Creator Directory
The 40 biggest lifestyle creators we track with a verified home base in Austin, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 66 lifestyle creators in Austin; these are the largest with a verified profile.
40 creators, ranked by audience
⊹Wellness | Lifestyle | Skincare · ⊹Austin, TX · ⊹Inquiries:
268K
Followers
0.8%
Engagement
120K
Avg views
Average engagement. Bottom 41% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATX 📍 prolly on some type shyt · Glizzarette™ Queen | don’t be a PAB · @cooldownrunning every Monday 7PM
233K
Followers
15.2%
Engagement
519K
Avg views
Exceptional engagement. Top 6% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Unofficial Guide to Austin, Texas · Outdoor Adventures • Tourism • Hospitality · Food • Music • Sports • News • Events
186K
Followers
0.7%
Engagement
122K
Avg views
Modest engagement. Bottom 24% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›sharing bits of my life ツ | 𖡡 austin, tx · 45k+ on tiktok |🎙️ @unscriptedwithkp
172K
Followers
0.6%
Engagement
298K
Avg views
Modest engagement. Bottom 15% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NY Times bestseller, Human + AI Optimist, 25 yrs in tech+human behavior, Investor, 3x founder/CEO, @whynotnow @renegade_global. NICU Mom. Austin based
101K
Followers
—
Engagement
1.7K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Former news reporter. Current icon. · Austin, TX · @WME: · @StrandEntertainment:
94K
Followers
5.2%
Engagement
60K
Avg views
Strong engagement. Top 24% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin Texas Podcaster | Podcaster Agent & Founder @theboldstudio.agency Host @breakinglibrepodcast | @atxcreators PR/Collabs 💌
86K
Followers
0.1%
Engagement
4.6K
Avg views
Low engagement. Bottom 1% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›unhinged Austin Texas reality series · First Thursday on Rainey every month · events | news | hot takes | dm us ☕️ · Prev deleted at 33.3M
84K
Followers
0.9%
Engagement
54K
Avg views
Average engagement. Bottom 44% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I share fun things to do + life in Austin Texas!📍 · 🌮 foodie behind @512bites · 🎙️ host of @theaustinpod
83K
Followers
6.7%
Engagement
53K
Avg views
Strong engagement. Top 18% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏼♀️ Guide for family fun & exploring Austin · 🛝 parks, hikes, restaurants, weekend planner · 💻 austinfunforkids.com
79K
Followers
0.6%
Engagement
97K
Avg views
Modest engagement. Bottom 21% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍Austin, Texas · Exploring the best places around ATX if you’ve got kids in tow. · Restaurants | Activities | Parks
70K
Followers
0.7%
Engagement
53K
Avg views
Modest engagement. Bottom 26% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›God’s grace is for everyone · seventh generation texan · tx enthusiast & historian (check the reels 🤠) · 📍austin
60K
Followers
6.9%
Engagement
178K
Avg views
Strong engagement. Top 15% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›atx | fitness | veteran
54K
Followers
—
Engagement
285K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hospitality & Lifestyle💫🌵 · 📍ATX
46K
Followers
1.1%
Engagement
44K
Avg views
Average engagement. Top 50% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Latina Content creator based in ATX ✌🏻 · 🗺️ Parks, Restaurants, events, family trips and more… · Exploring Texas and beyond ✈️
45K
Followers
10.0%
Engagement
271K
Avg views
Strong engagement. Top 12% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Adventures with Kids in Austin, TX & Beyond · Parks | Outdoor Fun | Texas Travel · Parques y otras aventuras con niños
40K
Followers
0.7%
Engagement
21K
Avg views
Modest engagement. Bottom 26% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Comedy + couples content • Daily fitness, no BS · ATX
27K
Followers
3.8%
Engagement
301K
Avg views
Average engagement. Top 32% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Yes I run, no I didn’t lose my gains · Strength x Endurance | Faith | ATX · 26.2x3 (3:37) | Next: HYROX DTX · 📩Mgmt:
26K
Followers
1.3%
Engagement
28K
Avg views
Average engagement. Top 44% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›It Me. Your Favorite Unhinged Marketer. · 📍NYC > ATX · 🎙️Wildly Unprepared Pod · 🎭 Producer: OH MARY!, Hadestown, Jellicle Ball · Jump on the Tyler T…
24K
Followers
2.6%
Engagement
14K
Avg views
Average engagement. Top 38% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›documenting life & sharing the thoughts in my head · P.S. I’m so happy that you’re here 💛 · 📍 Austin, TX // 🇵🇭 FilAm
20K
Followers
0.8%
Engagement
14K
Avg views
Modest engagement. Bottom 32% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Whether you live here, want to live here or can’t get enough of Austin, we find the best in the ATX so you don’t have to!
20K
Followers
0.3%
Engagement
5.2K
Avg views
Low engagement. Bottom 6% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Soft life routines • Self-care • Real life •THE MAIN CHARACTER MOM · 📍 Austin, TX
18K
Followers
13.0%
Engagement
3K
Avg views
Exceptional engagement. Top 9% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin Tx · Without Jesus, I simply am nothing. · Leading @goodnewsrunclub
14K
Followers
—
Engagement
4.5K
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Living for Christ · 📍Austin | Tx · 🌴lifestyle | health and fitness
14K
Followers
3.2%
Engagement
7K
Avg views
Average engagement. Top 35% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›tu amiga 🇵🇷 in Austin · Founder of @spill.it.mic · Community builder ❤️
13K
Followers
1.0%
Engagement
664K
Avg views
Average engagement. Bottom 47% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Austin & Central Texas family fun guide · ✨Kid-friendly eats, outings & trips · 👇Follow for your next family adventure!
