Brand Library · Skincare & beauty

Beauty of Joseon logo

Top influencers and creators posting about Beauty of Joseon

These are the 24 biggest creators who collaborated with @beautyofjoseon_official in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,095 creators collaborating with the brand in total.

24creators ranked on this page
1,095creators recorded collaborating with Beauty of Joseon in 12 months
1,403collaborations recorded
Last updated
Tira profile photo

1.Tira

@tirabeauty
Beauty

You, More Than Anything 💌

2.8M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty100%

Audience gender

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Singles 싱글즈 profile photo

2.Singles 싱글즈

@singlesmagazine
Fashion & Style

for every SINGLE day · 당신이 생각하는 사랑은 무엇인가요? · <싱글즈> 10월호 리서치 바로가기!⬇️

2.3M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style27%
Music & Singing15%
Luxury Fashion & Accessories11%
Beauty9%

Cities

Seoul18%
Suwon3%

Countries

South Korea89%
Northern Mariana Islands5%

Audience gender

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Zara McDermott profile photo

3.Zara McDermott

@zara_mcdermott
Beauty

TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador

2M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty27%
Fashion & Style24%
Travel & Adventure12%
Film & TV Commentary9%

Cities

Bangkok6%
Las Vegas3%

Countries

Thailand71%
United States29%

Audience gender

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Garbo Zhu profile photo

4.Garbo Zhu

@garbo.zhu
Beauty

hot pottery mom · @tinkiu.official

1.3M

Followers

2.1%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty28%
Fashion & Style11%
Local Things to Do8%
Food & Cooking6%

Cities

New York6%
Cannes1%

Countries

United States87%
Canada7%

Audience gender

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Ash K Holm profile photo

5.Ash K Holm

@ash_kholm
Beauty

LA | Makeup Artist & Educator | 🇸🇪 🇱🇧 · Agent · @dripology co-founder

1.3M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty64%
Film & TV Commentary5%
Health & Wellness5%
Parenting & Family Life5%

Cities

Los Angeles3%
Cabo San Lucas2%

Countries

United States67%
Mexico33%

Audience gender

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A N N A S H E R I profile photo

6.A N N A S H E R I

@annasbeautyworld_
Beauty

do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰

1.2M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty85%
Music & Singing4%
Health & Wellness3%
Nature & Outdoors3%

Audience gender

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Demi Jones profile photo

7.Demi Jones

@demijones1

Thyroid Cancer Advocate 🦋 · @teenage_cancer Ambassador 🩵 · @stmoriz Ambassador · Contact 📧 · @decoratewithdem

1.1M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.7%.

Audience gender

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Coveteur profile photo

8.Coveteur

@coveteur
Fashion & Style

Your inside guide to style, culture & creativity.

1.1M

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style37%
Luxury Fashion & Accessories25%
Music & Singing13%
Film & TV Commentary11%

Cities

Los Angeles12%
Paris6%

Countries

United States64%
France20%

Audience gender

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Hypnotique profile photo

9.Hypnotique

@hypnotique
Fashion & Style

📍LIFESTYLE CONTENT · 📍CONTATO :

1.1M

Followers

—

Engagement

1

Collabs

Post categories

Fashion & Style36%
Luxury Fashion & Accessories20%
Streetwear & Sneaker Culture9%
Music & Singing8%

Cities

Paris14%
New York6%

Countries

France34%
United States21%

Audience gender

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Yifan profile photo

10.Yifan

@yifan.liii
Travel & Adventure

new york|nyu 🤍

1.1M

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Travel & Adventure31%
Beauty17%
Fashion & Style14%
Photography & Videography7%

Cities

New York10%
Rome5%

Countries

Italy40%
United States32%

Audience gender

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Beca Michie profile photo

11.Beca Michie

@becamichie
Beauty

1.1M

Followers

2.2%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty18%
Fashion & Style18%
Travel & Adventure13%
Fitness & Workouts11%

Cities

Cannes5%
New York City5%

Countries

United States58%
Ecuador17%

Audience gender

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Hypebae profile photo

12.Hypebae

@hypebae

Get the latest news in women's fashion, sneakers and more. · Follow @hypebaebeauty for beauty content.

1.1M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.7%.

Audience gender

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Lauren Pope profile photo

13.Lauren Pope

@laurenpopey
Beauty

Beauty, business & single mum life in Devon · Founder @sosala | @hairrehablondon | @themumspace · Let’s work:

1M

Followers

0.1%

Engagement

4

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty69%
Fashion & Style15%
Parenting & Family Life7%
Comedy & Humor2%

Cities

Devon2%
Fowey2%

Countries

United Kingdom60%
South Korea20%

Audience gender

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Laura Byrnes profile photo

14.Laura Byrnes

@laura.byrnes
Fashion & Style

Elevating the everday and romanticising the little moments ✨ · Hair, beauty and home @laurabyrneshome · UK size 10 & height 5’4

1M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style41%
Beauty26%
Travel & Adventure15%
Personal Development & Motivation4%

Cities

London4%
Los Angeles3%

Countries

United States38%
United Kingdom31%

Audience gender

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Kamie Crawford profile photo

15.Kamie Crawford

@kamiecrawford
Weddings & Events

tv hostess & producer 👸🏽 · 🎙: @relationshit podcast - 2025 Webby Winner 🏆

1M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Weddings & Events21%
Film & TV Commentary19%
Personal Development & Motivation16%
Beauty13%

