Category

Software: brands and creators

We track 120 software brands and the creators posting about them. The creators who post about this category sit in fashion and tech, with 36 ranked lists by country and city. 1 of the brands has a published page with real creator data.

120brands tracked in this category
36creator lists in the niches that post about it
1brand with a published page
1published report
Last updated

Fashion creators who post about software

The 6 largest fashion creators in the US, from Top Fashion Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Hanko profile photo

1.Hanko

@eilirjani
New YorkLuxury Fashion & Accessories

🇺🇸📍American-Albanian based in NYC 🌃 Fashion Model; PhD Candidate in Economy; CEO of The HeadHunter Group. 🇺🇸🇨🇦🇲🇽🇧🇬 🇬🇷 🇷🇸 🇦🇱 🇨🇾 🇲🇰 🇧🇦 🇲🇪 🇽🇰

12.1M

Followers

0.4%

Engagement

6.5M

Avg views

Modest engagement. Bottom 19% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories22%
Personal Development & Motivation22%
Activism & Social Justice11%
Beauty11%

Cities

Vlora11%

Audience gender

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Anna Azerli profile photo

2.Anna Azerli

@annaazerli
Beverly HillsLuxury Fashion & Accessories

Singer🤍my Instagram about Music Fashion Beauty Lifestyle 7th place 2024 among Los Angeles influencers · Beverly Hills · Advertising & brand collabora…

8.1M

Followers

1.2%

Engagement

2.7M

Avg views

Average engagement. Top 33% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories42%
Fashion & Style17%
Film & TV Commentary17%
Music & Singing17%

Cities

Los Angeles33%
Beverly Hills17%

Countries

United States90%
France10%

Audience gender

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Chloe Lukasiak profile photo

3.Chloe Lukasiak

@chloelukasiak
New YorkFashion & Style

New York City

7.9M

Followers

0.5%

Engagement

823K

Avg views

Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style17%
Travel & Adventure17%
Health & Wellness11%
Fitness & Workouts9%

Cities

Paris6%
Dublin3%

Countries

France50%
Ireland17%

Audience gender

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Georgina Mazzeo profile photo

4.Georgina Mazzeo

@georginamazzeo
MiamiFashion & Style

Miami · @sushikong @fashionnova @hitechpharma @alo

5.6M

Followers

1.0%

Engagement

1.1M

Avg views

Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style45%
Beauty21%
Fitness & Workouts10%
Luxury Fashion & Accessories7%

Cities

Miami7%
Capri3%

Countries

United States71%
France14%

Audience gender

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yuvannamontalvo profile photo

5.yuvannamontalvo

@yuvannamontalvo
MiamiFashion & Style

Actriz y Modelo · 💫📍MIAMI🌴Actress & Model 💕Mamá de Fer💕Publi ➡️💌 ✨@NovaKids Ambassador ✨

4.6M

Followers

1.4%

Engagement

1.4M

Avg views

Average engagement. Top 28% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style24%
Comedy & Humor14%
Parenting & Family Life14%
Business & Entrepreneurship10%

Cities

Bogotá5%
Miami5%

Audience gender

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Katie Anderson profile photo

6.Katie Anderson

@kcstauffer
Fashion & Style

📍AZ · 🏔️family adventures, 👗 fashion finds for the fam, + lots of laughs

3.3M

Followers

0.1%

Engagement

522K

Avg views

Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style33%
Food & Cooking11%
Health & Wellness11%
Kids & Toys11%

Cities

Los Angeles22%

Audience gender

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Tech creators who post about software

The 6 largest tech creators in the US, from Top Tech Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

⭐raksana Samokhvalova ⭐️ profile photo

1.⭐raksana Samokhvalova ⭐️

@roxys_choice
New YorkTechnology & Gadgets

✨ Travel •Fashion • Beauty · 🇺🇸UGC Creator | NYC · 👸Best International Blogger UAE · 💲Best expert on personal brand & PR

