Brand Library · Skincare & beauty

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Top creators posting about Kiehl's

These are the 24 biggest creators who collaborated with @kiehls in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 931 creators collaborating with the brand in total.

24creators ranked on this page
931creators recorded collaborating with Kiehl's in 12 months
1,270collaborations recorded
Last updated
Jena profile photo

1.Jena

@jenafrumes
Food & Cooking

Curating a life I love 💫 LA🌴 · Lifestyle | Food | Beauty | Family · Snapchat👻 JenaFrumes 🦋💕 · Cooking page @livingwithjena

4.9M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 0.9%.

Post categories

Food & Cooking18%
Beauty16%
Travel & Adventure12%
Parenting & Family Life10%

Cities

Mykonos10%
Porto Mykonos2%

Countries

Greece12%
Haiti6%

Audience gender

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Peya Bipasha Rizek profile photo

2.Peya Bipasha Rizek

@p.bipasha
Beauty

📍NY

1.8M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty41%
Fashion & Style9%
Weddings & Events9%
Luxury Fashion & Accessories6%

Cities

New York City3%

Countries

United States3%

Audience gender

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Chloe Veitch profile photo

3.Chloe Veitch

@chloeveitchofficial
Film & TV Commentary

Host - @netflix · LA 📍

1.8M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.9%.

Post categories

Film & TV Commentary20%
Beauty15%
Personal Development & Motivation12%
Fashion & Style10%

Cities

New York2%

Countries

United States2%

Audience gender

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Elaina Michelle profile photo

4.Elaina Michelle

@elainamich
Beauty

lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE

1.7M

Followers

0.0%

Engagement

8

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty40%
ASMR & Relaxation16%
Weddings & Events15%
Food & Cooking7%

Cities

Dallas2%
Paris2%

Countries

France2%
United States2%

Audience gender

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Tyshon profile photo

5.Tyshon

@tyshonlawrence
Restaurants & Cafes & Bars

1.3M

Followers

11.3%

Engagement

4

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.9%.

Post categories

Restaurants & Cafes & Bars19%
Food & Cooking14%
Beauty11%
Travel & Adventure10%

Cities

New York City14%
London7%

Countries

United States20%
United Kingdom9%

Audience gender

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James Bok profile photo

6.James Bok

@jamesbok
Food & Cooking

Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦

953K

Followers

1.4%

Engagement

2

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 0.9%.

Post categories

Food & Cooking72%
Beauty8%
Baking & Desserts6%
Health & Wellness3%

Cities

New York City8%
Seoul3%

Countries

United States9%
South Korea3%

Audience gender

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Caleb Daesung Seo profile photo

7.Caleb Daesung Seo

@daesungseo98
Beauty

Cakepop boi🍰🍭 · “Can I Sit Here?” · OH/NYC 📍

893K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty56%
Fashion & Style11%
Fitness & Workouts11%
Personal Development & Motivation11%

Audience gender

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Helen Leland profile photo

8.Helen Leland

@helenleland
Beauty

Tech neck, jowls, bad sleep, dull skin, I find the fix. · I test it. You do it at home. · ⚡ 24-hr flash sales in Stories & Reels · 🌱 300K+ love @theb…

882K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty48%
Health & Wellness31%
Fitness & Workouts14%
Business & Entrepreneurship7%

Cities

Cabo San Lucas3%

Countries

United States7%
Japan3%

Audience gender

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Madeleine Marina Cheary profile photo

9.Madeleine Marina Cheary

@maddycheary
Beauty

@theltagency |

850K

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty35%
Fashion & Style30%
Health & Wellness10%
Fitness & Workouts5%

Cities

Bali5%
London5%

Countries

Indonesia5%
United Kingdom5%

Audience gender

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Christopher Griffin 🌱 profile photo

10.Christopher Griffin 🌱

@plantkween
Personal Development & Motivation

Educator with a lil flair, teaching that how we grow—plants, style, ourselves—is a bold act of self-expression 🦚

827K

Followers

0.8%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.9%.

