Brand Library · Fashion & apparel

Top influencers and creators posting about Zalando

These are the 24 biggest creators who collaborated with @zalando in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 305 creators collaborating with the brand in total.

See 18 content examples ›

24creators ranked on this page

305creators recorded collaborating with Zalando in 12 months

578collaborations recorded

Last updated 13 October 2026

1.verdeliss

@verdeliss

Travel & Adventure

👩🏼‍🎓CEO @greencornerss & @greencornerss_sport · 🥇ESP 100k 🥉ESP máster 42k · 🏃🏼‍♀️Maratón 2:45:34 · 📌PREMIO ÍDOLO 📌PREMIO FORBES

1.6M

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Travel & Adventure39%

Sports & Athletics22%

Fitness & Workouts14%

Fashion & Style6%

Cities

New York10%

San Sebastián8%

Countries

United States61%

Spain26%

Audience gender

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2.Andrea Subotic

@andrea_subotic

Fashion & Style

Berlin, Germany ㅤᵕ̈ · Represented by @attached.agency · @attached.impressum

1M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style30%

Beauty18%

Personal Development & Motivation15%

Comedy & Humor6%

Cities

Cannes3%

New York City3%

Audience gender

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3.Julia Schuler

@juliaalinaschlr

Sports & Athletics

🏊‍♀️🚴🏼‍♀️🏃🏼‍♀️ LD 09:44:56 · @ryzon_apparel @sailfish_triathlon (JAS) @mnstry.nutrition (JULIA10) · @rose_bikes @adidas @uvexsports

800K

Followers

3.1%

Engagement

4

Collabs

Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Sports & Athletics55%

Fitness & Workouts14%

Fashion & Style5%

Personal Development & Motivation5%

Cities

Paris7%

Berlin5%

Countries

Germany40%

France33%

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4.Tobias Reuter 🇩🇪🇬🇧

@tobiasrtr

Fashion & Style

London & Düsseldorf · Escaped the 9-5 & showing you what’s worth living for.

791K

Followers

1.3%

Engagement

2

Collabs

Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style38%

Personal Development & Motivation31%

Beauty6%

Health & Wellness6%

Cities

Milan6%

Milano6%

Audience gender

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5.Sara Baceiredo

@sarabace

Travel & Adventure

Where sports & fashion meet · creating at @its__lava · @smore.smore.smore · @weare.alwaysopen · Vitoria | Madrid

720K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 30% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Travel & Adventure25%

Sports & Athletics18%

Fashion & Style16%

Beauty13%

Cities

Madrid7%

Stellenbosch7%

Countries

South Africa24%

Spain24%

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6.Angela Caloisi

@angelacaloisi

Beauty

qui si fa la rubrica 🦋 · november scorpio

709K

Followers

2.9%

Engagement

1

Collabs

Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Beauty26%

Fashion & Style19%

Personal Development & Motivation10%

Weddings & Events10%

Cities

Chicago6%

London6%

Countries

Italy33%

United Kingdom33%

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7.Anita Matamoros Giaever

@anitamg

Fashion & Style

🪐Una gran parte de mi es vuestra y os la enseño como mejor se me da, siendo de verdad.🫶🏻

684K

Followers

0.6%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style28%

Beauty21%

Restaurants & Cafes & Bars10%

Cars & Motorsports7%

Cities

Madrid7%

Costa del Sol3%

Audience gender

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8.(ෆ˙ᵕ˙ෆ)♡

@albadiazmartin

Beauty

@untie.agency

474K

Followers

0.7%

Engagement

2

Collabs

Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Beauty22%

Fashion & Style16%

Personal Development & Motivation16%

Travel & Adventure12%

Cities

Bali6%

Los Angeles6%

Countries

Spain36%

Indonesia27%

Audience gender

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9.Jorge Diaz

@jorgejavier_diaz

Fashion & Style

MA: @unomodels

465K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style19%

Restaurants & Cafes & Bars19%

Travel & Adventure19%

Photography & Videography13%

Cities

Barcelona13%

Ibiza6%

Countries

Spain57%

China14%

Audience gender

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10.Francesca Monte

@francescamonteofficial

Music & Singing

📍🇬🇧🎙️Multiethnic Singer/ I’m🇮🇹 · S proj @nysiadesmusic · I🎤in 9 languages · E/Wed @bacchanalialdn · E/Fri @bocconcinolondon · E/Sat @mattarellobologn…

