Brand Library · Makeup & beauty

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Top influencers and creators posting about MAC Cosmetics

These are the 24 biggest creators who collaborated with @maccosmetics in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,180 creators collaborating with the brand in total.

24creators ranked on this page
2,180creators recorded collaborating with MAC Cosmetics in 12 months
3,565collaborations recorded
Last updated
Karen Sarahi Robles profile photo

1.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

4

Collabs

Modest engagement. Bottom 30% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty41%
Fashion & Style15%
Travel & Adventure15%
Fitness & Workouts11%

Cities

Mexico City7%
Mykonos7%

Countries

United States28%
Greece22%

Audience gender

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Plastique Tiara profile photo

2.Plastique Tiara

@plastiquetiara
Beauty

👩🏽‍🦳 @plastiquebeauty

5M

Followers

4.5%

Engagement

3

Collabs

Strong engagement. Top 20% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty67%
ASMR & Relaxation8%
DIY & Crafts8%
Fashion & Style8%

Cities

Alba8%

Audience gender

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Shanina Shaik profile photo

3.Shanina Shaik

@shaninamshaik
Beauty

Model + Mum

3.4M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 10% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty30%
Fashion & Style26%
Luxury Fashion & Accessories14%
Travel & Adventure12%

Cities

Cannes7%
Paris5%

Countries

France31%
United States25%

Audience gender

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Nabela Noor Martin profile photo

4.Nabela Noor Martin

@nabela
Home Decor & Interior Design

Designer, Author + Host · Founder @nabelanoorhome + @studionabelanoor · @hostedbynabela • May 20th

2.9M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 45% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Home Decor & Interior Design24%
Beauty15%
Food & Cooking13%
Fashion & Style9%

Cities

Paris9%
East Coast2%

Countries

France83%
United States17%

Audience gender

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Aditya Madiraju profile photo

5.Aditya Madiraju

@adityamadiraju
Beauty

New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈

2.9M

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 45% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty89%
Food & Cooking5%
Personal Development & Motivation5%

Audience gender

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Tira profile photo

6.Tira

@tirabeauty
Beauty

You, More Than Anything 💌

2.8M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 15% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty100%

Audience gender

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𝕁𝕁 profile photo

7.𝕁𝕁

@jooshica
Beauty

📍NYC

2.6M

Followers

3.5%

Engagement

3

Collabs

Average engagement. Top 30% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty52%
Fashion & Style19%
Health & Wellness4%
Personal Development & Motivation4%

Cities

Tokyo4%
Las Vegas2%

Countries

Japan33%
United States33%

Audience gender

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Leilani Green profile photo

8.Leilani Green

@leilanigreen
Beauty

♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗

2.4M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 40% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty76%
Personal Development & Motivation10%
Business & Entrepreneurship5%
Fashion & Style5%

Cities

New York City5%

Audience gender

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Robert Rausch profile photo

9.Robert Rausch

@robert_rausch
Food & Cooking

snake athlete · Clothing brand ➡️ @creek_rat_

2.1M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 25% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Food & Cooking19%
Beauty13%
Fashion & Style13%
Restaurants & Cafes & Bars13%

Audience gender

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Gallienne Nabila profile photo

10.Gallienne Nabila

@gallienne

Fearfully & wonderfully made · LA · @galliennesgirls @rainverseactive @spartans · Miss SC USA 2025 · Tiktok: Gallienneeeee

1.9M

Followers

—

Engagement

1

Collabs

Audience gender

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Peya Bipasha Rizek profile photo

11.Peya Bipasha Rizek

@p.bipasha
Beauty

📍NY

1.8M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 20% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty41%
Fashion & Style9%
Weddings & Events9%
Luxury Fashion & Accessories6%

Cities

New York City3%

Audience gender

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Karla Burton profile photo

12.Karla Burton

@theerealkarlaj
Beauty

𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj

1.5M

Followers

4.7%

Engagement

1

Collabs

Strong engagement. Top 15% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty50%
Parenting & Family Life25%
Fitness & Workouts13%

Audience gender

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Jessica Wright profile photo

13.Jessica Wright

@jesswright77
Fashion & Style

Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome

1.5M

Followers

0.0%

Engagement

4

Collabs

Low engagement. Bottom 1% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Fashion & Style33%
Beauty17%
Travel & Adventure8%
Film & TV Commentary6%

Cities

London6%
Paris3%

Countries

United Kingdom58%
France20%

Audience gender

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Jenna Johnson Chmerkovskiy profile photo

14.Jenna Johnson Chmerkovskiy

@jennajohnson
Dance & Choreography

EMMY Nominated Choreographer · DWTS Professional + 2x Mirrorball Champ 🏆 · Brand Partnerships: · PR: Align PR

1.4M

Followers

3.1%

Engagement

1

Collabs

Average engagement. Top 35% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Dance & Choreography21%
Parenting & Family Life14%
Beauty12%
Music & Singing12%

Cities

Orlando10%
Detroit2%

Countries

United States92%
Italy8%

Audience gender

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Adrianne Ho profile photo

15.Adrianne Ho

@adrianneho
Sports & Athletics

Founder of Sweat The Style · @thefarmersmarketglobal @irl.views

1.4M

Followers

—

Engagement

1

Collabs

Post categories

Sports & Athletics17%
Travel & Adventure17%
Health & Wellness10%
Beauty7%

Cities

Los Angeles20%
Bangkok7%

Countries

United States75%
Thailand25%

Audience gender

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Kevin Ninh profile photo

16.Kevin Ninh

@flawlesskevin
Music & Singing

She/Her 🩷 · Sephora Squad Mentor · Tickets to the screening of @highinfidelity.show 👇🏼

