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Top creators posting about FIGS

These are the 24 biggest creators who collaborated with @wearfigs in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 320 creators collaborating with the brand in total.

24creators ranked on this page
320creators recorded collaborating with FIGS in 12 months
804collaborations recorded
Last updated
Dr. Mona profile photo

1.Dr. Mona

@pedsdoctalk
Parenting & Family Life

👩🏽‍⚕️Pediatrician (D.O.)+ Mom + CMO @heypoppins · 🎤TOP Podcast @thepedsdoctalkpodcast | Speaker · ⬇️FREE and PAID Resources to Parent with Confidence…

1.7M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 24 creators here, where the median is 1.1%.

Post categories

Parenting & Family Life100%

Audience gender

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Miki Rai profile photo

2.Miki Rai

@mikirai
Beauty

Doctor & Nurse duo | Seattle 🌸 · Up next: Asia travels + Moving 🚚☀️ · Last week of residency vlog and favorites ⤵️

936K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 46% of the 24 creators here, where the median is 1.1%.

Post categories

Beauty21%
Fashion & Style20%
Travel & Adventure18%
Food & Cooking5%

Cities

Rome8%
Seattle8%

Countries

United States13%
Italy8%

Audience gender

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Jennifer Stone profile photo

3.Jennifer Stone

@jenniferstone
Film & TV Commentary

Actor. RN. Redhead. · TX born. LA based. · Psalm 139:14

656K

Followers

10.7%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.1%.

Post categories

Film & TV Commentary39%
Photography & Videography17%
Art & Illustration9%
Health & Wellness9%

Cities

London4%

Countries

United Kingdom4%

Audience gender

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🧠 | Owner of @nurseiq⁣ · 🏥 | Telemetry RN⁣⁣⁣⁣ · 📍 | Toronto, Canada⁣⁣⁣⁣ · 👇🏼Study Guides & Reference Cards

508K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 24 creators here, where the median is 1.1%.

Audience gender

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Dr. Fran (DO, FACOG) profile photo

5.Dr. Fran (DO, FACOG)

@pagingdrfran
Health & Wellness

just a board certified obgyn · (and host of #IDidMyOwnResearchPodcast)

372K

Followers

0.2%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness69%
Fashion & Style15%
Parenting & Family Life8%
Technology & Gadgets8%

Audience gender

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Alejandra Gonzalez 🇵🇷🇻🇪 Orlando Wellness Creator profile photo

6.Alejandra Gonzalez 🇵🇷🇻🇪 Orlando Wellness Creator

@alejandrasanet_
Food & Cooking

❤️‍🔥 pilates instructor · 👩🏽‍🤝‍👩🏼 founder @forthegirlsss___ · 🩺 chiro intern | PMOS girlie con sazón · Meal Prep Cookbook ↓

323K

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 1.1%.

Post categories

Food & Cooking50%
Baking & Desserts7%
Health & Wellness6%
Nutrition & Diet6%

Cities

Orlando6%
Central Florida1%

Countries

United States7%
Puerto Rico2%

Audience gender

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Mona Seresht, PA-C, MSPAS profile photo

7.Mona Seresht, PA-C, MSPAS

@mona.the.pa
Beauty

Cosmetic Dermatology PA🥼@facileskin · Undetectable injectables, skin health, things I love · Los Angeles | · Book w/ me + all links ↓

281K

Followers

0.4%

Engagement

6

Collabs

Modest engagement. Bottom 29% of the 24 creators here, where the median is 1.1%.

Post categories

Beauty65%
Health & Wellness7%
Fashion & Style4%
Personal Development & Motivation4%

Cities

Los Angeles4%

Countries

United States4%
Brazil1%

Audience gender

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Kouka Webb profile photo

8.Kouka Webb

@iamkouka
Food & Cooking

🇯🇵x🇬🇧 in NYC

269K

Followers

3.1%

Engagement

7

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.1%.

Post categories

Food & Cooking19%
Travel & Adventure19%
Fashion & Style13%
Beauty6%

Cities

New York City47%
New York9%

Countries

United States78%
Colorado3%

Audience gender

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Zoey profile photo

9.Zoey

@nurse.zoey
Health & Wellness

🧸Pediatric ICU Nurse · 💉Aesthetic Nurse | Lash Tech | Lifestyle · 📍San Francisco, California

251K

Followers

8.9%

Engagement

2

Collabs

Exceptional engagement. Top 8% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness26%
Beauty12%
Career & Productivity12%
Education & Study Hacks11%

Cities

Seattle4%
Lisbon2%

Countries

Portugal11%
Morocco5%

Audience gender

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Ann-Marie M. profile photo

10.Ann-Marie M.

