Top Lifestyle Influencers in San Diego

Female

Male

Email: Price: Email and price are available on a strategy call.

2.Ting Ma

@tingmystyle

San DiegoPersonal Development & Motivation

Choosing joy in aging. Loving the face I’ve earned · Fashion▪️Beauty▪️Self-love · collab 📩: · 📍Chicago/San Diego

312K

Followers

0.2%

Engagement

60K

Avg views

Low engagement. Bottom 3% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation26%

Beauty23%

Health & Wellness17%

Fashion & Style13%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

3.Melissa

@melissagasia

San DiegoLocal Things to Do

📍LA | OC | San Diego · 🧳 Sharing Fun Experiences, Airbnbs & Events · 🗺️ Travel Southern California & Beyond

95K

Followers

12.9%

Engagement

617K

Avg views

Exceptional engagement. Top 5% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do33%

Travel & Adventure33%

Beauty11%

DIY & Crafts11%

Cities

Los Angeles56%

Beryl11%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

4.Katie Lynne Sonksen

@katielynnestyle

San DiegoLocal Things to Do

📍San Diego recs from an OB girl🌊🌴 · Padres Pad Squad⚾️⚡️Jesus loves you! ✞ · Kona’s mom🐾 | @aidansonksen 💕

58K

Followers

1.0%

Engagement

28K

Avg views

Average engagement. Bottom 46% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do36%

Sports & Athletics18%

Restaurants & Cafes & Bars13%

Fashion & Style8%

Cities

San Diego82%

Del Mar13%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

5.Sydney Marshall

@sydneymarshal

San DiegoLocal Things to Do

✮ orange county, ca · PDX & LA @theoptionagency · SD @notiesmodels · NYC @crawfordmodels · socials: @therealdba · @arayaswim

58K

Followers

1.2%

Engagement

160K

Avg views

Average engagement. Top 43% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do100%

Cities

Orange County100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

6.Marissa 🌞

@marissaliscinski

San DiegoPersonal Development & Motivation

building my dream life · Boise, Idaho (someday San Diego?)

53K

Followers

0.8%

Engagement

32K

Avg views

Average engagement. Bottom 41% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation22%

Fashion & Style18%

Beauty17%

Health & Wellness13%

Cities

Boise1%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

7.Asha Bailey

@ashabailey_

San DiegoPersonal Development & Motivation

cool adjacent hot mom² · ↳ lifestyle, outfits, mom shit · san diego 🧚🏽🦢🧸🌙🥤

50K

Followers

3.4%

Engagement

112K

Avg views

Strong engagement. Top 22% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation19%

Beauty16%

Parenting & Family Life14%

Travel & Adventure14%

Cities

New York3%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

8.Melissa } to do in San Diego, CA with kids

@sandiegoadventurekids

San DiegoLocal Things to Do

👋🏼I’ll help you find all the kid-friendly fun in San Diego. Beaches 🌊Parks 🛝Sports🏀Hikes 🌲Events. DM for collabs

49K

Followers

0.2%

Engagement

8.2K

Avg views

Low engagement. Bottom 3% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do45%

Sports & Athletics17%

Travel & Adventure9%

Parenting & Family Life8%

Cities

San Diego45%

Carlsbad9%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

9.Sandra Page

@playdatesandpints

San DiegoLocal Things to Do

✨ Creating Top-Notch Memories · 👍 Kid-Friendly, Parent-Approved · 🍔 SD Food & Restaurants · 🌳 Parks, Hikes & Playgrounds

45K

Followers

0.3%

Engagement

10K

Avg views

Low engagement. Bottom 11% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do47%

Parenting & Family Life17%

Restaurants & Cafes & Bars10%

Baking & Desserts3%

Cities

San Diego50%

Del Mar13%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

10.San Diego Family Fun

@sandiegogirlmom

San DiegoLocal Things to Do

Native San Diego mom helping you find the coolest, fun things to do with Kids! · ✨ Autism mom ✉️

44K

Followers

0.8%

Engagement

25K

Avg views

Modest engagement. Bottom 35% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do55%

