Category

Software: brands and creators

We track 189 software brands and the creators posting about them. The creators who post about this category sit in fashion and tech, with 36 ranked lists by country and city. 15 of the brands have a published page with real creator data.

189brands tracked in this category
36creator lists in the niches that post about it
15brands with a published page
1published report
Last updated

Fashion creators who post about software

The 6 largest fashion creators in the US, from Top Fashion Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

Hanko profile photo

1.Hanko

@eilirjani
New YorkLuxury Fashion & Accessories

๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ“American-Albanian based in NYC ๐ŸŒƒ Fashion Model; PhD Candidate in Economy; CEO of The HeadHunter Group. ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡ฒ๐Ÿ‡ฝ๐Ÿ‡ง๐Ÿ‡ฌ ๐Ÿ‡ฌ๐Ÿ‡ท ๐Ÿ‡ท๐Ÿ‡ธ ๐Ÿ‡ฆ๐Ÿ‡ฑ ๐Ÿ‡จ๐Ÿ‡พ ๐Ÿ‡ฒ๐Ÿ‡ฐ ๐Ÿ‡ง๐Ÿ‡ฆ ๐Ÿ‡ฒ๐Ÿ‡ช ๐Ÿ‡ฝ๐Ÿ‡ฐ

12.1M

Followers

0.4%

Engagement

6.5M

Avg views

Modest engagement. Bottom 19% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories22%
Personal Development & Motivation22%
Activism & Social Justice11%
Beauty11%

Cities

Vlora11%

Audience gender

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Anna Azerli profile photo

2.Anna Azerli

@annaazerli
Beverly HillsLuxury Fashion & Accessories

Singer๐Ÿคmy Instagram about Music Fashion Beauty Lifestyle 7th place 2024 among Los Angeles influencers ยท Beverly Hills ยท Advertising & brand collaboraโ€ฆ

8.1M

Followers

1.2%

Engagement

2.7M

Avg views

Average engagement. Top 33% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Luxury Fashion & Accessories42%
Fashion & Style17%
Film & TV Commentary17%
Music & Singing17%

Cities

Los Angeles33%
Beverly Hills17%

Countries

United States90%
France10%

Audience gender

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Chloe Lukasiak profile photo

3.Chloe Lukasiak

@chloelukasiak
New YorkFashion & Style

New York City

7.9M

Followers

0.5%

Engagement

823K

Avg views

Modest engagement. Bottom 25% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style17%
Travel & Adventure17%
Health & Wellness11%
Fitness & Workouts9%

Cities

Paris6%
Dublin3%

Countries

France50%
Ireland17%

Audience gender

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Georgina Mazzeo profile photo

4.Georgina Mazzeo

@georginamazzeo
MiamiFashion & Style

Miami ยท @sushikong @fashionnova @hitechpharma @alo

5.6M

Followers

1.0%

Engagement

1.1M

Avg views

Average engagement. Top 42% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style45%
Beauty21%
Fitness & Workouts10%
Luxury Fashion & Accessories7%

Cities

Miami7%
Capri3%

Countries

United States71%
France14%

Audience gender

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yuvannamontalvo profile photo

5.yuvannamontalvo

@yuvannamontalvo
MiamiFashion & Style

Actriz y Modelo ยท ๐Ÿ’ซ๐Ÿ“MIAMI๐ŸŒดActress & Model ๐Ÿ’•Mamรก de Fer๐Ÿ’•Publi โžก๏ธ๐Ÿ’Œ โœจ@NovaKids Ambassador โœจ

4.6M

Followers

1.4%

Engagement

1.4M

Avg views

Average engagement. Top 28% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style24%
Comedy & Humor14%
Parenting & Family Life14%
Business & Entrepreneurship10%

Cities

Bogotรก5%
Miami5%

Audience gender

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Katie Anderson profile photo

6.Katie Anderson

@kcstauffer
Fashion & Style

๐Ÿ“AZ ยท ๐Ÿ”๏ธfamily adventures, ๐Ÿ‘— fashion finds for the fam, + lots of laughs

3.3M

Followers

0.1%

Engagement

522K

Avg views

Low engagement. Bottom 3% of the 36 creators here with a rate, where the median is 0.9%.