Post categories

Personal Development & Motivation32%
Beauty12%
Fashion & Style8%
Activism & Social Justice4%

Cities

Brooklyn4%
New York4%

Countries

United States12%
Pennsylvania4%

Audience gender

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Emily Canham🥰 profile photo

11.Emily Canham🥰

@emilycanham
Beauty

making it up as i go · 📍 London

806K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty21%
Fashion & Style15%
Travel & Adventure10%
Home Decor & Interior Design7%

Cities

London13%
Los Angeles3%

Countries

United Kingdom14%
United States8%

Audience gender

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Nadia Aboulhosn profile photo

12.Nadia Aboulhosn

@nadiaaboulhosn
Fashion & Style

probably making another to-do list · fashion∙beauty∙lifestyle∙home · florida📍

765K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 0.9%.

Post categories

Fashion & Style41%
Beauty8%
Home Decor & Interior Design8%
Travel & Adventure7%

Cities

Florida4%
Los Angeles1%

Countries

United States5%
Greece1%

Audience gender

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Ashley LaMarca profile photo

13.Ashley LaMarca

@ashleylamarca
Beauty

Founder @almeadow 🗝️

714K

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty26%
Fashion & Style15%
Travel & Adventure8%
Personal Development & Motivation6%

Cities

Miami3%
Los Angeles2%

Countries

United States6%
South Korea3%

Audience gender

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Nicole Maddie profile photo

14.Nicole Maddie

@bynicolemaddie
Fashion & Style

midsize curvy helping you find confidence ✨ · outfit styling | faith | travel | beauty · 📍on a beach in Florida

698K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.9%.

Post categories

Fashion & Style68%
Beauty5%
Personal Development & Motivation5%
Luxury Fashion & Accessories4%

Cities

Atlanta1%
Florida1%

Countries

United States5%

Audience gender

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Karla Tobie profile photo

15.Karla Tobie

@karlatobie
Beauty

📍 NYC Influencer & Entrepreneur · 💋 Beauty | Fashion | Lifestyle · 📺 Feat. on @nbc & @todayshow · ✨ TikTok @thekarlatobie

660K

Followers

0.7%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty37%
Fitness & Workouts9%
Health & Wellness9%
Fashion & Style6%

Cities

New York11%
New York City6%

Countries

United States17%
Saint Lucia3%

Audience gender

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Ayo_Castro Kids profile photo

16.Ayo_Castro Kids

@ayo_castrokids
Parenting & Family Life

MUA MOM + 3 Amazing Kids · 💙 Tristan, Jaden & Zuri · 🍎 NYC Family Sharing our Autism Life

655K

Followers

3.9%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.9%.

Post categories

Parenting & Family Life87%
Fashion & Style9%
Beauty2%
Kids & Toys2%

Cities

Coney Island2%

Countries

United States4%
New York2%

Audience gender

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Chelsea Griffin profile photo

17.Chelsea Griffin

@the.chelseagriffin
Personal Development & Motivation

🌸 pink, petals & personal growth · 🏡 home & garden •🎀auntie •🐶dog mom · 📺 @netflix |📍Seattle · Watch my fertility interview! ⬇️

607K

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.9%.

Post categories

Personal Development & Motivation14%
Health & Wellness12%
Gardening & Homesteading10%
Fashion & Style8%

Cities

Seattle14%
Anaheim2%

Countries

United States17%
Bahamas2%

Audience gender

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Giovanni Ferrer profile photo

18.Giovanni Ferrer

@giofilipinohair
Beauty

DMV | LA 📍 · Lifestyle | Fashion | Wellness | Cooking · Business:

600K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty49%
Food & Cooking21%
Fitness & Workouts6%
DIY & Crafts4%

Cities

Long Beach2%

Countries

United States2%

Audience gender

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Jaime Nicole profile photo

19.Jaime Nicole

@jaimesskin
Beauty

atx / nyc · your glass skin + wellness guide 🧖🏽‍♀️ · tiktok: jaimesskin (770k)

534K

Followers

0.4%

Engagement

4

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty38%
Fashion & Style13%
Food & Cooking6%
Travel & Adventure6%

Cities

New York City2%
Provence2%

Countries

France5%
United States5%

Audience gender

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Mei Mei Monstaa profile photo

20.Mei Mei Monstaa

@meimonstaa
Travel & Adventure

Just happy to be here :,) · TikTok- meimonstaa

515K

Followers

3.8%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 0.9%.

