Brand Library · Retail
These are the 24 biggest creators who collaborated with @amazon in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,255 creators collaborating with the brand in total.
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17.6M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @koraorganics ✨
13.9M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👯♀️ SISTERS full episodes are out now on Betches Sketches YouTube 💖 · 🎙️ @betches podcast hosted by @aleen @jordanaabraham @sami
8.7M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder and Chief Brand Officer of @realeactives
5.7M
Followers
4.2%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actriz y Modelo · 💫📍MIAMI🌴Actress & Model 💕Mamá de Fer💕Publi ➡️💌 ✨@NovaKids Ambassador ✨
4.6M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@barelyfamouspodcast @killrnetwork · FATHERLESS BEHAVIOR TOUR TICKETS ON SALE NOW! 🎫🤩💘
4.6M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✿ diy + dogs ✿ · canadian in los angeles · founder @fuzzboyoriginals · 🐶 @moosetheminibully
4.1M
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💵 Wall St Girly helping YOU get RICH · 📗 DM “WELL ENDOWED” · 🎤@networthandchillpod · Chief of Financial Empowerment @sofi
3.9M
Followers
0.3%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR
3.2M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
You’ll love it here, stay awhile 🫶 · 🎀 Founder of @roame.clean · 🤍 TV host on @amazonlive & @primevideo · 💕 Always finding affordable items · 👇🏻SHOP👇🏻
3.1M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🦈🤿 Swim with #sharks w me @oneoceandiving · 🎬”Shark Whisperer” @netflix · 📖 Author of “What You Should Know About Sharks” · 💻Online shark course · 👀…
2.6M
Followers
0.4%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›2028 US President Candidate 🇺🇸 · We the People, For the People, With the People 💪 · Entrepreneur, Investor, Philanthropist, Author, Husband & Father.
2.6M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method
2.6M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›married & running on iced coffee 🫶🏽 · beauty | fashion | host | mama 🇻🇪 · @hesaidgsaid cohost 🎙️
1.9M
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›dominicana en florida :)
1.8M
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552
1.8M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Foster-Adopt Family in NY · 🧡You Are Loved🧡
1.8M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@youngla : MIGUEL
1.7M
Followers
10.0%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@daphne @giggly.squad
1.7M
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
@theshuffleverse @diosabyseco 🦋
1.6M
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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Sharing our home and organization one find at a time 💕 A mom of 4 who loves her home and living in it! · Home Details @arinsolangeathome Charleston,SC
1.6M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Amazon content actually looks like?
See Amazon content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @amazon over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Amazon is a trademark of its owner. Sup is not affiliated with or endorsed by Amazon. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 9 of 418 brands in the library by creator count. | 24 | 4,255 recorded collaborating with @amazon in 12 months |
| Their collaborations | 26 | 6,745 collaborations recorded in 12 months |
| Median followers | 2.6M | 702K across all 418 brand pages |
| Median engagement rate | 0.4% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.6 across all 4,255 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 4,255 creators collaborating with Amazon, across 6,745 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Amazon content examples page.
The largest accounts collaborating with Amazon include @therealtarzann, @mirandakerr, @betches, @iluvsarahii, @alixearle and @yuvannamontalvo. The most frequent is @laurdiy, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.6M followers and the median engagement rate is 0.4%.
No. We are not connected to Amazon and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Amazon and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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