Brand Library · Home & Interior

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Top influencers and creators posting about IKEA

These are the 24 biggest creators who collaborated with @ikea in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 385 creators collaborating with the brand in total.

24creators ranked on this page
385creators recorded collaborating with IKEA in 12 months
454collaborations recorded
Last updated
Tiny Chef profile photo

1.Tiny Chef

@thetinychefshow
Food & Cooking

Cooking up delicious food w the Tiny Herbivore Chef 🍏🍅🥕🥦🥥⠀ · Shop, fwend cwub & more! · thetinychefshow.com⠀ · Partners:

6.5M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking42%
Film & TV Commentary12%
Local Things to Do12%
Comedy & Humor8%

Cities

Pioneertown12%
San Francisco8%

Countries

United States63%
New Zealand25%

Audience gender

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Marketing Mind profile photo

2.Marketing Mind

@marketingmind.in
Business & Entrepreneurship

Discover the latest trends in Marketing, Advertising, Startups & Media. · For Paid Collab👇

1.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Business & Entrepreneurship52%
Technology & Gadgets13%
Film & TV Commentary4%
Finance & Investing4%

Cities

London1%
Bandra1%

Countries

India66%
China8%

Audience gender

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Wallpaper* profile photo

3.Wallpaper*

@wallpapermag
Luxury Fashion & Accessories

The global design authority

1.5M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories21%
Home Decor & Interior Design20%
Art & Illustration18%
Fashion & Style15%

Cities

Paris26%
London20%

Countries

France28%
United Kingdom25%

Audience gender

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Alexus Danisha profile photo

4.Alexus Danisha

@alexusdanisha
Fashion & Style

🕊️ Model • Founder • Lifestyle Curator · 🤍 @FashionNovaCurve · Welcome to my world ⤵︎

1.3M

Followers

0.2%

Engagement

2

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style64%
Beauty12%
Home Decor & Interior Design10%
Fitness & Workouts5%

Cities

Newport Beach2%

Audience gender

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Ben Lippett profile photo

5.Ben Lippett

@dinnerbyben
Food & Cooking

Ex-Restaurant Cook & Best-Selling Author 🍋 · Read my book: How I Cook 📚 · Substack Bestseller ⤵️ · @pears.for.lunch @drstingshothoney

1.2M

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking79%
Baking & Desserts6%
Books & Literature3%
Fashion & Style3%

Cities

London5%
Milan3%

Countries

United Kingdom38%
Italy31%

Audience gender

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Wendy profile photo

6.Wendy

@thekwendyhome
Home Decor & Interior Design

🏡 a professional homebody · 🪴 sharing cozy home finds & how to style them · 🧹 w/ cleaning hacks · ☕️ + easy & yummy recipes in between · 👇🏼 sources b…

1.1M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design53%
Travel & Adventure17%
DIY & Crafts7%
Local Things to Do7%

Cities

Seoul7%
Tokyo7%

Countries

Japan53%
South Korea18%

Audience gender

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Shayna Alnwick profile photo

7.Shayna Alnwick

@theflippedpiece
DIY & Crafts

I’m just a girlie in California 🌴 · Home & diys & thrifting & outfits & everything 🔨🏠 · All my links here 👇🏻

781K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

DIY & Crafts46%
Home Decor & Interior Design36%
Food & Cooking7%
Fashion & Style4%

Cities

Van Wert11%
Atlanta4%

Countries

United States100%

Audience gender

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Justin profile photo

8.Justin

@thewokeginger
Activism & Social Justice

✨ Loud. Proud. Ginger. · 🌈 LGBTQ+ · 🎥 Unfiltered truth in Reels & real life.

