Brand Library · Beauty retail
These are the 24 biggest creators who collaborated with @sephora in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 3,906 creators collaborating with the brand in total.
Da one and only ✨ 🏝️Host of @dabaddestradio🎙️
19.3M
Followers
4.0%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @koraorganics ✨
13.9M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup Artist & Founder, CEO #MakeupByMario · Cruelty-free beauty ✨
13.8M
Followers
0.0%
Engagement
2
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
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Co-Host @betterhalfpodcast 💋
10.1M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup Artist 💄 · President, Chairman, CCO & Founder 💫 · Download my app at the link below! 💋 · Join our broadcast channel NOW! 💖
7.4M
Followers
0.2%
Engagement
3
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
2
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“Bottom of the Pyramid” OUT NOW👇🏾📖
5.7M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›My best ideas r in the shower @theouai @mane_____ 🧴🫧@highlightartists 💄
5M
Followers
0.1%
Engagement
2
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@barelyfamouspodcast @killrnetwork · FATHERLESS BEHAVIOR TOUR TICKETS ON SALE NOW! 🎫🤩💘
4.6M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR
4.2M
Followers
0.5%
Engagement
2
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
John 3:16 · 💃🏼Dancer🎤Singer 📸Creator · PR
4.1M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Photographer | Creator · 📸 Photography & YouTube Education · 🤝Collaborating & Photoshoots: @bahare.agency · 🎓 Courses: @bahare.amozesh · 📍 LA 🇺🇸
4.1M
Followers
0.4%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✝︎ 𝒫𝓈𝒶𝓁𝓂 𝟦𝟨:𝟧🪽 · Luxury Travel ♡ Motherhood · Fashion | Beauty | Wellness · CEO @limitlessfitnessvip × @bodybysoel
3.4M
Followers
1.8%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)
3.2M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🌺 in season 3 of sex and the city · ❥LA/Oregon · | lifestyle | travel
3.1M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder + Marketing, Creative & Innovation @indewild · & NGO @post.for.change
3.1M
Followers
0.9%
Engagement
5
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›You’ll love it here, stay awhile 🫶 · 🎀 Founder of @roame.clean · 🤍 TV host on @amazonlive & @primevideo · 💕 Always finding affordable items · 👇🏻SHOP👇🏻
3.1M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Life | Laughter | Song · Partner in crime to @therealindiandad · 🎙️ @sheenainterrupted · Biz:
3M
Followers
1.3%
Engagement
2
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Where inner wellness meets outer ritual ~ · Founder @youbloome
2.9M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
Fashion, Beauty, Wellness, Motherhood 🕊️ · Partnerships @aire_nyc · Model @imgmodels
2.8M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.5%.
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍NYC
2.6M
Followers
3.5%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💁♀️ Your shortcut to better hair days · 📱 Romanticize your camera roll @luxestudioapp
2.5M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗
2.4M
Followers
0.9%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›NASCAR Driver · @raisingcanes @celsiusofficial
2.3M
Followers
1.6%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.5%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Sephora content actually looks like?
See Sephora content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @sephora over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Sephora is a trademark of its owner. Sup is not affiliated with or endorsed by Sephora. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 12 of 418 brands in the library by creator count. | 24 | 3,906 recorded collaborating with @sephora in 12 months |
| Their collaborations | 35 | 6,380 collaborations recorded in 12 months |
| Median followers | 3.7M | 702K across all 418 brand pages |
| Median engagement rate | 0.5% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.6 across all 3,906 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 3,906 creators collaborating with Sephora, across 6,380 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Sephora content examples page.
The largest accounts collaborating with Sephora include @bretmanrock, @mirandakerr, @makeupbymario, @staskaranikolaou, @charlottetilbury and @iluvsarahii. The most frequent is @diipakhosla, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 3.7M followers and the median engagement rate is 0.5%.
No. We are not connected to Sephora and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Sephora and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the beauty retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Cosmetics 628 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Sephora:
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1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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