Creator Directory
The 40 biggest creators we track with a verified home base in San Diego, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 585 creators in San Diego; these are the largest with a verified profile.
40 creators, ranked by audience
Geriatric Millennial✌🏻 · Throwbacks | Laughs | Nostalgia · Wife, mama, dentist, content creator · San Diego🌴 | Bmore | Half 🇯🇵
2.6M
Followers
3.1%
Engagement
1.7M
Avg views
Strong engagement. Top 21% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›LA, OC, SD, SGV, IE + beyond. · 🌀: TikTok: @losangeles_eats
1.5M
Followers
0.5%
Engagement
436K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LUCKY PONY TOUR🎟️⬇️ · DC, CT, Vegas, Chicago, Auckland, Melbourne, Brisbane, Sydney,Adelaide, Edmonton, Baltimore,London CN
1.3M
Followers
0.5%
Engagement
154K
Avg views
Modest engagement. Bottom 28% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›New Special ‘DAD ON ARRIVAL’ drops April 14! · Catch me in: Vancouver, Austin, Tempe, Columbus, Houston, Honolulu, Portland & San Diego. · Come?👇🏻
1.3M
Followers
1.1%
Engagement
554K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 LA · 🎙️: cohost of @currentbestiespod
959K
Followers
2.6%
Engagement
332K
Avg views
Average engagement. Top 31% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›confidence looks good on you 🤎 5ft10 size 14-16 · outfits for where you are now ✨ · san diego, california 🌞🌴 · ✉️ / @trendmanagement
837K
Followers
0.6%
Engagement
186K
Avg views
Modest engagement. Bottom 36% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👯♀️: Brenda & Cassandra · 📲: TikTok#(1.8M)+
820K
Followers
6.8%
Engagement
1.7M
Avg views
Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.1%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mom of 3 boys + 3 dogs 😄 · Certified Ayurvedic coach 🧘🏽♀️ · San Diego | LA
752K
Followers
0.5%
Engagement
374K
Avg views
Modest engagement. Bottom 31% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇮🇹 NYC grit → San Diego Mom of 4 · 10M+ social reach (@bossbabybrody) · Making motherhood, travel & style feel a little more possible 🗽💃
689K
Followers
0.7%
Engagement
42K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Affordable Finds | (Single) Mom Life Unfiltered · Over sharing & Spicy Takes Are My Love Language · 📍Nashville & SD · @kristenleannimal @itsfinehair
644K
Followers
1.4%
Engagement
206K
Avg views
Average engagement. Top 44% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Plants only 🌱 · 2X bestselling author • Breaking Up With Dairy · food, advocacy & hot takes · founder: @iamendometriosis · all recipes are on Substa…
627K
Followers
1.6%
Engagement
368K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›San Diego 📍
593K
Followers
0.1%
Engagement
41K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›❧ NO DMs - EMAIL FOR INQURIES ❧ · ✿ Sign Painter that tells good stories ✿ · ✤ Thai Teochew American ✤ · ✁ Based in San Diego ✁
530K
Followers
2.3%
Engagement
186K
Avg views
Average engagement. Top 33% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✞ | Jesus 1st | SD☀️ | WNBA @minnesotalynx 🏀 | @stanford ‘20🌲 | @baylorwbb ‘21🐻| ♡ contact: click “email” below ⬇️
519K
Followers
8.4%
Engagement
183K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Plant Recipes · Mexican American mom · San Diego, California
475K
Followers
0.9%
Engagement
117K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury Travel + Lifestyle · SD, LA, California & more 🫶🏻 · 🌎 Hidden gems, Travel Guides & Hotels · Co-Founder @cocopinasd
471K
Followers
0.3%
Engagement
44K
Avg views
Modest engagement. Bottom 23% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🚀Co-founder @joinvizer · 🏈Owner @packers · 🍫CPG Investor · 🥇World Record Holder (1x) · 📍San Diego
464K
Followers
1.1%
Engagement
590K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🚗 Road Trippin Summer 2026 · ⚾️ @fieldofdreamzfest Petco Park June 13 · 🚌 Tour Dates + Festivals ↙️
450K
Followers
1.1%
Engagement
91K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Feel the good vibes in San Diego! ☀ Explore the wide-open coastline with an outlook as sunny as our idyllic weather. Show us 💙 by tagging #VisitSD!
