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Top influencers and creators posting about Adidas

These are the 24 biggest creators who collaborated with @adidas in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 3,358 creators collaborating with the brand in total.

24creators ranked on this page
3,358creators recorded collaborating with Adidas in 12 months
4,746collaborations recorded
Last updated
Marcelo Vieira profile photo

1.Marcelo Vieira

@marcelotwelve
Sports & Athletics

@h2bet ♠️ @fpro_official 🥅 · @groupdoze 🌎 @espaciodoze 💜 · @dozemadridcf ⚽️

67.2M

Followers

0.4%

Engagement

1

Collabs

Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics50%
Parenting & Family Life10%
Travel & Adventure10%
Activism & Social Justice5%

Cities

New York City15%
Madrid5%

Countries

United States63%
Brazil25%

Audience gender

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Rodrygo Goes 👐🏾⚡️🇧🇷 profile photo

2.Rodrygo Goes 👐🏾⚡️🇧🇷

@rodrygogoes
Sports & Athletics

@realmadrid 🤍

23.7M

Followers

5.1%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics46%
Technology & Gadgets15%
Fashion & Style8%
Local Things to Do8%

Cities

New York City15%

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Glo Da P profile photo

3.Glo Da P

@glorillapimp
Personal Development & Motivation

YoungWealthy&Ratchet🔥Ghetto Philosopher🥇

7.2M

Followers

4.8%

Engagement

1

Collabs

Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Personal Development & Motivation25%
Fashion & Style15%
Streetwear & Sneaker Culture15%
Music & Singing10%

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Nia Sioux profile photo

4.Nia Sioux

@niasioux
Travel & Adventure

“Bottom of the Pyramid” OUT NOW👇🏾📖

5.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Travel & Adventure15%
Beauty13%
Local Things to Do9%
Music & Singing6%

Cities

Martha's Vineyard9%
New York4%

Countries

United States100%

Audience gender

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Ilona Maher profile photo

5.Ilona Maher

@ilonamaher
Sports & Athletics

OLYMPIC MEDALIST · 💄 Probably wearing lipstick · #beastbeautybrains @houseofmaher · Management:

5.6M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics16%
Fashion & Style9%
Health & Wellness6%
Personal Development & Motivation6%

Cities

Mexico City1%

Audience gender

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Chiara Biasi profile photo

6.Chiara Biasi

@chiarabiasi
Fashion & Style

in elenco agcom

4.2M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style29%
Beauty10%
Health & Wellness9%
Personal Development & Motivation9%

Cities

Ibiza9%
Milan5%

Countries

Italy53%
Spain35%

Audience gender

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menwithstreetstyle profile photo

7.menwithstreetstyle

@menwithstreetstyle
Luxury Fashion & Accessories

For the ones moving first.

3.5M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Luxury Fashion & Accessories37%
Travel & Adventure16%
Cars & Motorsports12%
Fashion & Style12%

Cities

Atacama Desert2%
Davos2%

Countries

Italy31%
Switzerland15%

Audience gender

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Abby Berner ♥︎ profile photo

8.Abby Berner ♥︎

@abbyberner
Fashion & Style

📍KC · TikTok/Youtube/Twitch: AbbyBerner · Snap: bbyberner · @youngla @minibeastofficial code: abby · @shopgld @inakapower code: abby

2.9M

Followers

0.6%

Engagement

1

Collabs

Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Fashion & Style26%
Sports & Athletics18%
Fitness & Workouts10%
Streetwear & Sneaker Culture10%

Cities

Miami3%
Kansas City1%

Countries

United States100%

Audience gender

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Dr. Holly Hatcher-Frazier profile photo

9.Dr. Holly Hatcher-Frazier

@drholly
Travel & Adventure

Chief Motivational Officer who travels the world- with frequent stops in Pittsburgh, NYC & LA ❤️

2.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Travel & Adventure22%
Personal Development & Motivation12%
Parenting & Family Life11%
Books & Literature9%

Cities

Pittsburgh7%
Austin4%

Countries

United States100%

Audience gender

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Valeria Lipovetsky profile photo

10.Valeria Lipovetsky

@valerialipovetsky

Modern Womanhood · saying the quiet parts out loud · 🎙️ Host: @notalonepod · 📈 Founder: @creator.method

2.6M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.3%.

