Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @nextofficial in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,106 creators collaborating with the brand in total.
9.1M
Followers
1.4%
Engagement
1
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🫧Sharing cleaning tips & tricks to make your life easier 🫶🏼 · 📚Author of The 5 minute Clean Routine 👇🏼
4.2M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder & CEO @mylittlecoco @therhgroup · Co Founder @cloudchamatcha · 🎙️👩🏾🚀 @weareladieswholaunch · 🏡 @homehumes
2.3M
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sunday Times Best Selling Author📖 · 🎥Georgia&Tommy Happy Essex After ITV2 & ITVX · 🎥BABY STEPS ITVX · 📧 Agent: · @georgiakhome
1.6M
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Broadcaster, Fashion Entrepreneur & · 2x Sunday Times Bestselling Author · Founder & CEO @favestheedit 📁 · @mindcharity ambassador · Subscribe to my…
1.5M
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›daily outfit inspiration. · size uk 10-12. · pasta addict. · LINKS TO MY OUTFITS ⤵️🔗
1.5M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Our podcast ☕️ @teawiththetwins
1.2M
Followers
2.3%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping you wear what you want ! · Eclectic Style · Style , Fashion ,Travel & Beauty ✈️ UGC · Be Confident Be colourful 🌈 · Definitely say it how it…
1.1M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
content creator & social strategy nerd · 1/2 of @lovevsthelist · tiktok: iamdaniellepeazer · motherhood | beauty | life
1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
💗Mama · 🏆Multi Award Winning Content Creator · 🎬Presenter @no_parental_guidance · 📕Sunday Times Best Selling Author
1M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍Scottish · 🤍Style▫️Beauty▫️Travel · 🤍Tall 5.10 size 12
997K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
lifestyle – beauté – asmr – travel · 🌻 From France · 🐥 Mum of two
938K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Voice in your ears @hitsradiouk · Face on your screen @bbcstrictly #ItTakesTwo · Mind behind your mane @thekurlkitchen · Singing loudly, laughing lou…
889K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Former Stylist & Company Personal Shopping Expert. · Shop my outfits here 👇🏼
864K
Followers
0.6%
Engagement
4
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›☁️Fertility, Wellness and Whole Foods · ◽️Currently Studying Advanced Nutrition & Metabolism · 🤍Mid 30s / @relr._ · 👇🏽New ebook launching 27th of Aug…
853K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.6%.
Email: Price: Email and price are available on a strategy call.
Unlock ›
The diary of a first time mum · Fashion - Beauty - Lifestyle · @freyakillinhome
852K
Followers
1.2%
Engagement
3
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK’s leading fashion & lifestyle publication · @luxegen_official @sheerluxe_me @slmanofficial · @sheerluxelab @sheerluxe.usa @blushtalentmgmt
827K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Geordie bestie 💖 5ft2 curvy 12-14 · INSPIRING THE CONFIDENT YOU! · 👰🏻2026 bride 💍 · SHOP my looks ⬇️
813K
Followers
0.9%
Engagement
3
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Voice for Women | Broadcaster | DJ · 🥇No.1 Sunday Times bestseller · ✍🏻 BIMBO 💖 · 🎙️ @thismorning · 🤱🏼 Alf & Ada's mama
790K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏡 Home & Interiors · 📍UK based · F1 Fangirl 🏎️🏁 + travel addict ✈️
748K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›london · dressing how I feel. · @neimarow @esenidenim
747K
Followers
0.4%
Engagement
2
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creating cosy moments at The Old School House 🏡🍂✨Single Mama 💕 · Collabs please email me 🇬🇧
744K
Followers
4.6%
Engagement
2
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Next content actually looks like?
See Next content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @nextofficial over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Next is a trademark of its owner. Sup is not affiliated with or endorsed by Next. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 103 of 418 brands in the library by creator count. | 24 | 1,106 recorded collaborating with @nextofficial in 12 months |
| Their collaborations | 34 | 2,039 collaborations recorded in 12 months |
| Median followers | 1M | 702K across all 418 brand pages |
| Median engagement rate | 0.6% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.8 across all 1,106 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,106 creators collaborating with Next, across 2,039 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Next content examples page.
The largest accounts collaborating with Next include @zoesugg, @anna_louisa_at_home, @rochellehumes, @emilyshak, @georgiakousoulou and @frankiebridge. The most frequent is @missy_elz, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.6%.
No. We are not connected to Next and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Next and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Clothing 407 brandsFashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Next:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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