Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @vans in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 621 creators collaborating with the brand in total.
@barelyfamouspodcast @killrnetwork · FATHERLESS BEHAVIOR TOUR TICKETS ON SALE NOW! 🎫🤩💘
4.6M
Followers
0.3%
Engagement
2
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›IN POP WE TRUST 👽🛸
3.4M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.7%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method
2.6M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Hairstylist🌈 Hair Lover
1.9M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›I was the plot twist. Now I’m the blueprint. · Wellness, motherhood, Hannah’s List 🔗 · Inquiries: · 👇🏾Subscribe to my Substack 💌
1.6M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Everything Skateboarding Since 1983
1.5M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The world’s first international sneaker magazine. Since 2002.
1.5M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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God 1st · Former WNBA Player/Coach · Hall of Famer · Shop @TY1Gear 😎 · #LLSharell 🙏🏽💔🕊️
1.1M
Followers
1.0%
Engagement
2
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.
1.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›♆ Merci Pour Le Venin ♆ 🍷 · Los Angeles 🌹
904K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
ECLECTIC STYLE · TRAVEL · GRWM (& SIMON) · DEVON LIFE
803K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›just a giiiirl analyzing fashion · 🫧 @databutmakeitbeauty · 👧🏻 by @madelapuerta
639K
Followers
3.0%
Engagement
1
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›MAPS KOREA & JAPAN · GLOBAL ART & YOUTH CULTURE MAGAZINE SINCE 2006 · @maps_studio
556K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›bopping around nyc · @gershdigital
532K
Followers
3.3%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Keeping you updated on the latest sneaker news, release dates, launch links, leaks & more.
504K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡´･ᴗ･`♡ ♱ *:・♱ﾟ @sophiabellamia
497K
Followers
1.7%
Engagement
2
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
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✰ Professional Skateboarder · ✰ Founder / Creative Director @YEPAbrand · ↓ Shop my @Vans Shoe ↓
472K
Followers
1.0%
Engagement
5
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Driving culture forward. · ウィメンズのコンテンツは @hypebaejp · 広告制作のご依頼は @hypemaker · ショッピングは @hbx
462K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›10x BMX World Champion - XGames medalist · Founder @lafarm
454K
Followers
0.6%
Engagement
2
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›masshole in los angeles · fashion, friends, food, fun · ↓ all my stuff ❤️🔥
438K
Followers
2.4%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
A silly Belgian girl in the UK, making us all look & feel COOL ⭐️🖤 · 📸 @theedenstories
430K
Followers
1.9%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›island life with my fam 🌺🌞🌈🫶🏼 · so happy you’re here! · food, fitness, travel, and all things health 💪🏼
413K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Welcome to our crazy life! 😂 · P.O Box 563 Lake Elsinore CA 92531 · Subscribe to our YouTube⬇️
405K
Followers
4.2%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›27💗🫶 · LIVING THE FUN LIFE! · TikTok: Kimberlyoconnell (1.6M) · CEO of @brixleybags 👛 · 📍UTAH ⛰️
381K
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Vans content actually looks like?
See Vans content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @vans over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Vans is a trademark of its owner. Sup is not affiliated with or endorsed by Vans. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 175 of 418 brands in the library by creator count. | 24 | 621 recorded collaborating with @vans in 12 months |
| Their collaborations | 33 | 976 collaborations recorded in 12 months |
| Median followers | 597K | 702K across all 418 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.6 across all 621 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 621 creators collaborating with Vans, across 976 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Vans content examples page.
The largest accounts collaborating with Vans include @kaillowry, @konbini, @valerialipovetsky, @mattloveshair, @hannahbronfman and @transworldskate. The most frequent is @lizziearmanto, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 38% are mid-tier creators (100,000 to 500,000) and 63% are macro creators (500,000 and above). The median has 597K followers and the median engagement rate is 0.7%.
No. We are not connected to Vans and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Vans and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Shoes 86 brandsFashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like Vans:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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