Brand Library · Lifestyle
These are the 24 biggest creators who collaborated with @owala in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 626 creators collaborating with the brand in total.
📍: LA · @againstmedicaladvicetour HQ · Podcast: @ibegyourrpardon
5.2M
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LA 🇺🇸🇮🇹Reality TV Guest Star · 🎬@kardashianshulu 🎬@playboy The Girls Next Door 🎬LA Ink 🏆AW Photographer @gettyimages @vogueitalia · ⬇️Explore my wor…
1.2M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
✨ Fashion, Family, Faith · 🎙️ @sponsoredbyjesuspodcast · ✝️ Boston Women’s Christian Event ↓
1.1M
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
your go-to amazon sisters · handpicking stylish finds & deals you'll love · trends • parties • fashion • beauty • kids · shop our favorites below
999K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
Professional surfer + Agency owner · Here for positive vibes ✨ · Contact me: Miami / Socal
932K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your skincare, beauty & cozy hobby bestie. · 40 ♍️ 📍VA/DC/NYC · TT: 620k • 📧:
905K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📸 Wedding Photographer & Educator · 📍Missouri, Northwest Arkansas, Tulsa · 👔 Men’s Fashion | Portraits · 🔗 Book your date ⬇️
817K
Followers
0.2%
Engagement
3
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⭐️Not AFFILIATED with Costco · 🦸🏻♀️SuperFan of #Shopping & #Coffee · 📍 Top Costco 🇨🇦 finds here!! · 💌Email in Linktree
799K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013
662K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨cackling our way through life queen… · Unhinged Storyteller📍Dallas, TX 🇨🇩🇺🇸
656K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
✨ down 179 lbs ✨ (-67 natural, -112 WLS) · recipes | lifestyle | motivation 💗 · 800k+ on tik tok
555K
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Orlando, FL · The Luxe Mom · TikTok: Lifewithcina · Collabs: 📧 · Mgmt: @jakerosenentertainment · #orlandoblogger
519K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 HGTV Contributor · 🤍 Mom of 7 · 🤍 HomeGoods Spokesperson · 🤍MLB Wife - UW Baseball Mom · 🤍 Former Publicist · 🤍 Adoption Advocate · 🤍Franklin, TN
452K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💋OKLAHOMA · 🩷Lost 287 LBS with VSG/GLP1 · ⏰1.4 M on TikTok · Collab: or
436K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Former model helping you feel confident inside & out with expert tips, fashion, beauty, travel & real life 💃👙✨ · 📍Buffalo, NY
401K
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›welcome to the klub · nashville, tn📍
384K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ The Best of Target Since 2019 ✨ · 💖 Sharing My Finds One Post At A TIME · 🛒 Shop My Feed Below
365K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
pesquisadora de futuros, maximalista e doutoranda em comunicação e cultura no 🇬🇧 · 1 meta gentil p/ dia no story✨ · nosso clube👇🏽
364K
Followers
3.3%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.7%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›teaching you how to be happiest at home✨ · interior designer, recipes, wellness · auburn, alabama🦋
338K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.7%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Go Stream “THE GOOD LIFE” now! · Owner of @willowbrook.grounds · Founder @willowbrookministries · @wall.blush Designer · Chats In The Greenhouse-Podc…
326K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍#nyc · ✨i don’t sugarcoat traveling · 👊🏼 pickleball addict (on my way to 5.0) · @selkirksport CODE: INF-GRACECCHENG
286K
Followers
0.5%
Engagement
3
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💍 2026 bride, midsize outfits, vlogs, slow runner & dog mum · 🏡 @homewithmegan · 👇🏼YOUTUBE TIKTOK LINKS
284K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ Your Bucket List Travel Inspiration · Video | Photography | Travel Tips | Adventure · 👇 Travel Guides and Links! 📍DAL
283K
Followers
42.6%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Raising me | Raising her · Storyteller + Founder @afterbirthcollective · 📍NYC
272K
Followers
16.0%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Owala content actually looks like?
See Owala content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @owala over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Owala is a trademark of its owner. Sup is not affiliated with or endorsed by Owala. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 161 of 240 brands in the library by creator count. | 24 | 626 recorded collaborating with @owala in 12 months |
| Their collaborations | 29 | 816 collaborations recorded in 12 months |
| Median followers | 485K | 1M across all 240 brand pages |
| Median engagement rate | 0.7% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.3 across all 626 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 626 creators collaborating with Owala, across 816 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Owala content examples page.
The largest accounts collaborating with Owala include @nurse.johnn, @eclisse_creazioni, @vivacious.honey, @thelovinsisters, @anastasiaashley and @tonyamichelle26. The most frequent is @iamprestonluke, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 485K followers and the average engagement rate is 3.3%.
No. We are not connected to Owala and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Owala and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the lifestyle category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40Toronto 40Miami 40Sup for brands like Owala:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.