Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @covergirl in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 756 creators collaborating with the brand in total.
Fashion | Makeup | Joyful Family Moments · Proud Mom of 3 Angels
6.1M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 2.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · @hasistersofficial @catcakeclub
2.4M
Followers
6.9%
Engagement
1
Collabs
Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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❥ Los Angeles · ❥ Founder: @minimla · ❥ Podcast @foolcoveragepodcast · ❥ TikTok: Laura88lee
1.8M
Followers
0.4%
Engagement
2
Collabs
Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Nashville
1.4M
Followers
13.3%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 2.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›She/Her 🩷 · Sephora Squad Mentor · Tickets to the screening of @highinfidelity.show 👇🏼
1.3M
Followers
1.4%
Engagement
2
Collabs
Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›★ Beauty with Intention ★
1.3M
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.2M
Followers
5.0%
Engagement
4
Collabs
Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 2.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›customizing my character daily 🎀 · don't think, just do!! · 📍ny
1.2M
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 30% of the 23 creators here with a rate, where the median is 2.2%.
Email: Price: Email and price are available on a strategy call.
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1.2M
Followers
3.3%
Engagement
1
Collabs
Average engagement. Top 26% of the 23 creators here with a rate, where the median is 2.2%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️
1.1M
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 2.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
nyc
1.1M
Followers
3.4%
Engagement
1
Collabs
Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 2.2%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
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📍nyc · motherhood, beauty, fashion & everyday moments ✨
1.1M
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hi gorgeous ♥️ · podcast: @casualchaoswithgia 🤎 · @creativeartistsagency | @therealdba
1M
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 48% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I post what we're all thinking... · Biz:
864K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty | Nails | Life & Style · Well-mixed 🌍 immigrant. Big sister · ▶️ YT: Maryam Maquillage | TikTok: MaryamNYC
797K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@opheliajewelryco
738K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 39% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m way more fun IRL! · Listen to my podcast🎙️ @unsolicitedadvicepod
731K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Afro-Latina 🇩🇴 · Los Angeles · Beauty • Wellness • Lifestyle
725K
Followers
23.4%
Engagement
3
Collabs
Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013
662K
Followers
0.4%
Engagement
3
Collabs
Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍| Miami, FL. | Beauty Creator | lifestyle · TikTok + 800k ✨ · @dfyne.official || “MARIANA” · YouTube channel ⬇️
622K
Followers
2.5%
Engagement
2
Collabs
Average engagement. Top 43% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
fashion ✧ beauty ✧ dance · 📍 toronto 🇨🇦
528K
Followers
1.1%
Engagement
1
Collabs
Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›definition of I’m just a girl ౨ৎ ˖ ࣪⊹ · dallas | tiktok (1.3M) · ↓ storefront, ltk, links ↓
526K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›youtuber, model, dancer, princess · 📍NYC
520K
Followers
2.7%
Engagement
1
Collabs
Average engagement. Top 35% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🇨🇦 41 year old makeup artist · ✨Shop my favourite finds linked on my LTK & Amazon✨ · Teaching you 40+ makeup techniques
518K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 2.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their CoverGirl content actually looks like?
See CoverGirl content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @covergirl over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
CoverGirl is a trademark of its owner. Sup is not affiliated with or endorsed by CoverGirl. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 152 of 418 brands in the library by creator count. | 24 | 756 recorded collaborating with @covergirl in 12 months |
| Their collaborations | 35 | 1,075 collaborations recorded in 12 months |
| Median followers | 1M | 702K across all 418 brand pages |
| Median engagement rate | 2.2% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.4 across all 756 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 756 creators collaborating with CoverGirl, across 1,075 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the CoverGirl content examples page.
The largest accounts collaborating with CoverGirl include @andreaespadatv, @hjevelyn, @larlarlee, @shay.sullivann, @flawlesskevin and @victorialyn. The most frequent is @by.imanx, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1M followers and the median engagement rate is 2.2%.
No. We are not connected to CoverGirl and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at CoverGirl and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like CoverGirl:
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