Brand Library · Fashion & apparel

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Top influencers and creators posting about Hello Molly

These are the 24 biggest creators who collaborated with @hellomolly in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 170 creators collaborating with the brand in total.

24creators ranked on this page
170creators recorded collaborating with Hello Molly in 12 months
223collaborations recorded
Last updated
Erika Costell🦋 profile photo

1.Erika Costell🦋

@erikacostell
Fashion & Style

i don’t have a niche · 𖡡 nashville · @akiresport

3M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style14%
Travel & Adventure14%
Beauty10%
Comedy & Humor10%

Cities

Los Angeles3%
Nashville3%

Countries

Italy60%
United States40%

Audience gender

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Valentina D profile photo

2.Valentina D

@bilintinamakeup
Beauty

Hair • Beauty • Nostalgia · 💛Here to make you feel something from Italy to LA · 🐰Vegan | CF · @bilintinahairjewelry

1.3M

Followers

1.5%

Engagement

1

Collabs

Average engagement. Top 37% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Beauty75%
Music & Singing12%
Film & TV Commentary3%
Vegan & Plant-Based3%

Cities

Las Vegas19%
Los Angeles13%

Countries

United States96%
Italy4%

Audience gender

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Nicol Concilio profile photo

3.Nicol Concilio

@nicolconcilio
Beauty

Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads

1.1M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Beauty55%
Fashion & Style14%
Health & Wellness7%
Comedy & Humor5%

Cities

Los Angeles4%
New York4%

Countries

United States100%

Audience gender

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Tori Green 🪬🧿 🪷 profile photo

4.Tori Green 🪬🧿 🪷

@tori212green
Parenting & Family Life

Your fav traveling, wellness mommy✈️ · 👩🏽‍❤️‍💋‍👨🏾@toridejaunisola · 🪬Founder @bodhialign 200hr YTT · 📱Agency @glosshousecollective

974K

Followers

—

Engagement

2

Collabs

Post categories

Parenting & Family Life25%
Fitness & Workouts15%
Travel & Adventure15%
Health & Wellness12%

Cities

Miami6%
San Diego4%

Countries

United States91%
Bahamas9%

Audience gender

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Cristina Surdu profile photo

5.Cristina Surdu

@cristinasurdu
Travel & Adventure

fashion | travel | lifestyle · iscritto all’elenco AGCOM · My LTK & YouTube 👇🏽

658K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Travel & Adventure47%
Fashion & Style32%
Nature & Outdoors11%
Luxury Fashion & Accessories5%

Cities

Paros37%
Naxos16%

Countries

Greece67%
Italy33%

Audience gender

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Stephanie Battagello profile photo

6.Stephanie Battagello

@slmissglam
Travel & Adventure

Lifestyle creator + daily dose of glam 🎀 · YouTube 320K subbies🤍 · 𝘍𝘰𝘶𝘯𝘥𝘦𝘳 @slmissglambeauty · 🎙️ @pinkbrewpodcast

646K

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 16% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Travel & Adventure29%
Beauty21%
Home Decor & Interior Design21%
Personal Development & Motivation14%

Cities

Paris29%

Audience gender

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kaylee_brice profile photo

7.kaylee_brice

@kaylee_brice
Fashion & Style

@yourpudcast 🎙️ · TT & Snap @kaylee_brice · Everything I’m Wearing Linked👇🏼💓

600K

Followers

0.3%

Engagement

1

Collabs

Low engagement. Bottom 11% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Fashion & Style18%
Beauty13%
Weddings & Events11%
Food & Cooking9%

Cities

Athens5%
Atlanta5%

Countries

United States65%
Spain27%

Audience gender

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madison grace profile photo

8.madison grace

@themadgrace
Fashion & Style

a human, just being✨ · @fashionnova 🖤

579K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Fashion & Style42%
Travel & Adventure23%
Beauty16%
Comedy & Humor2%

