Brand Library · Home & Interior

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Top influencers and creators posting about Ninja

These are the 24 biggest creators who collaborated with @ninjakitchen in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 863 creators collaborating with the brand in total.

24creators ranked on this page
863creators recorded collaborating with Ninja in 12 months
1,264collaborations recorded
Last updated
Farah Merhi profile photo

1.Farah Merhi

@farahjmerhi
Home Decor & Interior Design

Designer | Entrepreneur · ✨Home Decorating•Organizing•Cooking•Cleaning · ✨Inspiring everyday elegance at home

7.5M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design70%
Technology & Gadgets15%
DIY & Crafts4%
Food & Cooking4%

Audience gender

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Addie McCracken profile photo

2.Addie McCracken

@addie_mccracken123
Parenting & Family Life

welcome to my life🌷🌱🌼🪻🪺 · brady + rustyn + sawyer

6.3M

Followers

4.9%

Engagement

1

Collabs

Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.0%.

Post categories

Parenting & Family Life27%
Personal Development & Motivation9%
Comedy & Humor8%
Beauty6%

Audience gender

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Mason Smith profile photo

3.Mason Smith

@dadsocial
DIY & Crafts

Hopefully this page inspires you with ideas you can do with your loved ones! · Thankful for 20M friends on all platforms!

6.2M

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.0%.

Post categories

DIY & Crafts33%
Food & Cooking19%
Technology & Gadgets14%
Home Decor & Interior Design6%

Audience gender

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Justin Miller profile photo

4.Justin Miller

@90skid4lyfe
Film & TV Commentary

Youtuber · Millennial/Gamer/Dad/Big Nerd · UGC + Brand

4M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.0%.

Post categories

Film & TV Commentary13%
Memes & Internet Culture13%
Fashion & Style10%
Comedy & Humor7%

Cities

Vista3%

Audience gender

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kianlawley profile photo

5.kianlawley

@kianlawley
Food & Cooking

3.6M

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking36%
Parenting & Family Life36%
Cars & Motorsports7%
DIY & Crafts7%

Audience gender

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Middle Class Fancy profile photo

6.Middle Class Fancy

@middleclassfancy
Personal Development & Motivation

LiFe Is GoOd 😎

3.4M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 46% of the 24 creators here, where the median is 1.0%.

Post categories

Personal Development & Motivation14%
Food & Cooking10%
Comedy & Humor6%
Fashion & Style6%

Countries

United States56%
United Kingdom33%

Audience gender

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Nancy Karim profile photo

7.Nancy Karim

@delicomida
Food & Cooking

Recetas fáciles | Kitchen & home finds✨ · Miami, FL📍 · @itsnancykarim

3.3M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 46% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking42%
Home Decor & Interior Design21%
Technology & Gadgets17%
Business & Entrepreneurship8%

Audience gender

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Nabela Noor Martin profile photo

8.Nabela Noor Martin

@nabela
Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design24%
Beauty15%
Food & Cooking13%
Fashion & Style9%

Cities

Paris9%
East Coast2%

Countries

France83%
United States17%

Audience gender

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Catherine Benson profile photo

9.Catherine Benson

@_catben_
Home Decor & Interior Design

life, home, organization & everything in between · ↓ My Amazon Store ↓

2.9M

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design58%
Beauty8%
DIY & Crafts8%
Food & Cooking8%

Audience gender

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Laura Avery profile photo

10.Laura Avery

@theaverycottage
Home Decor & Interior Design

Bringing old cottage charm back to life · 🏡Follow our journey renovating our 1930’s country cottage

2.6M

Followers

1.3%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design39%
DIY & Crafts22%
Gardening & Homesteading11%
Nature & Outdoors6%

Audience gender

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Booking creators like these for Ninja?

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Daron B. profile photo

11.Daron B.

@daronthechef
Food & Cooking

📍NEW YORK CITY 🗽

2.2M

Followers

1.9%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking28%
Beauty21%
Fashion & Style15%
Baking & Desserts8%

Cities

New York City4%
Brooklyn1%

Countries

United States91%
Curaçao9%

Audience gender

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Logan Moffitt🥒 profile photo

12.Logan Moffitt🥒

@logansfewd
Food & Cooking

2.1M

Followers

1.0%

Engagement

2

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking69%
Travel & Adventure7%
Beauty3%
Restaurants & Cafes & Bars3%

Cities

Dubai5%
Milano3%

Countries

France31%
Italy23%

Audience gender

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Jamie Villamor profile photo

13.Jamie Villamor

@jamie_villamor
Personal Development & Motivation

USA 🇺🇸 Sponsored athlete, Armscor · ♦️ @alwaysonadventures Podcast · ▪️ Business owner, @vegasbows1 · ▫️Email:

2M

Followers

0.9%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.0%.

Post categories

Personal Development & Motivation28%
Fashion & Style11%
Sports & Athletics9%
Travel & Adventure9%

Cities

Dallas5%
Joshua Tree3%

Countries

United States68%
Italy8%

Audience gender

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Kylie Sakaida profile photo

14.Kylie Sakaida

@nutritionbykylie
Food & Cooking

🍓Dietitian and NYT Bestselling Cookbook Author · 📖 Order my cookbook SO EASY SO GOOD below · 📍 NYC/LA

1.9M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking62%
Nutrition & Diet17%
Health & Wellness10%
Books & Literature5%

Cities

Honolulu5%
Oahu2%

Countries

United States100%

Audience gender

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Colton Brown-Underwood profile photo

15.Colton Brown-Underwood

@coltonunderwood
Parenting & Family Life

husband, dad, adventurer, coffee addict, aquarius, tv producer, creative director, NYT best seller and a human being. Founder of @toddle

1.8M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.0%.

