Brand Library · Fashion & apparel

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Top influencers and creators posting about SHEIN

These are the 24 biggest creators who collaborated with @sheinofficial in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 3,377 creators collaborating with the brand in total.

24creators ranked on this page
3,377creators recorded collaborating with SHEIN in 12 months
9,909collaborations recorded
Last updated

@nikkisshapewear @nikkisplasticsurgery

9.6M

Followers

1.8%

Engagement

1

Collabs

Strong engagement. Top 11% of the 18 creators here with a rate, where the median is 0.9%.

Audience gender

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Olivia Pierson profile photo

2.Olivia Pierson

@oliviapierson
Fashion & Style

Co-Owner of @harloc.hair living in LA🌴 · @thegirlsonhulu premieres August 21 on Hulu & Disney+ 👯‍♀️

4.1M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style38%
Beauty15%
Film & TV Commentary15%
Comedy & Humor4%

Cities

Cabo San Lucas2%
Las Vegas2%

Audience gender

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Michele Soel profile photo

3.Michele Soel

@michelesoel
Fashion & Style

✝︎ 𝒫𝓈𝒶𝓁𝓂 𝟦𝟨:𝟧🪽 · Luxury Travel ♡ Motherhood · Fashion | Beauty | Wellness · CEO @limitlessfitnessvip × @bodybysoel

3.4M

Followers

1.8%

Engagement

1

Collabs

Strong engagement. Top 17% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style29%
Parenting & Family Life14%
Beauty10%
Travel & Adventure10%

Cities

Paris17%
Saint-Tropez8%

Countries

France53%
United States47%

Audience gender

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Chris LC Han profile photo

4.Chris LC Han

@chrishanxoxo

❤️Fashion, Beauty, Motherhood · 👼🏻Mama to @lu.na.yu · 💍@robertyuphotography · 📍Los Angeles · 🎓USC MBA

3.2M

Followers

0.3%

Engagement

3

Collabs

Low engagement. Bottom 11% of the 18 creators here with a rate, where the median is 0.9%.

Audience gender

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Shaima Hormillosa profile photo

5.Shaima Hormillosa

@shaimahormillosa
Beauty

Lifestyle Influencer · Filmfare Social Night Luxury Lifestyle Winner · ACE Certified Fitness Coach · Dubai, United Arab Emirates

3.1M

Followers

0.8%

Engagement

2

Collabs

Modest engagement. Bottom 39% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Beauty28%
Luxury Fashion & Accessories17%
Local Things to Do11%
Photography & Videography11%

Cities

Dubai61%
Sharjah17%

Countries

United Arab Emirates100%

Audience gender

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Ana Pau galindo profile photo

6.Ana Pau galindo

@mama_pregunta

🌪️ Maternidad perfectamente imperfecta y caótica · Mommy blogger & creadora

2.3M

Followers

1.0%

Engagement

2

Collabs

Average engagement. Top 44% of the 18 creators here with a rate, where the median is 0.9%.

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Büşra Duran Gündüz profile photo

7.Büşra Duran Gündüz

@hell0busra
Travel & Adventure

Based in Dubai · High-End Travel | Lifestyle · Business Inquiry: · Ads. Permit 3383409

2.3M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 17% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Travel & Adventure35%
Luxury Travel & Hotels17%
Fashion & Style13%
Beauty7%

Cities

Dubai15%
Saint-Tropez9%

Countries

France28%
United Arab Emirates19%

Audience gender

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Kristina Girod profile photo

8.Kristina Girod

@thekristinagirod
Fitness & Workouts

@verabykg Founder · @_powerandflow Founder & CEO · @oneractive Ambassador | Code Kristina · Playlists: IG Subscribers · Links to All The Things⤵️

1.8M

Followers

—

Engagement

1

Collabs

Post categories

Fitness & Workouts34%
Fashion & Style13%
Health & Wellness5%
Music & Singing5%

Cities

London6%
Las Vegas3%

Countries

United Kingdom40%
United States30%

Audience gender

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Catherine Shim profile photo

9.Catherine Shim

@shimycatsmua
Beauty

🙏🏽 JESUS IS KING | Wife. Mom. Coach. Viral sensation | Collabs:

1.8M

Followers

—

Engagement

1

Collabs

Post categories

Beauty25%
Health & Wellness17%
Parenting & Family Life17%
Food & Cooking8%

Audience gender

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A͟r͟t͟u͟r͟ ͟K͟r͟a͟m͟e͟r͟ profile photo

10.A͟r͟t͟u͟r͟ ͟K͟r͟a͟m͟e͟r͟

@arturkramer_
Fashion & Style

🎶 𝚃𝚒𝚔𝚃𝚘𝚔: 𝚊𝚛𝚝𝚞𝚛𝚔𝚛𝚊𝚖𝚎𝚛_ · 📩 𝙲𝚘𝚗𝚝𝚊𝚌𝚝: 𝚊𝚛𝚝𝚞𝚛𝚔𝚛𝚊𝚖𝚎𝚛@𝚐𝚖𝚡.𝚍𝚎 · ⬇️Follow and shop my SHEIN store [Artur Kramer]⬇️

