 45 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 33K followers, and the average engagement rate across the page is 4.3%. By size, 83% are micro creators (10,000 to 100,000), 15% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Uly Morazan (@ulyandernesto) has the largest following on this page at 959K. Follower count is not the same as performance though. Brendon Fisher (@brendon.fisher) has the highest engagement rate here at 79.8%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Los Angeles and Orange County. By country, the most mentioned are United States, California and Perú. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 lifestyle creators in San Diego. We track at least 45 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 33K followers, and the average engagement rate across the page is 4.3%. By size, 83% are micro creators (10,000 to 100,000), 15% are mid-tier creators (100,000 to 500,000) and 3% are macro creators (500,000 and above).
Uly Morazan (@ulyandernesto) has the largest following on this page at 959K. Follower count is not the same as performance though. Brendon Fisher (@brendon.fisher) has the highest engagement rate here at 79.8%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Los Angeles and Orange County. By country, the most mentioned are United States, California and Perú. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›