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Top influencers and creators posting about Saint Laurent

These are the 24 biggest creators who collaborated with @ysl in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,113 creators collaborating with the brand in total.

24creators ranked on this page
2,113creators recorded collaborating with Saint Laurent in 12 months
3,077collaborations recorded
Last updated
Hypebeast profile photo

1.Hypebeast

@hypebeast
Fashion & Style

Driving culture forward. · Work with us @hypemaker · Shop with us @hbx · Insights @hype___mind

10.3M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style21%
Streetwear & Sneaker Culture18%
Luxury Fashion & Accessories11%
Sports & Athletics11%

Cities

New York8%
Paris5%

Countries

United States44%
France12%

Audience gender

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Anastasia Karanikolaou profile photo

2.Anastasia Karanikolaou

@staskaranikolaou
Fashion & Style

Co-Host @betterhalfpodcast 💋

10.1M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style37%
Travel & Adventure11%
Weddings & Events11%
Beauty5%

Cities

Hamptons5%
London5%

Audience gender

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Chloe Lukasiak profile photo

3.Chloe Lukasiak

@chloelukasiak
Fashion & Style

New York City

7.9M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style17%
Travel & Adventure17%
Health & Wellness11%
Fitness & Workouts9%

Cities

Paris6%
Dublin3%

Countries

France50%
Ireland17%

Audience gender

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Karen Sarahi Robles profile photo

4.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Beauty51%
Fashion & Style12%
Sports & Athletics12%
Fitness & Workouts10%

Cities

Los Angeles6%
Mykonos6%

Countries

United States40%
Greece20%

Audience gender

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Amanda du-Pont profile photo

5.Amanda du-Pont

@amandadupont
Beauty

Child of God · Founder @lelive.africa Skincare in 🇿🇦🇬🇧 · @greenpeace Activist

5M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Beauty14%
Fashion & Style14%
Activism & Social Justice6%
Baking & Desserts6%

Cities

Bordeaux3%
London3%

Countries

South Africa40%
France20%

Audience gender

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instylemagazine profile photo

6.instylemagazine

@instylemagazine
Film & TV Commentary

InStyle NOW

4.4M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Film & TV Commentary40%
Fashion & Style36%
Beauty9%
Luxury Fashion & Accessories9%

Cities

New York7%
Paris3%

Countries

United States64%
France23%

Audience gender

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Maura Higgins profile photo

7.Maura Higgins

@maurahiggins
Film & TV Commentary

🗡️The Traitors s4

4.3M

Followers

3.3%

Engagement

1

Collabs

Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Film & TV Commentary28%
Fashion & Style19%
Travel & Adventure8%
Beauty6%

Cities

Amsterdam3%
Puerto de Mogán3%

Audience gender

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Chiara Biasi profile photo

8.Chiara Biasi

@chiarabiasi
Fashion & Style

in elenco agcom

4.2M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style29%
Beauty10%
Health & Wellness9%
Personal Development & Motivation9%

Cities

Ibiza9%
Milan5%

Countries

Italy53%
Spain35%

Audience gender

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Hung Vanngo profile photo

9.Hung Vanngo

@hungvanngo
Beauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Beauty72%
Fashion & Style17%
Film & TV Commentary6%
Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%
Canada20%

Audience gender

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Maya Jama profile photo

10.Maya Jama

@mayajama
Film & TV Commentary

Co-owner @sproud · @mijskincare coming soon · Mgmt:

3.3M

Followers

3.4%

Engagement

1

Collabs

Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Film & TV Commentary44%
Fashion & Style33%
Luxury Fashion & Accessories11%
Personal Development & Motivation11%

Audience gender

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R O C K Y B A R N E S profile photo

11.R O C K Y B A R N E S

@rocky_barnes
Fashion & Style

3.3M

Followers

0.0%

Engagement

5

Collabs

Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style29%
Beauty8%
Parenting & Family Life8%
Luxury Fashion & Accessories6%

Cities

Boston3%
Los Angeles3%

Countries

United States67%
Saint Barthélemy17%

Audience gender

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Anna Dello Russo profile photo

12.Anna Dello Russo

@annadellorusso
Luxury Fashion & Accessories

TikTok: @annadellorussoreal · YouTube: Anna dello Russo · #adrdocumentary TRAILER ⬇️

2.8M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Luxury Fashion & Accessories48%
Fashion & Style24%
Personal Development & Motivation10%
Nutrition & Diet5%

Cities

Kyoto5%
Milan5%

Audience gender

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Olivia Ponton profile photo

13.Olivia Ponton

@olivia.ponton
Books & Literature

Host of @bookedblondebusy

2.7M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Books & Literature29%
Fashion & Style29%
Beauty12%
Fitness & Workouts12%

Cities

Ibiza Town6%

Audience gender

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Barak Zilberberg profile photo

14.Barak Zilberberg

@barakzilberberg
Fashion & Style

2028 US President Candidate 🇺🇸 · We the People, For the People, With the People 💪 · Entrepreneur, Investor, Philanthropist, Author, Husband & Father.

2.6M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style11%
Film & TV Commentary11%
Weddings & Events11%
Activism & Social Justice7%

Cities

Las Vegas19%
Hollywood4%

Countries

United States86%
Cambodia7%

Audience gender

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F L O P P Y T E S O U R O profile photo

15.F L O P P Y T E S O U R O

@floppytesouro

MODELO • CONDUCTORA• ACTRIZ • FITNESS• VIAJERA · Mamá de Moorea · Founder @mur_byfloppytesouro · 📍 @ninayjooo

2.5M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.4%.

