Brand Library · Retail
These are the 24 biggest creators who collaborated with @bm_stores in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 573 creators collaborating with the brand in total.
🫧Sharing tips & tricks to make our lives easier 🫶🏼 · 📚Author of The 5 minute Clean Routine 👇🏼
4.5M
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Making my happy space 🙂↔️ · ☕️ Sign up to my newsletter @sipclubsocial
1.7M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Home & Interiors · 📍UK based · F1 Fangirl 🏎️🏁 + travel addict ✈️
748K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›helping you get your spark back✨ · cleaning, decluttering & self care🏡
718K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Colourful interiors, DIY & cosy living · 🧶 Crochet • Pets • Garden • Lifestyle · 👩🏼💻 Former magazine Art Director
662K
Followers
3.7%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫧𝐘𝐨𝐮𝐫 𝐜𝐥𝐞𝐚𝐧𝐢𝐧𝐠, 𝐡𝐨𝐛𝐛𝐲 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐛𝐞𝐬𝐭𝐢𝐞! · 📍𝐔.𝐊. 🇬🇧 | 💌 · ⬇️ SHOP MY REELS
589K
Followers
1.3%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.9%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👸🏽 Daily Goal - to make you belly laugh. · 🩷 YOU DO YOU 🫶🏼 · 🏡 Honeysuckle Lodge
552K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Kayleigh Findlay | Taylor · boy mum | scotland · cleaning | lifestyle | daily life
536K
Followers
1.3%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Womens - @galslovehighstreet · Men’s - @guyslovehighstreet · Home - @homeslovehighstreet · to work with us! (Brands) 🤍
445K
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing my home, creative makeovers, everyday aesthetic moments · 📍Yorkshire UK · CBLWW - 20% off @williamwood · Home links ⬇️
384K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Finding the newest foods & treats since 2017 🍫🍩 · Over 1 Million followers on all social media platforms! ✨ love to eat & travel 🌍 email/DM for colla…
371K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Brain Disease Survivor🧠 · Disability•Fashion•Life After Brain Injury · Helping others regain confidence & identity after illness🫶🏼
340K
Followers
2.9%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Home decor • Interiors • Lifestyle • · Making home feel calm, beautiful and welcoming
313K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✈️ UK & travel tips abroad · 🏡 Fashion • lifestyle • home · 💘Founder of @candyclubgals community group
287K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›▫️INTERIOR / DECOR · ▫️Collaborations Email
276K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Joy seeker • Illustrator • Author · 🌈 Practising joy through colour + creativity · 💕 Joyful outfits · ⬇️ Shop, news + freebies
258K
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Kids Food | Nostalgia | Unfiltered Motherhood · 🥙 SNACKTIVITIES · 👩🏽 Mother aka Bruh · 📔Featured @metro.co.uk @thesun @dailymirror · 💉Type 1D · 🇬🇧 NL…
244K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The best bargains, in-store finds & money saving tips! · BARGAINS BELOW ⬇️
242K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏠 Affordable inspo from the high street & online · 💌 Mgt @carleyfowlermanagement
232K
Followers
0.2%
Engagement
3
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍✈️ Food & Travel Journalist · 🎅🏼🎄👸🏼 The Christmas Queen · 🐐💅🏼 The UK’s Newest Foods Since 2021 · 🍽️ Food News • Reviews • Daily Finds •
220K
Followers
2.1%
Engagement
11
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
romanticising everyday life 🤎 · home • love an ootd • slow living · co-founder @theashtonspov
208K
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Home styling•DIY•Lifestyle · Creating a beautiful home without spending a fortune ✨ · @floor.street 10% off FSTXPoppylane · YouTube & SHOP MY FEED ↓ ↓
208K
Followers
0.3%
Engagement
5
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 Real talk • Secondhand • Book girl · ✨ Helping you find your spark & live well (on a budget) 💫 · 🪩 Weddings: @contentbyhayley_
205K
Followers
1.2%
Engagement
2
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Mum of two boys · Sharing my realistic motherhood · The internet mum friend I hope you all need ✨
201K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their B&M content actually looks like?
See B&M content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bm_stores over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
B&M is a trademark of its owner. Sup is not affiliated with or endorsed by B&M. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 277 of 567 brands in the library by creator count. | 24 | 573 recorded collaborating with @bm_stores in 12 months |
| Their collaborations | 42 | 1,040 collaborations recorded in 12 months |
| Median followers | 327K | 728K across all 567 brand pages |
| Median engagement rate | 0.9% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.8 | 1.8 across all 573 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 573 creators collaborating with B&M, across 1,040 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the B&M content examples page.
The largest accounts collaborating with B&M include @anna_louisa_at_home, @jack.designs, @louise_andallthingshome, @lauracleanaholic, @littlehouseinlondon and @hillarywhales. The most frequent is @uknewestfoods, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 327K followers and the median engagement rate is 0.9%.
No. We are not connected to B&M and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at B&M and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
All countries 40US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40San Francisco 40Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like B&M:
Influencer marketing for retail brandsMore brands:
& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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