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Top creators posting about Spotify

These are the 24 biggest creators who collaborated with @spotify in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 732 creators collaborating with the brand in total.

24creators ranked on this page
732creators recorded collaborating with Spotify in 12 months
1,062collaborations recorded
Last updated
Betches Media profile photo

1.Betches Media

@betches
Film & TV Commentary

👯‍♀️ SISTERS full episodes are out now on Betches Sketches YouTube 💖 · 🎙️ @betches podcast hosted by @aleen @jordanaabraham @sami

8.7M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 0.6%.

Post categories

Film & TV Commentary32%
Comedy & Humor11%
Personal Development & Motivation8%
Fashion & Style7%

Cities

New York City2%
Los Angeles1%

Countries

United States2%
Greece1%

Audience gender

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De La Ghetto "GZ" profile photo

2.De La Ghetto "GZ"

@delaghetto
Music & Singing

✨STARLIGHT 🌌 OUT NOW👇🏻 · Official GZ Exclusive Club @geezynationoficial

8.5M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing33%
Travel & Adventure16%
Local Things to Do14%
Sports & Athletics7%

Cities

Bogotá5%
Austin2%

Countries

Colombia9%
Chile7%

Audience gender

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hannah bahng profile photo

3.hannah bahng

@hannahhbahng
Music & Singing

The Misunderstood EP is OUT NOW!! · TOUR TICKETS👇💙

4M

Followers

7.1%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing29%
Film & TV Commentary24%
Travel & Adventure24%
Beauty6%

Cities

Mexico City12%
Sydney12%

Countries

Australia18%
Mexico18%

Audience gender

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AlishaMarie profile photo

4.AlishaMarie

@alisha
Fashion & Style

podcast: @prettybasicofficial @basicallyunfiltered · youtube: alishamarie

3.2M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style19%
Travel & Adventure14%
Beauty11%
Weddings & Events9%

Cities

Tokyo9%
Chicago3%

Countries

United States13%
Japan11%

Audience gender

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BINI_ph profile photo

5.BINI_ph

@bini_ph
Music & Singing

BINI is an 8-member girl group of young, modern Filipinas who aspire to share their talent and passion with the world.

2.3M

Followers

1.6%

Engagement

1

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing68%
Fashion & Style16%
Memes & Internet Culture5%
Photography & Videography5%

Cities

Coachella5%
Muntinlupa5%

Countries

Philippines5%
United States5%

Audience gender

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Celia Martínez profile photo

6.Celia Martínez

@diaryofaromantica
Books & Literature

🇲🇽🇺🇸 poetic sometimes @ceispoetry / los ángeles 👼🏼

1.7M

Followers

1.0%

Engagement

2

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 0.6%.

Post categories

Books & Literature31%
Comedy & Humor15%
Fitness & Workouts8%
Local Things to Do8%

Cities

New York8%

Countries

Mexico8%
United States8%

Audience gender

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Kristen Cruz profile photo

7.Kristen Cruz

@kristenncruz
Music & Singing

my newest song is out now!

1.3M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing55%
Fitness & Workouts13%
Fashion & Style6%
Food & Cooking6%

Cities

Dallas6%
Abilene3%

Countries

United States10%
Texas3%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Jonny Manganello profile photo

8.Jonny Manganello

@thejonnycakes
Baking & Desserts

2x Loser - Netflix’s Is It Cake?

1.2M

Followers

2.9%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.6%.

Post categories

Baking & Desserts64%
Food & Cooking16%
Film & TV Commentary4%
Parenting & Family Life4%

Audience gender

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Yasmina profile photo

9.Yasmina

@yas.mina

DJ & Producer | Afro · Tribal · Global House · 𝐁𝐎𝐎𝐊𝐈𝐍𝐆𝐒 → · Diasporas to Dancefloors 🌍 · @dyas.pora coming soon ✨

1.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Audience gender

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Audience gender breakdown is available on a strategy call.

