Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @hourglasscosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,685 creators collaborating with the brand in total.
Living our best lives! · Formerly known as O, the Oprah Magazine.
3.5M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Model + Mum
3.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping women feel confident in their skin 🫶🏻 · Your Online Fitness Bestie 👯♀️ · DM “COACH” for more info · @FashionNova · CEO @ohyasfit · @1upnutri…
3.2M
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Home acc - @_house_and_home_ · All Enquiries …
3M
Followers
3.1%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC
2.6M
Followers
3.5%
Engagement
2
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
PR | AD : · 📍OC / LA · Brand Page @RGCbrand · @rebecca__ads · Support @Bardia_Zadeh
2.5M
Followers
5.8%
Engagement
2
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:
2.2M
Followers
0.0%
Engagement
3
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.9%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Fearfully & wonderfully made · LA · @galliennesgirls @rainverseactive @spartans · Miss SC USA 2025 · Tiktok: Gallienneeeee
1.9M
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
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I used to do makeup but now i do everything · پخیر راغلے🙋🏻♀️
1.9M
Followers
4.8%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️
1.9M
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍NY
1.8M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›TikTok: Karajewel · Snapchat: Karajewelll · Founder: @kajeswimwear + @kajestudio__
1.7M
Followers
0.1%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
3
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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@hindashcosmetics · youtube: hindash · #hindash
1.5M
Followers
0.9%
Engagement
3
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj
1.5M
Followers
4.7%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Nashville
1.4M
Followers
13.3%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›✍🏼 @4thestatebooks · pre-order my memoir link below
1.4M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›kind people are my kind of people :) · Tall Girl on @netflix · Co Founder @devonmichaelfoundation
1.4M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
London / Amsterdam · Collabs: · 🇬🇧 MMG Models 🇩🇪🇩🇰🇸🇪🇳🇴🇪🇸 Two Management
1.3M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
2
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
4
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.3M
Followers
3.7%
Engagement
3
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Hourglass content actually looks like?
See Hourglass content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @hourglasscosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Hourglass is a trademark of its owner. Sup is not affiliated with or endorsed by Hourglass. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 67 of 567 brands in the library by creator count. | 24 | 1,685 recorded collaborating with @hourglasscosmetics in 12 months |
| Their collaborations | 40 | 2,567 collaborations recorded in 12 months |
| Median followers | 1.7M | 728K across all 567 brand pages |
| Median engagement rate | 0.9% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.7 | 1.5 across all 1,685 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,685 creators collaborating with Hourglass, across 2,567 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Hourglass content examples page.
The largest accounts collaborating with Hourglass include @oprahdaily, @shaninamshaik, @yaslenxoxo, @taylorwardx, @jooshica and @rebeccaghaderi. The most frequent is @lilbignanc.fit, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.7M followers and the median engagement rate is 0.9%.
No. We are not connected to Hourglass and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Hourglass and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Hourglass:
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