Brand Library · Fashion & apparel

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Top creators posting about UGG

These are the 24 biggest creators who collaborated with @ugg in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 933 creators collaborating with the brand in total.

24creators ranked on this page
933creators recorded collaborating with UGG in 12 months
1,226collaborations recorded
Last updated
Jordyn Jones profile photo

1.Jordyn Jones

@jordynjones
Travel & Adventure

Be you ☀️ · My Energy Drink ⬇️

8.8M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.

Post categories

Travel & Adventure16%
Fashion & Style10%
Nutrition & Diet6%
Restaurants & Cafes & Bars6%

Cities

Los Angeles5%
Montana3%

Countries

United States8%
Switzerland4%

Audience gender

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Funnymarco profile photo

2.Funnymarco

@marcosummers
Fashion & Style

@itsamindsething

5.3M

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style13%
Local Things to Do13%
Music & Singing13%
Career & Productivity7%

Cities

Miami20%

Countries

United States20%

Audience gender

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Kailyn Lowry profile photo

3.Kailyn Lowry

@kaillowry
Fashion & Style

@barelyfamouspodcast @killrnetwork · FATHERLESS BEHAVIOR TOUR TICKETS ON SALE NOW! 🎫🤩💘

4.6M

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style25%
Beauty8%
Film & TV Commentary8%
Music & Singing8%

Cities

Cincinnati6%
Nashville4%

Countries

United States23%

Audience gender

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𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓦𝓪𝓷𝓰 profile photo

4.𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓦𝓪𝓷𝓰

@jesswang.pastry
Baking & Desserts

✞ All For His Glory · ♥︎ Disappointing my Asian parents one dessert at a time · ✿ Michelin Trained Pastry | Bay Area

1.5M

Followers

8.3%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.2%.

Post categories

Baking & Desserts36%
Food & Cooking22%
Travel & Adventure9%
Beauty4%

Cities

Los Angeles5%
Las Vegas3%

Countries

United States19%
China8%

Audience gender

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Dazed Fashion profile photo

5.Dazed Fashion

@dazedfashion
Fashion & Style

@dazed @dazedbeauty · Find your creative community. Tap to get the Dazed Club app ⬇️

1.5M

Followers

0.5%

Engagement

1

Collabs

Low engagement. Bottom 14% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style53%
Luxury Fashion & Accessories35%
Film & TV Commentary4%
Photography & Videography4%

Cities

Paris25%
London14%

Countries

France25%
United Kingdom14%

Audience gender

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Lynn Shabinsky profile photo

6.Lynn Shabinsky

@whitehairwisdom
Fashion & Style

Happily aging, sharing, fashion, beauty, yoga + conversations about mindful living✨

1.4M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style49%
Beauty35%
Parenting & Family Life6%
Activism & Social Justice2%

Cities

Ottawa6%
Houston4%

Countries

United States12%
Canada6%

Audience gender

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Chloe Xandria profile photo

7.Chloe Xandria

@chloe_xandria
Fashion & Style

PCOS-belly babe, midsize fashion & married life with @__sedz · Creator #unposedatallangles · 5'6, size 14/16, 200+lbs

1.3M

Followers

1.1%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style59%
Health & Wellness11%
Personal Development & Motivation6%
Fitness & Workouts4%

Cities

Pittsburgh2%
Miami1%

Countries

United States5%
Canada1%

Audience gender

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Asta Darling profile photo

8.Asta Darling

@asta.darling
Fashion & Style

living in a period drama, literally · Memphis → Paris, Newport, New York

1.2M

Followers

3.1%

Engagement

1

Collabs

Strong engagement. Top 18% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style26%
Cosplay15%
DIY & Crafts15%
Local Things to Do11%

Cities

Versailles11%
New York4%

Countries

France13%
United States13%

Audience gender

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Jasmine Brown profile photo

9.Jasmine Brown

@jasmeannnn
Fashion & Style

📍LA · ⬇️ TikTok/YouTube/Snapchat/DiscountCodes

1.2M

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 41% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style25%
Fitness & Workouts25%
Beauty16%
Photography & Videography6%

Cities

New York City8%

Countries

United States8%

Audience gender

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🌻𝑀𝒾𝓀𝒶𝒾𝓁𝒶 𝑀𝓊𝓇𝓅𝒽𝓎🌻 profile photo

10.🌻𝑀𝒾𝓀𝒶𝒾𝓁𝒶 𝑀𝓊𝓇𝓅𝒽𝓎🌻

@mikailadancer
Travel & Adventure

your favorite gluten-free girlie 🌻 · hEDS • ✝️ • los angeles ☀️ · Daily updates on snap (mikailadancer)💛

1.1M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.

