Brand Library · Retail

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Top influencers and creators posting about Best Buy

These are the 24 biggest creators who collaborated with @bestbuy in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 88 creators collaborating with the brand in total.

24creators ranked on this page
88creators recorded collaborating with Best Buy in 12 months
93collaborations recorded
Last updated
Steph Bae profile photo

1.Steph Bae

@happy_baes
Food & Cooking

mom of 3 + LMFT + chef-ish · making mom life easier ✨💁🏻‍♀️👩🏻‍🍳 // fam recipes, style & everything in between

761K

Followers

1.0%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Food & Cooking70%
Fashion & Style8%
Parenting & Family Life6%
Home Decor & Interior Design4%

Cities

Tysons2%

Audience gender

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Mia Yilin profile photo

2.Mia Yilin

@mia_yilin_
Education & Study Hacks

stanford university · becoming smarter & chicer together 💫 · tiktok: 880k+, youtube: 670k+ · @lingoxofficial

592K

Followers

7.4%

Engagement

1

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Education & Study Hacks55%
Personal Development & Motivation14%
Travel & Adventure6%
Health & Wellness4%

Cities

Stanford31%
Paris6%

Countries

United States79%
France16%

Audience gender

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Claudia Walsh West profile photo

3.Claudia Walsh West

@claudiamariewalsh
Parenting & Family Life

🍒 @alaninutrition code claudia · 🎀 @alphalete code claudia · 💌business:

583K

Followers

2.3%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Parenting & Family Life27%
Home Decor & Interior Design16%
Beauty14%
Food & Cooking14%

Audience gender

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Kate Bartlett profile photo

4.Kate Bartlett

@katebartlett
Beauty

new york, new york · managed by @therealdba

549K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Beauty16%
Fashion & Style16%
Travel & Adventure9%
Restaurants & Cafes & Bars7%

Cities

New York5%
Bicester2%

Countries

United States75%
France13%

Audience gender

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Brooke Mason profile photo

5.Brooke Mason

@brookemason

473K

Followers

2.4%

Engagement

1

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 2.3%.

Audience gender

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Libby Christensen🧸 profile photo

6.Libby Christensen🧸

@libbychristensen
Fitness & Workouts

HTX | a bad day is still a luxury® · @thealiveapp trainer · @alaninutrition athlete · yt | libby christensen · inq. |

440K

Followers

0.9%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Fitness & Workouts25%
Parenting & Family Life20%
Personal Development & Motivation14%
Home Decor & Interior Design7%

Cities

New York City2%
Austin1%

Countries

United States100%

Audience gender

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@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local

411K

Followers

2.5%

Engagement

1

Collabs

Average engagement. Top 38% of the 21 creators here with a rate, where the median is 2.3%.

Audience gender

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Jayria Nicole profile photo

8.Jayria Nicole

@jayrianicole
Beauty

𝐄𝐥𝐞𝐯𝐚𝐭𝐞𝐝 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐋𝐢𝐯𝐢𝐧𝐠 · LIFESTYLE| BEAUTY| SELF CARE · TIKTOK 829k · 📍DET to ATL

411K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Beauty27%
Food & Cooking25%
Health & Wellness14%
Fashion & Style9%

Cities

Miami5%
Alpharetta2%

Countries

United States71%
Greece14%

Audience gender

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Gaby Escobar profile photo

9.Gaby Escobar

@_gabyyyc_
Fashion & Style

Bougie on a budget 💅 · Mom of 2 reinventing herself in real time · Fashion • Home • Travel · Orlando 🌴 · 📩 Collabs ↓

406K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Fashion & Style41%
Beauty14%
Photography & Videography7%
Restaurants & Cafes & Bars7%

Cities

Orlando3%
Rome3%

Audience gender

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Chandler Isaac-Myers profile photo

10.Chandler Isaac-Myers

@chandlerisaac
Home Decor & Interior Design

Home, hosting, hacks + an array of other fun finds 🤌🏼 + new mama to be! 🍼 · 📍L.A. (the valley baby!) · 👀✌🏼young stooge (iykyk)