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Eric Bellinger 🐐 profile photo

10.Eric Bellinger 🐐

@ericbellinger
Music & Singing

CEO of @allwinsent 🏆 · Manager - @leevillegas

1.1M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing61%
Personal Development & Motivation7%
Sports & Athletics7%
Travel & Adventure7%

Cities

Los Angeles9%
London7%

Countries

United States14%
United Kingdom11%

Audience gender

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Male

Audience gender breakdown is available on a strategy call.

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Coveteur profile photo

11.Coveteur

@coveteur
Fashion & Style

Your inside guide to style, culture & creativity.

1.1M

Followers

0.6%

Engagement

7

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style37%
Luxury Fashion & Accessories25%
Music & Singing13%
Film & TV Commentary11%

Cities

Los Angeles12%
Paris6%

Countries

United States18%
France6%

Audience gender

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Mandy Brooke profile photo

12.Mandy Brooke

@mandybrookeofficial
Comedy & Humor

⭐️ Musical Comedy | Skits | Inspiration · 🎵 “30 Hurty & Writhing” ALBUM OUT NOW · 📧 Mgt:

1.1M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 0.6%.

Post categories

Comedy & Humor36%
Music & Singing36%
Memes & Internet Culture9%
Parenting & Family Life9%

Audience gender

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Hypebae profile photo

13.Hypebae

@hypebae
Fashion & Style

Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.

1.1M

Followers

0.3%

Engagement

2

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style39%
Luxury Fashion & Accessories14%
Sports & Athletics11%
Music & Singing9%

Cities

London7%
Paris6%

Countries

United States11%
United Kingdom8%

Audience gender

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Remi Parsons profile photo

14.Remi Parsons

@mrsremiashten
Food & Cooking

NYT best-selling author ✨ · @cookingwithremi 🥗🍔🍴 · @basicallyunfiltered @prettybasicofficial

1M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 0.6%.

Post categories

Food & Cooking20%
Weddings & Events11%
Home Decor & Interior Design9%
Parenting & Family Life7%

Cities

Las Vegas2%
New York City1%

Countries

United States7%
Japan2%

Audience gender

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Queen Syleena profile photo

15.Queen Syleena

@syleenajohnson
Music & Singing

The Storyteller 📝 Grammy-nominated Singer, Actress, TV/Film Producer, Wellness & Haircare Entrepreneur, Autism Mom, Zeta 💙Legacy 🖤 Booking @syleecia

1M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing38%
Beauty23%
Local Things to Do12%
Activism & Social Justice4%

Cities

Chicago27%
Atlanta21%

Countries

United States75%
South Africa6%

Audience gender

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Ts Madison™️©️ profile photo

16.Ts Madison™️©️

@tsmadison
Film & TV Commentary

The u·biq·ui·tous Queen 👑 Tv&Media personality @outlaws.podcast @rupaulsdragrace @zolamovie @brosthemovie @beyonce contact me📧

1M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 0.6%.

Post categories

Film & TV Commentary17%
Health & Wellness17%
Personal Development & Motivation17%
Activism & Social Justice13%

Cities

West Hollywood4%

Countries

United States4%

Audience gender

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Female
Male

Audience gender breakdown is available on a strategy call.

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Caleb Marshall profile photo

17.Caleb Marshall

@thefitnessmarshall
Fitness & Workouts

The love child of Richard Simmons and Britney Spears · @shopactivebooty @bootyarmyapp @zappycoffee · 👇activewear, livestreams, dance, coffee

986K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.6%.

Post categories

Fitness & Workouts25%
Fashion & Style8%
Esports & Gaming7%
Personal Development & Motivation7%

Cities

West Hollywood1%

Countries

United States2%

Audience gender

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brooke & jess profile photo

18.brooke & jess

@brookeandjess
Film & TV Commentary

we’re british btw · @brookeblewittt @jessqualter · @unitedtalent @curtisbrowntalent

902K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.6%.

Post categories

Film & TV Commentary10%
Beauty9%
Fashion & Style9%
Travel & Adventure8%

Cities

Los Angeles4%
London1%

Countries

United States6%
United Kingdom4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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miranda rae ✮⋆˙ profile photo

19.miranda rae ✮⋆˙

@miravdarae
Beauty

yes I change my hair color a lot ⭐️✨ · SHOP MY HAIR DYE “baddie” NEOW 💕 · biz email :

890K

Followers

3.6%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 0.6%.

