Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @hm in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,834 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›global fashion girl, 2026 bride 👰🏼♀️ · 📍 Paris Fashion Week ✨
4.8M
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›2.9M
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 19% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💪🏻 PT 25 yrs · 💻 Strength Training Coach at carolinescircuits.com · 📕 ST Bestseller Fit At 50 · 📰 Columnist @telegraph
2.5M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Curating the best trends, hacks & fashion links. · All in one place. · Enquires: · SHOP MY OUTFITS HERE↓
2.3M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 38% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›MNL | NYC📍 · Mom Life, Outfits & Beauty
2.1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›melbourne, australia · @musethemodels @musetheagency 🇬🇧
2M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wife 💍 Mom 🩷 Dog Mom 🐾 · Showing up strong 💪 Sweatpants & glam ✨ · Hang with me 🫶 I got you 🛟
1.9M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.8M
Followers
2.0%
Engagement
1
Collabs
Strong engagement. Top 24% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›(hue-bat-kuh)
1.8M
Followers
2.1%
Engagement
1
Collabs
Strong engagement. Top 19% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
I’m documenting the life I prayed for 🎥 · Wifey @briellematranga_💍 · YouTube-The Matranga Family📸 · Business: 📈
1.7M
Followers
3.7%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 24 creators here, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
0.0%
Engagement
5
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
🇲🇽🇺🇸 poetic sometimes @ceispoetry / los ángeles 👼🏼
1.7M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›single mum life | cleaning & home decor 🫧✨ · rebuilding, healing, thriving & oversharing along the way · ⬇️ links
1.7M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.7%
Engagement
2
Collabs
Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›1.6M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Born to be Wild – Actress & Adventurer · 🧚 Extreme traveler · 🎞️ 13 years on set · ♥️ 12 years in love · 🌍 11 years traveling · 🌈 70/195 countries ·…
1.6M
Followers
0.7%
Engagement
1
Collabs
Average engagement. Top 48% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Broadcaster, Fashion Entrepreneur & · 2x Sunday Times Bestselling Author · Founder & CEO @favestheedit 📁 · @mindcharity ambassador · Subscribe to my…
1.5M
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 10% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@bold_management · @notafterten · In elenco AGCOM
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Do you relate? · Represented by @harleyharper
1.4M
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out
1.4M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌙🫧 林优宝 · For work ✉️: K.Pare
1.4M
Followers
9.3%
Engagement
3
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 0.5%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin
1.3M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their H&M content actually looks like?
See H&M content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @hm over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
H&M is a trademark of its owner. Sup is not affiliated with or endorsed by H&M. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 6 of 240 brands in the library by creator count. | 24 | 4,834 recorded collaborating with @hm in 12 months |
| Their collaborations | 34 | 8,584 collaborations recorded in 12 months |
| Median followers | 1.7M | 1M across all 240 brand pages |
| Median engagement rate | 0.5% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.4 | 1.8 across all 4,834 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 4,834 creators collaborating with H&M, across 8,584 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the H&M content examples page.
The largest accounts collaborating with H&M include @iluvsarahii, @leoniehanne, @ju8b.b, @carolinescircuits, @fashioninflux and @yamconcepcion. The most frequent is @elainamich, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.7M followers and the average engagement rate is 1.3%.
No. We are not connected to H&M and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at H&M and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like H&M:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.