441K
Followers
0.3%
Engagement
103K
Avg views
Modest engagement. Bottom 21% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Navy Veteran-Time Traveler · La & SD Actress/Content Creator · w 3.5M Followers · For 🤳 📧 · For 🎬 @herotalentagency
434K
Followers
0.2%
Engagement
21K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›📍San Diego California · 🏺Pottery inquiries: · 📧Social collabs:
395K
Followers
2.7%
Engagement
246K
Avg views
Average engagement. Top 28% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌸The most beautiful bread on the internet🌸 · ✨Sourdough Art + Whimsy in SD ✨ · 🌸👇🏻LEARN HOW TO MAKE YOUR OWN
371K
Followers
30.2%
Engagement
1.8M
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🍔 Foodie & Things to Do · 📍 OC/LA/IE/SD
354K
Followers
2.8%
Engagement
394K
Avg views
Average engagement. Top 26% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍SD, CA 🇵🇭🇺🇸 | Offroad Racer 🏁 Burn Survivor · Monster Energy Girl & Athlete | PFL Ring Girl 🧿 · Watch my latest YouTube ⤵️
349K
Followers
2.9%
Engagement
418K
Avg views
Strong engagement. Top 23% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›solo parent of a teen 🤍 · 30’s | self love | dating | home | life | motherhood · San Diego | ✨ @saltedsunjewelry ✨
347K
Followers
0.1%
Engagement
89K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Blossom STI 🌸 · Cars: 18 STI • 04 STI • 23 Crosstrek • 04 F150 · San Diego 📍
342K
Followers
1.0%
Engagement
46K
Avg views
Average engagement. Bottom 44% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🥢 mediocre food enthusiast · 🎰 currently eating for living in vegas · 🇰🇷 from Seoul, Korea->SD->SB->LV · 🚀 @JMPforce · 📱 DM or email to connect
324K
Followers
0.2%
Engagement
34K
Avg views
Low engagement. Bottom 13% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@rupaulsdragrace S9 · BOOKINGS | @vibetalent · PR | @rareglobal
317K
Followers
0.1%
Engagement
6.8K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Choosing joy in aging. Loving the face I’ve earned · Fashion▪️Beauty▪️Self-love · collab 📩: · 📍Chicago/San Diego
312K
Followers
0.2%
Engagement
60K
Avg views
Modest engagement. Bottom 18% of the 40 creators here, where the median is 1.1%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👋🏻Hey! I’m Ana. Local guide sharing the best of America’s finest city & beyond. · 📍 Eats • Travel • Stays • Hidden Gems.
306K
Followers
2.2%
Engagement
199K
Avg views
Average engagement. Top 36% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pilates Instructor ✝︎ | SD & LA📍 · Founder @shapelates @316thebrand · Brands + UGC💌 · Guided Workouts for ALL Women👇
304K
Followers
1.1%
Engagement
22K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TJ/SD 🇲🇽🇺🇸 · Tiktok: harogilberto (1.8 M) · 🐶: @yosoylala21 · 📩Colaboraciones:
303K
Followers
0.1%
Engagement
13K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›girly tomboy life + style diary · san diego, ca
296K
Followers
1.4%
Engagement
107K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 1.1%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›helping you feel happier + healthier!!!🩵 · 🎥 fitness, running + editing tips · 🌟CPT | 1 on 1 coaching ⬇️ · 🏝️ san diegooo
286K
Followers
3.3%
Engagement
850K
Avg views
Strong engagement. Top 18% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Living in SD🌴 · Helping women feel more at home in themselves🩵 · Founder @happygirlclub @happygirlgetaways @shopclassycasita
286K
Followers
6.5%
Engagement
36K
Avg views
Strong engagement. Top 13% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍nyc, san diego, la & mia | content creator, ugc & events · 🐶 mom to mochi the pomeranian · Founder @jouaagency
272K
Followers
0.0%
Engagement
16K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎸Musical comedian🎸 · March/April 🇦🇺 Melbourne Comedy Fest · 16-19 April 🇦🇺Sydney Comedy Fest · 18 March 🇨🇦 Toronto (sold out) · TICKETS & MER…
252K
Followers
10.3%
Engagement
564K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🐶 Dog influencer in San Diego / LA🌴 · 📸 Momager: @samijo · 👇 Links, Merch, Cameo + more
250K
Followers
3.5%
Engagement
96K
Avg views
Strong engagement. Top 15% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌺𝐏𝐎𝐋𝐘𝐍𝐄𝐒𝐈𝐀𝐍 𝐎𝐖𝐍𝐄𝐃 · Tahitian/Polynesian Dance School · 🌞San Diego, CA · Creative directors: Noa & Jeannie Napoleon · 📧Email for inq…
241K
Followers
0.1%
Engagement
12K
Avg views
Low engagement. Bottom 10% of the 40 creators here, where the median is 1.1%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for creators in San Diego, free on a strategy call.
We track at least 585 creators with a verified home base in San Diego, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Other niches in San Diego:
Food & Drink40Beauty36Fashion40Fitness38Travel40Parenting & Family34Lifestyle40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 585 creators in San Diego and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersInstagram in San Diego vs all 8,749 creators across our published pages | 414K | 89K |
| Median engagement rate | 1.1% | 1.1% |
| Median average views | 136K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 Instagram creators in San Diego. We track at least 585 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 414K followers, and the average engagement rate across the page is 2.6%. By size, 65% are mid-tier creators (100,000 to 500,000) and 35% are macro creators (500,000 and above).
Chrissy Allen (@csapunch) has the largest following on this page at 2.6M. Follower count is not the same as performance though. Katrina Niesen (@the.sourdough.mama) has the highest engagement rate here at 30.24%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Restaurants & Cafes & Bars, Comedy & Humor and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Las Vegas and Columbus. By country, the most mentioned are United States, California and Canada. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 Instagram creators in San Diego. We track at least 585 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 414K followers, and the average engagement rate across the page is 2.6%. By size, 65% are mid-tier creators (100,000 to 500,000) and 35% are macro creators (500,000 and above).
Chrissy Allen (@csapunch) has the largest following on this page at 2.6M. Follower count is not the same as performance though. Katrina Niesen (@the.sourdough.mama) has the highest engagement rate here at 30.24%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Restaurants & Cafes & Bars, Comedy & Humor and Local Things to Do. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified San Diego home base. The places they mention most in their posts are San Diego, Las Vegas and Columbus. By country, the most mentioned are United States, California and Canada. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›