309K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Home Decor & Interior Design38%
Food & Cooking10%
Parenting & Family Life10%
Travel & Adventure7%

Cities

Los Angeles3%
Coachella2%

Countries

United States67%
France25%

Audience gender

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Clara Peirce profile photo

11.Clara Peirce

@clarapeirce
Fashion & Style

Charleston, SC

294K

Followers

2.4%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Fashion & Style33%
Beauty20%
Health & Wellness7%
Home Decor & Interior Design7%

Cities

Seoul40%

Countries

South Korea100%

Audience gender

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Joy Green profile photo

12.Joy Green

@joyfullygreen
Parenting & Family Life

Bringing you simple JOYS • Decor | Fashion | Travel · 🏠@joyfullygreenhome · Asian Mom Creator• Baby 4🤰+🐱🐶 · 📍Houston,TX 💌 · 👇Shop my feed

279K

Followers

16.3%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Parenting & Family Life23%
Home Decor & Interior Design10%
Technology & Gadgets10%
Travel & Adventure10%

Cities

Destin-Fort Walton Beach2%
Anaheim1%

Countries

United States100%

Audience gender

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Stephany Faublas profile photo

13.Stephany Faublas

@stehfuhnee_
Parenting & Family Life

Raising me | Raising her · Storyteller + Founder @afterbirthcollective · 📍NYC

272K

Followers

16.0%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Parenting & Family Life25%
Fashion & Style19%
Beauty10%
Personal Development & Motivation7%

Cities

Paris6%
New York3%

Countries

United States43%
France38%

Audience gender

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Christine Le profile photo

14.Christine Le

@christineleeee
Beauty

📍LA, sometimes NY · 🤍 Sephora Squad Mentor ✨ · 💌 / @sante.media

270K

Followers

15.6%

Engagement

2

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Beauty15%
Fashion & Style14%
Travel & Adventure11%
Photography & Videography9%

Cities

New York City4%
Ho Chi Minh City2%

Countries

United States46%
Vietnam23%

Audience gender

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Alessandro Pontes profile photo

15.Alessandro Pontes

@dadmakesmagic
DIY & Crafts

DIY | Home Renovation | Family | Romantic Surprises · An ordinary dad making extraordinary things · 📍 Charlotte

260K

Followers

—

Engagement

1

Collabs

Post categories

DIY & Crafts36%
Food & Cooking17%
Gardening & Homesteading8%
Health & Wellness8%

Audience gender

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Alyssa Lenore profile photo

16.Alyssa Lenore

@alyssa.lenore
Travel & Adventure

i peaked on tumblr. · nyc vibes, luxury travel, @lenore.interiors and @lifewithwade 🇵🇭 infj · ✉️ | www.alyssalenore.com

256K

Followers

3.4%

Engagement

1

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Travel & Adventure22%
Photography & Videography7%
Fashion & Style6%
Luxury Fashion & Accessories6%

Cities

Paris6%
London5%

Countries

France19%
United Kingdom19%

Audience gender

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Jehava profile photo

17.Jehava

@jehava_brown
Parenting & Family Life

Mom of 3 boys • wellness• faith• the realest 40s content you’ll find · Seen on Today Show+GMA · ⬇️ My favorite things right now

212K

Followers

—

Engagement

1

Collabs

Post categories

Parenting & Family Life53%
Fashion & Style19%
Health & Wellness6%
Beauty4%

Cities

Hilton Head1%

Audience gender

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cass spinelli profile photo

18.cass spinelli

@cass.spinelli
Parenting & Family Life

florida ♡ · Youtube & Tiktok: @cass.spinelli 🦢 · outfit links & discounts ↓

210K

Followers

4.4%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Parenting & Family Life31%
Fashion & Style12%
Beauty8%
Food & Cooking7%

Cities

Boston1%
Cabo San Lucas1%

Countries

United States80%
Dominican Republic10%

Audience gender

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Gem Zape profile photo

19.Gem Zape

@gemzape
Esports & Gaming

☁️ cozy living • tech • gaming · 💻My gaming space: @gemzape.gg · @corsair • @elgato ~ (Code: GEM)

