Brand Library · Fashion & apparel

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Top influencers and creators posting about Hot Topic

These are the 24 biggest creators who collaborated with @hottopic in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 177 creators collaborating with the brand in total.

24creators ranked on this page
177creators recorded collaborating with Hot Topic in 12 months
287collaborations recorded
Last updated
Xochitl Gomez profile photo

1.Xochitl Gomez

@_xochitl.gomez
Film & TV Commentary

DWTS s32 Mirrorball champ w/ Val C · AMERICA CHAVEZ-Marvel Multiverse · DAWN on Baby-Sitters Club s1 · 🇺🇸🇲🇽 LA born & raised

2.4M

Followers

2.2%

Engagement

4

Collabs

Average engagement. Bottom 47% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Film & TV Commentary30%
Fashion & Style19%
Beauty15%
Photography & Videography7%

Cities

Boston7%

Audience gender

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Angel Merino profile photo

2.Angel Merino

@mac_daddyy
Beauty

Beauty & Lifestyle · Founder @artistcouture

1.2M

Followers

—

Engagement

1

Collabs

Post categories

Beauty37%
Fashion & Style11%
Fitness & Workouts10%
Music & Singing7%

Cities

Los Angeles4%
Malibu3%

Countries

United States89%
Canada11%

Audience gender

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Carrington profile photo

3.Carrington

@carringtonusa
Fashion & Style

emo music

1M

Followers

1.0%

Engagement

1

Collabs

Modest engagement. Bottom 37% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Fashion & Style18%
Music & Singing18%
Beauty9%
Cars & Motorsports6%

Cities

Macao3%
Macau3%

Audience gender

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Noelle Foley ✨ profile photo

4.Noelle Foley ✨

@noellefoley
Travel & Adventure

Pop-Culture | Travel | Food | Fun 🤓 · Orlando ↔️ Vegas · #EatWithNoelle · #SensoryFriendlyAdventures

958K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 16% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Travel & Adventure27%
Sports & Athletics21%
Fashion & Style8%
Food & Cooking8%

Cities

Anaheim12%
New Orleans6%

Countries

United States100%

Audience gender

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Sofia Bella profile photo

5.Sofia Bella

@iamsofiabella
Travel & Adventure

🇨🇺🇲🇽 | Wifey💍 · Sharing my life and becoming me.💫 · 4.8M on tiktok

594K

Followers

2.8%

Engagement

1

Collabs

Average engagement. Top 37% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Travel & Adventure16%
Beauty8%
Film & TV Commentary7%
Personal Development & Motivation7%

Cities

Kyoto2%
Las Vegas1%

Countries

Japan38%
United States38%

Audience gender

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Cina 🇭🇹 profile photo

6.Cina 🇭🇹

@lifewithcina
Parenting & Family Life

Orlando, FL · The Luxe Mom · TikTok: Lifewithcina · Collabs: 📧 · Mgmt: @jakerosenentertainment · #orlandoblogger

522K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Parenting & Family Life22%
Travel & Adventure14%
Beauty9%
Home Decor & Interior Design9%

Cities

Orlando5%
New York City3%

Countries

United States78%
Bahamas9%

Audience gender

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Andrés Navy profile photo

7.Andrés Navy

@andresnavyz
Film & TV Commentary

the fanboy prince 🐦‍🔥 · CREADOR / HOST / COSPLAYER · YT +3.9Millones | TikTok +940K · contacto: · manager: @rafamartinezchavez

512K

Followers

2.5%

Engagement

1

Collabs

Average engagement. Top 42% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Film & TV Commentary86%
Beauty7%
Travel & Adventure7%

Cities

San Diego7%

Audience gender

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Azaila 🍓🪽 profile photo

8.Azaila 🍓🪽

@axaila
Fashion & Style

⋆౨ৎ LA | NYC ౨ৎ ⋆ · 🇲🇽🇹🇹| @zaisdigitaldiary · 💌business/collabs: · axaila’s closet, tiktok, youtube, etc ⤵ ʚ₍ᐢ. .ᐢ₎ɞ

335K

Followers

4.4%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Fashion & Style40%
Comedy & Humor20%
Beauty6%
Film & TV Commentary6%

Cities

Los Angeles3%

Audience gender

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Angelica Trae profile photo

9.Angelica Trae

@angelicatrae
Comedy & Humor

Streamer, Gamer, Cosplay & Comedy · Sci-fi nerd📍Los Angeles

328K

Followers

3.3%

Engagement

1

Collabs

Strong engagement. Top 21% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Comedy & Humor30%
Esports & Gaming24%
Cosplay18%
Film & TV Commentary9%