1.3M

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 50% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Music & Singing30%
Beauty26%
Fashion & Style11%
Film & TV Commentary6%

Cities

Beverly Hills2%
Los Angeles2%

Countries

United States57%
Canada29%

Audience gender

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Victoria•lyn profile photo

17.Victoria•lyn

@victorialyn
Beauty

★ Beauty with Intention ★

1.3M

Followers

0.3%

Engagement

6

Collabs

Modest engagement. Bottom 25% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty74%
DIY & Crafts5%
Film & TV Commentary5%
Technology & Gadgets5%

Cities

Derry3%
Menlo Park3%

Audience gender

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Garbo Zhu profile photo

18.Garbo Zhu

@garbo.zhu
Beauty

hot pottery mom · @tinkiu.official

1.3M

Followers

2.1%

Engagement

2

Collabs

Average engagement. Top 40% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty28%
Fashion & Style11%
Local Things to Do8%
Food & Cooking6%

Cities

New York6%
Cannes1%

Countries

United States87%
Canada7%

Audience gender

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Maureen Wroblewitz profile photo

19.Maureen Wroblewitz

@mauwrob
Beauty

🇵🇭🇩🇪 | based in NYC/ LA · @nomadmgmt · 🎥 Luber Roklin

1.3M

Followers

—

Engagement

2

Collabs

Post categories

Beauty29%
Food & Cooking18%
Photography & Videography18%
Fitness & Workouts12%

Cities

New York City18%
Los Angeles6%

Countries

United States100%

Audience gender

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Paige Thorne profile photo

20.Paige Thorne

@paigethornex
Beauty

1.2M

Followers

—

Engagement

1

Collabs

Post categories

Beauty28%
Food & Cooking15%
Parenting & Family Life11%
Health & Wellness9%

Cities

Malia4%

Audience gender

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Booking creators like these for MAC Cosmetics?

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Eman profile photo

21.Eman

@by.imanx
Beauty

Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx

1.2M

Followers

5.0%

Engagement

3

Collabs

Exceptional engagement. Top 10% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty46%
Fashion & Style15%
DIY & Crafts6%
Parenting & Family Life4%

Audience gender

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grace rosà jackson profile photo

22.grace rosà jackson

@gracexrosa
Fashion & Style

welcome to my digital diary: 🩰♡ · fashion + beauty · ✉️ @off_limits_group

1.2M

Followers

7.7%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Fashion & Style50%
Beauty21%
Film & TV Commentary4%
Local Things to Do4%

Cities

London13%
New York8%

Countries

United Kingdom43%
United States43%

Audience gender

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𝐑𝐀𝐇𝐄𝐋𝐈 𝐒𝐇𝐀𝐁𝐁 profile photo

23.𝐑𝐀𝐇𝐄𝐋𝐈 𝐒𝐇𝐀𝐁𝐁

@rahelimakeup
Beauty

Maquillista profesional 🇲🇽🇫🇷 · Whats · 📍Morelia 📍Queretaro 📍CDMX · ⭐️MAKEUP ⭐️Master class ⭐️Cursos · Colaboraciones:

1.1M

Followers

0.0%

Engagement

3

Collabs

Low engagement. Bottom 5% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Beauty100%

Cities

Mérida30%
Mexico City10%

Countries

Mexico100%

Audience gender

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Coveteur profile photo

24.Coveteur

@coveteur
Fashion & Style

Your inside guide to style, culture & creativity.

1.1M

Followers

0.6%

Engagement

3

Collabs

Modest engagement. Bottom 35% of the 20 creators here with a rate, where the median is 1.2%.

Post categories

Fashion & Style37%
Luxury Fashion & Accessories25%
Music & Singing13%
Film & TV Commentary11%

Cities

Los Angeles12%
Paris6%

Countries

United States64%
France20%

Audience gender

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Want to see what their MAC Cosmetics content actually looks like?

See MAC Cosmetics content examples ›

How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @maccosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

MAC Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by MAC Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the MAC Cosmetics creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 36 of 418 brands in the library by creator count.242,180 recorded collaborating with @maccosmetics in 12 months
Their collaborations473,565 collaborations recorded in 12 months
Median followers1.5M702K across all 418 brand pages
Median engagement rate1.2%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.01.6 across all 2,180 creators

FAQ

MAC Cosmetics and creators: common questions

Yes. We have recorded 2,180 creators collaborating with MAC Cosmetics, across 3,565 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the MAC Cosmetics content examples page.

The largest accounts collaborating with MAC Cosmetics include @iluvsarahii, @plastiquetiara, @shaninamshaik, @nabela, @adityamadiraju and @tirabeauty. The most frequent is @victorialyn, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the median engagement rate is 1.2%.

No. We are not connected to MAC Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at MAC Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does MAC Cosmetics work with creators?

Yes. We have recorded 2,180 creators collaborating with MAC Cosmetics, across 3,565 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the MAC Cosmetics content examples page.

Which creators post about MAC Cosmetics?

The largest accounts collaborating with MAC Cosmetics include @iluvsarahii, @plastiquetiara, @shaninamshaik, @nabela, @adityamadiraju and @tirabeauty. The most frequent is @victorialyn, with 6 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does MAC Cosmetics attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the median engagement rate is 1.2%.

Is this page affiliated with MAC Cosmetics?

No. We are not connected to MAC Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at MAC Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like MAC Cosmetics:

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