Parenting & Family Life21%

Restaurants & Cafes & Bars12%

Beauty4%

Cities

San Diego63%

Carlsbad11%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

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11.San Diego Family Fun

@famdiego

San DiegoLocal Things to Do

🏝 Exploring San Diego w/ kids · 🤗 Sharing our tips, tricks & secret spots! · 📆Local Events/PR · 💁🏼‍♀️Realtor @bontay.homes · 🤍5% my commission-->Rady…

43K

Followers

1.6%

Engagement

Avg views

Average engagement. Top 38% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do43%

Health & Wellness14%

Kids & Toys14%

Science & Engineering14%

Cities

San Diego43%

Catalina Island14%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

12.San Diego Budget Friendly Family Outings l Bartley Chavez

@bytheseamommyandme

San DiegoLocal Things to Do

🌅 Your guide to San Diego with kids · 🌴 Sharing adventures and affordable fun for the whole family

42K

Followers

1.0%

Engagement

16K

Avg views

Average engagement. Bottom 46% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do61%

Parenting & Family Life13%

Travel & Adventure10%

Food & Cooking4%

Cities

San Diego48%

Carlsbad20%

Countries

United States96%

Greece1%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

13.Trinity Manibusan

@trainedbytrin

San DiegoLocal Things to Do

lifestyle • fitness • food · 📍san diego, ca | 🇬🇺🇲🇽 · 💌 pr/collabs: · 🏋️‍♀️ ⬇️ personal training inquiries

33K

Followers

9.6%

Engagement

105K

Avg views

Exceptional engagement. Top 8% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do33%

Sports & Athletics22%

Travel & Adventure11%

Beauty6%

Cities

San Diego22%

Cancun6%

Countries

United States63%

Mexico25%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

14.Kyla Kendle

@socalkyla

San DiegoLocal Things to Do

📍San Diego · ✨Disney loving, coffee drinking mama that loves finding fun things to do in SD, SoCal & beyond

33K

Followers

0.6%

Engagement

17K

Avg views

Modest engagement. Bottom 27% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do38%

Restaurants & Cafes & Bars15%

Travel & Adventure14%

Parenting & Family Life9%

Cities

San Diego43%

Oceanside9%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

15.San Diego Play Days ☀️ Lyndsay

@sandiegoplaydays

San DiegoLocal Things to Do

☀️ Play day fun around San Diego, especially North County ☀️ We love playgrounds, beaches, hikes, travel, and eating out ☀️ Formerly yayforplaydays

29K

Followers

0.4%

Engagement

9.1K

Avg views

Modest engagement. Bottom 16% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do64%

Travel & Adventure18%

Nature & Outdoors14%

Environmental & Sustainability5%

Cities

Carlsbad36%

San Diego32%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

16.Allison Goldberg

@alli_goldi

San DiegoLocal Things to Do

I created & host a dating show where the men can’t speak. 🤐 · 8/7 SEA➡️8/14 LA➡️9/11 PDX➡️9/17 SF➡️9/25 SD · 🎟️ Tickets + nominate singles ↓

29K

Followers

0.7%

Engagement

32K

Avg views

Modest engagement. Bottom 32% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do54%

Film & TV Commentary32%

Comedy & Humor5%

Parenting & Family Life5%

Cities

Los Angeles80%

San Diego76%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

17.Shuffle

@shuffle.dating

San DiegoLocal Things to Do

Shuffle and date IRL👇 · NYC~SEA~DEN~SF~PDX · CHI~SD~MIN~NASH~DC

28K

Followers

0.3%

Engagement

4.7K

Avg views

Low engagement. Bottom 11% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do57%

Personal Development & Motivation11%

Comedy & Humor9%

Memes & Internet Culture4%

Cities

Seattle17%

San Francisco7%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

18.Ramel J. Wallace

@rameljwallace

San DiegoLocal Things to Do

Sr. Community Manager · Host of @creativemornings_sd · Board member of @sdaamfa · CEO of @_theholyfield · @sohohouse CWH SD founding member

28K

Followers

7.7%

Engagement

25K

Avg views

Strong engagement. Top 11% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do35%

Art & Illustration17%

Personal Development & Motivation13%

Business & Entrepreneurship4%

Cities

San Diego35%

Balboa Park4%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

19.The Show, 6-10am, Rock 105.3fm

@theshowrock1053

San DiegoLocal Things to Do

We're "The Show" a rock radio morning show in San Diego with Eddie, Sky, Thor & Emily. This is our official Instagram! Mon-Fri, 6-10am!

