Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @youthtothepeople in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 659 creators collaborating with the brand in total.
Palm Beach · Mom of @hiimmochi · Mis Links ⬇️
2.2M
Followers
1.5%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
A digital diary of the endless pursuit. · former Royal Navy, London 🇬🇧 · featured products & places linked;
1.2M
Followers
3.1%
Engagement
1
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Beauty, Modest Fashion, lifestyle
1.1M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Food • Skincare • Lifestyle • Travel · 📍NYC
1M
Followers
0.7%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ATL 📍 · 30 | Wife + Mom⁴
861K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨lil bit of everything over here!✨ · 🎬 youtube: delaney childs · 🛒 SHOP MY LOOKS HERE ⬇️
747K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder @almeadow 🗝️
714K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍dallas/LA · beauty | lifestyle | fashion · intentionally selfish🤍 · mgmt @therealdba youtuber🎥 · tiktok: 1M+
678K
Followers
1.1%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
CPT | PN Nutrition Coach 🥗 · Helping women lose fat & build strength 💪🏽 · @womensbest | Code: STEPHSBLESSED · THICK & FIT app coming soon⚡️
572K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Mama x3 · Wifey x1 · 📍NYC · E:
517K
Followers
4.6%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
#momof2 #boymomgirlmom #colourpopcosmetics fohr verified ❤️mom of 2 beautiful kiddos ! 👨👩👧👦 🦩🧚♀️🧘🏼use code JENNIFERS on @dimebeautyco
477K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›𝗕𝗲𝗮𝘂𝘁𝘆 • 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 • 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀 · 39 𖥔 Dry Skin 𖥔 Plus Size Chic · 𝘚𝘭𝘢𝘺𝘦𝘥 #365DaysOfLipstickChallenge 𝘛𝘸𝘪𝘤𝘦!😇 · 𝙿𝚁 / 𝙲𝚘𝚕𝚕𝚊𝚋 ☞ 𝗸𝗯𝗲𝗮𝘂𝘁𝘆𝗶𝗻𝘀𝗶𝗱𝗲𝗼𝘂𝘁@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼…
434K
Followers
—
Engagement
1
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
Skincare| Beauty | Lifestyle · Helping you glow naturally ✨ · 📍NY | NC · ⬇️Connect with me⬇️
415K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The Art of Falling in Love Again available now <3 · Book Club: @wildlibraryclub
407K
Followers
0.9%
Engagement
1
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Minister of looking good & living better | Dallas| LA · Beauty n’ Business · The mind behind @marvianocosmetics
402K
Followers
10.7%
Engagement
1
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›los angeles 📍 · men’s self-care, lifestyle, and mindset · management: @kensingtongrey —
399K
Followers
14.7%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›29 | Dallas · Men’s care · lifestyle · finance · Managed by @slash_mgmt
369K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍AZ🌵☀️ · daughter of Christ🙌🏾🤍✨ · owner of @kiascuratedplay · mom hacks | childhood magic | DIY · ⇣shop my faves ⇣
367K
Followers
9.7%
Engagement
1
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
welcome my divas & divos · biz: · lifestyle + comedy | 5M+ on TikTok
360K
Followers
4.5%
Engagement
3
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 1.4%.
Email: Price: Email and price are available on a strategy call.
Unlock ›Board-Certified OBGYN👩🏽⚕️ · Women’s Health | Beauty | Fashion · Sephora Squad ’26 · ASI @forbes @popsugar @essence · New YT Vid👇🏾
356K
Followers
4.6%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Luxury beauty, fragrance & aesthetic living · Reviews · a prettier day-to-day · Everything I wear, use & film ↓
354K
Followers
1.2%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›
professionally doing the most and taking up space · 📍Miami · Model • Dancer • Adventurer • Disney adult · TT 3.2M
353K
Followers
0.5%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›All things beauty, with a little bit of fashion, travel and everything else.. No filters, no nonsense - let’s keep it real! · 📍Mumbai, India
337K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Real skin, real texture. No filters✨ · 📍🏴Scotland, UK · 💄Beauty + Skincare + Haircare
316K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 1.4%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Youth To The People content actually looks like?
See Youth To The People content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @youthtothepeople over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Youth To The People is a trademark of its owner. Sup is not affiliated with or endorsed by Youth To The People. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 224 of 567 brands in the library by creator count. | 24 | 659 recorded collaborating with @youthtothepeople in 12 months |
| Their collaborations | 26 | 872 collaborations recorded in 12 months |
| Median followers | 425K | 728K across all 567 brand pages |
| Median engagement rate | 1.4% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.1 | 1.3 across all 659 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 659 creators collaborating with Youth To The People, across 872 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Youth To The People content examples page.
The largest accounts collaborating with Youth To The People include @whatthechic, @marvinbrooks, @maryxm.mx, @jamesbok, @lalalindseay_ and @delaneychilds. The most frequent is @jordansmiklee, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 58% are mid-tier creators (100,000 to 500,000) and 42% are macro creators (500,000 and above). The median has 425K followers and the median engagement rate is 1.4%.
No. We are not connected to Youth To The People and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Youth To The People and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 285 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Youth To The People:
Influencer marketing for ecommerce brandsMore brands:
& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMake Up For EverMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Loading the free check
Book a call