Post categories

Parenting & Family Life27%
Film & TV Commentary24%
Books & Literature12%
Beauty7%

Cities

Austin2%
Los Angeles2%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Dougherty Dozen profile photo

16.Dougherty Dozen

@doughertydozen
Parenting & Family Life

Foster-Adopt Family in NY · 🧡You Are Loved🧡

1.8M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.0%.

Post categories

Parenting & Family Life42%
Food & Cooking28%
Travel & Adventure4%
Fashion & Style3%

Cities

New York City2%
Orlando1%

Countries

United States100%

Audience gender

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Stephanie Padilla profile photo

17.Stephanie Padilla

@blissfulhomedecor
Food & Cooking

Myblissful home living through every season🍂☕️ · Cozy home • recipes • family • cleaning · 💍Wife & Mom x4📍Dallas, TX

1.8M

Followers

1.3%

Engagement

1

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking38%
Home Decor & Interior Design20%
Parenting & Family Life18%
Baking & Desserts4%

Audience gender

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Elaina Michelle profile photo

18.Elaina Michelle

@elainamich
Beauty

TX | lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE

1.7M

Followers

0.1%

Engagement

3

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty39%
ASMR & Relaxation16%
Weddings & Events15%
Food & Cooking7%

Cities

Dallas3%
Paris2%

Countries

United States50%
France33%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Costco Deals profile photo

19.Costco Deals

@costcodeals
Food & Cooking

#️⃣1️⃣ ORIGINAL page for all things Costco & Deals! · 📍NW🌲💁🏻‍♀️Not affiliated w/ Costco · 🏆 1.6M+ followers•53M+ monthly views · 📩Email for partnersh…

1.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking32%
Home Decor & Interior Design12%
Baking & Desserts8%
Health & Wellness8%

Cities

Los Angeles5%
Newark3%

Countries

United States98%
Japan1%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Ayat, RD profile photo

20.Ayat, RD

@momnutritionist
Food & Cooking

Registered Dietitian, MS, RD · Helping moms simplify food & everyday wellness · 📍Michigan · 650K + on TikTok @momnutritionist

1.7M

Followers

1.1%

Engagement

2

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking65%
Nutrition & Diet14%
Parenting & Family Life9%
Beauty4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Booking creators like these for Ninja?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.

Costco Finds profile photo

21.Costco Finds

@costcofinds.alex
Food & Cooking

COSTCO FINDS EXPERT 🛍️ · 🎬 Founder of ARMINA MEDIA (4.5M+ total Audience) · New Costco Haul / Shopping Reviews · Business📨 · 📍USA🇺🇸 CA🌴

1.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 8% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking66%
Beauty19%
Local Things to Do4%
Nutrition & Diet3%

Cities

Los Angeles7%
Southeast region1%

Countries

United States100%

Audience gender

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tim laielli profile photo

22.tim laielli

@barefoodtim
Food & Cooking

don’t ask for a recipe · season 5 @nextlevelcheffox · austin, tx

1.6M

Followers

3.6%

Engagement

1

Collabs

Strong engagement. Top 12% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking89%
Baking & Desserts4%
Travel & Adventure2%
Health & Wellness1%

Cities

Beirut1%
Bend1%

Countries

United States42%
Iran8%

Audience gender

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Hannah Godwin profile photo

23.Hannah Godwin

@hannahg

founder @settyapp

1.5M

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 1.0%.

Audience gender

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𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓦𝓪𝓷𝓰 profile photo

24.𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓦𝓪𝓷𝓰

@jesswang.pastry
Baking & Desserts

✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area

1.5M

Followers

8.3%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.0%.

Post categories

Baking & Desserts36%
Food & Cooking22%
Travel & Adventure9%
Beauty4%

Cities

Los Angeles5%
Las Vegas3%

Countries

United States67%
China29%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Want to see what their Ninja content actually looks like?

See Ninja content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @ninjakitchen over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Ninja is a trademark of its owner. Sup is not affiliated with or endorsed by Ninja. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Ninja creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 154 of 567 brands in the library by creator count.24863 recorded collaborating with @ninjakitchen in 12 months
Their collaborations281,264 collaborations recorded in 12 months
Median followers2M728K across all 567 brand pages
Median engagement rate1.0%0.9% across all 567 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.5 across all 863 creators

FAQ

Ninja and creators: common questions

Yes. We have recorded 863 creators collaborating with Ninja, across 1,264 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Ninja content examples page.

The largest accounts collaborating with Ninja include @farahjmerhi, @addie_mccracken123, @dadsocial, @90skid4lyfe, @kianlawley and @middleclassfancy. The most frequent is @elainamich, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2M followers and the median engagement rate is 1.0%.

No. We are not connected to Ninja and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Ninja and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the home & interior category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Ninja work with creators?

Yes. We have recorded 863 creators collaborating with Ninja, across 1,264 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Ninja content examples page.

Which creators post about Ninja?

The largest accounts collaborating with Ninja include @farahjmerhi, @addie_mccracken123, @dadsocial, @90skid4lyfe, @kianlawley and @middleclassfancy. The most frequent is @elainamich, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Ninja attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2M followers and the median engagement rate is 1.0%.

Is this page affiliated with Ninja?

No. We are not connected to Ninja and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Ninja and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the home & interior category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

More brands:

& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeelool

Scaling your creator program?

When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.