Post categories

Fashion & Style33%
Food & Cooking11%
Health & Wellness11%
Kids & Toys11%

Cities

Los Angeles22%

Audience gender

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Tech creators who post about software

The 6 largest tech creators in the US, from Top Tech Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

โญraksana Samokhvalova โญ๏ธ profile photo

1.โญraksana Samokhvalova โญ๏ธ

@roxys_choice
New YorkTechnology & Gadgets

โœจ Travel โ€ขFashion โ€ข Beauty ยท ๐Ÿ‡บ๐Ÿ‡ธUGC Creator | NYC ยท ๐Ÿ‘ธBest International Blogger UAE ยท ๐Ÿ’ฒBest expert on personal brand & PR

3.2M

Followers

0.8%

Engagement

997K

Avg views

Modest engagement. Bottom 33% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets19%
Beauty13%
Business & Entrepreneurship10%
Fashion & Style6%

Cities

New York26%
Brooklyn3%

Countries

United States91%
France4%

Audience gender

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Kara Lewis profile photo

2.Kara Lewis

@karaxlewis
NashvilleTechnology & Gadgets

โœ˜ JESUS IS MY LORD. โœž CREATE UR VISION ยท ๐Ÿ‡บ๐Ÿ‡ธ Photographer โ€ขVideographer โ€ขEditor โ € โ €โ €โ € โ €โ € โ €โ €โ € ยท ๐Ÿ“ธ(4M+) TIKTOK: KARAXLEWIS ๐Ÿ“NASH

1.3M

Followers

1.0%

Engagement

1.5M

Avg views

Average engagement. Bottom 40% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets33%
Photography & Videography24%
Parenting & Family Life19%
Spirituality & Mindfulness14%

Cities

Los Angeles5%
New York5%

Audience gender

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Astro Alexandra profile photo

3.Astro Alexandra

@astro.alexandra
AtlantaScience & Engineering

Science & Space โœจ Forbes 30 Under 30 ยท ๐Ÿ’ŒBiz: ยท ๐Ÿ“Atlanta, GA ยท ๐ŸชYOUTUBE IN LINK!

1.3M

Followers

4.8%

Engagement

958K

Avg views

Exceptional engagement. Top 10% of the 40 creators here, where the median is 1.3%.

Post categories

Science & Engineering85%
Film & TV Commentary8%
Photography & Videography8%

Cities

Grand Canyon8%

Audience gender

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Matt garry profile photo

4.Matt garry

@mattgarry3
GibsontonTechnology & Gadgets

| Influencer | Actor | Comedian | ยท Tiktok: Mattgarry3 3.1 Mi ยท DM me for Promos

924K

Followers

1.4%

Engagement

280K

Avg views

Average engagement. Top 45% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets46%
Fashion & Style17%
Esports & Gaming8%
Home Decor & Interior Design8%

Audience gender

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Sooraj Saxena profile photo

5.Sooraj Saxena

@soorajsaxena
San FranciscoScience & Engineering

Film โ€ข Culture โ€ข Tech โ€ข AI ยท Partnerships: ยท ๐Ÿ“SF โ€ข 3M+ TikTok ยท DM โ€˜filmโ€™ โ†’ How I Film By Myself

820K

Followers

1.3%

Engagement

184K

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 1.3%.

Post categories

Science & Engineering33%
Personal Development & Motivation25%
Business & Entrepreneurship8%
Film & TV Commentary8%

Audience gender

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Andreina Espino profile photo

6.Andreina Espino

@andreinaespino
MiamiTechnology & Gadgets

๐Ÿ“ฒ US Hispanic Tech Voice @telemundo ยท ๐ŸŽค Speaker & Mentora | Cursos de Marketing y Tecnologรญa ยท ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ป CEO @brainwavead | IA + Mkt ยท ๐ŸŒด Miami, FL

524K

Followers

0.0%

Engagement

14K

Avg views

Low engagement. Bottom 1% of the 40 creators here, where the median is 1.3%.

Post categories

Technology & Gadgets67%
Business & Entrepreneurship7%
Health & Wellness7%
Nutrition & Diet7%

Cities

Miami13%
San Francisco13%

Countries

United States100%

Audience gender

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All tech lists:

All countries 40US 40

Research on this category

Software brands we track

100 of the 189 tracked brands. Brands whose Instagram following we hold come first, largest first, and the rest follow in A to Z order. Tracked means creators post about them; it is not a relationship with Sup.