Cities

Los Angeles6%
Goodsprings3%

Audience gender

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Carlita Landrum profile photo

10.Carlita Landrum

@carlitalandrum
Fashion & Style

photoshoots, outfits, hair, makeup, art, etc. · @teamkozen

313K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style73%
Beauty13%
DIY & Crafts3%
Luxury Fashion & Accessories3%

Cities

Paris8%
Los Angeles6%

Countries

United States57%
France22%

Audience gender

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Vamp® profile photo

11.Vamp®

@vamp
Film & TV Commentary

⚰️GHOUL OF YOUR DREAMS 🇺🇸🇱🇧🇲🇽ACTOR BEEKEEPER| GHOST HUNTER| CAT MOM| FIEND · @bestfiendsforever @letsgetspookyshow @ripotions 🦇

307K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Film & TV Commentary50%
Local Things to Do13%
Fashion & Style10%
Nature & Outdoors4%

Cities

Orlando2%
San Diego2%

Countries

United States100%

Audience gender

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Sydney Nicole Addams profile photo

12.Sydney Nicole Addams

@sydneynicoleaddams
Beauty

hair/makeup tutorials & cosplay 🦇 · ♱ just a 𝔤𝔥𝔬𝔲𝔩 who loves dressing up ♱

289K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Beauty60%
Cosplay40%

Cities

Denver20%

Audience gender

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Gennesis Andrea Hurtado profile photo

13.Gennesis Andrea Hurtado

@gennesishurtado

🇺🇸American/Peruana🇵🇪 · 💄TV Host, PRO MUA, Content Creator 📸 · 🎥: TikTok @gennesishurtado · 📧: (YouTube👇🏼🙏🏼❤️)

273K

Followers

—

Engagement

2

Collabs

Audience gender

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Audience gender breakdown is available on a strategy call.

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Oatie Meal profile photo

14.Oatie Meal

@oatiemeal
Pets & Animals

🐶 Dog influencer in San Diego / LA🌴 · 📸 Momager: @samijo · 👇 Links, Merch, Cameo + more

252K

Followers

1.8%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Pets & Animals81%
Art & Illustration5%
Sports & Athletics3%
Travel & Adventure3%

Cities

San Diego10%
Chicago4%

Countries

United States92%
Portugal4%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Joseph Zuzula profile photo

15.Joseph Zuzula

@bokuwahyde
Personal Development & Motivation

🩸 GLAMPIRE | VAMPIRE CEO 👑 · 💍 @hykw_anna | @hyde.and.anna · 🫖 @officialbloodthirstea | 🎸@nosilence.band · FREE TATTOO AND TRAVEL GIVEAWAY 👇

239K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Personal Development & Motivation13%
Comedy & Humor10%
Beauty8%
Technology & Gadgets8%

Audience gender

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Audience gender breakdown is available on a strategy call.

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Lily Marie Antonini (Lil-E, Lil-3, & STAR) LILYTHESTAR 🌟✝️ profile photo

16.Lily Marie Antonini (Lil-E, Lil-3, & STAR) LILYTHESTAR 🌟✝️

@lilymarieantonini
Beauty

👩🏼‍🎤Girl w/ Most Songs on🌎 · 💖Ulta Beauty Ambassador🧡 · ✝️Catholic🕊🌈Synesthete🎤 🎹Berklee College of 🎶 & Harvard Grad 🏆Grammy Girl · 🥼Clinique Consult…

237K

Followers

—

Engagement

1

Collabs

Post categories

Beauty59%
Music & Singing13%
Fashion & Style10%
Travel & Adventure6%

Cities

New York City4%
Los Angeles1%

Countries

United States78%
Japan11%

Audience gender

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Karen profile photo

17.Karen

@letteringbykaren
Art & Illustration

Lettering and Chalk Artist · 📍 Atlanta, GA

224K

Followers

0.7%

Engagement

1

Collabs

Low engagement. Bottom 11% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Art & Illustration76%
DIY & Crafts9%
Food & Cooking4%
Restaurants & Cafes & Bars4%

Cities

Atlanta6%
Anaheim2%

Countries

United States100%

Audience gender

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Kai but casual profile photo

18.Kai but casual

@itscasualkai
Fashion & Style

Welcome, please lower your expectations

210K

Followers

3.8%

Engagement

3

Collabs

Strong engagement. Top 11% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Fashion & Style46%
Fitness & Workouts28%
Travel & Adventure6%
Beauty4%

Cities

Houston2%

Audience gender

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Luke Ross profile photo

19.Luke Ross

@lukesoutpost

@starwars NEWS & LORE. ALL AT ONE OUTPOST. · 📍LA, OC, NYC · •Tiktok: (700k+ Followers)

181K

Followers

3.2%

Engagement

1

Collabs

Average engagement. Top 26% of the 19 creators here with a rate, where the median is 2.2%.

