Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @hm in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,834 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›global fashion girl, 2026 bride 👰🏼♀️ · 📍 Paris Fashion Week ✨
4.8M
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›2.9M
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💪🏻 PT 25 yrs · 💻 Strength Training Coach at carolinescircuits.com · 📕 ST Bestseller Fit At 50 · 📰 Columnist @telegraph
2.5M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Curating the best trends, hacks & fashion links. · All in one place. · Enquires: · SHOP MY OUTFITS HERE↓
2.3M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›MNL | NYC📍 · Mom Life, Outfits & Beauty
2.1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife 💍 Mom 🩷 Dog Mom 🐾 · Showing up strong 💪 Sweatpants & glam ✨ · Hang with me 🫶 I got you 🛟
1.9M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.8M
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›(hue-bat-kuh)
1.8M
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
I’m documenting the life I prayed for 🎥 · Wifey @briellematranga_💍 · YouTube-The Matranga Family📸 · Business: 📈
1.7M
Followers
3.7%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
—
Engagement
5
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🇲🇽🇺🇸 poetic sometimes @ceispoetry / los ángeles 👼🏼
1.7M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›single mum life | cleaning & home decor 🫧✨ · rebuilding, healing, thriving & oversharing along the way · ⬇️ links
1.7M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.7%
Engagement
2
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Born to be Wild – Actress & Adventurer · 🧚 Extreme traveler · 🎞️ 13 years on set · ♥️ 12 years in love · 🌍 11 years traveling · 🌈 70/195 countries ·…
1.6M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Broadcaster, Fashion Entrepreneur & · 2x Sunday Times Bestselling Author · Founder & CEO @favestheedit 📁 · @mindcharity ambassador · Subscribe to my…
1.5M
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@bold_management · @notafterten · In elenco AGCOM
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Do you relate? · Represented by @harleyharper
1.4M
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out
1.4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌙🫧 林优宝 · For work ✉️: K.Pare
1.4M
Followers
9.3%
Engagement
3
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin
1.3M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their H&M content actually looks like?
See H&M content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @hm over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
H&M is a trademark of its owner. Sup is not affiliated with or endorsed by H&M. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 6 of 418 brands in the library by creator count. | 24 | 4,834 recorded collaborating with @hm in 12 months |
| Their collaborations | 34 | 8,584 collaborations recorded in 12 months |
| Median followers | 1.7M | 702K across all 418 brand pages |
| Median engagement rate | 0.5% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.8 across all 4,834 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 4,834 creators collaborating with H&M, across 8,584 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the H&M content examples page.
The largest accounts collaborating with H&M include @iluvsarahii, @leoniehanne, @ju8b.b, @carolinescircuits, @fashioninflux and @yamconcepcion. The most frequent is @elainamich, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.7M followers and the median engagement rate is 0.5%.
No. We are not connected to H&M and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at H&M and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Clothing 407 brandsFashion creators by place:
All countries 40US 40UK 40Canadian 40French 40Spanish 40Australian 40German 40Italian 40Dutch 40Japanese 40Korean 29Sup for brands like H&M:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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