3.2M

Followers

0.8%

Engagement

997K

Avg views

Modest engagement. Bottom 33% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets19%
Beauty13%
Business & Entrepreneurship10%
Fashion & Style6%

Cities

New York26%
Brooklyn3%

Countries

United States91%
France4%

Audience gender

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Kara Lewis profile photo

2.Kara Lewis

@karaxlewis
NashvilleTechnology & Gadgets

✘ JESUS IS MY LORD. ✞ CREATE UR VISION · 🇺🇸 Photographer •Videographer •Editor ⠀ ⠀⠀⠀ ⠀⠀ ⠀⠀⠀ · 📸(4M+) TIKTOK: KARAXLEWIS 📍NASH

1.3M

Followers

1.0%

Engagement

1.5M

Avg views

Average engagement. Bottom 40% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets33%
Photography & Videography24%
Parenting & Family Life19%
Spirituality & Mindfulness14%

Cities

Los Angeles5%
New York5%

Audience gender

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Astro Alexandra profile photo

3.Astro Alexandra

@astro.alexandra
AtlantaScience & Engineering

Science & Space ✨ Forbes 30 Under 30 · 💌Biz: · 📍Atlanta, GA · 🪐YOUTUBE IN LINK!

1.3M

Followers

4.8%

Engagement

958K

Avg views

Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.3%.

Post categories

Science & Engineering85%
Film & TV Commentary8%
Photography & Videography8%

Cities

Grand Canyon8%

Audience gender

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Matt garry profile photo

4.Matt garry

@mattgarry3
GibsontonTechnology & Gadgets

| Influencer | Actor | Comedian | · Tiktok: Mattgarry3 3.1 Mi · DM me for Promos

924K

Followers

1.4%

Engagement

280K

Avg views

Average engagement. Top 45% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets46%
Fashion & Style17%
Esports & Gaming8%
Home Decor & Interior Design8%

Audience gender

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Sooraj Saxena profile photo

5.Sooraj Saxena

@soorajsaxena
San FranciscoScience & Engineering

Film • Culture • Tech • AI · Partnerships: · 📍SF • 3M+ TikTok · DM ‘film’ → How I Film By Myself

820K

Followers

1.3%

Engagement

184K

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 1.3%.

Post categories

Science & Engineering33%
Personal Development & Motivation25%
Business & Entrepreneurship8%
Film & TV Commentary8%

Audience gender

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Andreina Espino profile photo

6.Andreina Espino

@andreinaespino
MiamiTechnology & Gadgets

📲 US Hispanic Tech Voice @telemundo · 🎤 Speaker & Mentora | Cursos de Marketing y Tecnología · 👩🏻‍💻 CEO @brainwavead | IA + Mkt · 🌴 Miami, FL

524K

Followers

0.0%

Engagement

14K

Avg views

Low engagement. Bottom 1% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets67%
Business & Entrepreneurship7%
Health & Wellness7%
Nutrition & Diet7%

Cities

Miami13%
San Francisco13%

Countries

United States100%

Audience gender

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All tech lists:

All countries 40US 40

Research on this category

Software brands we track

The 100 largest of 120 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

  1. Adobe Lightroom@lightroom · 4M
  2. Photoroom@photoroom · 1.9M
  3. VN Video Editor@vnvideoeditor · 1.4M
  4. CapCut@capcutapp · 1.1M
  5. Lyst@lyst · 1.1M
  6. Influenster@influenster · 886K
  7. B612@official.b612 · 854K
  8. Captions@getcaptionsapp · 538K
  9. Cosmos@cosmos · 533K
  10. BeautyPlus@beautyplusapp · 513K
  11. Remini@remini.ai · 485K
  12. Afterlight@afterlight · 301K
  13. Photoleap@photoleap_by_lightricks · 275K
  14. Lensa AI@lensa.ai · 271K
  15. Tezza@tezzaapp · 265K
  16. Dressly@dressly.app · 227K
  17. AirBrush@airbrushofficial · 175K
  18. keepitcloaked@keepitcloaked · 164K
  19. Are.na@aredotna · 162K
  20. protonprivacy@protonprivacy · 159K
  21. Fotor@fotor_app · 122K
  22. Dazz Cam@dazz.camera · 118K
  23. YouCam Perfect@youcamperfect.official · 115K
  24. OnSkin@onskin.app · 111K
  25. experian@experian · 88K
  26. Savee@letsavee · 84K
  27. surfshark@surfshark · 80K
  28. Xiaohongshu (RedNote)@xiaohongshu_rednote · 70K
  29. joindeleteme@joindeleteme · 65K
  30. mcafee@mcafee · 61K
  31. Meitu@meitu.app · 59K
  32. nordvpn@nordvpn · 57K
  33. aura_protects@aura_protects · 50K
  34. VEED@veedstudio · 49K
  35. expressvpn@expressvpn · 48K
  36. Lóvi@lovibeautyworld · 43K
  37. Whering@whering__ · 42K
  38. Foodie@foodieapp.official · 39K
  39. bitdefender@bitdefender · 35K
  40. nortonsecurity@nortonsecurity · 33K
  41. Indyx@myindyx · 30K
  42. Mymind@mymind · 29K
  43. malwarebytesofficial@malwarebytesofficial · 28K
  44. Cladwell@cladwellapp · 27K
  45. avast@avast · 26K
  46. Lookastic@lookastic · 24K
  47. Save Your Wardrobe@saveyourwardrobe · 21K
  48. OneOff@oneoff.world · 21K
  49. Stylebook@stylebookapp · 18K
  50. Aglet@agletapp · 17K
  51. lifelock@lifelock · 17K
  52. Doji@doji_com · 16K
  53. trendaisecurity@trendaisecurity · 9K
  54. FindGPT (Aesthetic)@FindGPT · 8K
  55. Acloset@team.acloset · 5K
  56. Urstyle@urstyle · 4K
  57. Gensmo@gensmo_ai · 4K
  58. ShopLook@shoplookio · 4K
  59. incogni_com@incogni_com · 3K
  60. Hwahae@hwahae_global_official · 3K
  61. omniwatchidp@omniwatchidp · 2K
  62. Beauty AI@beauty.ai.app · 2K
  63. onerep_privacy_platform@onerep_privacy_platform · 2K
  64. idshield@idshield · 2K
  65. Pureple@purepleapp · 2K
  66. GetWardrobe@getwardrobe · 1K
  67. allstateidentityprotection@allstateidentityprotection · 1K
  68. coveronglobal@coveronglobal · 1K
  69. zanderinsurance@zanderinsurance · 1K
  70. idiqofficial@idiqofficial · 1K
  71. Stylistiq@stylistiqapp · 784
  72. Aiuta@aiutacom · 677
  73. opteryhq@opteryhq · 622
  74. Glance AI@glanceinspires · 523
  75. Snow@snow_global_official · 485
  76. identityguard@identityguard · 484
  77. Skinive@skinive.co · 450
  78. privacy_bee@privacy_bee · 373
  79. meCore@mecore.ai · 266
  80. kanary.app@kanary.app · 65
  81. easyoptouts@easyoptouts · 55
  82. Clueless@get_clueless_clothing · 7
  83. Beni@join_beni
  84. YouCam Makeup@youcamapps
  85. SkinVision@skinvisionhealth
  86. Closit@closit.app
  87. ModiFace@modiface
  88. Combyne@combyneapp
  89. Daydream@daydream
  90. Glowpick@glowpick_official
  91. HairApp@tryhairapp
  92. Phia@phiaco
  93. Mirrago@mirrago.official
  94. Alta@alta
  95. Bazaart@bazaart
  96. Kombinlio@kombinlio
  97. Lykdat@lykdatfashion
  98. Goxip@goxipglobal
  99. DressX@dressx
  100. Polarr@polarr

Within Software:

Mobile Apps 92Security & Identity Protection 28

How this category is built

The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Software. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a software campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.