401K

Followers

—

Engagement

3

Collabs

Post categories

Music & Singing35%

Restaurants & Cafes & Bars27%

Beauty12%

Fashion & Style12%

Cities

London33%

Dubai2%

Countries

United Kingdom86%

Ireland5%

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11.Carmen Llatas

@carmenllatas_

Travel & Adventure

Lifestyle, Travel & Sports

393K

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Travel & Adventure43%

Fashion & Style14%

Nature & Outdoors14%

Personal Development & Motivation14%

Cities

Bora Bora7%

Maupiti7%

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12.Beyza

@itsbeyzo

Fashion & Style

collab/pr : · Germany · Outfit links / Impressum ↓

392K

Followers

0.9%

Engagement

3

Collabs

Modest engagement. Bottom 20% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style48%

Travel & Adventure10%

Personal Development & Motivation7%

Streetwear & Sneaker Culture5%

Cities

Dubai5%

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13.Olivia & Alice Minns

@oliviaandalice

Fashion & Style

London fashion sisters, colourful style inspiration, outfit ideas & current fashion trends. · Next: LFW, PFW

342K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style76%

Streetwear & Sneaker Culture5%

Luxury Fashion & Accessories3%

Parenting & Family Life3%

Cities

Copenhagen12%

London10%

Countries

Denmark43%

United Kingdom43%

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14.Albert Vicente

@albertvicente

Travel & Adventure

represented by @manuelcarcelentalents

332K

Followers

—

Engagement

1

Collabs

Post categories

Travel & Adventure20%

Nature & Outdoors13%

Baking & Desserts7%

Beauty7%

Cities

Socotra13%

Barcelona7%

Countries

Yemen20%

Faroe Islands10%

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15.Tabitha🌐

@tabithamary_

Beauty

lover of life · beauty, lifestyle, curve model · 🇬🇧 @milkmodelmanagement LDN · 🇺🇸 @fordmodels NYC currently📍

297K

Followers

—

Engagement

1

Collabs

Post categories

Beauty45%

Fashion & Style22%

Music & Singing11%

Local Things to Do3%

Cities

Paris3%

Amsterdam2%

Countries

France27%

United Kingdom27%

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16.Fiona

@fiiona.mo

Beauty

📍 Zürich / Switzerland · Style • Beauty • Lifestyle • Mom Life · Founder @creatorartstudio

197K

Followers

—

Engagement

1

Collabs

Post categories

Beauty29%

Fashion & Style12%

Food & Cooking12%

Health & Wellness12%

Cities

Capri6%

Dietlikon6%

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17.Ariadna Tapia

@ariadnatb

Travel & Adventure

Call me Ari · mgmt: @dazzleagency

196K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 45% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Travel & Adventure20%

Beauty18%

Fashion & Style17%

Personal Development & Motivation7%

Cities

Copenhagen3%

Empordà2%

Countries

Japan41%

Spain27%

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18.Yai Hidalgo

@deyaivu

Fashion & Style

Una tía súper chula · (˶˃ ᵕ ˂˶)

184K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 50% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style37%

Beauty11%

Personal Development & Motivation11%

Anime & Fandom5%

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19.Louis Macipe

@louismacipe

Fashion & Style

just a cool and stylish moustache guy · paris • gym - fashion - lifestyle

184K

Followers

9.0%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style21%

Fitness & Workouts11%

Food & Cooking11%

Beauty8%

Cities

Geneva3%

Paris3%

Countries

France40%

Philippines20%

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20.Charlotte Kuhrt

@charlottekuhrt

Fashion & Style

FAT FASHION | ART DIRECTOR · We don’t judge bodies over here 🩷 · Founder of @_lottastudio_ · send love letters to · 📍Munich

176K

Followers

1.2%

Engagement

5

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Fashion & Style39%

Home Decor & Interior Design14%

Beauty9%

DIY & Crafts5%

Cities

Munich5%

London4%

Countries

Germany60%

United Kingdom40%

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21.Aistė Katlerė

@aistekabas

Beauty

Beauty | Fashion | Travel · For collabs 💌: · Check my podcast ⬇️ · @ciatiktarpmusu 🎙️

