Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @carhartt in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 353 creators collaborating with the brand in total.
🔥 LET’S DO SOME COOKING · 🥘 9M TikTok, 2.9M YouTube · 👇 All recipes up on my newsletter - click the link below to subscribe👇
2.1M
Followers
2.7%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.5%.
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Cities
Countries
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🍯🎶 probably singing lullabies · cozy living in the blue ridge mountains
1.6M
Followers
19.9%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›chaos & cowgirlin’
859K
Followers
0.7%
Engagement
3
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL📍 · @ooocreators
693K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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jakarta, idn · @filmforaubrey @altered.gallery · inquiries: (Gavriela)
533K
Followers
2.4%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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I legit just want to spread the love fam. · 🤝 certified coach 🇩🇪 in NYC 🗽 · 💡 physical & mental well-being · 🔑 Forbes 30 Under 30 · 👟 @runna ambassad…
529K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›digital diary 📹 · travel + lifestyle :) · My Luts ↓
485K
Followers
4.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌍 Slow living, nature connection & boat life · 👩🌾 Gardening for mental health · 🪴 DOPAMINE GARDENING out March
466K
Followers
2.9%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›the only connie under the age of 39 to exist
463K
Followers
1.5%
Engagement
2
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
462K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
A silly Belgian girl in the UK, making us all look & feel COOL ⭐️🖤 · 📸 @theedenstories
430K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your fix for— · Recipes, Hosting & Home · (& always gluten free) · CLE, Ohio
402K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›27💗🫶 · LIVING THE FUN LIFE! · TikTok: Kimberlyoconnell (1.6M) · CEO of @brixleybags 👛 · 📍UTAH ⛰️
381K
Followers
1.8%
Engagement
2
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Sustainable, Vintage & Plus Size Fashion · @freefocusmgmt
370K
Followers
1.5%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎤 Street Style Interviews · 🌎 Bilbao📍💚💚💚 · 📰 Plataforma digital de moda urbana
297K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fashion & Art content · 📍Bali / Ukraine
276K
Followers
—
Engagement
3
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›Le média de la culture à Paris
274K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇺🇸American/Peruana🇵🇪 · 💄TV Host, PRO MUA, Content Creator 📸 · 🎥: TikTok @gennesishurtado · 📧: (YouTube👇🏼🙏🏼❤️)
273K
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›Raising me | Raising her · Storyteller + Founder @afterbirthcollective · 📍NYC
272K
Followers
16.0%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇯🇵x🇬🇧 in NYC
269K
Followers
3.1%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
menswear • lifestyle • interior · ⤹ resources + links
265K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›New York📍 · Fashion • Running • Photography • Coffee · @alwaysinmotion__ : JOHN10
249K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress/Model/illustrator · ✍️ @studio_shentastic
247K
Followers
—
Engagement
4
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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London | CT📍 · I like throwing fits and weights around · Brand: @kiefferstudios · Mgmt: @26apt |
235K
Followers
0.6%
Engagement
2
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Carhartt content actually looks like?
See Carhartt content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @carhartt over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Carhartt is a trademark of its owner. Sup is not affiliated with or endorsed by Carhartt. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 269 of 394 brands in the library by creator count. | 24 | 353 recorded collaborating with @carhartt in 12 months |
| Their collaborations | 34 | 454 collaborations recorded in 12 months |
| Median followers | 391K | 745K across all 394 brand pages |
| Median engagement rate | 1.5% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.3 across all 353 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 353 creators collaborating with Carhartt, across 454 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Carhartt content examples page.
The largest accounts collaborating with Carhartt include @samseats, @madisonmealy, @laurelysebaert, @jalaiah, @delvinyau and @marcelfloruss. The most frequent is @shen_tanaka, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 75% are mid-tier creators (100,000 to 500,000) and 25% are macro creators (500,000 and above). The median has 391K followers and the median engagement rate is 1.5%.
No. We are not connected to Carhartt and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Carhartt and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Carhartt:
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