21K

Followers

0.8%

Engagement

Avg views

Modest engagement. Bottom 38% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do24%

Comedy & Humor13%

Food & Cooking13%

Film & TV Commentary11%

Cities

San Diego8%

Sycuan8%

Countries

United States77%

Argentina8%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

20.Country San Diego

@countrysandiego

San DiegoLocal Things to Do

Country Music | Country Dancing | Country Memes Founder: @dj30rack

21K

Followers

0.6%

Engagement

6.8K

Avg views

Modest engagement. Bottom 30% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do50%

Sports & Athletics25%

Weddings & Events25%

Cities

San Diego50%

La Jolla25%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

Booking lifestyle creators in San Diego?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.

21.aidan land

@aidanjustine

San DiegoPersonal Development & Motivation

my digital scrapbook · san diego! 𓇼｡˚ 𓆝 𓆟 ｡°

20K

Followers

—

Engagement

5.3K

Avg views

Post categories

Personal Development & Motivation14%

Fashion & Style11%

Nature & Outdoors11%

Restaurants & Cafes & Bars11%

Cities

San Diego14%

Encinitas4%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

22.Sami Jo 🍪

@samijo

San DiegoLocal Things to Do

🐶 Dog mom to @oatiemeal · 🌴 Romanticizing my life in San Diego / LA · ☀️ Positivity, foodie, adventures

19K

Followers

2.1%

Engagement

15K

Avg views

Average engagement. Top 35% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do21%

Pets & Animals19%

Food & Cooking9%

Sports & Athletics7%

Cities

San Diego57%

Los Angeles9%

Countries

United States88%

Spain9%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

23.Ian Hill

@infamoustrill

San DiegoPersonal Development & Motivation

San Diego, CA · The people’s artist ⛓️‍💥💈

19K

Followers

2.3%

Engagement

12K

Avg views

Average engagement. Top 30% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation53%

Beauty13%

Fashion & Style13%

Health & Wellness7%

Cities

San Diego7%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

24.Deetsontheeats

@deetsontheeats

San DiegoLocal Things to Do

San Diego

17K

Followers

1.1%

Engagement

25K

Avg views

Average engagement. Top 46% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do39%

Food & Cooking20%

Restaurants & Cafes & Bars7%

Travel & Adventure7%

Cities

San Diego47%

Paris5%

Countries

United States90%

France10%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

25.Jake Stewart

@jakestewart21

San DiegoLocal Things to Do

San Diego • UofR Alum · 150k+ on Tiktok

16K

Followers

20.7%

Engagement

77K

Avg views

Exceptional engagement. Top 3% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do71%

Fashion & Style13%

Film & TV Commentary4%

Music & Singing4%

Cities

Los Angeles33%

Hollywood17%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

26.Maresa Friedman

@maresasd

San DiegoPersonal Development & Motivation

Fixing business messes with Strategy · Mentor · $165m+ for clients | Fractional CSO · ft @entrepreneur @fastcompany @forbes · Mom, Wife & 15 Years So…

16K

Followers

0.0%

Engagement

417

Avg views

Low engagement. Bottom 1% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation36%

Health & Wellness18%

Beauty9%

Fashion & Style9%

Cities

Los Angeles9%

San Diego9%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

27.𝙎𝙤𝙘𝙖𝙡 𝘼𝙣𝙞𝙢𝙚 𝙀𝙫𝙚𝙣𝙩𝙨

@socalanimeevents

San DiegoLocal Things to Do

🛡 Guide to Southern California's Anime Community · 🍊Orange County · 🏜Inland Empire · 🌃 Los Angeles · 🌅 San Diego · Links ⤵️

15K

Followers

2.4%

Engagement

10K

Avg views

Average engagement. Top 27% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do37%

