Brand Library · Home & Interior
These are the 24 biggest creators who collaborated with @caraway_home in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 502 creators collaborating with the brand in total.
Dedicated to modern design
3.9M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Foster-Adopt Family in NY · 🧡You Are Loved🧡
1.8M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The place to find simple recipes anyone can make at home…. And some of my other nerdy interests 😎 · Indiana 📍
1.6M
Followers
0.4%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My better half - @alexandramadisonn · Co-host 🎙 @giveittomestraightpodcast
1.4M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼
1M
Followers
1.1%
Engagement
3
Collabs
Average engagement. Top 38% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›email 🦋 : boutique 💋 : @laurasboutique
1M
Followers
14.8%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏻♀️ Alex | Costco Mom & Deal Hunter · 🛒 Daily Costco Finds •Hot Deals •Must haves 👀 · 🚫 Not Affiliated w/ Costco
999K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌈 Jewels, lifestyle, mommy tings · 💎 NYC Jewelry Designer @shopjuliachafe & Former Gem Girl @intercolorusa
913K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
creyente/believer 𐠒 · ceo, coach & creative · specialized therapy provider · after chaos comes clarity · founder of @klarity_wellness & · @klarityret…
799K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The Fab Girl 🇨🇻💕🇵🇷 · Motherhood | Beauty | Fashion · NYC• DFW
696K
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 19% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🛹 millennial mom obsessed with giving her kids 90s childhood · 🧸 independent play, low-screen livin · 📍CO · Resources⤵️
644K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, and everything underneath it. · 🎙️ @mirrormirrorwithamy — new eps Wed · ✍️ LA Times LIVE + WELL
626K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧀 Easy recipes, cheese & wine · ✨ effortless hosting made easy · 📍 south florida
583K
Followers
0.8%
Engagement
2
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌿 Rooted in faith, family & the outdoors · 🤍 Home • motherhood • healthy living · ⬇️ Follow along here
559K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 24% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Do something that makes you happy today · makin’ our house a home | comforting recipes · LA📍| ✉️ · My recipes!🤍↴ 2026 bride💍
540K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐒𝐚𝐫𝐚 + 𝐉𝐚𝐬𝐨𝐧 𝐈𝐫𝐢𝐳𝐚𝐫𝐫𝐲📍LA | Central Cali 🇲🇽🇵🇷🇬🇹 · Currently: moving into our new🏡 · sharing love, cultura + real-life moments
535K
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›vancouver island, bc · @oneractive & @promix
531K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Easy + healthy recipes · 📍nyc
530K
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
▫️Healthy Lifestyle▫️Home decor▫️Selfcare ▫️mom(little boy and puppies) · 📍 Ohio-US
520K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
Plant-Rich and Protein-Packed Recipes🥑 · North Jersey 📍 · Reels guide and Recipes👇🏼
510K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›quick healthy-ish dinners for my family of 9✨ · 📍NYC
505K
Followers
5.5%
Engagement
2
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👨🍳 Easy, delicious mostly Asian-inspired recipes · 📍Los Angeles · 👇FREE recipes on my blog linked below
499K
Followers
10.5%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Caraway content actually looks like?
See Caraway content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @caraway_home over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Caraway is a trademark of its owner. Sup is not affiliated with or endorsed by Caraway. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 203 of 240 brands in the library by creator count. | 24 | 502 recorded collaborating with @caraway_home in 12 months |
| Their collaborations | 31 | 760 collaborations recorded in 12 months |
| Median followers | 670K | 1M across all 240 brand pages |
| Median engagement rate | 0.5% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.5 across all 502 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 502 creators collaborating with Caraway, across 760 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Caraway content examples page.
The largest accounts collaborating with Caraway include @designmilk, @doughertydozen, @elainamich, @holmescooking_, @jon.bouff and @marissamcnamara. The most frequent is @marissamcnamara, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 4% are mid-tier creators (100,000 to 500,000) and 96% are macro creators (500,000 and above). The median has 670K followers and the average engagement rate is 2%.
No. We are not connected to Caraway and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Caraway and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the home & interior category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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