Brand Library · Sportswear
These are the 24 biggest creators who collaborated with @patagonia in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 459 creators collaborating with the brand in total.
Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC • 🇳🇬X🇺🇸 • @cityaesthetica
1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your go-to source for NYC free events, pop-ups & freebies by @rebekanewyork! 🌇🤩 #nycforfree · TikTok: nycforfree 📧: · 🌴 LA: @laforfree
784K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lead with love ʕ⁎̯͡⁎ʔ · ⬇️MY RECIPES⬇️
751K
Followers
86.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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National Geographic photographer + Creative Director. Founder @amplifierart + cutter of hair @haircuts50cents · Father of @hawkeyehuey + @junohuey.
745K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏃🏼♀️ Outdoor girly & triathlete · 🌸 A lot of good vibes 🫶🏼 · 🎧 @upfront @oace_sports code: Danique · ⭐️ @runwithdanique runclub! ✨
612K
Followers
4.4%
Engagement
1
Collabs
Strong engagement. Top 23% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›⚽️ Football · 🚴 Cycling · ⛳️ Golf · 1.5 Million YT Subscribers - @TheCyclingGK · 250k YT subscribers - @TheFozcastPodcast
588K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›i make YouTube vlogs 🤝 · 📍Los Angeles · I belong with you...
499K
Followers
3.4%
Engagement
1
Collabs
Average engagement. Top 32% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›↟ your outdoorsy big sister ↟ · run. hike. cycle. dive. ski. climb · based in the Canadian Rockies, rooted in the Austrian Alps
492K
Followers
0.5%
Engagement
2
Collabs
Modest engagement. Bottom 18% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🚐 5+ Years Solo VanLife w/ my cat, Atlas · Travel, Hiking & Camping Education · Size 8 Curvy Fits
490K
Followers
2.4%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Just a girl who loves to camp, travel, eat, & fix my old cars · for business |
482K
Followers
1.6%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›40s life w/ Soup Baby & family · 🌊 Current series: we’re ✨paaaadleboardingg✨ · 👩🏻 @annychow📍WA
472K
Followers
28.1%
Engagement
2
Collabs
Strong engagement. Top 14% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›masshole in los angeles · fashion, friends, food, fun · ↓ all my stuff ❤️🔥
438K
Followers
2.4%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🎾 @yonex_usa Athlete · 🏆 Champion on court, Curator off · 🌿Wellness · Travel · Food · Texas Living · 🤘🏽UT Austin |📍DFW · 💌 Brand Collabs → DM/link be…
416K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Arizona/Michigan · - daily affirmations✨ · - cozy home & garden things🪴 · - too many houseplants 🌱 · - thrift with me🪞 · - travel enthusiast ✈️
316K
Followers
2.6%
Engagement
1
Collabs
Average engagement. Top 45% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏔️ Adventure Trips & Outdoorsy Tips · ⛺️ Camp | Hike | Climb | Ski | Backpack · 📍 Lake Tahoe A-frame Mtn Home · 📧operation.adventure20@gmail
305K
Followers
1.4%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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🌎 climate mami · 🌱 sustainable living + advocacy · ☕️ cofounder @live.earthy · 📍LA
299K
Followers
12.6%
Engagement
1
Collabs
Strong engagement. Top 18% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍#nyc · ✨i don’t sugarcoat traveling · 👊🏼 pickleball addict (on my way to 5.0) · @selkirksport CODE: INF-GRACECCHENG
286K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇯🇵x🇬🇧 in NYC
269K
Followers
3.1%
Engagement
3
Collabs
Average engagement. Top 36% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›morning person :)
264K
Followers
4.0%
Engagement
1
Collabs
Average engagement. Top 27% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
⭐️We’re basically besties now! · 🫐Beauty, Lifestyle, Fashion + Jesus · 🎤i’m in a band! @itstheslowerigo
249K
Followers
2.6%
Engagement
2
Collabs
Average engagement. Top 41% of the 24 creators here, where the median is 2.4%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Actress/Model/illustrator · ✍️ @studio_shentastic
247K
Followers
0.0%
Engagement
7
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
style guides, outfit inspo, quizzes · @astylesetman @playsetly · outfit links & style quiz ⇩
218K
Followers
1.3%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Kate & Remi | we live on a sailboat ⛵️ · documenting it on YouTube for our future kids🎥
205K
Followers
319.8%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 24 creators here, where the median is 2.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Patagonia content actually looks like?
See Patagonia content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @patagonia over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Patagonia is a trademark of its owner. Sup is not affiliated with or endorsed by Patagonia. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 215 of 240 brands in the library by creator count. | 24 | 459 recorded collaborating with @patagonia in 12 months |
| Their collaborations | 35 | 614 collaborations recorded in 12 months |
| Median followers | 455K | 1M across all 240 brand pages |
| Median engagement rate | 2.4% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.3 across all 459 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 459 creators collaborating with Patagonia, across 614 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Patagonia content examples page.
The largest accounts collaborating with Patagonia include @adrianneho, @nimayndoleaux, @nyc_forfree, @silly_jake, @argonautphoto and @danique.hosmar. The most frequent is @shen_tanaka, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 71% are mid-tier creators (100,000 to 500,000) and 29% are macro creators (500,000 and above). The median has 455K followers and the average engagement rate is 21.8%.
No. We are not connected to Patagonia and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Patagonia and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fitness creators by place:
US 33UK 35Canadian 38Australian 40French 20German 20Spanish 25Dutch 28Japanese 22Irish 32New York 38Los Angeles 40Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like Patagonia:
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