Cities

Los Angeles7%
Tulum5%

Countries

United States27%
Belize20%

Audience gender

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Christine Tran Ferguson • NYC profile photo

10.Christine Tran Ferguson • NYC

@tourdelust
Parenting & Family Life

travel, outfits, motherhood, nyc life♡ · boy mom 🩵🩵 + currently🤰

532K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Parenting & Family Life22%
Travel & Adventure17%
Local Things to Do9%
Restaurants & Cafes & Bars9%

Cities

New York City19%
Paris10%

Countries

United States60%
Italy22%

Audience gender

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alana lintao 🎀✨🤍 profile photo

11.alana lintao 🎀✨🤍

@alanalintao
Personal Development & Motivation

youtuber, model, dancer, princess · 📍NYC

520K

Followers

2.7%

Engagement

2

Collabs

Strong engagement. Top 16% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Personal Development & Motivation24%
Photography & Videography10%
Beauty5%
Esports & Gaming5%

Audience gender

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April Marie profile photo

12.April Marie

@itsaprilmarie
Fashion & Style

♥︎ lifestyle, travel, motherhood, positivity ✨ · 💌 po box 153127 austin, tx 78715 · 🛍️ Shop all of my favs & links on my LTK! 🔗⤵️

435K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Fashion & Style64%
Beauty7%
Comedy & Humor7%
Education & Study Hacks7%

Cities

Austin7%

Audience gender

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Cynthia Dhimdis profile photo

13.Cynthia Dhimdis

@cynthiadhimdishair

Hair, Beauty, Lifestyle · 📍Los Angeles

407K

Followers

—

Engagement

1

Collabs

Audience gender

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Sydney Everhart profile photo

14.Sydney Everhart

@sydneyeverhart
Weddings & Events

OK | TX · love others ☻ · GRWM | LIFESTYLE | BRIDE TO BE

332K

Followers

1.6%

Engagement

4

Collabs

Average engagement. Top 26% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Weddings & Events14%
Beauty12%
Kids & Toys7%
Photography & Videography7%

Cities

West Palm Beach2%

Audience gender

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Lauren Wheatley ♡ profile photo

15.Lauren Wheatley ♡

@laurenwwheatley
Fashion & Style

Sydney | Australia

324K

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style53%
Beauty20%
Baking & Desserts7%
Fitness & Workouts7%

Cities

New York7%
Tokyo7%

Audience gender

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Shway • NYC Travel & Fashion profile photo

16.Shway • NYC Travel & Fashion

@croissantsandcaviar
Travel & Adventure

travel • fashion • beauty · bucketlist destinations and luxury hotels · based in New York City

313K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 47% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Travel & Adventure39%
Restaurants & Cafes & Bars20%
Fashion & Style12%
Luxury Travel & Hotels10%

Cities

New York City25%
Positano10%

Countries

United States42%
France20%

Audience gender

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Jenna Arend profile photo

17.Jenna Arend

@jennaarend
Music & Singing

Former SevenSuperGirls ⭐️ · OC, CA | 💖🪩🏎️🧢💄

309K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 32% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Music & Singing13%
Sports & Athletics13%
Travel & Adventure13%
Comedy & Humor7%

Cities

Los Angeles7%

Audience gender

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Nida Maqsood, Esq. profile photo

18.Nida Maqsood, Esq.

@nidalodean
Beauty

ﷲ ✨ · ⚖️Lawyer | Beauty | Lifestyle · 📍Los Angeles · 🔒800K+ TikTok

243K

Followers

1.5%

Engagement

4

Collabs

Average engagement. Top 32% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Beauty23%
Fashion & Style19%
Spirituality & Mindfulness16%
Restaurants & Cafes & Bars9%

Cities

Los Angeles8%
Beverly Hills2%

Countries

United States89%
Pakistan11%

Audience gender

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Abbie Hooper profile photo

19.Abbie Hooper

@abbiexhooper
Fashion & Style

UK | outfits, hair & life ✨

241K

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 21% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Fashion & Style43%
Travel & Adventure15%
Beauty10%
Nature & Outdoors8%