Cities

New York4%
St. Barths3%

Countries

United States45%
Saint Barthélemy36%

Audience gender

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Tiffany + Tegan profile photo

16.Tiffany + Tegan

@tandttwintalk
Fashion & Style

Style | Beauty | Home | Breast Cancer Survivors ☀️| Over 50 Style | High & Low Finds | Sale Alerts | Travel | Michigan

955K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style77%
Health & Wellness7%
Beauty3%
Food & Cooking3%

Audience gender

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James Bok profile photo

17.James Bok

@jamesbok
Food & Cooking

Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦

953K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking72%
Beauty8%
Baking & Desserts6%
Health & Wellness3%

Cities

New York City8%
Seoul3%

Countries

United States50%
South Korea23%

Audience gender

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Galicia Gordon profile photo

18.Galicia Gordon

@galiciagordon
ASMR & Relaxation

asmr | lifestyle | self care | skin | wellness | food

920K

Followers

1.7%

Engagement

1

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

ASMR & Relaxation38%
Beauty30%
Food & Cooking12%
Health & Wellness9%

Cities

Mississauga1%

Countries

Canada86%
Japan14%

Audience gender

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Tonya Morris profile photo

19.Tonya Morris

@tonyamichelle26
Beauty

Your skincare, beauty & cozy hobby bestie. · 40 ♍️ 📍VA/DC/NYC · TT: 620k • 📧:

905K

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty50%
Travel & Adventure12%
Fashion & Style6%
Personal Development & Motivation6%

Cities

New York City3%
Seoul3%

Countries

United States66%
South Korea25%

Audience gender

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Meg profile photo

20.Meg

@megonneil
Food & Cooking

not a chef, just hungry · @fridaynightwithmeg

893K

Followers

2.6%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Food & Cooking46%
Beauty31%
Fashion & Style15%
Personal Development & Motivation8%

Audience gender

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Booking creators like these for Beauty of Joseon?

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Caleb Daesung Seo profile photo

21.Caleb Daesung Seo

@daesungseo98
Beauty

Cakepop boi🍰🍭 · “Can I Sit Here?” · OH/NYC 📍

893K

Followers

0.9%

Engagement

2

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty56%
Fashion & Style11%
Fitness & Workouts11%
Personal Development & Motivation11%

Audience gender

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Emily Lucy Rajch Timms profile photo

22.Emily Lucy Rajch Timms

@emilylucyrajch

☁️Fertility, Wellness and Whole Foods · ◽️Currently Studying Advanced Nutrition & Metabolism · 🤍Mid 30s / @relr._ · 👇🏽New ebook launching 27th of Aug…

853K

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.7%.

Audience gender

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Karin Adoni Ben David profile photo

23.Karin Adoni Ben David

@karinadoninutrition
Beauty

I’ll teach you what’s GOOD & BAD in grocery stores! ❌ No BS advice · LA👉🏻Miami 🤍 Certified Nutritionist 20+ years 😊 More than 50k happy clients

850K

Followers

0.6%

Engagement

5

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty24%
Food & Cooking24%
Health & Wellness17%
Nutrition & Diet13%

Cities

Paris1%

Audience gender

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Ritu Pamnani profile photo

24.Ritu Pamnani

@ritupamnani
Beauty

📍 Dubai 🇦🇪 · 🌱Vegan•Fashion•Beauty · 👭TWIN page @rituandrinki

786K

Followers

1.1%

Engagement

2

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty31%
Fashion & Style31%
Home Decor & Interior Design10%
Travel & Adventure10%

Cities

San Francisco14%
Dubai7%

Countries

United States71%
United Arab Emirates29%

Audience gender

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Want to see what their Beauty of Joseon content actually looks like?

See Beauty of Joseon content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @beautyofjoseon_official over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Beauty of Joseon is a trademark of its owner. Sup is not affiliated with or endorsed by Beauty of Joseon. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Beauty of Joseon creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 106 of 418 brands in the library by creator count.241,095 recorded collaborating with @beautyofjoseon_official in 12 months
Their collaborations331,403 collaborations recorded in 12 months
Median followers1M702K across all 418 brand pages
Median engagement rate0.7%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.3 across all 1,095 creators

FAQ

Beauty of Joseon and creators: common questions

Yes. We have recorded 1,095 creators collaborating with Beauty of Joseon, across 1,403 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Beauty of Joseon content examples page.

The largest accounts collaborating with Beauty of Joseon include @tirabeauty, @singlesmagazine, @zara_mcdermott, @garbo.zhu, @ash_kholm and @annasbeautyworld_. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.7%.

No. We are not connected to Beauty of Joseon and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Beauty of Joseon and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Beauty of Joseon work with creators?

Yes. We have recorded 1,095 creators collaborating with Beauty of Joseon, across 1,403 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Beauty of Joseon content examples page.

Which creators post about Beauty of Joseon?

The largest accounts collaborating with Beauty of Joseon include @tirabeauty, @singlesmagazine, @zara_mcdermott, @garbo.zhu, @ash_kholm and @annasbeautyworld_. The most frequent is @karinadoninutrition, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Beauty of Joseon attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 0.7%.

Is this page affiliated with Beauty of Joseon?

No. We are not connected to Beauty of Joseon and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Beauty of Joseon and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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