Brand Library · Retail
These are the 24 biggest creators who collaborated with @macys in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 977 creators collaborating with the brand in total.
InStyle NOW
4.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.6%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›3.3M
Followers
0.0%
Engagement
3
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Where to eat and why it matters in the world's best food cities.
1.6M
Followers
0.1%
Engagement
2
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👶🏽 Girl Dad @thatsryderk & @milamaewharton & @mayagrace.wharton · 👻Snapchat Cory_w247 · 🎞️TikTok- corywharton_ig
1.4M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›kind people are my kind of people :) · Tall Girl on @netflix · Co Founder @devonmichaelfoundation
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›#1 Instagram for Arizona · Tag us to be shared #welcometoarizona · Travel, Culture, Eats 🏜 · welcometoarizona.com
1.4M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok @talabitwins
1.4M
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›★ Beauty with Intention ★
1.3M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›⚽️ Soccer Mom & Podcast Host · Youth Soccer • Lifestyle • Travel · 🎙️ The Soccer Ladder
1.2M
Followers
2.9%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️
1.1M
Followers
0.8%
Engagement
4
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Stay plugged into the best things to do in NYC 🗽🥯🗞 · Get in touch at · 30K+ NYC readers get our newsletter. Join them👇🏼
998K
Followers
0.9%
Engagement
2
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›color is my love language 🌈 · here to brighten your world · NYC • LA • Palm Springs
951K
Followers
2.4%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern Luxury • Interior Design • Lifestyle · Founder | MBG Living @mbg.living · 📍 Palm Beach | Miami · ↓ Design Projects, Shop & Partnerships
894K
Followers
1.6%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›productivity | mom hacks + habits | better days ✨ · shop my posts ⬇️
894K
Followers
0.6%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
5
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›optionally hot always funny · founder/creative @meshahny · nyc
724K
Followers
5.4%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›LOVE in every corner 🤍 · Family | Home | Style | Self-care · Founder @Haven.Namai · LA✈️MIA · 👇🏽Shop here
723K
Followers
0.6%
Engagement
3
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨lil bit of everything over here!✨ · 🎬 youtube: delaney childs · 🛒 SHOP MY LOOKS HERE ⬇️
722K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🩵 krish’s mom · 🤳 fashion + lifestyle + family · 👩🏻💻 founder @marigolddiaries_ · 📍 miami
697K
Followers
1.4%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇮🇹 NYC grit → San Diego Mom of 4 · 10M+ social reach (@bossbabybrody) · Making motherhood, travel & style feel a little more possible 🗽💃
689K
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
👋🏽 your personal special occasion shopper · 🎬 vlogs & behind the scenes · 📍denver · shop my vibe ⬇️
683K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Real life, mutha tings, & daily stories · ceo @mujeressocial ct & nyc 🇵🇷 · ⭐️President of the hot moms club
656K
Followers
0.5%
Engagement
2
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Menswear | Lifestyle | How-To · Car Enthusiast | Dobermans · Business:
639K
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creating a life that feels as good as it looks · Beauty, style & life lately · Work: · LA + ATL | New chapters on YouTube ↓
627K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Macy's content actually looks like?
See Macy's content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @macys over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Macy's is a trademark of its owner. Sup is not affiliated with or endorsed by Macy's. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 113 of 418 brands in the library by creator count. | 24 | 977 recorded collaborating with @macys in 12 months |
| Their collaborations | 40 | 1,686 collaborations recorded in 12 months |
| Median followers | 922K | 702K across all 418 brand pages |
| Median engagement rate | 0.6% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.7 | 1.7 across all 977 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 977 creators collaborating with Macy's, across 1,686 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Macy's content examples page.
The largest accounts collaborating with Macy's include @instylemagazine, @rocky_barnes, @eater, @corywharton_ig, @ava.michelle and @welcometoarizona. The most frequent is @nyc_forfree, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 922K followers and the median engagement rate is 0.6%.
No. We are not connected to Macy's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Macy's and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Macy's:
Influencer marketing for retail brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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