Audience gender

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Mary Phillips profile photo

16.Mary Phillips

@maryphillips
Beauty

Founder @mphbeauty · Co-founder @highlightartists · Bookings — · Brand Prtnr —

2.3M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Beauty75%
Travel & Adventure7%
Film & TV Commentary5%
Fashion & Style3%

Cities

Paris19%
London5%

Countries

France55%
United States20%

Audience gender

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Fashion Bomb Daily profile photo

17.Fashion Bomb Daily

@fashionbombdaily
Fashion & Style

All fashion, all the time, from hood to haute couture. Est. 2006 by @ClaireSulmers . Shop @fashionbombdailyshop . DM for promo. Shop our feed 👇🏾

2.3M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style42%
Luxury Fashion & Accessories24%
Business & Entrepreneurship6%
Film & TV Commentary6%

Cities

New York City15%
Paris6%

Countries

United States73%
France18%

Audience gender

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Büşra Duran Gündüz profile photo

18.Büşra Duran Gündüz

@hell0busra
Travel & Adventure

fashion | lifestyle | travel · dubai based

2.2M

Followers

0.1%

Engagement

2

Collabs

Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Travel & Adventure28%
Luxury Travel & Hotels19%
Fashion & Style16%
Beauty10%

Cities

Dubai16%
Abu Dhabi7%

Countries

France26%
United Arab Emirates21%

Audience gender

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Silvia Bussade Braz profile photo

19.Silvia Bussade Braz

@silviabraz
Fashion & Style

2.1M

Followers

1.7%

Engagement

1

Collabs

Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style32%
Luxury Fashion & Accessories25%
Local Things to Do21%
Beauty11%

Cities

Rio de Janeiro18%
Milan11%

Countries

Brazil46%
Italy31%

Audience gender

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Dimitris Giannetos profile photo

20.Dimitris Giannetos

@dimitrishair
Beauty

Hair stylist · LA-NYC-PARIS · contributor to · @voguemagazine App · Ambassador of · @lorealparis · @greatlengthsusa · Represented · CAA · @opusbeauty…

2.1M

Followers

0.9%

Engagement

4

Collabs

Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Beauty58%
Fashion & Style13%
Luxury Fashion & Accessories8%
Travel & Adventure5%

Cities

New York City12%
Cannes9%

Countries

United States43%
France30%

Audience gender

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Grece Ghanem profile photo

21.Grece Ghanem

@greceghanem
Fashion & Style

All about fashion and confidence as style has no age! 🧿

2.1M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style36%
Luxury Fashion & Accessories11%
Beauty9%
Travel & Adventure7%

Cities

London5%
Paris5%

Countries

France33%
United Kingdom19%

Audience gender

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Misty Copeland profile photo

22.Misty Copeland

@mistyonpointe

2M

Followers

4.0%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.4%.

Audience gender

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Kerina Wang profile photo

23.Kerina Wang

@kerina.wang
Fashion & Style

YouTube 1.6m/ TT 800k / 小红书 170k · style • beauty • girl life · 👇links to everything I wear

1.9M

Followers

3.7%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.4%.

Post categories

Fashion & Style45%
Beauty30%
Luxury Fashion & Accessories10%
Food & Cooking5%

Audience gender

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Heather Dubrow profile photo

24.Heather Dubrow

@heatherdubrow

Mom of 4. Married to my ❤️, @drdubrow · Brand Partnerships: · TV/FILM : · PR:

1.8M

Followers

0.5%

Engagement

2

Collabs

Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.4%.

Audience gender

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Want to see what their Saint Laurent content actually looks like?

See Saint Laurent content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @ysl over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Saint Laurent is a trademark of its owner. Sup is not affiliated with or endorsed by Saint Laurent. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Saint Laurent creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 38 of 394 brands in the library by creator count.242,113 recorded collaborating with @ysl in 12 months
Their collaborations343,077 collaborations recorded in 12 months
Median followers2.8M745K across all 394 brand pages
Median engagement rate0.4%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.5 across all 2,113 creators

FAQ

Saint Laurent and creators: common questions

Yes. We have recorded 2,113 creators collaborating with Saint Laurent, across 3,077 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Saint Laurent content examples page.

The largest accounts collaborating with Saint Laurent include @hypebeast, @staskaranikolaou, @chloelukasiak, @iluvsarahii, @amandadupont and @instylemagazine. The most frequent is @rocky_barnes, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.8M followers and the median engagement rate is 0.4%.

No. We are not connected to Saint Laurent and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Saint Laurent and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Saint Laurent work with creators?

Yes. We have recorded 2,113 creators collaborating with Saint Laurent, across 3,077 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Saint Laurent content examples page.

Which creators post about Saint Laurent?

The largest accounts collaborating with Saint Laurent include @hypebeast, @staskaranikolaou, @chloelukasiak, @iluvsarahii, @amandadupont and @instylemagazine. The most frequent is @rocky_barnes, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Saint Laurent attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.8M followers and the median engagement rate is 0.4%.

Is this page affiliated with Saint Laurent?

No. We are not connected to Saint Laurent and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Saint Laurent and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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