Creator Directory
The 40 biggest home & interior creators we track with a verified home base in London, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 82 home & interior creators in London; these are the largest with a verified profile.
40 creators, ranked by audience
Making my happy space 🙂↔️ · ☕️ Sign up to my newsletter @sipclubsocial · NEWish YOUTUBE VIDEO👇
1.7M
Followers
3.7%
Engagement
1.6M
Avg views
Strong engagement. Top 19% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My Little Healing Home🏡 · Colourful Interiors, DIY, Pets, · Crochet, Food, Mental Health · Facebook 474K TikTok 52K · YouTube 21K 📹
654K
Followers
1.2%
Engagement
181K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Artist & Designer, based in London. · Enquire: · Website Shop ⤵️ Shipping Worldwide 🌎
581K
Followers
0.3%
Engagement
112K
Avg views
Modest engagement. Bottom 16% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›GOOD BONES • an over-sharing designer & homebody doing up a Victorian house in London · ▫️consults, substack, lights & product links👇 · ▫️Rep @crumb…
512K
Followers
8.0%
Engagement
1.5M
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Interior stylist•Content creator 🇬🇧🇵🇱 · Showing my colourful interior projects · Currently working on our new home in SE London
419K
Followers
1.1%
Engagement
183K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder The Intentional Home® · ‘Homes that hold our rituals, not just our things’ · Creative Director | Author | Interior Expert · My Books + Candle…
345K
Followers
0.0%
Engagement
17K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›your comfort content creator · — cosy London living 🤎
334K
Followers
10.2%
Engagement
463K
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›interiors, home and dinner party obsessed london girl · founder @secondhelpingco 👩🏼🍳🧈
292K
Followers
25.9%
Engagement
123K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LUXURY interiors,fashion & lifestyle 📍London based · My Paris home @mypariswithme · Asia @myasiawithme · London @mylondonwithme · America @myamerica…
239K
Followers
0.5%
Engagement
56K
Avg views
Modest engagement. Bottom 27% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🔸 Bold interior design 🔸 Furniture design 🔸 Design travel inspo 🔸 SE London 🏳️🌈 Email for booking enquiries
193K
Followers
0.3%
Engagement
57K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Froϻ Ibiza / 📍London // Styling · Mgmt : @bold_management UK & EU · @vxmedia.nyc US
151K
Followers
3.4%
Engagement
263K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›A highly caffeinated introvert. Interior Designer @siddhikarwadesign · 📍Mumbai|London
140K
Followers
2.3%
Engagement
45K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Essex & London, UK · 🎥 Channel 4, ITV, Paramount+, MTV · 🇬🇧 Management:
137K
Followers
0.0%
Engagement
38K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💃🏻 Award-winning luxury travel blogger · 🧳 Follow for travel tips & inspiration · 🇬🇧 London-based
133K
Followers
0.0%
Engagement
5.3K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Everything else @lucyalicelook · Renovating an early 1900s cottage in London 🏡 · Sharing inspiration/progress along the way
131K
Followers
1.8%
Engagement
26K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▶︎Interior designer+stylist+content creator · ▶︎Projects+design+London life · ▶︎Interior Design Masters BBC+Netflix · Cofounder @_styledstory @andthe…
126K
Followers
0.2%
Engagement
24K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›London based Interior Designer styling things in my mid-century style loft · For enquiries email -
119K
Followers
2.5%
Engagement
116K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pieces of our countryside home 🕊️ · Luci, Charlie, Coco, Paddington & Bruiser 🌱
118K
Followers
0.3%
Engagement
246K
Avg views
Modest engagement. Bottom 19% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✵ home interiors & styling · ✵ Kent/ SE London · for collabs contact -
116K
Followers
6.5%
Engagement
203K
Avg views
Strong engagement. Top 14% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Interior design consultant + author of THE JAPANDI HOME 🌿 · • top ten UK interior blogs · • collabs · • e-design @catesthilldesign
108K
Followers
0.6%
Engagement
17K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›🏚️ Surviving a BIG Victorian home reno · 🏳️🌈 Colourful decor, DIY hacks and style inspo · 📍 London
104K
Followers
1.4%
Engagement
24K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Cotswolds & London ✨Country Life Top 100 ✨Top 4 Under 40 ✨ House & Garden The List ✨
103K
Followers
0.8%
Engagement
15K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Luxury Residential & Hospitality Interior Designer • Creating layered moments through design • · Hong Kong | New York | London • #norachouportfolio
97K
Followers
0.4%
Engagement
3.1K
Avg views
Modest engagement. Bottom 22% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 london · 🌟 mental health & wellness · you’re in the right place if you like honest captions
88K
Followers
0.3%
Engagement
104K
Avg views
Low engagement. Bottom 11% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›interiors | mum moments | life · sharing the beauty in the daily · creating a cosy + calm family home one diy at a time · 📍London
79K
Followers
3.6%
Engagement
72K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⭐️cosy hobbies, interiors & home life · 🐶mother to @ohsosnoopy · London UK 💌