  1. Adobe Lightroom@lightroom ยท 4M
  2. Photoroom@photoroom ยท 1.9M
  3. VN Video Editor@vnvideoeditor ยท 1.4M
  4. CapCut@capcutapp ยท 1.1M
  5. Lyst@lyst ยท 1.1M
  6. Influenster@influenster ยท 886K
  7. B612@official.b612 ยท 854K
  8. Captions@getcaptionsapp ยท 538K
  9. Cosmos@cosmos ยท 533K
  10. BeautyPlus@beautyplusapp ยท 513K
  11. Remini@remini.ai ยท 485K
  12. Afterlight@afterlight ยท 301K
  13. Photoleap@photoleap_by_lightricks ยท 275K
  14. Lensa AI@lensa.ai ยท 271K
  15. Tezza@tezzaapp ยท 265K
  16. Dressly@dressly.app ยท 227K
  17. AirBrush@airbrushofficial ยท 175K
  18. keepitcloaked@keepitcloaked ยท 164K
  19. Are.na@aredotna ยท 162K
  20. protonprivacy@protonprivacy ยท 159K
  21. Fotor@fotor_app ยท 122K
  22. Dazz Cam@dazz.camera ยท 118K
  23. YouCam Perfect@youcamperfect.official ยท 115K
  24. OnSkin@onskin.app ยท 111K
  25. experian@experian ยท 88K
  26. Savee@letsavee ยท 84K
  27. surfshark@surfshark ยท 80K
  28. Xiaohongshu (RedNote)@xiaohongshu_rednote ยท 70K
  29. joindeleteme@joindeleteme ยท 65K
  30. mcafee@mcafee ยท 61K
  31. Meitu@meitu.app ยท 59K
  32. nordvpn@nordvpn ยท 57K
  33. aura_protects@aura_protects ยท 50K
  34. VEED@veedstudio ยท 49K
  35. expressvpn@expressvpn ยท 48K
  36. Lรณvi@lovibeautyworld ยท 43K
  37. Whering@whering__ ยท 42K
  38. Foodie@foodieapp.official ยท 39K
  39. bitdefender@bitdefender ยท 35K
  40. nortonsecurity@nortonsecurity ยท 33K
  41. Indyx@myindyx ยท 30K
  42. Mymind@mymind ยท 29K
  43. malwarebytesofficial@malwarebytesofficial ยท 28K
  44. Cladwell@cladwellapp ยท 27K
  45. avast@avast ยท 26K
  46. Save Your Wardrobe@saveyourwardrobe ยท 21K
  47. OneOff@oneoff.world ยท 21K
  48. Stylebook@stylebookapp ยท 18K
  49. Aglet@agletapp ยท 17K
  50. lifelock@lifelock ยท 17K
  51. Doji@doji_com ยท 16K
  52. trendaisecurity@trendaisecurity ยท 9K
  53. FindGPT (Aesthetic)@FindGPT ยท 8K
  54. Acloset@team.acloset ยท 5K
  55. Urstyle@urstyle ยท 4K
  56. Gensmo@gensmo_ai ยท 4K
  57. ShopLook@shoplookio ยท 4K
  58. incogni_com@incogni_com ยท 3K
  59. Hwahae@hwahae_global_official ยท 3K
  60. omniwatchidp@omniwatchidp ยท 2K
  61. Beauty AI@beauty.ai.app ยท 2K
  62. onerep_privacy_platform@onerep_privacy_platform ยท 2K
  63. idshield@idshield ยท 2K
  64. Pureple@purepleapp ยท 2K
  65. GetWardrobe@getwardrobe ยท 1K
  66. allstateidentityprotection@allstateidentityprotection ยท 1K
  67. coveronglobal@coveronglobal ยท 1K
  68. zanderinsurance@zanderinsurance ยท 1K
  69. idiqofficial@idiqofficial ยท 1K
  70. Aiuta@aiutacom ยท 677
  71. opteryhq@opteryhq ยท 622
  72. Glance AI@glanceinspires ยท 523
  73. Snow@snow_global_official ยท 485
  74. identityguard@identityguard ยท 484
  75. Skinive@skinive.co ยท 450
  76. privacy_bee@privacy_bee ยท 373
  77. meCore@mecore.ai ยท 266
  78. kanary.app@kanary.app ยท 65
  79. easyoptouts@easyoptouts ยท 55
  80. A Color Story@acolorstory
  81. Adobe@adobe
  82. Airalo@airalo
  83. Alltrails@alltrails
  84. AnswerThis@answerthis.io
  85. Bazaart@bazaart
  86. Beni@join_beni
  87. Bumble@bumble
  88. BypassGPT@bypassgpt_
  89. Canva@canva
  90. Chatgpt@chatgpt
  91. Closit@closit.app
  92. Cluely@cluely
  93. Combyne@combyneapp
  94. Consensus@consensus_app
  95. Daydream@daydream
  96. DressX@dressx
  97. Duolingo@duolingo
  98. Faceapp@faceapp
  99. Facetune@facetune
  100. Fits@fits.planner.app

Within Software:

Mobile Apps 104Security & Identity Protection 28AI Writing & Study Tools 15

How this category is built

The category names follow Shopifyโ€™s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. A brand gets its category from the scrape it was found in, and counts roll up: a brand here also counts toward Software. Creators are grouped by what they post about, measured from their content, and each group is joined to the categories it covers.

These are brands we have observed creators posting about on Instagram. Being listed is not a relationship with Sup and does not mean a brand endorses us. If you work at one of them and want the listing changed or removed, email hello@sup.co.

Running a software campaign?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live.