Brand Library · Beauty retail
These are the 24 biggest creators who collaborated with @bootsuk in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 917 creators collaborating with the brand in total.
@wet.wknd · @justexisting · @got2b hairstyling partner 2026
2.4M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder & CEO @mylittlecoco @therhgroup · Co Founder @cloudchamatcha · 🎙️👩🏾🚀 @weareladieswholaunch · 🏡 @homehumes
2.3M
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador
2M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💜 Love Is Blind UK · 🎤 The Voice UK · 👶 Delivering Babies · 🍽 Cooking With The Stars
2M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@chloevstheworldshow 💖 · More fun on snap, TikTok and YouTube!
1.8M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@nowweretalkingbaby
1.4M
Followers
4.0%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Motivational Speaker🎤 · CEO: @thesocialpr_ · 📣: @trueself.collective · 🎙️: @thethomasfam___
1.4M
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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ACTOR/MODEL · based London🇬🇧
1.3M
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›welcome to my digital diary: 🩰♡ · fashion + beauty · ✉️ @off_limits_group
1.2M
Followers
7.7%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
3
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Our podcast ☕️ @teawiththetwins
1.2M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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A digital diary of the endless pursuit. · former Royal Navy, London 🇬🇧 · featured products & places linked;
1.2M
Followers
3.1%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›content creator & social strategy nerd · 1/2 of @lovevsthelist · tiktok: iamdaniellepeazer · motherhood | beauty | life
1M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, business & single mum life in Devon · Founder @sosala | @hairrehablondon | @themumspace · Let’s work:
1M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍Scottish · 🤍Style▫️Beauty▫️Travel · 🤍Tall 5.10 size 12
997K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hiiiiiii 🌞 · email me at 💌
984K
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Voice in your ears @hitsradiouk · Face on your screen @bbcstrictly #ItTakesTwo · Mind behind your mane @thekurlkitchen · Singing loudly, laughing lou…
889K
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Singer, Presenter, Actress, Sunday Times Best Seller · Management: @lmeworldwide · Enquiries: · Confessions ☎️ Album Out Now
858K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
The diary of a first time mum · Fashion - Beauty - Lifestyle · @freyakillinhome
852K
Followers
1.2%
Engagement
5
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›UK babe 🫶🏽 · Content creator, beauty expert & fashion lover · | @optimustalent
846K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Your Geordie bestie 💖 5ft2 curvy 12-14 · INSPIRING THE CONFIDENT YOU! · 👰🏻2026 bride 💍 · SHOP my looks ⬇️
813K
Followers
0.9%
Engagement
3
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Happy you’re here ૮ ˶ᵔ ᵕ ᵔ˶ ა
805K
Followers
4.4%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Outfit ideas + lifestyle inspo · Co Founders @watthebrand · @sarahtankelellis & @philippabloom 🤍 · London, UK
804K
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👖 MIDSIZE OUTFITS · 🍿 I’m on YouTube · 👇SHOP MY OUTFITS
802K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.8%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Boots content actually looks like?
See Boots content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @bootsuk over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Boots is a trademark of its owner. Sup is not affiliated with or endorsed by Boots. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 123 of 418 brands in the library by creator count. | 24 | 917 recorded collaborating with @bootsuk in 12 months |
| Their collaborations | 35 | 1,501 collaborations recorded in 12 months |
| Median followers | 1.1M | 702K across all 418 brand pages |
| Median engagement rate | 0.8% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.6 across all 917 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 917 creators collaborating with Boots, across 1,501 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Boots content examples page.
The largest accounts collaborating with Boots include @amberrosegill, @rochellehumes, @zara_mcdermott, @emmawillisofficial, @chloeburrows and @camholmess. The most frequent is @freyakillin, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.1M followers and the median engagement rate is 0.8%.
No. We are not connected to Boots and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Boots and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the beauty retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Health & Beauty 1,137 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Boots:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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