Cities

Ibiza2%
Mallorca2%

Countries

Spain43%
Greece29%

Audience gender

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Happily Eva After® profile photo

20.Happily Eva After®

@thehappilyeva
Parenting & Family Life

Eva Amurri 💕 · Digital Creator • Designer • Actress • Mom of 3 · 🤝🏼Partnerships: · 🛋️: @benchmademodern

236K

Followers

6.1%

Engagement

2

Collabs

Exceptional engagement. Top 5% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Parenting & Family Life15%
Travel & Adventure12%
Fashion & Style9%
Home Decor & Interior Design9%

Cities

Copenhagen5%
London5%

Countries

United States60%
Denmark20%

Audience gender

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hannah cho ☆ profile photo

21.hannah cho ☆

@imhannahcho

breaking out but thriving ✿🍥 · LA ⋆˚꩜。 @therealdba

235K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 47% of the 19 creators here with a rate, where the median is 1.0%.

Audience gender

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Elizabeth Villalobos profile photo

22.Elizabeth Villalobos

@elizabethandreaa_

your bob bestie 🎀 · short hair | beauty | style | dance · better on TikTok ↓

230K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 37% of the 19 creators here with a rate, where the median is 1.0%.

Audience gender

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Jayka Noelle profile photo

23.Jayka Noelle

@jayka.noelle
Beauty

Miss Universe PH San Jose, Neg. Or. 2026 💫 · @reactmedia @peoplevsfood @genzforchange · born, raised, and based in LA

225K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 42% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Beauty18%
Fashion & Style16%
Health & Wellness12%
Film & TV Commentary8%

Cities

Los Angeles24%
New York4%

Countries

United States95%
Philippines5%

Audience gender

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Jessica Carrie Lee profile photo

24.Jessica Carrie Lee

@jessicacarrielee
Beauty

smol girl big dreams | 500k LEEders | ucla alum prelaw · 📍los angeles

208K

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 11% of the 19 creators here with a rate, where the median is 1.0%.

Post categories

Beauty14%
Fashion & Style14%
Food & Cooking14%
Local Things to Do14%

Cities

Los Angeles8%
Hong Kong6%

Countries

United States77%
China15%

Audience gender

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Want to see what their Hello Molly content actually looks like?

See Hello Molly content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @hellomolly over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Hello Molly is a trademark of its owner. Sup is not affiliated with or endorsed by Hello Molly. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Hello Molly creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 338 of 394 brands in the library by creator count.24170 recorded collaborating with @hellomolly in 12 months
Their collaborations35223 collaborations recorded in 12 months
Median followers421K745K across all 394 brand pages
Median engagement rate1.0%0.9% across all 394 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.51.3 across all 170 creators

FAQ

Hello Molly and creators: common questions

Yes. We have recorded 170 creators collaborating with Hello Molly, across 223 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hello Molly content examples page.

The largest accounts collaborating with Hello Molly include @erikacostell, @bilintinamakeup, @nicolconcilio, @tori212green, @cristinasurdu and @slmissglam. The most frequent is @sydneyeverhart, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 421K followers and the median engagement rate is 1.0%.

No. We are not connected to Hello Molly and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hello Molly and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Hello Molly work with creators?

Yes. We have recorded 170 creators collaborating with Hello Molly, across 223 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hello Molly content examples page.

Which creators post about Hello Molly?

The largest accounts collaborating with Hello Molly include @erikacostell, @bilintinamakeup, @nicolconcilio, @tori212green, @cristinasurdu and @slmissglam. The most frequent is @sydneyeverhart, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Hello Molly attract?

Across the 24 biggest creators we recorded, 54% are mid-tier creators (100,000 to 500,000) and 46% are macro creators (500,000 and above). The median has 421K followers and the median engagement rate is 1.0%.

Is this page affiliated with Hello Molly?

No. We are not connected to Hello Molly and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hello Molly and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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