701K

Followers

9.2%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Activism & Social Justice51%
Restaurants & Cafes & Bars5%
Business & Entrepreneurship4%
Food & Cooking4%

Cities

St. Louis5%
Dallas1%

Countries

United States93%
Canada3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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𝐂𝐡𝐞𝐥𝐬𝐞𝐚 𝐃𝐲𝐚𝐧 𝐓𝐮𝐫𝐚𝐧 profile photo

9.𝐂𝐡𝐞𝐥𝐬𝐞𝐚 𝐃𝐲𝐚𝐧 𝐓𝐮𝐫𝐚𝐧

@gratefulheartcollective
Food & Cooking

Keep It Simple Sister! · ♡ Creative tips to save time, energy & money from a homeschooling mom of 4 🇨🇦🇺🇸 · Collabs: · Deals & Links👇🏻

575K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking34%
Parenting & Family Life20%
DIY & Crafts17%
Baking & Desserts7%

Cities

Galicia2%
Toronto2%

Countries

Canada67%
Spain22%

Audience gender

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jordan profile photo

10.jordan

@goldenhourabode
Home Decor & Interior Design

home decor, plants & all things cozy · making our first house a home · michigan 📍

545K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design79%
Pets & Animals6%
Food & Cooking3%
Gardening & Homesteading3%

Cities

Muskegon3%
Oakland County1%

Countries

United States88%
Canada13%

Audience gender

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Cina 🇭🇹 profile photo

11.Cina 🇭🇹

@lifewithcina
Parenting & Family Life

Orlando, FL · The Luxe Mom · TikTok: Lifewithcina · Collabs: 📧 · Mgmt: @jakerosenentertainment · #orlandoblogger

519K

Followers

0.9%

Engagement

3

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life24%
Travel & Adventure13%
Home Decor & Interior Design9%
Beauty8%

Cities

Orlando4%
Nassau1%

Countries

United States73%
Bahamas13%

Audience gender

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Dilly Carter profile photo

12.Dilly Carter

@declutterdollies
Home Decor & Interior Design

🎙️Podcast host @sortyourlifeout unpacked · 📺 TV Presenter @sortyourlifeout · 🏆 NTA · 🪩BAFTA Nominee · 🙌🏼 Founder @dillysdollies

482K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design26%
Film & TV Commentary21%
Fashion & Style13%
Parenting & Family Life9%

Cities

London6%
Atlanta1%

Countries

United Kingdom83%
United States11%

Audience gender

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Allan Avendaño profile photo

13.Allan Avendaño

@allanface

L’Oréal Paris Celebrity Makeup Artist · 🇵🇭🇺🇸 Beauty, Lifestyle, Travel & Joy

447K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.9%.

Audience gender

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CC Mason profile photo

14.CC Mason

@ccmasonrlly

🎥 Actress & Writer, Fashion Obsessed✨ · 📌 Los Angeles / London · 🎬🇬🇧 BTA · 🎬🇺🇸 Jager Campbell Talent

439K

Followers

—

Engagement

1

Collabs

Audience gender

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Devon Willo profile photo

15.Devon Willo

@devonandwillo
Home Decor & Interior Design

Romanticizing the every day | Phoenix · ✨cozy home, self care, hobbies, TV, books & food

431K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design16%
Film & TV Commentary11%
Personal Development & Motivation11%
Health & Wellness9%

Cities

New Orleans1%

Audience gender

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ᖇᗩᖇᗩ ✨ profile photo

16.ᖇᗩᖇᗩ ✨

@tiranissya

DIY • HOME DECOR • LIFESTYLE · 🪸 YouTube 365K | TikTok 1.6M · 🏆 Best of Lifestyle Tiktok Awards ‘24 Nominee · Bussiness: (Aul)

428K

Followers

—

Engagement

1

Collabs

Audience gender

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Ashley Nicole profile photo

17.Ashley Nicole

@ashleynicolelife
Fashion & Style

Store Finds • Organization • Product Reviews · 📦 PR & Collabs Welcome · Southern California 🇺🇸

383K

Followers

2.0%

Engagement

2

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style31%
Home Decor & Interior Design26%
Beauty15%
DIY & Crafts5%

Cities

Dubai1%

Audience gender

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Spencer McQueen™ profile photo

18.Spencer McQueen™

@williamriker
Fashion & Style

Plus Size Menswear & Lifestyle · ➪ Represented by @teamkozen · ➪ Inquiries 📩

332K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style25%
Food & Cooking10%
Restaurants & Cafes & Bars8%
Beauty7%