Post categories

Travel & Adventure17%
Photography & Videography11%
Food & Cooking10%
Beauty9%

Cities

Los Angeles9%
Indio2%

Countries

United States13%
Greece3%

Audience gender

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Beau Dunn profile photo

11.Beau Dunn

@beaudunn
Fashion & Style

welcome to #beausworld 💕 · 👩🏻‍🎨 visual artist @beaudunnart · 🌸 founder @whoisshewearing

1.1M

Followers

3.5%

Engagement

1

Collabs

Strong engagement. Top 14% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style20%
Parenting & Family Life14%
Nature & Outdoors12%
Health & Wellness8%

Cities

Los Angeles8%
Cabo San Lucas4%

Countries

United States20%
Mexico4%

Audience gender

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Lea Martinez profile photo

12.Lea Martinez

@slayeas
Fashion & Style

part time streamer, part time cosplayer, longtime fan :) · everything nerdy 🧚🏽‍♀️ LA / NYC · tiktok - 4 mil

1.1M

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 36% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style29%
Photography & Videography29%
Anime & Fandom14%
Film & TV Commentary14%

Countries

Japan14%

Audience gender

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Coveteur profile photo

13.Coveteur

@coveteur
Fashion & Style

Your inside guide to style, culture & creativity.

1.1M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 23% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style37%
Luxury Fashion & Accessories25%
Music & Singing13%
Film & TV Commentary11%

Cities

Los Angeles12%
Paris6%

Countries

United States18%
France6%

Audience gender

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Vanessa Moynihan profile photo

14.Vanessa Moynihan

@vivacious.honey
Fashion & Style

✨ Fashion, Family, Faith · 🎙️ @sponsoredbyjesuspodcast · ✝️ Boston Women’s Christian Event ↓

1.1M

Followers

2.2%

Engagement

1

Collabs

Average engagement. Top 27% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style63%
Parenting & Family Life14%
Spirituality & Mindfulness10%
Beauty2%

Cities

Somerville2%
San Diego1%

Countries

United States2%
Massachusetts1%

Audience gender

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ava kolker :) profile photo

15.ava kolker :)

@avakolker
Music & Singing

actress | singer | writer | director · @avenue511films ⋆˚꩜.ᐟ ˖ ݁⋆.˚𝄞 · pre-save “a poem for you” !

1.1M

Followers

2.3%

Engagement

1

Collabs

Strong engagement. Top 23% of the 24 creators here, where the median is 1.2%.

Post categories

Music & Singing13%
Fashion & Style10%
Health & Wellness10%
Film & TV Commentary7%

Cities

New York City7%

Countries

United States7%

Audience gender

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Kendra Hernandez profile photo

16.Kendra Hernandez

@kissedbyken
Weddings & Events

📍nyc · motherhood, beauty, fashion & everyday moments ✨

1.1M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.2%.

Post categories

Weddings & Events16%
Beauty14%
Parenting & Family Life14%
Fashion & Style13%

Cities

New York City24%
New York5%

Countries

United States37%

Audience gender

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Beca Michie profile photo

17.Beca Michie

@becamichie
Beauty

1.1M

Followers

2.2%

Engagement

1

Collabs

Average engagement. Top 32% of the 24 creators here, where the median is 1.2%.

Post categories

Beauty18%
Fashion & Style18%
Travel & Adventure13%
Fitness & Workouts11%

Cities

Hawaii13%
Cannes5%

Countries

United States18%
Ecuador5%

Audience gender

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marissa mcnamara 🫶🏼 profile photo

18.marissa mcnamara 🫶🏼

@marissamcnamara
Fitness & Workouts

ur fav babygirl 😇 · 📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼

1M

Followers

1.1%

Engagement

2

Collabs

Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.2%.