Audience gender

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i-D profile photo

11.i-D

@i_d
Fashion & Style

Chic and Based Since 1980

2.4M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Fashion & Style38%
Luxury Fashion & Accessories16%
Music & Singing15%
Film & TV Commentary12%

Cities

New York City10%
London8%

Countries

United States49%
United Kingdom22%

Audience gender

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Mimi Choi profile photo

12.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

2

Collabs

Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Beauty75%
Art & Illustration13%
Parenting & Family Life6%
Sports & Athletics6%

Cities

Luxembourg6%
Luxembourg City6%

Countries

Luxembourg67%
France17%

Audience gender

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Desmond Scott profile photo

13.Desmond Scott

@desmondscott
Food & Cooking

Father & Chef · TikTok - @desmondthechef

2M

Followers

3.8%

Engagement

1

Collabs

Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Food & Cooking40%
Streetwear & Sneaker Culture13%
Beauty7%
Comedy & Humor7%

Cities

Paris27%
Houston7%

Countries

France80%
United States20%

Audience gender

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Jennifer Bachdim profile photo

14.Jennifer Bachdim

@jenniferbachdim
Sports & Athletics

PARENTING | FITNESS | TRAVEL · Brand Ambassador @ionwaterid 🩵 @adidasindonesia /// @technogym 💛 @holywingswellnessclub 💪🏽

2M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics38%
Beauty13%
Streetwear & Sneaker Culture13%
Travel & Adventure13%

Cities

San Francisco25%
Bali6%

Countries

United States56%
Indonesia44%

Audience gender

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Damien Broderick profile photo

15.Damien Broderick

@damienbroderick
Fashion & Style

📍 🇺🇸 NYC - PDX · Funemployed- @_weare54 · Human- Husband- Average Golfer

1.8M

Followers

0.9%

Engagement

1

Collabs

Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Fashion & Style39%
Sports & Athletics17%
Luxury Fashion & Accessories6%
Beauty5%

Cities

Louisville3%
Abaton Island1%

Countries

United States50%
Greece14%

Audience gender

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Elaina Michelle profile photo

16.Elaina Michelle

@elainamich
Beauty

lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE

1.7M

Followers

—

Engagement

1

Collabs

Post categories

Beauty40%
ASMR & Relaxation16%
Weddings & Events15%
Food & Cooking7%

Cities

Dallas2%
Paris2%

Countries

France40%
United States40%

Audience gender

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D'Andra Simmons profile photo

17.D'Andra Simmons

@dandrasimmons
Fashion & Style

Bravo TV Personality · 💖 Actress | Chef | CEO · 📍 Dallas, TX · 🔑 Hard Night Good Morning · 🔑 Ultimate Living · 🔗 Links in Bio

1.7M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style15%
Food & Cooking11%
Health & Wellness9%
Beauty8%

Cities

Dallas49%
Chicago3%

Countries

United States95%
France5%

Audience gender

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Noah Lyles profile photo

18.Noah Lyles

@nojo18
Sports & Athletics

Child Of God · World’s Fastest Man · Olympic Champion · 8 x World Champion · @adidas Athlete · Nonprofit- @lylesbrotherssf · Agency- @gamupdates

1.6M

Followers

0.3%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics41%
Film & TV Commentary12%
Travel & Adventure12%
Esports & Gaming6%

Cities

Paris12%

Audience gender

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Kio Cyr profile photo

19.Kio Cyr

@kiocyr
Sports & Athletics

สวัสดีครับ · LA & NY · DM for collabs :)

1.6M

Followers

0.7%

Engagement

2

Collabs

Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics16%
Personal Development & Motivation14%
Travel & Adventure12%
Beauty6%

