Category

Decor: brands and creators

We track 67 decor brands and the creators posting about them. The creators who post about this category sit in home & interior, with 6 ranked lists by country and city.

67brands tracked in this category
6creator lists in the niches that post about it
0brands with a published page
Last updated

Home & Interior creators who post about decor

The 6 largest home & interior creators in the US, from Top Home & Interior Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Teresa Laura Caruso profile photo

1.Teresa Laura Caruso

@teresalaucar
New YorkHome Decor & Interior Design

I like to organize pretty things ๐Ÿ‘ก๐Ÿชฉ๐Ÿค ยท New York & South Carolina

1.9M

Followers

0.6%

Engagement

366K

Avg views

Modest engagement. Bottom 21% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design60%
Technology & Gadgets13%
Beauty7%
DIY & Crafts7%

Audience gender

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Jessica Judith profile photo

2.Jessica Judith

@jess.judith
Home Decor & Interior Design

dominicana en florida :)

1.8M

Followers

3.8%

Engagement

1.1M

Avg views

Exceptional engagement. Top 10% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design23%
Music & Singing23%
Beauty15%
Activism & Social Justice8%

Cities

Miami8%

Audience gender

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Eric Wang profile photo

3.Eric Wang

@im_ericwang
San FranciscoHome Decor & Interior Design

Sharing pieces of me, my life, and my home ๐Ÿซถ๐Ÿผ ยท ๐Ÿ“: SF Bay Area

1.2M

Followers

11.1%

Engagement

836K

Avg views

Exceptional engagement. Top 3% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design74%
Travel & Adventure9%
DIY & Crafts4%
Nature & Outdoors4%

Cities

Maui4%

Audience gender

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Mallory Fletchall profile photo

4.Mallory Fletchall

@reserve_home
BrooklynHome Decor & Interior Design

Always adding charm to our Brooklyn apt, cozy moments at home, and life in NYC โ—กฬˆ ยท tiktok & yt: @reserve_home

1.2M

Followers

8.8%

Engagement

2.1M

Avg views

Exceptional engagement. Top 5% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design69%
Film & TV Commentary6%
Pets & Animals6%
Restaurants & Cafes & Bars6%

Cities

New York City25%
Paris13%

Countries

United States70%
France20%

Audience gender

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Craig Conover profile photo

5.Craig Conover

@caconover
Home Decor & Interior Design

Shop ๐Ÿ‘‰๐Ÿผ @sewingdownsouth Fabric ๐Ÿงต@sewingdownsouthtextiles Drink ๐ŸงŠ @spritz ๐Ÿ‡บ๐Ÿ‡ธ @hope4warriors๐Ÿด@bythewaychs ๐Ÿ’’ @thewaverlychs

1.2M

Followers

1.1%

Engagement

423K

Avg views

Average engagement. Bottom 44% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design17%
DIY & Crafts15%
Film & TV Commentary15%
Fashion & Style10%

Cities

Charleston4%
Mount Pleasant4%

Countries

United States100%

Audience gender

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Krystal Duran profile photo

6.Krystal Duran

@_plantswithkrystal_
IndianapolisGardening & Homesteading

๐Ÿชด Your Houseplant Tรญa helping you GROW with confidence ยท ๐Ÿ“Indianapolis, Indiana ยท ๐Ÿ“šPreorder More Than Just A Plant โ†“

1M

Followers

1.2%

Engagement

170K

Avg views

Average engagement. Bottom 49% of the 39 creators here with a rate, where the median is 1.2%.

Post categories

Gardening & Homesteading60%
Books & Literature10%
Nature & Outdoors10%
Travel & Adventure10%

Cities

Long Beach10%

Audience gender

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Decor brands we track

All 67 tracked brands. Brands whose Instagram following we hold come first, largest first, and the rest follow in A to Z order. Tracked means creators post about them; it is not a relationship with Sup.

  1. aroma360@aroma360 ยท 667K
  2. hotelcollection@hotelcollection ยท 462K
  3. yankeecandle@yankeecandle ยท 442K
  4. pura@pura ยท 360K
  5. fornasetti@fornasetti ยท 357K
  6. Hatch@hatchforsleep ยท 239K
  7. voluspafragrances@voluspafragrances ยท 234K
  8. boy__smells@boy__smells ยท 219K
  9. dwhomecandles@dwhomecandles ยท 189K
  10. trudon@trudon ยท 184K
  11. pfcandleco@pfcandleco ยท 163K
  12. goosecreekco@goosecreekco ยท 154K
  13. vitruvi@vitruvi ยท 151K
  14. nestnewyork@nestnewyork ยท 149K
  15. poopourri@poopourri ยท 144K
  16. drvranjesfirenze@drvranjesfirenze ยท 131K
  17. paddywaxcandles@paddywaxcandles ยท 127K
  18. sweetwaterdecor@sweetwaterdecor ยท 118K
  19. foreverwickcandle@foreverwickcandle ยท 93K
  20. febreze@febreze ยท 93K
  21. fontanacandlecompany@fontanacandlecompany ยท 92K
  22. aeraforhome@aeraforhome ยท 91K
  23. capribluecandles@capribluecandles ยท 85K
  24. merseaco@merseaco ยท 77K
  25. Loftie@byloftie ยท 76K
  26. apothekeco@apothekeco ยท 76K
  27. growfragrance@growfragrance ยท 76K
  28. lafco@lafco ยท 72K
  29. hotellobbycandle@hotellobbycandle ยท 72K
  30. tyler_candle_company_llc@tyler_candle_company_llc ยท 69K
  31. skandinavisk@skandinavisk ยท 66K
  32. harlemcandlecompany@harlemcandlecompany ยท 63K
  33. thymesfragrances@thymesfragrances ยท 36K
  34. yourseasonslife@yourseasonslife ยท 32K
  35. natural_sloth@natural_sloth ยท 30K
  36. enviroscent@enviroscent ยท 28K
  37. scentfill@scentfill ยท 26K
  38. scentair_official@scentair_official ยท 20K
  39. scentifynyc@scentifynyc ยท 18K
  40. aroma.retail@aroma.retail ยท 17K
  41. airwickus@airwickus ยท 16K
  42. candlewarmers@candlewarmers ยท 15K
  43. archipelagobotanicals@archipelagobotanicals ยท 14K
  44. museapothecary@museapothecary ยท 14K
  45. byvorda@byvorda ยท 12K
  46. aurahouse@aurahouse ยท 10K
  47. __affinati__@__affinati__ ยท 7K
  48. cravcompany@cravcompany ยท 7K
  49. innogear_official@innogear_official ยท 5K
  50. thewickedscent@thewickedscent ยท 5K
  51. harrietallure@harrietallure ยท 5K
  52. glade_uk@glade_uk ยท 4K
  53. dearomausa@dearomausa ยท 4K
  54. Air Wick (TARGET BRAND)@airwickuk
  55. Blinds 2go@blinds2go
  56. COCODOR@cocodor_usa
  57. Crafted Creations Candle Studio@craftedcreationscandleco
  58. Desenio@desenio
  59. King Of Christmas@kingofchristmas
  60. Kukoon Rugs@kukoonrugs
  61. Loloi Rugs@loloirugs
  62. Mavwicks@mavwicks
  63. Revival@revival
  64. Ruggable@ruggable
  65. Rugs Usa@rugs_usa
  66. Sandberg Wallpaper@sandbergwallpaper
  67. Two Pages Curtains@twopagescurtains

Within Decor:

Home Fragrances 54Wall Art 1

Also in Home & Garden:

How this category is built

The category names follow Shopifyโ€™s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Home & Garden. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a decor campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.