Post categories

Fitness & Workouts57%
Fashion & Style10%
Food & Cooking7%
Nutrition & Diet7%

Cities

Cabo San Lucas1%
Indio1%

Countries

Mexico1%
United States1%

Audience gender

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ash profile photo

19.ash

@ashleyseamour
Beauty

welcome to my highlight reel!! · cosmetology student 💇🏻‍♀️ · @styledbyseamour

1M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 24 creators here, where the median is 1.2%.

Post categories

Beauty41%
Fashion & Style8%
Nature & Outdoors8%
Health & Wellness3%

Cities

Florida3%
Oregon3%

Countries

United States10%

Audience gender

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Remi Parsons profile photo

20.Remi Parsons

@mrsremiashten
Food & Cooking

NYT best-selling author ✨ · @cookingwithremi 🥗🍔🍴 · @basicallyunfiltered @prettybasicofficial

1M

Followers

1.0%

Engagement

2

Collabs

Modest engagement. Bottom 27% of the 24 creators here, where the median is 1.2%.

Post categories

Food & Cooking20%
Weddings & Events11%
Home Decor & Interior Design9%
Parenting & Family Life7%

Cities

Las Vegas2%
New York City1%

Countries

United States7%
Japan2%

Audience gender

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Booking creators like these for UGG?

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Miki Rai profile photo

21.Miki Rai

@mikirai
Beauty

Doctor & Nurse duo | Seattle 🌸 · Up next: Asia travels + Moving 🚚☀️ · Last week of residency vlog and favorites ⤵️

936K

Followers

1.1%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 24 creators here, where the median is 1.2%.

Post categories

Beauty21%
Fashion & Style20%
Travel & Adventure18%
Food & Cooking5%

Cities

Rome8%
Seattle8%

Countries

United States13%
Italy8%

Audience gender

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Sarai Jones profile photo

22.Sarai Jones

@saraijones
Beauty

seattle,wa

875K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 24 creators here, where the median is 1.2%.

Post categories

Beauty15%
Parenting & Family Life12%
Travel & Adventure10%
Comedy & Humor6%

Cities

Seattle2%
Arizona1%

Countries

Italy4%
United States2%

Audience gender

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Freya Killin. profile photo

23.Freya Killin.

@freyakillin
Fashion & Style

The diary of a first time mum · Fashion - Beauty - Lifestyle · @freyakillinhome

852K

Followers

1.2%

Engagement

3

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 1.2%.

Post categories

Fashion & Style28%
Parenting & Family Life20%
Beauty19%
Travel & Adventure8%

Cities

Dubai3%
London3%

Countries

United Kingdom7%
Spain3%

Audience gender

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Darcy McQueeny profile photo

24.Darcy McQueeny

@darcymcqueeny
Weddings & Events

25 & SHARING MY LIFE🫧🫐🧁🫶🏻 · chicago ╳ FL ➞ university of alabama alum · @therealdba

837K

Followers

5.5%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.2%.

Post categories

Weddings & Events23%
Beauty11%
Fashion & Style11%
Sports & Athletics6%

Cities

Florida2%
Chicago1%

Countries

United States9%
Illinois1%

Audience gender

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Want to see what their UGG content actually looks like?

See UGG content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @ugg over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

UGG is a trademark of its owner. Sup is not affiliated with or endorsed by UGG. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the UGG creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 114 of 240 brands in the library by creator count.24933 recorded collaborating with @ugg in 12 months
Their collaborations291,226 collaborations recorded in 12 months
Median followers1.1M1M across all 240 brand pages
Median engagement rate1.2%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.3 across all 933 creators

FAQ

UGG and creators: common questions

Yes. We have recorded 933 creators collaborating with UGG, across 1,226 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the UGG content examples page.

The largest accounts collaborating with UGG include @jordynjones, @marcosummers, @kaillowry, @jesswang.pastry, @dazedfashion and @whitehairwisdom. The most frequent is @freyakillin, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.9%.

No. We are not connected to UGG and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at UGG and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does UGG work with creators?

Yes. We have recorded 933 creators collaborating with UGG, across 1,226 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the UGG content examples page.

Which creators post about UGG?

The largest accounts collaborating with UGG include @jordynjones, @marcosummers, @kaillowry, @jesswang.pastry, @dazedfashion and @whitehairwisdom. The most frequent is @freyakillin, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does UGG attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.9%.

Is this page affiliated with UGG?

No. We are not connected to UGG and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at UGG and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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