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Top influencers and creators posting about NARS

These are the 24 biggest creators who collaborated with @narsissist in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,424 creators collaborating with the brand in total.

24creators ranked on this page
2,424creators recorded collaborating with NARS in 12 months
3,778collaborations recorded
Last updated
Karen Sarahi Robles profile photo

1.Karen Sarahi Robles

@iluvsarahii
Beauty

Beauty • Running • Los Angeles · Founder @lybrelashes

6.4M

Followers

0.5%

Engagement

3

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty41%
Fashion & Style15%
Travel & Adventure15%
Fitness & Workouts11%

Cities

Mexico City7%
Mykonos7%

Countries

United States28%
Greece22%

Audience gender

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Plastique Tiara profile photo

2.Plastique Tiara

@plastiquetiara
Beauty

👩🏽‍🦳 @plastiquebeauty

5M

Followers

4.5%

Engagement

2

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty67%
ASMR & Relaxation8%
DIY & Crafts8%
Fashion & Style8%

Cities

Alba8%

Audience gender

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Daniela Calle profile photo

3.Daniela Calle

@danielaacallee
Music & Singing

📍Miami · 1/2 @calleypoche · Our Coffee: @thedailydate · Segunda cuenta: @wearecalleypoche · podcast “Human of interest”🎙 · Nuestro reality en prime v…

3.3M

Followers

1.4%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Music & Singing22%
Sports & Athletics22%
Travel & Adventure17%
Comedy & Humor6%

Cities

Tokyo17%
Kansas City6%

Countries

United States44%
Japan33%

Audience gender

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Shima Katouzian شیما کاتوزیان profile photo

4.Shima Katouzian شیما کاتوزیان

@herosheemaz
Beauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

3

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Taylor Ward profile photo

5.Taylor Ward

@taylorwardx

Home acc - @_house_and_home_ · All Enquiries …

3M

Followers

3.1%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.6%.

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Tira profile photo

6.Tira

@tirabeauty
Beauty

You, More Than Anything 💌

2.8M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty100%

Audience gender

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Harper’s BAZAAR Korea 하퍼스 바자 코리아 profile photo

7.Harper’s BAZAAR Korea 하퍼스 바자 코리아

@harpersbazaarkorea
Fashion & Style

<바자> 코리아 9월호를 장식한 아이엔&혜인의 보테가 베네타 커버 공개✨️

2.7M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style35%
Luxury Fashion & Accessories19%
Beauty10%
Art & Illustration8%

Cities

Seoul27%
Ilsan6%

Countries

South Korea70%
France15%

Audience gender

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Jim Chapman profile photo

8.Jim Chapman

@jimchapman

Author, illustrator, writer, presenter, occasional model, fashionable dad. · Management - @mcsaatchitalent

2.4M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.6%.

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Leilani Green profile photo

9.Leilani Green

@leilanigreen
Beauty

♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗

2.4M

Followers

0.9%

Engagement

2

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty76%
Personal Development & Motivation10%
Business & Entrepreneurship5%
Fashion & Style5%

Cities

New York City5%

Audience gender

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Mimi Choi profile photo

10.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

3

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty75%
Art & Illustration13%
Parenting & Family Life6%
Sports & Athletics6%

Cities

Luxembourg6%
Luxembourg City6%

Countries

Luxembourg67%
France17%

Audience gender

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Hrush Achemyan profile photo

11.Hrush Achemyan

@styledbyhrush

Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:

2.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.

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Claudia Sulewski profile photo

12.Claudia Sulewski

@claudiasulewski
Beauty

founder @cyklarofficial

2.1M

Followers

5.3%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty41%
Business & Entrepreneurship8%
Fashion & Style8%
Luxury Fashion & Accessories8%

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Cc Clarke profile photo

13.Cc Clarke

@ccclarke
Beauty

Soul-led singer-songwriter ✨🫀🪐🙏🏼🧚🏼 · Music, Mindset & Beauty Partnerships - · Debut EP loading ❤️‍🔥

2M

Followers

0.1%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty40%
Music & Singing19%
Parenting & Family Life8%
Fashion & Style6%

Cities

Glastonbury3%
Hertfordshire2%

Countries

United Kingdom100%

Audience gender

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Thuy Le profile photo

14.Thuy Le

@xthuyle
Parenting & Family Life

Makeup, Mindset, Motherhood + Maison💕 · Follow for skincare tips & building a business · London UK🇬🇧 · Weekly vlogs ⬇️

1.9M

Followers

0.6%

Engagement

3

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Parenting & Family Life39%
Beauty36%
Fashion & Style5%
Personal Development & Motivation5%

Cities

London3%
Shanghai3%

Countries

Vietnam33%
China22%

Audience gender

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𝐊𝐀𝐑𝐀 𝐃𝐄𝐋 𝐓𝐎𝐑𝐎 profile photo

15.𝐊𝐀𝐑𝐀 𝐃𝐄𝐋 𝐓𝐎𝐑𝐎

@karajewelll
Beauty

TikTok: Karajewel · Snapchat: Karajewelll · Founder: @kajeswimwear + @kajestudio__

1.7M

Followers

0.1%

Engagement

2

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty24%
Fashion & Style15%
Home Decor & Interior Design15%
Health & Wellness7%

Cities

Los Angeles4%
Canouan2%

Audience gender

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Sophie Hannah profile photo

16.Sophie Hannah

@sophiehannah

here to help you show up as your boldest self · beauty • style • motherhood • healing · come bts → @lifewithsophiehannah · 🎙️ join: Her Space ✨ ↓

1.7M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 23 creators here with a rate, where the median is 0.6%.