Audience gender

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𝕸𝖎𝖘𝖙𝖞 𝕴𝖉𝖊 profile photo

20.𝕸𝖎𝖘𝖙𝖞 𝕴𝖉𝖊

@bloodlustelf
Beauty

💖💜💙 Be Kind ✨ · I take pics of pretty things 📸 · ⤵️ ALL my 🔗 on X & threads 🔁🥰

177K

Followers

0.3%

Engagement

4

Collabs

Low engagement. Bottom 5% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Beauty23%
Fashion & Style20%
Nature & Outdoors7%
Comedy & Humor6%

Cities

Miami1%
Orlando1%

Audience gender

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Kenia Davalos profile photo

21.Kenia Davalos

@kreepyyy_
Fashion & Style

Blue-haired mom with a spooky side 🦋🕯️ · Alt Latina • LA/San Diego🇲🇽 · Hair | Makeup | Alt Fashion · Backup: @kreepyyybihhh

167K

Followers

2.3%

Engagement

3

Collabs

Average engagement. Top 47% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Fashion & Style42%
Beauty17%
Luxury Fashion & Accessories17%
Cosplay8%

Audience gender

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⟡ Chasitey ⟡ — hobbies • lifestyle • & more! profile photo

22.⟡ Chasitey ⟡ — hobbies • lifestyle • & more!

@chasiteyy
Home Decor & Interior Design

˗ˏˋwelcome to my cozy & spooky life!ˎˊ˗ · a girl with a lot of hobbies and interests 🎃📖☕️📽️🍂 · Maine 🌲📍🌧️ · links & things↓

165K

Followers

—

Engagement

2

Collabs

Post categories

Home Decor & Interior Design39%
Nature & Outdoors13%
Film & TV Commentary12%
Local Things to Do7%

Cities

Orlando5%
Forks3%

Countries

United States100%

Audience gender

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hannah .𖥔 ݁ ˖🖤 profile photo

23.hannah .𖥔 ݁ ˖🖤

@cherryantacidsx
Beauty

makeup ghoul ♱ 𝐀𝐂 ❥

157K

Followers

3.2%

Engagement

3

Collabs

Average engagement. Top 32% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Beauty92%
Fashion & Style4%
Home Decor & Interior Design4%

Audience gender

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Winola profile photo

24.Winola

@winolamagical
Film & TV Commentary

🪻a girl with too many hyperfixations🫧 · ✨let’s chat pop culture & fandoms · 💗character interactions & outfit inspo

149K

Followers

3.4%

Engagement

1

Collabs

Strong engagement. Top 16% of the 19 creators here with a rate, where the median is 2.2%.

Post categories

Film & TV Commentary46%
Fashion & Style31%
Cosplay15%
Esports & Gaming8%

Cities

Hong Kong8%

Audience gender

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Want to see what their Hot Topic content actually looks like?

See Hot Topic content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @hottopic over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Hot Topic is a trademark of its owner. Sup is not affiliated with or endorsed by Hot Topic. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Hot Topic creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 330 of 394 brands in the library by creator count.24177 recorded collaborating with @hottopic in 12 months
Their collaborations38287 collaborations recorded in 12 months
Median followers281K745K across all 394 brand pages
Median engagement rate2.2%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.61.6 across all 177 creators

FAQ

Hot Topic and creators: common questions

Yes. We have recorded 177 creators collaborating with Hot Topic, across 287 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hot Topic content examples page.

The largest accounts collaborating with Hot Topic include @_xochitl.gomez, @mac_daddyy, @carringtonusa, @noellefoley, @iamsofiabella and @lifewithcina. The most frequent is @_xochitl.gomez, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 281K followers and the median engagement rate is 2.2%.

No. We are not connected to Hot Topic and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hot Topic and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Hot Topic work with creators?

Yes. We have recorded 177 creators collaborating with Hot Topic, across 287 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hot Topic content examples page.

Which creators post about Hot Topic?

The largest accounts collaborating with Hot Topic include @_xochitl.gomez, @mac_daddyy, @carringtonusa, @noellefoley, @iamsofiabella and @lifewithcina. The most frequent is @_xochitl.gomez, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Hot Topic attract?

Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 281K followers and the median engagement rate is 2.2%.

Is this page affiliated with Hot Topic?

No. We are not connected to Hot Topic and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hot Topic and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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