12K
Followers
0.3%
Engagement
16K
Avg views
Low engagement. Bottom 9% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin event guide + giving back + DOGS⚡️ · Partnering with purposeful brands ✌️ · Watch us Fridays on @weareaustin · Creators @luckydogtarot🔮
11K
Followers
—
Engagement
5.1K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Two locals yapping about all things Austin Texas📍 · 👋 hosted by @theatxdrinker & @512bites · 🎧 new episode every Thursday!
11K
Followers
5.7%
Engagement
26K
Avg views
Strong engagement. Top 21% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎠 austin, tx
9.2K
Followers
4.0%
Engagement
10K
Avg views
Average engagement. Top 29% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇵🇷currently on the Heart + Sol Pilates + Breath Fundraising tour for my son’s epilepsy treatments. 📍 ATX 7/18 7/25 8/1 · @standwithsol · @communeandb…
9.1K
Followers
0.8%
Engagement
2.6K
Avg views
Modest engagement. Bottom 32% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍Austin, TX | Creator & UGC · 🤠 A day in the life of a twenty something in ATX · 📩 Partnerships & collaborations↓
8.8K
Followers
0.4%
Engagement
1.7K
Avg views
Low engagement. Bottom 12% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›33 | jersey girl in austin,tx · 9-5 | daily life & wknds | 30s life · thriving in my 30s,kinda.
8.3K
Followers
0.1%
Engagement
3.8K
Avg views
Low engagement. Bottom 3% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎶 Tejana | Open Format DJ | ATX 🎶 · 🎧 @punchbowlaustin @lulus.austin @plughubaustin 🎧 · 🪩 @gabrielassouthaustin @fsaustin 🪩
8.3K
Followers
—
Engagement
3.2K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle | Travel | UGC 🐞 austin, tx · Pilates Instructor in Training 🤸♂️🌸
8.2K
Followers
1.3%
Engagement
4.8K
Avg views
Average engagement. Top 41% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Arguably the most useful person you follow in Austin. · Or at least top 5ish. · Founder @soleko.ai • Realtor • AI nerd
8.1K
Followers
4.3%
Engagement
28K
Avg views
Average engagement. Top 26% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Starting over is kinda my thing 🤸♀️ · quit my 9-5 to create full time in Austin, Tx · 💌 UGC + Partnerships:
7.4K
Followers
18.3%
Engagement
35K
Avg views
Exceptional engagement. Top 3% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#teddertheshredder · guitar slinger songwriter · austin, tx · new single “aigotnorhythm” out now
7.3K
Followers
0.6%
Engagement
2K
Avg views
Modest engagement. Bottom 18% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›A collaborative resource empowering families to spend time exploring together! · 🏠@momwhatsnext · 👋Tiare
7K
Followers
0.8%
Engagement
3K
Avg views
Modest engagement. Bottom 32% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Marketer💛 · I like to talk A LOT🎙️ · 📍 RGV | ATX 🪩 · Food, Fitness, And Yapping · @marketingbydallasagency | @innerbloomrgv
6.1K
Followers
—
Engagement
2.6K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Austin, TX y’all 💘 · 🌀 Artist + Alchemist | Transforming lives through creative play, somatic dance, kundalini yoga, herbalism, art & 🪄✨
5.1K
Followers
1.2%
Engagement
4K
Avg views
Average engagement. Top 47% of the 34 creators here with a rate, where the median is 1.0%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for lifestyle creators in Austin, free on a strategy call.
We track at least 66 lifestyle creators with a verified home base in Austin, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Lifestyle creators elsewhere:
US40UK40Canadian40Australian40New York40Los Angeles40London40Chicago40Atlanta40Houston40San Francisco40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22Sydney20Other niches in Austin:
Food & Drink40Beauty40Fashion40Fitness40Travel29Parenting & Family37Music & Dance36Art & Photography23On YouTube:
Vloggers on YouTube40The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 66 lifestyle creators in Austin and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersLifestyle in Austin vs all 11,056 creators across our published pages | 20K | 77K |
| Median engagement rate | 1.0% | 1.1% |
| Median average views | 18K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 lifestyle creators in Austin. We track at least 66 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 20K followers, and the median engagement rate across the page is 1.0%. By size, 30% are nano creators (under 10,000 followers), 57% are micro creators (10,000 to 100,000) and 13% are mid-tier creators (100,000 to 500,000).
Arina Negishi (@arina.negishi) has the largest following on this page at 268K. Follower count is not the same as performance though. Becca Flores (@thebeccaflores) has the highest engagement rate here at 18.32%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Local Things to Do, Personal Development & Motivation, Spirituality & Mindfulness and Restaurants & Cafes & Bars. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Austin home base. The places they mention most in their posts are Austin, Round Rock and Cedar Park. By country, the most mentioned are United States, Mexico and Canada. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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