Brand Library · Skincare & beauty

Topicals logo

Top creators posting about Topicals

These are the 24 biggest creators who collaborated with @topicals in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 486 creators collaborating with the brand in total.

24creators ranked on this page
486creators recorded collaborating with Topicals in 12 months
582collaborations recorded
Last updated
Dayna Marie profile photo

1.Dayna Marie

@dayna
Fashion & Style

Los Angeles, California · @theindustryla · Founder: @belovednomads @vpsmanagement @canameridian

1.2M

Followers

0.6%

Engagement

2

Collabs

Modest engagement. Bottom 25% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style24%
Beauty22%
Travel & Adventure10%
Health & Wellness7%

Cities

Bali5%
Canggu2%

Countries

Indonesia5%
United States5%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Hypebae profile photo

2.Hypebae

@hypebae
Fashion & Style

Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.

1.1M

Followers

0.3%

Engagement

2

Collabs

Low engagement. Bottom 10% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style39%
Luxury Fashion & Accessories14%
Sports & Athletics11%
Music & Singing9%

Cities

London7%
Paris6%

Countries

United States11%
United Kingdom8%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Jourdan Riane profile photo

3.Jourdan Riane

@jourdanriane
Fashion & Style

📍 LDN. LA · Model, Actor, Content Creator

776K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style45%
Beauty22%
Home Decor & Interior Design4%
Local Things to Do4%

Cities

Los Angeles4%
New York City4%

Countries

United States10%
United Kingdom4%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Chanell Sykes profile photo

4.Chanell Sykes

@lovechanellenje
Beauty

Dallas, Tx 🤍God 1st | Hubby @therealdother · 2 Scoops · Media personality | Beauty Founder @daintygirlbeauty · My perfume ⬇️

660K

Followers

3.6%

Engagement

1

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty31%
Travel & Adventure13%
Fashion & Style8%
Parenting & Family Life6%

Cities

Dallas3%
Hawaii2%

Countries

United States12%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Chelsea Waterwall profile photo

5.Chelsea Waterwall

@chelswaterwall
Parenting & Family Life

sharing my life & motherhood🤍 · you’ll have fun here✨🤠

639K

Followers

4.0%

Engagement

1

Collabs

Strong engagement. Top 20% of the 24 creators here, where the median is 1.6%.

Post categories

Parenting & Family Life45%
Fashion & Style20%
Beauty13%
Home Decor & Interior Design3%

Cities

Texas1%
Houston1%

Countries

United States4%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
niki patton 💖🧸💌✨ profile photo

6.niki patton 💖🧸💌✨

@niki_patton
Beauty

𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭'𝐬 𝐛𝐢𝐠 𝐬𝐢𝐬𝐭𝐞𝐫 💖 · confidence 🎀 singer songwriter 💕 comfort creator 🧸 · 🎙️: @realtalkpodcastttt 🌴 LA

615K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty26%
Music & Singing26%
Personal Development & Motivation18%
Fashion & Style7%

Cities

Los Angeles2%

Countries

United States2%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Mohamet Mbaye profile photo

7.Mohamet Mbaye

@iamswaggymo
Fashion & Style

fashion, self-care & lifestyle · los angeles📍 | 🇬🇲🇸🇳

595K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 20% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style32%
Beauty9%
Food & Cooking9%
Personal Development & Motivation9%

Cities

New York City7%
Milan5%

Countries

United States11%
Italy9%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Aysha Harun profile photo

8.Aysha Harun

@ayshaharun
Beauty

📍LA | NYC · Ethiopian-Canadian 🇪🇹 · @gershagency @therealdba

586K

Followers

0.7%

Engagement

2

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty43%
Fashion & Style17%
Home Decor & Interior Design10%
Travel & Adventure7%

Cities

Los Angeles5%
California2%

Countries

United States12%
Italy4%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Ellen Park profile photo

9.Ellen Park

@melon_parkk
Food & Cooking

📍 SF / LA

428K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 24 creators here, where the median is 1.6%.

Post categories

Food & Cooking40%
Weddings & Events13%
Beauty11%
Restaurants & Cafes & Bars7%

Cities

London8%
Los Angeles6%

Countries

United States11%
United Kingdom10%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Monique Billings profile photo

10.Monique Billings

@monique.billings
Sports & Athletics

Jesus is #1 · Living> Existing🧘🏽‍♀️ · @athleta athlete · @indianafever #25🏀 · ORDER MY BOOK #FindingBalanceBook Now⤵️✨

409K

Followers

3.9%

Engagement

1

Collabs

Strong engagement. Top 25% of the 24 creators here, where the median is 1.6%.

