Category
We track 166 home & garden brands and the creators posting about them. The creators who post about this category sit in home & interior, with 6 ranked lists by country and city. 6 of the brands have a published page with real creator data.
The 6 largest home & interior creators in the US, from Top Home & Interior Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.
I like to organize pretty things ๐ก๐ชฉ๐ค ยท New York & South Carolina
1.9M
Followers
0.6%
Engagement
366K
Avg views
Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบdominicana en florida :)
1.8M
Followers
3.8%
Engagement
1.1M
Avg views
Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบSharing pieces of me, my life, and my home ๐ซถ๐ผ ยท ๐: SF Bay Area
1.2M
Followers
11.1%
Engagement
836K
Avg views
Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบAlways adding charm to our Brooklyn apt, cozy moments at home, and life in NYC โกฬ ยท tiktok & yt: @reserve_home
1.2M
Followers
8.8%
Engagement
2.1M
Avg views
Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบShop ๐๐ผ @sewingdownsouth Fabric ๐งต@sewingdownsouthtextiles Drink ๐ง @spritz ๐บ๐ธ @hope4warriors๐ด@bythewaychs ๐ @thewaverlychs
1.2M
Followers
1.1%
Engagement
423K
Avg views
Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐ชด Your Houseplant Tรญa helping you GROW with confidence ยท ๐Indianapolis, Indiana ยท ๐Preorder More Than Just A Plant โ
1M
Followers
1.2%
Engagement
170K
Avg views
Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบ
Caraway502 creator collaborations in 12 months ยท see the creators โบ
HydroJug594 creator collaborations in 12 months ยท see the creators โบ
Lola Blankets300 creator collaborations in 12 months ยท see the creators โบ
Owala626 creator collaborations in 12 months ยท see the creators โบ
Stanley329 creator collaborations in 12 months ยท see the creators โบ
YETI439 creator collaborations in 12 months ยท see the creators โบ100 of the 166 tracked brands. Brands whose Instagram following we hold come first, largest first, and the rest follow in A to Z order. Tracked means creators post about them; it is not a relationship with Sup.
The category names follow Shopifyโs open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Home & Garden. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.
These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.
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