159K

Followers

3.9%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Beauty27%

Personal Development & Motivation20%

Comedy & Humor7%

Fashion & Style7%

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22.Mariarosaria Barone/content creator

@blackeyes_chic

Beauty

👨‍👩‍👦‍👦 𝒜𝓂𝑜 𝓂𝒾𝑜 𝓂𝒶𝓇𝒾𝓉𝑜 𝑒 𝒾 𝓂𝒾𝑒𝒾 𝒻𝒾𝑔𝓁𝒾 · 💁🏼‍♀️💄🧖‍♀️Consigli beauty,make-up ,fashion e lifestyle✨ · UGC/content creator

157K

Followers

1.2%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Beauty52%

Fashion & Style33%

Health & Wellness4%

Travel & Adventure4%

Cities

Calabria4%

Florence2%

Countries

Italy67%

Germany33%

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23.Jannis Reichmuth

@jannisreichmuth

Sports & Athletics

content creator | athlete · yess, i‘m swiss🇨🇭 @jannisreichmuth.ch · 🎙️ @satzpausepodcast · co-founder @saltysportsclub

145K

Followers

1.7%

Engagement

2

Collabs

Average engagement. Top 40% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Sports & Athletics50%

Esports & Gaming17%

Photography & Videography17%

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24.katharina ☼☾

@katharinaannamaria

Sports & Athletics

next up: chicago marathon 🇺🇸 · currently biking, running or hiking ✌🏻🏔 · bookings: · @trackntrail.ibk

142K

Followers

1.8%

Engagement

2

Collabs

Average engagement. Top 35% of the 20 creators here with a rate, where the median is 1.5%.

Post categories

Sports & Athletics28%

Travel & Adventure19%

Fashion & Style15%

Fitness & Workouts15%

Cities

Berlin4%

Chicago4%

Countries

Austria18%

Italy18%

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Want to see what their Zalando content actually looks like?

See Zalando content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @zalando over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Zalando is a trademark of its owner. Sup is not affiliated with or endorsed by Zalando. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Zalando creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 13 October 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 281 of 394 brands in the library by creator count.	24	305 recorded collaborating with @zalando in 12 months
Their collaborations	39	578 collaborations recorded in 12 months
Median followers	367K	745K across all 394 brand pages
Median engagement rate	1.5%	0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.6	1.9 across all 305 creators

Download 24 creators (CSV)Get all 305 creators who collaborated with @zalando ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Zalando and creators: common questions

Yes. We have recorded 305 creators collaborating with Zalando, across 578 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Zalando content examples page.

The largest accounts collaborating with Zalando include @verdeliss, @andrea_subotic, @juliaalinaschlr, @tobiasrtr, @sarabace and @angelacaloisi. The most frequent is @charlottekuhrt, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 367K followers and the median engagement rate is 1.5%.

No. We are not connected to Zalando and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Zalando and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Fashion creators by place:

All countries 40 US 40 UK 40 Canadian 40 French 40 Spanish 40 Australian 40 German 40 Italian 40 Dutch 40 Japanese 40 Korean 29

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Top influencers and creators posting about Zalando

1.verdeliss

2.Andrea Subotic

3.Julia Schuler

4.Tobias Reuter 🇩🇪🇬🇧

5.Sara Baceiredo

6.Angela Caloisi

7.Anita Matamoros Giaever

8.(ෆ˙ᵕ˙ෆ)♡

9.Jorge Diaz

10.Francesca Monte

Booking creators like these for Zalando?

11.Carmen Llatas

12.Beyza

13.Olivia & Alice Minns

14.Albert Vicente

15.Tabitha🌐

16.Fiona

17.Ariadna Tapia

18.Yai Hidalgo

19.Louis Macipe

20.Charlotte Kuhrt

Booking creators like these for Zalando?

21.Aistė Katlerė

22.Mariarosaria Barone/content creator

23.Jannis Reichmuth

24.katharina ☼☾

How this page is built

Download the Zalando creator data

Zalando and creators: common questions

Does Zalando work with creators?

Which creators post about Zalando?

What size of creator does Zalando attract?

Is this page affiliated with Zalando?

How is this measured?

Scaling your creator program?