@ann.mariemm
Sports & Athletics

Registered Nurse | NFL Cheerleader

244K

Followers

1.3%

Engagement

9

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 1.1%.

Post categories

Sports & Athletics23%
Fashion & Style18%
Health & Wellness9%
Nature & Outdoors6%

Cities

Denver8%
Albuquerque1%

Countries

United States15%
Italy5%

Audience gender

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Nicole (Camardo) Banwell, DNP, CNM profile photo

11.Nicole (Camardo) Banwell, DNP, CNM

@nicolethemidwife
Parenting & Family Life

midwife + mama sharing motherhood, · family & life in between, outside chicago · mom of a toddler and newborn 🩵

231K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.1%.

Post categories

Parenting & Family Life31%
Health & Wellness21%
Real Estate & Property9%
Education & Study Hacks4%

Cities

New York City5%
Hudson Valley4%

Countries

United States18%
Japan2%

Audience gender

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Chelsea Culbertson profile photo

12.Chelsea Culbertson

@choosingchelsea
Food & Cooking

30-something mom of a 3. · Monterey, CA🐚

208K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 1.1%.

Post categories

Food & Cooking20%
Personal Development & Motivation20%
Career & Productivity10%
Health & Wellness10%

Audience gender

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Tiffany S. Kim profile photo

13.Tiffany S. Kim

@tiffkimmm
Beauty

RDH, beauty, lifestyle 🎀 · NYC 9/11-18 · 📍LA/OC

207K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 33% of the 24 creators here, where the median is 1.1%.

Post categories

Beauty40%
Health & Wellness32%
Luxury Fashion & Accessories11%
Food & Cooking5%

Cities

Miami4%
New York City3%

Countries

United States15%
Korea4%

Audience gender

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Prashan Shanthakumar, DDS, MS profile photo

14.Prashan Shanthakumar, DDS, MS

@thedancindentist
Health & Wellness

Periodontist - Board Certified · Patients first. A full life after. · Dentistry • Dance • Solo Travel • Vegan · Biz:

188K

Followers

1.1%

Engagement

3

Collabs

Average engagement. Bottom 46% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness33%
Travel & Adventure22%
Comedy & Humor11%
Parenting & Family Life11%

Cities

San Juan22%
Berlingeri11%

Countries

Puerto Rico44%

Audience gender

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Ansar sisters profile photo

15.Ansar sisters

@ansarsisters

New York | @ansarsisters2.0

187K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.1%.

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Jesse L. Berry, MD, FACS profile photo

16.Jesse L. Berry, MD, FACS

@_moda_md
Health & Wellness

Eye Cancer Surgeon @childrensla #retinoblastoma @usceye #ocularmelanoma 👁️ @nihgov funded scientist #liquidbiopsy 🧬 #MomMD | opinions my own

173K

Followers

0.4%

Engagement

4

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness47%
Parenting & Family Life11%
Science & Engineering11%
Career & Productivity5%

Cities

Rio de Janeiro11%
Altadena5%

Countries

United States26%
Brazil11%

Audience gender

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Madison Brown, PA-C 🩺 profile photo

17.Madison Brown, PA-C 🩺

@madisonbrown.pac
Health & Wellness

Helping busy women feel their best in every season of life · Family Med PA 👩🏻‍⚕️ | Mom of 2 💗 · 🚫Medical advice

173K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.1%.

Post categories

Health & Wellness73%
Nutrition & Diet12%
Beauty6%
Career & Productivity2%

Audience gender

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Matthew Taylor Andrews profile photo

18.Matthew Taylor Andrews

@mattya07
Fashion & Style

Nurse 🩺 · Husband & Father · Model @wilhelminamodels Fl 📍 · 🌐 Website + Collabs ⬇️

166K

Followers

1.9%

Engagement

2

Collabs

Average engagement. Top 29% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style38%
Parenting & Family Life25%
Cosplay13%
Beauty4%

Cities

Florida4%

Countries

United States4%

Audience gender

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Katie Duke profile photo

19.Katie Duke

@thekatieduke
Fashion & Style

Helping women look forward to their 40s through life, work, style. · Healthcare Advisory Board @wearfigs · Nurse Practitioner · NYC.