Post categories

Travel & Adventure23%
Parenting & Family Life17%
Beauty10%
Food & Cooking10%

Cities

Paris10%
Hong Kong7%

Countries

China10%
France10%

Audience gender

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Alex Youmazzo profile photo

21.Alex Youmazzo

@alexyoumazzo
Beauty

LA · Alopecia & Pilates · Co-Founder of @beautybeyondbarriers

511K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty49%
Travel & Adventure15%
Fashion & Style10%
Health & Wellness10%

Cities

Lake Tahoe5%
Los Angeles3%

Countries

United States8%

Audience gender

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Àgata Lluch profile photo

22.Àgata Lluch

@agatalluch
Beauty

Barcelona · TikTok: +2,5M

497K

Followers

1.2%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty42%
Food & Cooking31%
Fashion & Style8%
ASMR & Relaxation4%

Cities

Barcelona4%

Countries

Spain8%

Audience gender

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Christine Elizabeth profile photo

23.Christine Elizabeth

@christine.elizabeth
Beauty

stay healthy & wealthy✨ · hair. beauty. skin. finance. wellness · 📍Miami • NYC • LA | ex-wall street

489K

Followers

2.8%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty50%
Fashion & Style13%
Food & Cooking13%
Finance & Investing8%

Countries

Jamaica4%
United States4%

Audience gender

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Huang Long profile photo

24.Huang Long

@hgxlong
Beauty

🛫 Milan - Paris 21/9 to 6/10 · @vxmedia.nyc

441K

Followers

1.3%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 0.9%.

Post categories

Beauty47%
Fashion & Style13%
Restaurants & Cafes & Bars13%
Luxury Fashion & Accessories7%

Audience gender

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Want to see what their Kiehl's content actually looks like?

See Kiehl's content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @kiehls over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Kiehl's is a trademark of its owner. Sup is not affiliated with or endorsed by Kiehl's. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Kiehl's creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 115 of 240 brands in the library by creator count.24931 recorded collaborating with @kiehls in 12 months
Their collaborations381,270 collaborations recorded in 12 months
Median followers739K1M across all 240 brand pages
Median engagement rate0.9%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.61.4 across all 931 creators

FAQ

Kiehl's and creators: common questions

Yes. We have recorded 931 creators collaborating with Kiehl's, across 1,270 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Kiehl's content examples page.

The largest accounts collaborating with Kiehl's include @jenafrumes, @p.bipasha, @chloeveitchofficial, @elainamich, @tyshonlawrence and @jamesbok. The most frequent is @elainamich, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 13% are mid-tier creators (100,000 to 500,000) and 88% are macro creators (500,000 and above). The median has 739K followers and the average engagement rate is 1.5%.

No. We are not connected to Kiehl's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Kiehl's and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Kiehl's work with creators?

Yes. We have recorded 931 creators collaborating with Kiehl's, across 1,270 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Kiehl's content examples page.

Which creators post about Kiehl's?

The largest accounts collaborating with Kiehl's include @jenafrumes, @p.bipasha, @chloeveitchofficial, @elainamich, @tyshonlawrence and @jamesbok. The most frequent is @elainamich, with 8 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Kiehl's attract?

Across the 24 biggest creators we recorded, 13% are mid-tier creators (100,000 to 500,000) and 88% are macro creators (500,000 and above). The median has 739K followers and the average engagement rate is 1.5%.

Is this page affiliated with Kiehl's?

No. We are not connected to Kiehl's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Kiehl's and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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