Post categories

Sports & Athletics19%
Nature & Outdoors12%
Spirituality & Mindfulness12%
Fashion & Style8%

Cities

San Francisco Bay Area4%

Countries

United States4%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Booking creators like these for Topicals?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.

Katherine Garbarino profile photo

11.Katherine Garbarino

@katherinegarbarino
Beauty

@girlslivingwell @kasics 🧿 · 📍MIAMI / MTL · 👩🏽‍🤝‍👩🏻Your virtual BFF · Wellness ✨Beauty ✨Daily Tips

406K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 15% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty19%
Personal Development & Motivation19%
Fashion & Style15%
Comedy & Humor7%

Cities

Paris11%

Countries

France11%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Marvella profile photo

12.Marvella

@_marvella___
Beauty

Minister of looking good & living better | Dallas| LA · Beauty n’ Business · The mind behind @marvianocosmetics

402K

Followers

10.7%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty42%
Fashion & Style19%
Food & Cooking6%
Local Things to Do6%

Cities

Dallas4%
New York1%

Countries

United States6%
Nigeria3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
piper nelson profile photo

13.piper nelson

@piperartistry
Beauty

🪽 Tempe, AZ · ✩ TikTok 1.7M & Youtube 730k

399K

Followers

1.3%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty58%
Cosplay37%
Technology & Gadgets5%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Victoria Viernes profile photo

14.Victoria Viernes

@keepingupwithqueenx3_
Parenting & Family Life

29 ♉️ | Nashville, TN 📍| Hawaiian 🌺 | Wifey 💍 · beauty + fashion + motherhood + lifestyle

357K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.6%.

Post categories

Parenting & Family Life22%
Beauty20%
Fashion & Style13%
Health & Wellness7%

Cities

Nashville4%
Clarksville2%

Countries

United States7%
Tennessee2%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Andrea Alexander, MD, FACOG profile photo

15.Andrea Alexander, MD, FACOG

@paging.dr.dre
Health & Wellness

Board-Certified OBGYN👩🏽‍⚕️ · Women’s Health | Beauty | Fashion · Sephora Squad ’26 · ASI @forbes @popsugar @essence · New YT Vid👇🏾

356K

Followers

4.6%

Engagement

2

Collabs

Exceptional engagement. Top 10% of the 24 creators here, where the median is 1.6%.

Post categories

Health & Wellness41%
Beauty24%
Fashion & Style10%
Activism & Social Justice3%

Cities

Washington3%

Countries

D.C.3%
United States3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Nadine profile photo

16.Nadine

@styledby_ness
DIY & Crafts

📍Atlanta | Global Lifestyle 🇨🇩🇫🇷🇺🇸 · Beauty• Style• Home• Travel · Healing • Becoming Her · Guided by Faith | Driven by Chic Living

335K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.6%.

Post categories

DIY & Crafts13%
Travel & Adventure13%
Food & Cooking11%
Home Decor & Interior Design11%

Cities

Atlanta8%
Tokyo5%

Countries

United States9%
Japan8%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Spencer McQueen™ profile photo

17.Spencer McQueen™

@williamriker
Fashion & Style

Plus Size Menswear & Lifestyle · ➪ Represented by @teamkozen · ➪ Inquiries 📩

332K

Followers

1.9%

Engagement

1

Collabs

Average engagement. Top 50% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style25%
Food & Cooking10%
Restaurants & Cafes & Bars8%
Beauty7%

Cities

Las Vegas3%
Detroit2%

Countries

United States8%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
simi muhumuza profile photo

18.simi muhumuza

@simimoonlight
Fashion & Style

📍NYC. · Sephora Squad ‘26 · style, travel, beauty, lifestyle · partnerships: 🤍 · MGMT @therealdba · I do what pleases me · you should too

323K

Followers

2.9%

Engagement

1

Collabs

Average engagement. Top 40% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style47%
Personal Development & Motivation29%
Beauty6%
Health & Wellness6%

Cities

Los Angeles6%
Park City6%

Countries

United States12%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
𝑨𝒅𝒓𝒊𝒂𝒏𝒂 𝑺𝒐𝒇𝒊𝒂 profile photo

19.𝑨𝒅𝒓𝒊𝒂𝒏𝒂 𝑺𝒐𝒇𝒊𝒂

@adrianasofia96
Beauty

Un poco de lo que amo y hago✨ · Puertorriqueña🇵🇷 · MD⚕️🩺 · Tiktok: asofiard96

316K

Followers

0.8%

Engagement

2

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty19%
Nature & Outdoors13%
Health & Wellness10%
Music & Singing10%

Cities

Sedona6%
Arecibo3%

Countries

United States10%
Puerto Rico6%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Dr. Vee profile photo

20.Dr. Vee

@veekativhu
Education & Study Hacks

Doctor of Education & Young Leader @unitednations · Girls’ Education Activist building @empoweredbyvee · @britishvogue Changemaker

299K

Followers

3.7%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 1.6%.