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딥 매거진 profile photo

17.딥 매거진

@dip_magazine

매일 더 깊이 빠져드는 패션·뷰티·트렌드

1.6M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.6%.

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hindash profile photo

18.hindash

@hindash
Beauty

@hindashcosmetics · youtube: hindash · #hindash

1.5M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty100%

Cities

Dubai6%

Audience gender

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Elle Edwards profile photo

19.Elle Edwards

@livefitelle
Beauty

Wellness, beauty, travel + London life 🤍 · @ghostlifestyle & @nvgtn code: ELLE · Creative Agency @margandmae · Law Graduate + Certified Trainer 📃

1.5M

Followers

0.6%

Engagement

5

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Beauty47%
Travel & Adventure14%
Fitness & Workouts13%
Fashion & Style10%

Cities

London27%
Cannes5%

Countries

United Kingdom51%
Spain15%

Audience gender

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🇲🇦🇪🇬 🇦🇪marine El Himer profile photo

20.🇲🇦🇪🇬 🇦🇪marine El Himer

@marinelhimer
Travel & Adventure

•Dubaï 🇦🇪 · •Godmother @sosvillagesdenfantsmaroc · •@bareface_model_agency · •💌Collab: · •👻marinelhimer

1.5M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Travel & Adventure29%
Fashion & Style18%
Activism & Social Justice6%
Beauty6%

Cities

Marrakech12%
Cannes6%

Countries

Morocco71%
France14%

Audience gender

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Jessica Wright profile photo

21.Jessica Wright

@jesswright77
Fashion & Style

Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome

1.5M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style33%
Beauty17%
Travel & Adventure8%
Film & TV Commentary6%

Cities

London6%
Paris3%

Countries

United Kingdom58%
France20%

Audience gender

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Denise Mercedes profile photo

22.Denise Mercedes

@denisemmercedes
Fashion & Style

Romanticizing my 30s 🤍🇩🇴 · Fashion • Flowers • Beauty • Horses 🐎 · Dressing the body I have & figuring life out

1.4M

Followers

0.5%

Engagement

2

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style51%
Beauty19%
Personal Development & Motivation7%
Health & Wellness3%

Cities

London3%
Oxford3%

Countries

United Kingdom67%
United States33%

Audience gender

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Tara Whiteman profile photo

23.Tara Whiteman

@taramilktea
Fashion & Style

Tara Milk Tea · Sydney ☁️ ——

1.4M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.6%.

Post categories

Fashion & Style41%
Baking & Desserts18%
Nature & Outdoors12%
Local Things to Do6%

Cities

Canberra6%
Palm Springs6%

Audience gender

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Adrianne Ho profile photo

24.Adrianne Ho

@adrianneho
Sports & Athletics

Founder of Sweat The Style · @thefarmersmarketglobal @irl.views

1.4M

Followers

—

Engagement

1

Collabs

Post categories

Sports & Athletics17%
Travel & Adventure17%
Health & Wellness10%
Beauty7%

Cities

Los Angeles20%
Bangkok7%

Countries

United States75%
Thailand25%

Audience gender

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How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @narsissist over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

NARS is a trademark of its owner. Sup is not affiliated with or endorsed by NARS. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the NARS creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 29 of 418 brands in the library by creator count.242,424 recorded collaborating with @narsissist in 12 months
Their collaborations423,778 collaborations recorded in 12 months
Median followers2M702K across all 418 brand pages
Median engagement rate0.6%0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.81.6 across all 2,424 creators

FAQ

NARS and creators: common questions

Yes. We have recorded 2,424 creators collaborating with NARS, across 3,778 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NARS content examples page.

The largest accounts collaborating with NARS include @iluvsarahii, @plastiquetiara, @danielaacallee, @herosheemaz, @taylorwardx and @tirabeauty. The most frequent is @livefitelle, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2M followers and the median engagement rate is 0.6%.

No. We are not connected to NARS and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NARS and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does NARS work with creators?

Yes. We have recorded 2,424 creators collaborating with NARS, across 3,778 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the NARS content examples page.

Which creators post about NARS?

The largest accounts collaborating with NARS include @iluvsarahii, @plastiquetiara, @danielaacallee, @herosheemaz, @taylorwardx and @tirabeauty. The most frequent is @livefitelle, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does NARS attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2M followers and the median engagement rate is 0.6%.

Is this page affiliated with NARS?

No. We are not connected to NARS and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at NARS and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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