205K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Esports & Gaming36%
Technology & Gadgets36%
Home Decor & Interior Design11%
Activism & Social Justice2%

Cities

Seattle5%
Santa Clara2%

Audience gender

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Amy Seder profile photo

20.Amy Seder

@amyseder
Travel & Adventure

Photography, Full-Time Travel, and Style · Los Angeles Based · ☟ Blog, portfolio & links

204K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Travel & Adventure51%
Luxury Travel & Hotels10%
Nature & Outdoors8%
Personal Development & Motivation6%

Cities

Maui4%
Provence4%

Countries

United States29%
Albania18%

Audience gender

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Katelyn profile photo

21.Katelyn

@katelynsroom
Travel & Adventure

Hawaii content creator 🌺🌴 · TikTok @katelynsroom1

201K

Followers

0.5%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Travel & Adventure28%
Beauty18%
Fashion & Style17%
Film & TV Commentary12%

Cities

Cabo San Lucas1%
Honolulu1%

Countries

United States86%
Japan5%

Audience gender

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Ellasandra Muse profile photo

22.Ellasandra Muse

@ellasandramuse
Beauty

197K

Followers

—

Engagement

1

Collabs

Post categories

Beauty16%
Personal Development & Motivation14%
Travel & Adventure14%
Fashion & Style11%

Cities

London5%
New York City3%

Countries

United States67%
United Kingdom33%

Audience gender

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Ravi Wadan (Finance Education) profile photo

23.Ravi Wadan (Finance Education)

@raviwadan
Cars & Motorsports

Based in Seattle, WA📍 · Helping You Save Money + Invest · Husband, Father & Founder of DriveMatch.com · Email: · Links and Resources 👇🏼

188K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Cars & Motorsports49%
Finance & Investing24%
Technology & Gadgets10%
Sports & Athletics4%

Cities

Cle Elum1%
Leavenworth1%

Countries

United States100%

Audience gender

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brooke lynn profile photo

24.brooke lynn

@brooke_lynnmilne
Beauty

27 🫶🏻 Tampa, FL · Parker Management 🎥

180K

Followers

2.9%

Engagement

2

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 2.3%.

Post categories

Beauty17%
Fashion & Style15%
Food & Cooking9%
Travel & Adventure8%

Cities

Tampa2%
Bora Bora1%

Countries

United States59%
Mexico25%

Audience gender

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Want to see what their Best Buy content actually looks like?

See Best Buy content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bestbuy over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Best Buy is a trademark of its owner. Sup is not affiliated with or endorsed by Best Buy. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Best Buy creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 373 of 394 brands in the library by creator count.2488 recorded collaborating with @bestbuy in 12 months
Their collaborations2693 collaborations recorded in 12 months
Median followers275K745K across all 394 brand pages
Median engagement rate2.3%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.11.1 across all 88 creators

FAQ

Best Buy and creators: common questions

Yes. We have recorded 88 creators collaborating with Best Buy, across 93 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Best Buy content examples page.

The largest accounts collaborating with Best Buy include @happy_baes, @mia_yilin_, @claudiamariewalsh, @katebartlett, @brookemason and @libbychristensen. The most frequent is @christineleeee, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 83% are mid-tier creators (100,000 to 500,000) and 17% are macro creators (500,000 and above). The median has 275K followers and the median engagement rate is 2.3%.

No. We are not connected to Best Buy and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Best Buy and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Best Buy work with creators?

Yes. We have recorded 88 creators collaborating with Best Buy, across 93 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Best Buy content examples page.

Which creators post about Best Buy?

The largest accounts collaborating with Best Buy include @happy_baes, @mia_yilin_, @claudiamariewalsh, @katebartlett, @brookemason and @libbychristensen. The most frequent is @christineleeee, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Best Buy attract?

Across the 24 biggest creators we recorded, 83% are mid-tier creators (100,000 to 500,000) and 17% are macro creators (500,000 and above). The median has 275K followers and the median engagement rate is 2.3%.

Is this page affiliated with Best Buy?

No. We are not connected to Best Buy and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Best Buy and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like Best Buy:

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