Post categories

Education & Study Hacks15%
Beauty15%
Personal Development & Motivation9%
Parenting & Family Life8%

Cities

Bradford3%
Athens2%

Countries

United Kingdom9%
United States3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Booking creators like these for Topicals?

We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.

Samantha Wilson profile photo

21.Samantha Wilson

@samanthasbeautyconfessions
Beauty

Podcast: Samantha’s Beauty Confessions 🎙️ · BTC TEAM @behindthechair_com · LINKS, DISCOUNT CODES & CLASSES 👇🏻

290K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty87%
Parenting & Family Life7%
Weddings & Events3%
Business & Entrepreneurship1%

Cities

Oklahoma7%
Chicago1%

Countries

United States9%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Mahdi & LaNaiza Gaines profile photo

22.Mahdi & LaNaiza Gaines

@loveatfirstflight_
Parenting & Family Life

✈︎ Lifestyle | Family | Home |Travel · 📍Houston, TX based

286K

Followers

4.3%

Engagement

1

Collabs

Strong engagement. Top 15% of the 24 creators here, where the median is 1.6%.

Post categories

Parenting & Family Life22%
Home Decor & Interior Design15%
Comedy & Humor13%
Beauty9%

Cities

Houston1%

Countries

United States3%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Khloe Summer profile photo

23.Khloe Summer

@lifewithkhloesummer
Fashion & Style

Hey Bestie! 📍NYC · Style & Storytelling. An NYC Visual Diary. · Outfit Links ⤵️

284K

Followers

2.4%

Engagement

1

Collabs

Average engagement. Top 45% of the 24 creators here, where the median is 1.6%.

Post categories

Fashion & Style50%
Beauty9%
Personal Development & Motivation7%
Restaurants & Cafes & Bars7%

Cities

New York City33%
Lisbon6%

Countries

United States39%
Portugal15%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›
Gary Thompson profile photo

24.Gary Thompson

@garythompson
Beauty

London/NYC/LA · Beauty with a pinch of Fashion & Fitness · DJ

282K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 1.6%.

Post categories

Beauty56%
Fashion & Style10%
Luxury Fashion & Accessories10%
Cars & Motorsports5%

Cities

London6%
New York City1%

Countries

United Kingdom6%
Greece1%

Audience gender

Unlock ›
Female
Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

Unlock ›
Full profile data ›

Want to see what their Topicals content actually looks like?

See Topicals content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @topicals over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Topicals is a trademark of its owner. Sup is not affiliated with or endorsed by Topicals. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Topicals creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 207 of 240 brands in the library by creator count.24486 recorded collaborating with @topicals in 12 months
Their collaborations29582 collaborations recorded in 12 months
Median followers401K1M across all 240 brand pages
Median engagement rate1.6%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.21.2 across all 486 creators

FAQ

Topicals and creators: common questions

Yes. We have recorded 486 creators collaborating with Topicals, across 582 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Topicals content examples page.

The largest accounts collaborating with Topicals include @dayna, @hypebae, @jourdanriane, @lovechanellenje, @chelswaterwall and @niki_patton. The most frequent is @dayna, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 401K followers and the average engagement rate is 2.4%.

No. We are not connected to Topicals and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Topicals and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Topicals work with creators?

Yes. We have recorded 486 creators collaborating with Topicals, across 582 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Topicals content examples page.

Which creators post about Topicals?

The largest accounts collaborating with Topicals include @dayna, @hypebae, @jourdanriane, @lovechanellenje, @chelswaterwall and @niki_patton. The most frequent is @dayna, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Topicals attract?

Across the 24 biggest creators we recorded, 67% are mid-tier creators (100,000 to 500,000) and 33% are macro creators (500,000 and above). The median has 401K followers and the average engagement rate is 2.4%.

Is this page affiliated with Topicals?

No. We are not connected to Topicals and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Topicals and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like Topicals:

Influencer marketing for ecommerce brands

More brands:

1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZara

Scaling your creator program?

When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.