Cities

Las Vegas3%
Detroit2%

Countries

United States100%

Audience gender

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Connor Sweeney profile photo

19.Connor Sweeney

@thefliphut
DIY & Crafts

Welcome to the hut 🛖 · A place for furniture flips, home design & diy ✨ · More of me @theconnorsweeney 👨🏻

331K

Followers

2.5%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

DIY & Crafts65%
Home Decor & Interior Design18%
Business & Entrepreneurship6%
Real Estate & Property6%

Audience gender

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Melanie Kharad profile photo

20.Melanie Kharad

@berlin.interior
Home Decor & Interior Design

| I love to create | my self-renovated home from 1903 | interiordesign | mom of 3 🧡 | founder & designer @kharad.studio |

316K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design71%
DIY & Crafts12%
Technology & Gadgets12%
Parenting & Family Life6%

Cities

Leipzig6%
New York6%

Audience gender

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Jess profile photo

21.Jess

@theintrovertedition
Home Decor & Interior Design

✨ introvert + maximalist · 🧚‍♀️ lover of romance, cozy hobbies & all things whimsy

314K

Followers

5.0%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design39%
Esports & Gaming32%
Parenting & Family Life7%
DIY & Crafts4%

Audience gender

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Azka profile photo

22.Azka

@heyazka
Parenting & Family Life

🪇 less screen time for kids + easy activities · 🐢 intentional family travel · 📚 founder @urdumadrasa

313K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Parenting & Family Life58%
Kids & Toys15%
Home Decor & Interior Design9%
DIY & Crafts6%

Cities

Amsterdam2%
Rotterdam2%

Audience gender

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Megan Carole profile photo

23.Megan Carole

@megan.carole
Fashion & Style

💍 2026 bride, midsize outfits, vlogs, slow runner & dog mum · 🏡 @homewithmegan · 👇🏼YOUTUBE TIKTOK LINKS

284K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style22%
Fitness & Workouts13%
Health & Wellness13%
Weddings & Events11%

Cities

London8%
Milos3%

Countries

United Kingdom50%
Greece25%

Audience gender

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Kristina Langford profile photo

24.Kristina Langford

@perfectpinkhousebykristina
Home Decor & Interior Design

▫️INTERIOR / DECOR · ▫️Collaborations Email

276K

Followers

1.0%

Engagement

2

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.9%.

Post categories

Home Decor & Interior Design78%
Gardening & Homesteading11%
ASMR & Relaxation6%
Beauty6%

Cities

Almelo6%
Arnhem6%

Countries

Netherlands83%
United Kingdom17%

Audience gender

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Want to see what their IKEA content actually looks like?

See IKEA content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @ikea over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

IKEA is a trademark of its owner. Sup is not affiliated with or endorsed by IKEA. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the IKEA creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 256 of 418 brands in the library by creator count.24385 recorded collaborating with @ikea in 12 months
Their collaborations29454 collaborations recorded in 12 months
Median followers465K702K across all 418 brand pages
Median engagement rate0.9%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.2 across all 385 creators

FAQ

IKEA and creators: common questions

Yes. We have recorded 385 creators collaborating with IKEA, across 454 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the IKEA content examples page.

The largest accounts collaborating with IKEA include @thetinychefshow, @marketingmind.in, @wallpapermag, @alexusdanisha, @dinnerbyben and @thekwendyhome. The most frequent is @lifewithcina, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 465K followers and the median engagement rate is 0.9%.

No. We are not connected to IKEA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at IKEA and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the home & interior category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does IKEA work with creators?

Yes. We have recorded 385 creators collaborating with IKEA, across 454 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the IKEA content examples page.

Which creators post about IKEA?

The largest accounts collaborating with IKEA include @thetinychefshow, @marketingmind.in, @wallpapermag, @alexusdanisha, @dinnerbyben and @thekwendyhome. The most frequent is @lifewithcina, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does IKEA attract?

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 465K followers and the median engagement rate is 0.9%.

Is this page affiliated with IKEA?

No. We are not connected to IKEA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at IKEA and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the home & interior category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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