Brand Library · Athleisure & apparel
These are the 24 biggest creators who collaborated with @aybl in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 294 creators collaborating with the brand in total.
LIFETIME NATTY 29y/o · DM “coach” for coaching · @gymshark JB10 · @gornation JB10 · @aybl JASON · @gym.lamp_ JASON · @liftoff_app JASON
1.5M
Followers
0.8%
Engagement
5
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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All I am is from God · @muscletech @teveo ISABELLA · @aybl ISABELLA10 · SUMMER GLOW 6WK CHALLENGE⬇️
665K
Followers
0.2%
Engagement
4
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›20 | ✨ · Psalm 46:5🪽 · @gymshark | DEL10 · @aybl | Delaney3lee
658K
Followers
0.4%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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@aybl | code “GROWTH” 🧸🤎 · @youngla | @younglaforher code “GROWTH” · 7 years vegan • 21 • Trust God · Get my workout program ⬇️ link bellow
576K
Followers
3.4%
Engagement
5
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›your BRUTALLY HONEST best friend ♡ · 🎥 Tik Tok 1M+, YouTube 700K+ · 📍LA
508K
Followers
1.9%
Engagement
5
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›💍@thorbjornsson @thorspowergym · 💪🏼💥@transparentlabs code: KELSEY · Twitch/YouTube: Kelseyvision · For inquires email:
464K
Followers
10.1%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›London 📍 · fashion | fitness | lifestyle 🧚🏽🫶🏽 · @aybl athlete code ‘caprice’
439K
Followers
—
Engagement
6
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress, Comedian, Rat 🐀 · Dallas, TX 📍 · Collab ➡️ · Film/TV rep ➡️
434K
Followers
1.4%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@youngla @rawnutrition @gymshark @aybl | AYRIAR · cookbook & more linked below !!
431K
Followers
4.1%
Engagement
10
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Jesus is King✝️ · high standards & intentional living 💫 · @youngla @younglaforher @aybl code ABBS
415K
Followers
1.3%
Engagement
3
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
HTX trainer & online coach · Fitness | Lifestyle · Cook book coming soon · Snatched & Stacked 6week Challenge ⤵️
374K
Followers
0.6%
Engagement
2
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@aybl • @dfyne.official • @minibeastofficial • @1upnutrition · code: “CELLVSTE” · 🗓️🎉NEW YEARS CHALLENGE STARTS 1/1
372K
Followers
1.5%
Engagement
5
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@gymshark | hope10 · @dfyne.official @youngla @aybl · @runna @rawnutrition | hope
363K
Followers
6.5%
Engagement
3
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ Girl mama 👶🏽👶🏽 | Pre/Post Natal Workouts · ♡ @gymshark @aybl code AUBRIE10 · ♡ Charleston 📍 · 1:1 training ↓
283K
Followers
2.4%
Engagement
6
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Bike/Fitness/Trading/ Shiz and giggles. · ✨ATHLETE @aybl “ GRACIE10” for 10% off 🫶🏼 · ✨ATHLETE @ghostlifestyle “ GRACIE” for 20%
253K
Followers
0.8%
Engagement
21
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Online personal trainer + In-person training 📍 · @gymshark @aybl @paragonfitwear | IVY10 · Email : · 🫧1:1 online coaching🫧⬇️
245K
Followers
—
Engagement
3
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
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Kinesiology 🎓🇨🇦 · @gymshark | code AMIE10 · @aybl @transparentlabs | AMIE · Apply for 1:1 Coaching ⬇️
245K
Followers
5.5%
Engagement
12
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
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TO MOTIVATE AND INSPIRE 🫡 · @ayblmen summer sale LIVE! code "HB" to save an EXTRA 10% · @wkr.co | HB
231K
Followers
1.9%
Engagement
5
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›managed by @stridetalent · MARS10 @aybl · ↓ BUILD YOUR BBL CHALLENGE LIVE MAY 18 ↓
230K
Followers
2.9%
Engagement
4
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›tiktok: @izzysantulli (950k+)
229K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Train for the life you want to live 🏃🏼♀️💗🥑☀️ · 🔗👇🏼 my workouts · @aybl VALENTINA10 · @dfyne.official @gymshark VALENTINA
208K
Followers
0.5%
Engagement
9
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
I am made of memories. · Travel, Lifestyle, Fashion & Fitness. · @dfyne.official @aybl @ghostlifestyle | DOM · @runna | DOMINIK
208K
Followers
4.4%
Engagement
5
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›19 | Fitness, nutrition & life - consistency without perfection! · @aybl | MAYA10 · Recipe E-book👇🏻
205K
Followers
0.4%
Engagement
18
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧘🏼♀️ Classes: @MySoulSanctuary · ☀️ Retreats: @soulsanctuaryretreats.co · 🏠 Home: @catandluke · 💰 @vivobarefoot CAT_MEFFAN25 | @liforme CATMYOGA
193K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their AYBL content actually looks like?
See AYBL content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @aybl over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
AYBL is a trademark of its owner. Sup is not affiliated with or endorsed by AYBL. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 284 of 394 brands in the library by creator count. | 24 | 294 recorded collaborating with @aybl in 12 months |
| Their collaborations | 137 | 921 collaborations recorded in 12 months |
| Median followers | 367K | 745K across all 394 brand pages |
| Median engagement rate | 1.5% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 5.7 | 3.1 across all 294 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 294 creators collaborating with AYBL, across 921 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the AYBL content examples page.
The largest accounts collaborating with AYBL include @bjarnson_fitness, @_isabellamira, @delaney3lee, @constant_growth_, @charlizeechiu and @kelc33. The most frequent is @gracie.collis, with 21 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 79% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 367K followers and the median engagement rate is 1.5%.
No. We are not connected to AYBL and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at AYBL and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the athleisure & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fitness creators by place:
All countries 34US 33UK 40Canadian 40French 20Australian 39German 20Spanish 25Dutch 28Japanese 22Irish 32New York 36Fashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like AYBL:
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