1.7M

Followers

0.1%

Engagement

4

Collabs

Low engagement. Bottom 1% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style76%
Fitness & Workouts12%
Streetwear & Sneaker Culture12%

Cities

Mannheim6%

Audience gender

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Elisa Liistro profile photo

11.Elisa Liistro

@elisaliistro

💁🏼‍♀️Fashion & Beauty tips✨ · 🌍Around the World · 📸Travel & life style · 📍Torino (Italy) · 📺Tv @alpmgmt

1.6M

Followers

—

Engagement

1

Collabs

Audience gender

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Alwina Kuhn profile photo

12.Alwina Kuhn

@alwina_kuhn

Alwina Kuhn · Collab: · 📍 NYC | Global Influencer · ✦ Founder @ajur_media · ✨ Creating icons, elevating brands

1.5M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 28% of the 18 creators here with a rate, where the median is 0.9%.

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Junior Braceiro profile photo

13.Junior Braceiro

@thenoahjr
Fitness & Workouts

Wellness | Lifestyle | Gratitude · Living with discipline, guided by faith · My Training @thenoahjrfit

1.5M

Followers

—

Engagement

2

Collabs

Post categories

Fitness & Workouts33%
Fashion & Style16%
Health & Wellness16%
Beauty7%

Cities

Miami34%
London33%

Countries

United States50%
United Kingdom33%

Audience gender

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⭐️Dra Si Schumer/ INFLUENCER / MKT/ ADVOGADA ⭐️ profile photo

14.⭐️Dra Si Schumer/ INFLUENCER / MKT/ ADVOGADA ⭐️

@sischumer
Beauty

📍Beauty•Fashion•Make•Travel• Fitness · 📍®MBA MKT/USP · 📍BIOMEDICINA 7/8 👩🏼‍🎓🩺🌡️ · 📍#LOREALISTARBR · 📍Embaixadora @dovebrasil · 📍SQUAD SHEIN•MEDICUBE•…

1.3M

Followers

0.4%

Engagement

3

Collabs

Modest engagement. Bottom 22% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Beauty67%
Fashion & Style13%
Technology & Gadgets13%
Food & Cooking7%

Audience gender

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JARRY LEE • model & musician profile photo

15.JARRY LEE • model & musician

@jarrylee
Fashion & Style

🎥 @netflix • model + musician @theindustryla · 📍 LA & NYC • formerly @buzzfeed editor · 🎓 NYU & Choate · 🦮 @daisyworldofficial

1.2M

Followers

0.9%

Engagement

13

Collabs

Average engagement. Bottom 44% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style30%
Local Things to Do14%
Travel & Adventure13%
Beauty10%

Cities

Los Angeles29%
Beverly Hills5%

Countries

United States94%
France4%

Audience gender

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𝑨𝒖𝒓𝒐𝒓𝒂 𝑹𝒐𝒔𝒔𝒆𝒍𝒍𝒊 profile photo

16.𝑨𝒖𝒓𝒐𝒓𝒂 𝑹𝒐𝒔𝒔𝒆𝒍𝒍𝒊

@eclisse_creazioni
Fashion & Style

📍LA 🇺🇸🇮🇹Reality TV Guest Star · 🎬@kardashianshulu 🎬@playboy The Girls Next Door 🎬LA Ink 🏆AW Photographer @gettyimages @vogueitalia · ⬇️Explore my wor…

1.2M

Followers

1.5%

Engagement

9

Collabs

Average engagement. Top 33% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style25%
Beauty24%
Health & Wellness8%
Restaurants & Cafes & Bars7%

Cities

Los Angeles4%
Buena Park1%

Countries

United States76%
Canada6%

Audience gender

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Fer Lopez profile photo

17.Fer Lopez

@fferlopezx
Beauty

📍Texas🇺🇸 · ✨Beauty Content Creator ✨ · ⬇️MIS FAVORITOS⬇️

1.2M

Followers

0.9%

Engagement

2

Collabs

Average engagement. Top 50% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Beauty83%
Home Decor & Interior Design17%

Audience gender

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Kelly Chan profile photo

18.Kelly Chan

@kellychan360
Beauty

@currentbody KELLYCB for 10% OFF 🛒 · 🇨🇦🏒Toronto · 🎬 Lifestyle Gen Z Content Creator · 🧖🏻‍♀️ Beauty | 🍋‍🟩 Foodie | 🦩 Model | ✈️ Travel | 📸 Photography