Anime & Fandom26%

Art & Illustration16%

Restaurants & Cafes & Bars11%

Cities

Los Angeles47%

Orange County16%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

28.Sarai Joli

@sarai.joli

San DiegoPersonal Development & Motivation

Self published author 📖 · for wombman @pastlifewife | · for the universe @bevrai | · 📍 San Diego , Cali ☀️

14K

Followers

0.9%

Engagement

1.4K

Avg views

Average engagement. Bottom 43% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation31%

Travel & Adventure31%

Spirituality & Mindfulness13%

Art & Illustration6%

Cities

Memphis19%

New Orleans19%

Countries

United States94%

France6%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

29.Samantha Villegas

@samanthavilllegas

San DiegoLocal Things to Do

san diego | lifestyle | fashion | mommy | j ♡ · tiktok: samanthavillegas

13K

Followers

0.5%

Engagement

22K

Avg views

Modest engagement. Bottom 24% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do16%

Restaurants & Cafes & Bars14%

Parenting & Family Life13%

Beauty11%

Cities

San Diego29%

Anaheim2%

Countries

United States95%

Venezuela5%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

30.Brendon Fisher

@brendon.fisher

San DiegoPersonal Development & Motivation

ordinary advice to keep it sucka free · mid triathlete | hope core ceo · next race: IM wisco · san diego, ca · @dntlook.back

12K

Followers

—

Engagement

186K

Avg views

Post categories

Personal Development & Motivation47%

Sports & Athletics12%

Fitness & Workouts9%

Travel & Adventure9%

Cities

Chicago3%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

Booking lifestyle creators in San Diego?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.

31.Jasp ♡⟡⋆

@jasperagudo

San DiegoPersonal Development & Motivation

hawai’i boy living in san diego · collabs/pr:

12K

Followers

2.2%

Engagement

Avg views

Average engagement. Top 32% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation27%

Beauty18%

Baking & Desserts9%

Comedy & Humor9%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

32.M I H I K A

@mihikathefreaka

San DiegoPersonal Development & Motivation

12K

Followers

0.3%

Engagement

Avg views

Low engagement. Bottom 8% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation25%

Food & Cooking13%

Music & Singing13%

Comedy & Humor6%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

33.Kimberly Posin-McConnell

@kim_mcc

San DiegoPersonal Development & Motivation

Public Relations & Brand Specialist for 2 Icons ✨👗🎥🎙️☕️ · 🏆 Best Buddies Champion: LA ‘24 | SD ‘25

10K

Followers

1.2%

Engagement

3.6K

Avg views

Average engagement. Top 41% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation26%

Local Things to Do22%

Fashion & Style13%

Film & TV Commentary13%

Cities

Los Angeles26%

Beverly Hills13%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

34.Ciera Chang ♡

@lifewithciera

San DiegoPersonal Development & Motivation

✞ SD life, food﹢travel 🌎 · ☼ Pupnic planner @puppypicnicco 🧺 · ✰ Dog mom @kenzietheterrier 🐾

9.8K

Followers

0.4%

Engagement

1.9K

Avg views

Modest engagement. Bottom 19% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation13%

Pets & Animals13%

Restaurants & Cafes & Bars13%

Travel & Adventure13%

Cities

Carlsbad7%

La Jolla7%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

35.Taylor Fabian

@fabmamalife

San DiegoLocal Things to Do

✨wife + girl mama x4 · 📍San Diego based… sharing our life in Otay Ranch and beyond! COME WITH US!

7.4K

Followers

7.6%

Engagement

7.3K

Avg views

Strong engagement. Top 14% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do30%

Parenting & Family Life30%

Beauty5%

Health & Wellness5%

Cities

San Diego35%

Chula Vista23%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

36.👋🏼 I’m Jenn

@sandiegofunfamily

San DiegoLocal Things to Do

✨ San Diego Fun Family ✨ · Family adventures, Activities, Restaurants, date night & MNO spots, beach life, staycations, sports & mom life with boys!