Post categories

Beauty64%
Music & Singing21%
Fashion & Style7%

Audience gender

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Carrie Berk profile photo

20.Carrie Berk

@carrieberkk
Film & TV Commentary

shopping reporter @nypost @pagesix · bestselling author, “my real-life rom-com” · 2x marathoner

798K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.6%.

Post categories

Film & TV Commentary26%
Travel & Adventure16%
Sports & Athletics13%
Beauty7%

Cities

New York City6%
Tokyo5%

Countries

Japan13%
United States13%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Denise Van Outen💫 profile photo

21.Denise Van Outen💫

@vanouten_denise
Music & Singing

All enquiries 🎥 📺 🎶 🎧📸 🎭 · Music · available on all streaming platforms

763K

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.6%.

Post categories

Music & Singing27%
Local Things to Do17%
Travel & Adventure12%
Film & TV Commentary11%

Cities

London8%
Ibiza8%

Countries

United Kingdom48%
Spain8%

Audience gender

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Justin Ferreira profile photo

22.Justin Ferreira

@fashionjfer
Fashion & Style

I literally just wear clothes · Grow your Socials @7ndmedia · Socials:

738K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style43%
Personal Development & Motivation7%
Streetwear & Sneaker Culture6%
Fitness & Workouts5%

Cities

Atlanta1%
Bali1%

Countries

United States2%
Slovenia2%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Sunny Anderson profile photo

23.Sunny Anderson

@sunnyanderson
Food & Cooking

@TheDrewBarrymoreShow · @FoodNetwork · @HOT97 · @USAirForce · @RescueMountainFloraAndFauna · NY Times Best Selling Author "Sunny's Kitchen" · @inflad…

731K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.6%.

Post categories

Food & Cooking40%
Gardening & Homesteading20%
Personal Development & Motivation13%
Business & Entrepreneurship7%

Cities

Mechanicsburg7%

Countries

United States7%

Audience gender

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Audience gender breakdown is available on a strategy call.

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( ・_・)♡( ^‿^) Rhegan ♱ ♱ profile photo

24.( ・_・)♡( ^‿^) Rhegan ♱ ♱

@rhegan777
Fashion & Style

*ੈ✩‧₊˚ business inquiries: *ੈ✩‧₊˚ @theclementinegroup

728K

Followers

8.8%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.6%.

Post categories

Fashion & Style16%
Food & Cooking9%
Personal Development & Motivation9%
Health & Wellness7%

Cities

Dallas2%
Miami2%

Countries

United States5%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Want to see what their Spotify content actually looks like?

See Spotify content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @spotify over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Spotify is a trademark of its owner. Sup is not affiliated with or endorsed by Spotify. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Spotify creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 148 of 240 brands in the library by creator count.24732 recorded collaborating with @spotify in 12 months
Their collaborations331,062 collaborations recorded in 12 months
Median followers1.1M1M across all 240 brand pages
Median engagement rate0.6%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.5 across all 732 creators

FAQ

Spotify and creators: common questions

Yes. We have recorded 732 creators collaborating with Spotify, across 1,062 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Spotify content examples page.

The largest accounts collaborating with Spotify include @betches, @delaghetto, @hannahhbahng, @alisha, @bini_ph and @diaryofaromantica. The most frequent is @coveteur, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.5%.

No. We are not connected to Spotify and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Spotify and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Spotify work with creators?

Yes. We have recorded 732 creators collaborating with Spotify, across 1,062 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Spotify content examples page.

Which creators post about Spotify?

The largest accounts collaborating with Spotify include @betches, @delaghetto, @hannahhbahng, @alisha, @bini_ph and @diaryofaromantica. The most frequent is @coveteur, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Spotify attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the average engagement rate is 1.5%.

Is this page affiliated with Spotify?

No. We are not connected to Spotify and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Spotify and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the entertainment category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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