166K

Followers

0.4%

Engagement

11

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style31%
Health & Wellness20%
Beauty9%
Career & Productivity7%

Cities

New York City14%
New York6%

Countries

United States25%
Portugal2%

Audience gender

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Alysha profile photo

20.Alysha

@alyshadevon
Parenting & Family Life

Alysha ⚡️Exeter📍 · I literally have no idea what I’m doing · 1/2 of @sablestudiosexeter aesthetics nurse 💉⚡️

163K

Followers

1.4%

Engagement

2

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 1.1%.

Post categories

Parenting & Family Life25%
Beauty12%
Home Decor & Interior Design12%
Gardening & Homesteading9%

Cities

Exeter10%
Bath3%

Countries

United Kingdom14%

Audience gender

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Booking creators like these for FIGS?

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Andi profile photo

21.Andi

@becoolandi
Fashion & Style

Wake up sheeple. It’s another shawty thinking she can be cool off I-90 (Neaaarrrrr chi town)

160K

Followers

3.2%

Engagement

2

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 1.1%.

Post categories

Fashion & Style17%
Beauty13%
Health & Wellness13%
Photography & Videography13%

Cities

Pilsen8%
Forest Park4%

Countries

Chicago8%
Illinois4%

Audience gender

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Kristi Crow, DVM profile photo

22.Kristi Crow, DVM

@dogtorkristi
Pets & Animals

🐶sharing pet tips, real vet stories & BTS cases · 🦧wildlife conservation + global field work · 🌍bridging pets, people & the planet

156K

Followers

0.4%

Engagement

4

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.1%.

Post categories

Pets & Animals66%
Fashion & Style5%
Film & TV Commentary3%
Health & Wellness3%

Cities

Ladakh1%
Louisville1%

Countries

United States3%
Tanzania2%

Audience gender

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Jackie (Camardo) Mancini profile photo

23.Jackie (Camardo) Mancini

@jackiecamardo
Travel & Adventure

⚲ chicago, but probably traveling · 💭 (almost)mom & the art of living well · ↓ links, guides, substack ↓

142K

Followers

0.3%

Engagement

3

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.1%.

Post categories

Travel & Adventure51%
Luxury Travel & Hotels8%
Fashion & Style7%
Food & Cooking7%

Cities

Hong Kong8%
Chicago7%

Countries

Italy19%
United States19%

Audience gender

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Stephi Nguyen profile photo

24.Stephi Nguyen

@stephinguyen
Food & Cooking

every day is a blessing 🕊️ · cardiac np | breast cancer survivor · @wearfigs ambassador

131K

Followers

7.9%

Engagement

3

Collabs

Strong engagement. Top 12% of the 24 creators here, where the median is 1.1%.

Post categories

Food & Cooking30%
Health & Wellness17%
Beauty11%
Travel & Adventure11%

Cities

30A4%
Lake Tahoe2%

Countries

United States6%
Florida2%

Audience gender

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Want to see what their FIGS content actually looks like?

See FIGS content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @wearfigs over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

FIGS is a trademark of its owner. Sup is not affiliated with or endorsed by FIGS. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the FIGS creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 237 of 240 brands in the library by creator count.24320 recorded collaborating with @wearfigs in 12 months
Their collaborations70804 collaborations recorded in 12 months
Median followers207K1M across all 240 brand pages
Median engagement rate1.1%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.92.5 across all 320 creators

FAQ

FIGS and creators: common questions

Yes. We have recorded 320 creators collaborating with FIGS, across 804 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the FIGS content examples page.

The largest accounts collaborating with FIGS include @pedsdoctalk, @mikirai, @jenniferstone, @yournursingeducator, @pagingdrfran and @alejandrasanet_. The most frequent is @thekatieduke, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 83% are mid-tier creators (100,000 to 500,000) and 17% are macro creators (500,000 and above). The median has 207K followers and the average engagement rate is 2.1%.

No. We are not connected to FIGS and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at FIGS and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does FIGS work with creators?

Yes. We have recorded 320 creators collaborating with FIGS, across 804 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the FIGS content examples page.

Which creators post about FIGS?

The largest accounts collaborating with FIGS include @pedsdoctalk, @mikirai, @jenniferstone, @yournursingeducator, @pagingdrfran and @alejandrasanet_. The most frequent is @thekatieduke, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does FIGS attract?

Across the 24 biggest creators we recorded, 83% are mid-tier creators (100,000 to 500,000) and 17% are macro creators (500,000 and above). The median has 207K followers and the average engagement rate is 2.1%.

Is this page affiliated with FIGS?

No. We are not connected to FIGS and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at FIGS and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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