6.4K

Followers

4.6%

Engagement

2.6K

Avg views

Strong engagement. Top 19% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do32%

Parenting & Family Life18%

Restaurants & Cafes & Bars14%

Travel & Adventure14%

Cities

San Diego45%

Mission Bay5%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

37.West Coasters

@thewestcoastersteam

San DiegoLocal Things to Do

Line dance team from San Diego, CA 🌴 · Instructors, dancers and DJs 🎶 · Brand Partner @monsterenergy 🖤💚

6.2K

Followers

2.4%

Engagement

16K

Avg views

Average engagement. Top 27% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do33%

Music & Singing33%

Dance & Choreography24%

Comedy & Humor3%

Cities

Reno6%

San Diego6%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

38.Corey Dylan

@inwithcoreydylan

San DiegoLocal Things to Do

Gracie Award-Winning Radio Host · Brands I’ve Hustled For: · 🔔 @YouTube · 🎙 @z90sandiego · 🩵 @growyourradioinfluence · 📍 #SanDiego

6.2K

Followers

1.1%

Engagement

2.2K

Avg views

Average engagement. Top 49% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Local Things to Do43%

Career & Productivity14%

Personal Development & Motivation14%

Sports & Athletics14%

Cities

San Diego43%

Seattle29%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

39.Sofia Calabrese

@sofiabcalabrese

San DiegoCareer & Productivity

a girl building her dream life one day at a time 👩🏻‍💻 · 𖡡 SD -> SF · early career & daily routines · @sdsufowler @johncabotuniversity alum · more ⤸

Followers

—

Engagement

2.8K

Avg views

Post categories

Career & Productivity30%

Personal Development & Motivation22%

Education & Study Hacks13%

Nature & Outdoors9%

Cities

San Diego9%

Chicago4%

Countries

United States100%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

40.Sophia Hoffman

@sophiahoffmannn

San DiegoPersonal Development & Motivation

San Diego · sdsu

5.5K

Followers

7.5%

Engagement

8.8K

Avg views

Strong engagement. Top 16% of the 37 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation25%

Fashion & Style13%

Travel & Adventure13%

Beauty6%

Cities

Kyoto6%

San Diego6%

Audience gender

Female

Male

Email: Price: Email and price are available on a strategy call.

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Audience breakdowns, past brand work and realistic rates for lifestyle creators in San Diego, free on a strategy call.

Influencers in the US Influencers in San Diego Lifestyle Influencers All creators

How this list is built

We track at least 55 lifestyle creators with a verified home base in San Diego, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.

Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.

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Other niches in San Diego:

Food & Drink40 Beauty27 Fashion40 Fitness40 Travel38 Parenting & Family28

On YouTube:

Vloggers on YouTube40

Brands these creators work with:

AliExpress Amazon Best Buy Costco CVS Dillard's eBay Etsy FabFitFun Hobby Lobby HydroJug Kohl's Lowe's Macy's Miniso Nordstrom Owala Sam's Club Stanley Target Temu Walmart Whatnot YETI Zazzle

The data

Download the lifestyle creators in San Diego

Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.

Last updated 5 October 2026

Measure	On this page	The wider data set
Creators ranked hereWe track at least 55 lifestyle creators in San Diego and publish the largest with a verified profile	40	11,056 across our published pages
Median followersLifestyle in San Diego vs all 11,056 creators across our published pages	21K	77K
Median engagement rate	1.0%	1.1%
Median average views	11K	32K

Download 40 creators (CSV)Get all 55 tracked lifestyle creators in San Diego ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Frequently asked questions

Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.

This page ranks 40 lifestyle creators in San Diego. We track at least 55 of them and list the largest by audience here, with the engagement rate and average views behind each one.

The median creator on this page has 21K followers, and the median engagement rate across the page is 1.0%. By size, 18% are nano creators (under 10,000 followers), 78% are micro creators (10,000 to 100,000) and 5% are mid-tier creators (100,000 to 500,000).

Hidden San Diego™ (@hiddensandiego) has the largest following on this page at 337K. Follower count is not the same as performance though. Jake Stewart (@jakestewart21) has the highest engagement rate here at 20.66%, which is usually the better signal of whether an audience is paying attention.

Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Travel & Adventure and Parenting & Family Life. These come from what the creators actually post, not from a self-declared bio.

Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Los Angeles and Orange County. By country, the most mentioned are United States, Mexico and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.

We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.

Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.

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