Brand Library · Sportswear
These are the 24 biggest creators who collaborated with @puma in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 822 creators collaborating with the brand in total.
Driving culture forward. · Work with us @hypemaker · Shop with us @hbx · Insights @hype___mind
10.3M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 6% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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RUNNING Physio Osteopath · 💌 Collab: · 🏃🏻♀️10km 37’:23 | 21km 1h:22’:33 | 42km 3h:02:13 · TikTok: 1.5M YT: 1.6M · In elenco AGCOM
2.8M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 39% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›สวัสดีครับ · LA & NY · DM for collabs :)
1.6M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 44% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The world’s first international sneaker magazine. Since 2002.
1.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 6% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍LIFESTYLE CONTENT · 📍CONTATO :
1.1M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Actor / Writer 📝 · 🎭 «BIG FLOYD» le 24 août au théâtre de l’Éssaïon ⬇️
1.1M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍nyc · motherhood, beauty, fashion & everyday moments ✨
1.1M
Followers
0.0%
Engagement
4
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.
1.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 28% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC • 🇳🇬X🇺🇸 • @cityaesthetica
1M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Fitness Athlete 🇵🇪 · 🧑🏻🍳E-BOOK: “100 RECETAS FITNESS” · 🍭Owner @fake.nutrition · 📩 Mkt: · 💪🏻Team @purefit.pe | @bluhealthnutrition
953K
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 44% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
📍LA (cast me) · personal: @nickgrigolia
883K
Followers
21.9%
Engagement
1
Collabs
Exceptional engagement. Top 6% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hybrid athlete; the feminine urge to do hard things💅🏼 · co-founder @aesene · athlete @puma @cadence @whoop @pliability_ @roxfit.app · ↓ balancing it…
873K
Followers
1.1%
Engagement
4
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Happy you’re here ૮ ˶ᵔ ᵕ ᵔ˶ ა
805K
Followers
4.4%
Engagement
1
Collabs
Strong engagement. Top 11% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›modeling @wilhelminamodels · socials @digitaliconagency
800K
Followers
3.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I literally just wear clothes · Grow your Socials @7ndmedia · Socials:
738K
Followers
0.3%
Engagement
3
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@hyroxworld Master Trainer · @redbull · @247represent Code: JAKE247 · @bpnsupps Code: Jake · @whoop | @builtforathletes | @puma | @centrfit | @pliabi…
681K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Becoming Her ✨cackling our way through life queen… · Unhinged Storyteller📍Dallas, TX 🇨🇩🇺🇸
656K
Followers
0.6%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@kensingtongrey · 📍Dallas, Tx
638K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Culture, celebrity, commerce, and careers through a digital fashion and beauty lens.
623K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭'𝐬 𝐛𝐢𝐠 𝐬𝐢𝐬𝐭𝐞𝐫 💖 · confidence 🎀 singer songwriter 💕 comfort creator 🧸 · 🎙️: @realtalkpodcastttt 🌴 LA
615K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Author, Editor, Stylist, TV Host · Teaching you the “Art of Fashion” · The Modern Day Carrie Bradshaw👠 · @makingitinmanhattan
613K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LA | Beauty - Fashion - Gaming
595K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 28% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍23, NYC · Fashion, Lifestyle, Vibes · ✮ for business
585K
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 22% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›my digital diary 💌 · @cristinacapronfitness
554K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Puma content actually looks like?
See Puma content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @puma over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Puma is a trademark of its owner. Sup is not affiliated with or endorsed by Puma. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 129 of 240 brands in the library by creator count. | 24 | 822 recorded collaborating with @puma in 12 months |
| Their collaborations | 33 | 1,000 collaborations recorded in 12 months |
| Median followers | 839K | 1M across all 240 brand pages |
| Median engagement rate | 0.5% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.2 across all 822 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 822 creators collaborating with Puma, across 1,000 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Puma content examples page.
The largest accounts collaborating with Puma include @hypebeast, @thefashionjogger, @kiocyr, @sneakerfreakermag, @hypnotique and @marvin.anthony_. The most frequent is @kissedbyken, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 839K followers and the average engagement rate is 2.1%.
No. We are not connected to Puma and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Puma and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fitness creators by place:
US 33UK 35Canadian 38Australian 40French 20German 20Spanish 25Dutch 28Japanese 22Irish 32New York 38Los Angeles 40Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like Puma:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.