Brand Library · Fashion & apparel
These are the 24 biggest creators who collaborated with @boohoo in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 465 creators collaborating with the brand in total.
1.6M
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 25% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Size 12/14 outfits for women in their 30s ✨ · Feel amazing in your clothes & confident in yourself 💕 · UK🇬🇧 /Dubai 🇦🇪
624K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›curator • creator • connoisseur · @livinfearlesscollection · @onceuponawine_bookclub · 📍BHM || ATL
485K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ your daily outfit inspo 🤍 · ⠀⠀30 • UK 8/10 • 5'5" · ⠀⠀👇🏽 SHOP MY OUTFITS 👇🏽
468K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ms. C 📝 · Southern belle & good smells. 🍒🐆🐮 · 📍South Carolina
426K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🧸 miami 🧸 · Dominican-Cuban · modeling, fashion, creativity, humor 💖 · agent➡️
392K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Brazilian🇧🇷 in Ireland🇮🇪 · Hair • Skincare • Makeup • Lifestyle · Real tips + smart, money-saving finds
380K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›373K
Followers
0.9%
Engagement
2
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Contact: · 🇬🇧Runwayrepresents | Thefourmodels |🇺🇸Theindustryla
370K
Followers
2.2%
Engagement
1
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›booking flights & buying clothes · shop my looks/the fun stuff↓
331K
Followers
0.9%
Engagement
2
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
everyday style + beauty + lifestyle · 📍los angeles
318K
Followers
5.8%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›everyday outfits, styling tips & high-street finds · Fashion • Beauty • Travel · Shop my looks ⬇️
314K
Followers
0.7%
Engagement
2
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Romanticising everyday motherhood. · Also on YouTube ↓
288K
Followers
1.6%
Engagement
2
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your mam friend for confidence, style & fashion tips to make getting dressed fun & effortless again ✨
286K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Small town girl takes LA🌴 #LymphedemaWarrior | #LipedemaAwareness | Body Acceptance Activist✨
286K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›32, 5ft3 and size 10 · Fashion, lifestyle and a love of travelling the world · For product links
280K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›always comfy x
274K
Followers
3.8%
Engagement
2
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›23 | mummy to maddox 🌸 lifestyle, fashion & motherhood · @theoldbarndiaries · shop all my outfits in my LTK below
269K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💃🏼GEORDIE LASS · 💁🏼♀️Fashion and makeup enthusiast · 🗣Professional waffler/story teller 🤳🏼
259K
Followers
1.9%
Engagement
6
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›NY/NJ 🇸🇻 | Corporate x Creative · Midsize style, beauty & finds 🤍 · 𝙎𝙝𝙤𝙥 𝙢𝙮 𝒍𝒐𝒐𝒌𝒔 & 𝙛𝙞𝙣𝙙𝙨 👇🏼
249K
Followers
1.1%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
UK 📍 | Your self-love big sis 💖 · 🦋3.3M on TikTok @ MiahhCarter
248K
Followers
14.1%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ Self Worth, 🧠 ADHD & Healing🧘🏼♀️ · 👗Over 30s Style, Beauty💄 · 🎨Cosy Hobbies @colourcraftshealing · 🏡 Sunderland @ferryeverafter🏳️🌈 · 💌 Work with…
244K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK | outfits, hair & life ✨
241K
Followers
2.1%
Engagement
2
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›soft glam + skincare | london
234K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their boohoo content actually looks like?
See boohoo content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @boohoo over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
boohoo is a trademark of its owner. Sup is not affiliated with or endorsed by boohoo. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 213 of 240 brands in the library by creator count. | 24 | 465 recorded collaborating with @boohoo in 12 months |
| Their collaborations | 35 | 831 collaborations recorded in 12 months |
| Median followers | 301K | 1M across all 240 brand pages |
| Median engagement rate | 0.9% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.8 across all 465 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 465 creators collaborating with boohoo, across 831 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the boohoo content examples page.
The largest accounts collaborating with boohoo include @emilyshak, @katievictoriahulland, @aliciabgettys, @chloephillips_sw, @jasminekico and @bearybecca. The most frequent is @jessontheplussize, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 92% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above). The median has 301K followers and the average engagement rate is 1.8%.
No. We are not connected to boohoo and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at boohoo and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like boohoo:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.