Brand Library · Retail
These are the 24 biggest creators who collaborated with @walmart in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 3,866 creators collaborating with the brand in total.
New York City
7.9M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
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𝒶𝓈𝓅𝒾𝓇ℯ 𝓉ℴ 𝒾𝓃𝓈𝓅𝒾𝓇ℯ✨ · youtube creator for 15 years🎥 · @sippikids | @thefashionbybel · #CARLIBYBELxMISSGUIDED shop now⤵️
4.6M
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Singer/Songwriter | 2x New York Times bestselling author | Founder @jjdfitclub @kittenish @justfeedme @kittenishnashville Text me (
4.4M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›4.3M
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›3.3M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@fashionnova
2.7M
Followers
0.6%
Engagement
3
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Welcome to the chaos ✨🫶
2.7M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method
2.6M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Internet Chef 🧑🏾🍳/Army Veteran · Onestopchopllc.com · 📖 COOKBOOKS/ EBOOKS/SEASONING ⬇️⬇️⬇️
2M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Cantante 🎤🇵🇷 CEO @angelixbeauty · 📫 PO Box 7478 · Moreno Valley Ca 92552
1.8M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Foster-Adopt Family in NY · 🧡You Are Loved🧡
1.8M
Followers
0.2%
Engagement
4
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Myblissful home living through every season🍂☕️ · Cozy home • recipes • family • cleaning · 💍Wife & Mom x4📍Dallas, TX
1.8M
Followers
1.3%
Engagement
2
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›NASCAR Driver @shophailiedeegan
1.7M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Beauty • Style • Mom Life • 40 · 🕯 Founder of @nykz.studio · 🌴 Tampa | 15 yrs creating content
1.7M
Followers
1.6%
Engagement
2
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Bravo TV Personality · 💖 Actress | Chef | CEO · 📍 Dallas, TX · 🔑 Hard Night Good Morning · 🔑 Ultimate Living · 🔗 Links in Bio
1.7M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beautiful Foolishness · Chaos. Love. Food. Culture. · 4B+ views | Welcome to Famington · VLOGS+LINKS ↓
1.5M
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Married to @anthonyxavier | Mom of 4 · Motherhood, faith, intentional living & recipes: dive deeper with me on In The Making ↓
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›WME: · Brillstein:
1.5M
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Culture, community & laughs through a Latino POV 🙌 · 🍽️: @hispanickitchen · 💃🏽: @fiercebymitu · 🎶: @cremabymitu · ✊: @ttmbymitu · 🇲🇽: @somosmitu · SE…
1.3M
Followers
1.8%
Engagement
5
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
@ESPN NYC · TIME · @creativeartistsagency · @28thave
1.3M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sharing pieces of me, my life, and my home 🫶🏼 · 📍: SF Bay Area
1.2M
Followers
11.1%
Engagement
2
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.2M
Followers
5.0%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›⚽️ Soccer Mom & Podcast Host · Youth Soccer • Lifestyle • Travel · 🎙️ The Soccer Ladder
1.2M
Followers
2.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Walmart content actually looks like?
See Walmart content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @walmart over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Walmart is a trademark of its owner. Sup is not affiliated with or endorsed by Walmart. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 13 of 240 brands in the library by creator count. | 24 | 3,866 recorded collaborating with @walmart in 12 months |
| Their collaborations | 37 | 6,303 collaborations recorded in 12 months |
| Median followers | 1.7M | 1M across all 240 brand pages |
| Median engagement rate | 0.9% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.6 across all 3,866 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 3,866 creators collaborating with Walmart, across 6,303 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Walmart content examples page.
The largest accounts collaborating with Walmart include @chloelukasiak, @carlibel, @jessiejamesdecker, @brookehyland, @rocky_barnes and @malenicruz. The most frequent is @wearemitu, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.7M followers and the average engagement rate is 1.7%.
No. We are not connected to Walmart and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Walmart and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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