Cities

Coachella2%
Rome2%

Countries

United States43%
Egypt29%

Audience gender

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Frankie Bridge profile photo

20.Frankie Bridge

@frankiebridge
Fashion & Style

Broadcaster, Fashion Entrepreneur & · 2x Sunday Times Bestselling Author · Founder & CEO @favestheedit 📁 · @mindcharity ambassador · Subscribe to my…

1.5M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Fashion & Style46%
Beauty20%
Health & Wellness8%
Travel & Adventure6%

Cities

Paris9%
London8%

Countries

United Kingdom53%
France35%

Audience gender

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AnOther Magazine profile photo

21.AnOther Magazine

@anothermagazine
Fashion & Style

A modern eye on fashion, culture and ideas. Read on anothermag.com ↙️

1.5M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Fashion & Style38%
Luxury Fashion & Accessories38%
Art & Illustration6%
Film & TV Commentary5%

Cities

Paris22%
London10%

Countries

France51%
United Kingdom28%

Audience gender

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Crissa Jackson profile photo

22.Crissa Jackson

@crissajackson
Sports & Athletics

13th Woman to play for the HARLEM GLOBETROTTERS 🏀 · TIKTOK : 15 milly 🙏🏽☺️ · YT: 1M subs 🔥 · Content Creator

1.5M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Sports & Athletics21%
Fitness & Workouts15%
Personal Development & Motivation8%
Comedy & Humor6%

Cities

New York City1%
Santa Monica1%

Audience gender

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Sneaker Freaker profile photo

23.Sneaker Freaker

@sneakerfreakermag
Streetwear & Sneaker Culture

The world’s first international sneaker magazine. Since 2002.

1.5M

Followers

0.1%

Engagement

3

Collabs

Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Streetwear & Sneaker Culture81%
Sports & Athletics9%
Fashion & Style4%
Cars & Motorsports2%

Cities

Paris6%
Le Mans2%

Countries

France50%
United States25%

Audience gender

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Cory Wharton profile photo

24.Cory Wharton

@corywharton_ig
Parenting & Family Life

👶🏽 Girl Dad @thatsryderk & @milamaewharton & @mayagrace.wharton · 👻Snapchat Cory_w247 · 🎞️TikTok- corywharton_ig

1.4M

Followers

0.3%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.3%.

Post categories

Parenting & Family Life24%
Fitness & Workouts13%
Film & TV Commentary9%
Personal Development & Motivation9%

Cities

Century City2%
Los Angeles2%

Countries

United States71%
Argentina14%

Audience gender

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Want to see what their Adidas content actually looks like?

See Adidas content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @adidas over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Adidas is a trademark of its owner. Sup is not affiliated with or endorsed by Adidas. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Adidas creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 17 of 418 brands in the library by creator count.243,358 recorded collaborating with @adidas in 12 months
Their collaborations284,746 collaborations recorded in 12 months
Median followers2.1M702K across all 418 brand pages
Median engagement rate0.3%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.4 across all 3,358 creators

FAQ

Adidas and creators: common questions

Yes. We have recorded 3,358 creators collaborating with Adidas, across 4,746 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Adidas content examples page.

The largest accounts collaborating with Adidas include @marcelotwelve, @rodrygogoes, @glorillapimp, @niasioux, @ilonamaher and @chiarabiasi. The most frequent is @sneakerfreakermag, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.1M followers and the median engagement rate is 0.3%.

No. We are not connected to Adidas and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Adidas and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Adidas work with creators?

Yes. We have recorded 3,358 creators collaborating with Adidas, across 4,746 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Adidas content examples page.

Which creators post about Adidas?

The largest accounts collaborating with Adidas include @marcelotwelve, @rodrygogoes, @glorillapimp, @niasioux, @ilonamaher and @chiarabiasi. The most frequent is @sneakerfreakermag, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Adidas attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.1M followers and the median engagement rate is 0.3%.

Is this page affiliated with Adidas?

No. We are not connected to Adidas and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Adidas and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the sportswear category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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