78K
Followers
3.1%
Engagement
58K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Solo Buyer | 9 - 5er | Weekend DIYer · Improving my flat 1% at a time✨ · 📍Maisonette in East London
71K
Followers
2.8%
Engagement
33K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Currently renovating our 1930s bathroom · 📍South London
70K
Followers
0.3%
Engagement
16K
Avg views
Low engagement. Bottom 8% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Small space living & home cafe moments · By Marco @apq_______ & Shreya @butterlist_ · London 🇬🇧 · Coffee community : @lowlight_cafe
70K
Followers
3.4%
Engagement
35K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Colourful home & happy life inspo 🌈 · Bringing colour to your feed 🎨 · 💚 Mintfluencer | London 🇬🇧
69K
Followers
5.8%
Engagement
21K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home • Characterful Interiors • DIY • Lifestyle • Travel • Mamas To Be 🥰 • · 📍 London | Edwardian Terrace
69K
Followers
1.2%
Engagement
22K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›interior bits & sustainable fits · MA student • trainee psychotherapist • new mum · london, uk
67K
Followers
0.5%
Engagement
29K
Avg views
Modest engagement. Bottom 24% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Türk kadının elevated lifestyle rehberi 👸🏼 · London & Istanbul | WSET2 🍷 · Sofra kültürü . İyi yaşam . Seyahat 🥂 · Collab: 📬
61K
Followers
0.8%
Engagement
60K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🗣️Waffling My way through Landscaping Life ⚒️ · 👉Media Enquiries: · 📍South London · 👇TIKTOK & YOUTUBE FOR DAILY CONTENT👀
58K
Followers
7.3%
Engagement
214K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›London · Co-founder @Puttonenruska · Interior @Mikkoputtonenhome
58K
Followers
0.0%
Engagement
6.9K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›*وَلَسَوْفَ يُعْطِيكَ رَبُّكَ فَتَرْضَى* · 📍London🇬🇧 · Mom of two 👧👧 · Collab 👉🏻💌
58K
Followers
1.2%
Engagement
259K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NC gal -> NYC -> London - Renter | Wife + Mom 👦🏼🐕| City Life | Decor | Travel | Eph 2:10 | Let’s Collaborate! @sweet_domicile2
57K
Followers
0.8%
Engagement
6.3K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Martina, Italian designer & photographer based in London. Interiors, food & travel. · Host of @spillingtea_podcast · Online shop now live
56K
Followers
1.6%
Engagement
9K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 Aesthetic | Interiors | Inspiration | DIY · ✉️ Collaboration · ☁️Travel Guide @ivon_travel · 🪩London
48K
Followers
1.0%
Engagement
7.5K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏠 DIY renovations · ✨️ Award winning home (Amara / Houzz / Evening Standard) · 📍 North London · ✉️ Email for collabs
42K
Followers
0.1%
Engagement
11K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for home & interior creators in London, free on a strategy call.
We track at least 82 home & interior creators with a verified home base in London, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Other niches in London:
Food & Drink68Beauty40Fashion40Fitness40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Weddings & Events38Pets32Brand categories:
Home Fragrances94 brandsThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 82 home & interior creators in London and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersHome & Interior in London vs all 8,749 creators across our published pages | 106K | 89K |
| Median engagement rate | 1.2% | 1.1% |
| Median average views | 42K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 home & interior creators in London. We track at least 82 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 106K followers, and the average engagement rate across the page is 2.8%. By size, 45% are micro creators (10,000 to 100,000), 45% are mid-tier creators (100,000 to 500,000) and 10% are macro creators (500,000 and above).
jack callaghan (@jack.designs) has the largest following on this page at 1.7M. Follower count is not the same as performance though. matilda bea (@matildabeaa) has the highest engagement rate here at 25.95%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Home Decor & Interior Design, Travel & Adventure, Fashion & Style and Gardening & Homesteading. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified London home base. The places they mention most in their posts are London, Paris and Hong Kong. By country, the most mentioned are United Kingdom, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 home & interior creators in London. We track at least 82 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 106K followers, and the average engagement rate across the page is 2.8%. By size, 45% are micro creators (10,000 to 100,000), 45% are mid-tier creators (100,000 to 500,000) and 10% are macro creators (500,000 and above).
jack callaghan (@jack.designs) has the largest following on this page at 1.7M. Follower count is not the same as performance though. matilda bea (@matildabeaa) has the highest engagement rate here at 25.95%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Home Decor & Interior Design, Travel & Adventure, Fashion & Style and Gardening & Homesteading. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified London home base. The places they mention most in their posts are London, Paris and Hong Kong. By country, the most mentioned are United Kingdom, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›