1.2M

Followers

0.5%

Engagement

4

Collabs

Modest engagement. Bottom 28% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Beauty39%
Fashion & Style17%
Restaurants & Cafes & Bars16%
Travel & Adventure4%

Cities

Toronto37%
Montréal3%

Countries

Canada98%
France2%

Audience gender

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M A N O U profile photo

19.M A N O U

@officialmanou
Fashion & Style

Hey! Nice to meet you ✨ · 🎤 Former European Disney Singer · 👨‍👩‍👧‍👦 trilingual mom of 2 🇺🇸🇨🇭🇫🇷 · German account: @manouoeschger

1.1M

Followers

0.2%

Engagement

6

Collabs

Low engagement. Bottom 6% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style41%
Beauty19%
Parenting & Family Life7%
Travel & Adventure7%

Cities

Bimini4%
Miami4%

Audience gender

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Sadey Ali profile photo

20.Sadey Ali

@_sadey
Fashion & Style

𝑭𝒂𝒔𝒉𝒊𝒐𝒏 | 𝑻𝒓𝒂𝒗𝒆𝒍 | 𝑳𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆 · @fashionnova

1M

Followers

3.0%

Engagement

9

Collabs

Exceptional engagement. Top 6% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style69%
Luxury Travel & Hotels17%
Restaurants & Cafes & Bars9%
Travel & Adventure6%

Cities

Miami9%
New York City6%

Countries

United States100%

Audience gender

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Piper Landon profile photo

21.Piper Landon

@piperlandon
Fashion & Style

used to have cancer & now I don’t · I write sad songs 🤠 · 📍 St Pete

1M

Followers

1.4%

Engagement

3

Collabs

Average engagement. Top 39% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style21%
Beauty16%
Health & Wellness16%
Activism & Social Justice11%

Cities

Washington21%
St. Petersburg5%

Countries

United States100%

Audience gender

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Gelsiniy Bareeva profile photo

22.Gelsiniy Bareeva

@gelsiniybareeva
Fashion & Style

👑 Ms International World 2019 | 1M+ · Miami based Model | Actress | Influencer · Beauty • Fashion • Travel • UGC · DM or 📧

1M

Followers

1.6%

Engagement

2

Collabs

Strong engagement. Top 22% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style67%
Beauty33%

Cities

Miami33%

Audience gender

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Masha profile photo

23.Masha

@mashacooperman
Fashion & Style

NYC based · Your Fashion & Lifestyle Muse · fashion | travel | lifestyle · W/@stormmodels · Dj🎧 · The best is yet to come..✨

1M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style41%
Luxury Fashion & Accessories18%
Travel & Adventure12%
Business & Entrepreneurship6%

Cities

Cannes6%
Lower East Side6%

Audience gender

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Tania Borg profile photo

24.Tania Borg

@borg_91
Food & Cooking

♡ Recetas fáciles y lifestyle · ⭐️Mamá en el cielo Nael ✨ · Y en la tierra Nilo 🌈 · 📩 colab : · 👇🏽Links y descuentos

993K

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 28% of the 18 creators here with a rate, where the median is 0.9%.

Post categories

Food & Cooking36%
Parenting & Family Life18%
Baking & Desserts14%
Fashion & Style14%

Cities

Tenerife9%
Costa Adeje5%

Audience gender

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Want to see what their SHEIN content actually looks like?

See SHEIN content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @sheinofficial over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

SHEIN is a trademark of its owner. Sup is not affiliated with or endorsed by SHEIN. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the SHEIN creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 16 of 418 brands in the library by creator count.243,377 recorded collaborating with @sheinofficial in 12 months
Their collaborations759,909 collaborations recorded in 12 months
Median followers1.5M702K across all 418 brand pages
Median engagement rate0.9%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme3.12.9 across all 3,377 creators

FAQ

SHEIN and creators: common questions

Yes. We have recorded 3,377 creators collaborating with SHEIN, across 9,909 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the SHEIN content examples page.

The largest accounts collaborating with SHEIN include @nicollefigueroaa, @oliviapierson, @michelesoel, @chrishanxoxo, @shaimahormillosa and @mama_pregunta. The most frequent is @jarrylee, with 13 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the median engagement rate is 0.9%.

No. We are not connected to SHEIN and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at SHEIN and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does SHEIN work with creators?

Yes. We have recorded 3,377 creators collaborating with SHEIN, across 9,909 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the SHEIN content examples page.

Which creators post about SHEIN?

The largest accounts collaborating with SHEIN include @nicollefigueroaa, @oliviapierson, @michelesoel, @chrishanxoxo, @shaimahormillosa and @mama_pregunta. The most frequent is @jarrylee, with 13 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does SHEIN attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the median engagement rate is 0.9%.

Is this page affiliated with SHEIN?

No. We are not connected to SHEIN and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at SHEIN and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

More brands:

1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeelool

Scaling your creator program?

When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.