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Top creators posting about Ulta Beauty

These are the 24 biggest creators who collaborated with @ultabeauty in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 2,322 creators collaborating with the brand in total.

24creators ranked on this page
2,322creators recorded collaborating with Ulta Beauty in 12 months
3,870collaborations recorded
Last updated
Nia Sioux profile photo

1.Nia Sioux

@niasioux
Travel & Adventure

“Bottom of the Pyramid” OUT NOW👇🏾📖

5.7M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 11% of the 24 creators here, where the median is 1.0%.

Post categories

Travel & Adventure15%
Beauty13%
Local Things to Do9%
Music & Singing6%

Cities

Martha's Vineyard9%
New York4%

Countries

United States19%

Audience gender

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💿Ceejay The Dj💿 profile photo

2.💿Ceejay The Dj💿

@chanteljeffries
Fashion & Style

Dj•Investor @vizn.ventures

4M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Fashion & Style15%
Travel & Adventure15%
Business & Entrepreneurship8%
Finance & Investing8%

Cities

Miami8%

Countries

United States8%

Audience gender

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madi monroe ⭐️ profile photo

3.madi monroe ⭐️

@madimonroe
Beauty

@gershagency · 🎬 zombie town on @hulu · owner/ambassador of the California Shamrocks 🏇🍀 · ✉️ business :

3.9M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 5% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty28%
Fashion & Style18%
Restaurants & Cafes & Bars8%
Travel & Adventure7%

Cities

Dubrovnik7%
Coachella3%

Countries

Croatia9%
United States4%

Audience gender

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Shima Katouzian شیما کاتوزیان profile photo

4.Shima Katouzian شیما کاتوزیان

@herosheemaz
Beauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 37% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Countries

Saudi Arabia2%
Spain2%

Audience gender

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Julianna Christensen profile photo

5.Julianna Christensen

@julianna_claire
Home Decor & Interior Design

You’ll love it here, stay awhile 🫶 · 🎀 Founder of @roame.clean · 🤍 TV host on @amazonlive & @primevideo · 💕 Always finding affordable items · 👇🏻SHOP👇🏻

3.1M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Bottom 42% of the 24 creators here, where the median is 1.0%.

Post categories

Home Decor & Interior Design43%
Fashion & Style11%
Food & Cooking11%
Travel & Adventure9%

Cities

Como2%
Miami Beach2%

Countries

United States4%
Italy2%

Audience gender

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Robert Rausch profile photo

6.Robert Rausch

@robert_rausch
Food & Cooking

snake athlete · Clothing brand ➡️ @creek_rat_

2.1M

Followers

4.2%

Engagement

1

Collabs

Strong engagement. Top 16% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking19%
Beauty13%
Fashion & Style13%
Restaurants & Cafes & Bars13%

Cities

Alabama13%

Countries

United States13%
Japan6%

Audience gender

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pressley profile photo

7.pressley

@pressley
Music & Singing

like a melody · july 10th

2M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 16% of the 24 creators here, where the median is 1.0%.

Post categories

Music & Singing27%
Fashion & Style18%
Beauty12%
Personal Development & Motivation8%

Cities

Los Angeles2%

Countries

United States2%

Audience gender

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Jessi Draper profile photo

8.Jessi Draper

@_justjessiiii
Beauty

I had a marvelous time ruining everything ✨ · @secretlivesonhulu · @jzstyles.co @jzacademy

1.9M

Followers

3.2%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty24%
Parenting & Family Life14%
Film & TV Commentary13%
Fashion & Style10%

Cities

Las Vegas2%
New York City2%

Countries

United States12%
Mexico3%

Audience gender

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Lori and Noah Dankocsik profile photo

9.Lori and Noah Dankocsik

@noahandlori
Weddings & Events

Just two married best friends · @lorihaynes · @inoahhguyy

1.8M

Followers

4.3%

Engagement

1

Collabs

Strong engagement. Top 11% of the 24 creators here, where the median is 1.0%.

Post categories

Weddings & Events44%
Parenting & Family Life12%
Beauty8%
Esports & Gaming8%

Audience gender

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#1 Live Fitness Coach for Women profile photo

10.#1 Live Fitness Coach for Women

@fabiana_ferrarini
Fitness & Workouts

#1 Live Fitness Coach · Helping Women Rebuild Their Confidence · Founder of @queenwarriorstv

1.5M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Fitness & Workouts43%
Health & Wellness14%
Personal Development & Motivation14%
Beauty7%

Cities

Tulum7%

Countries

Mexico7%

Audience gender

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Jenna Johnson Chmerkovskiy profile photo

11.Jenna Johnson Chmerkovskiy

@jennajohnson
Dance & Choreography

EMMY Nominated Choreographer · DWTS Professional + 2x Mirrorball Champ 🏆 · Brand Partnerships: · PR: Align PR

1.4M

Followers

3.1%

Engagement

1

Collabs

Average engagement. Top 32% of the 24 creators here, where the median is 1.0%.

Post categories

Dance & Choreography21%
Parenting & Family Life14%
Beauty12%
Music & Singing12%

Cities

Orlando10%
Utah5%

Countries

United States26%
Italy2%

Audience gender

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Miranda Hope profile photo

12.Miranda Hope

@miranda__hope
Beauty

FU4THAT OUT NOW · @secretlivesonhulu

1.4M

Followers

6.2%

Engagement

1

Collabs

Exceptional engagement. Top 5% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty17%
Food & Cooking12%
Parenting & Family Life12%
Comedy & Humor7%

Cities

Los Angeles2%

Countries

United States2%

Audience gender

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Adrianne Ho profile photo

13.Adrianne Ho

@adrianneho
Sports & Athletics

Founder of Sweat The Style · @thefarmersmarketglobal @irl.views

1.4M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Sports & Athletics17%
Travel & Adventure17%
Health & Wellness10%
Beauty7%

Cities

Los Angeles20%
Bangkok7%

Countries

United States20%
Thailand7%

Audience gender

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Brielle Biermann profile photo

14.Brielle Biermann

@briellebiermann
Travel & Adventure

BKB 🧿 · sweeter than a pop tart

1.3M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.0%.

Post categories

Travel & Adventure33%
Beauty20%
Fashion & Style13%
Health & Wellness13%

Cities

London20%
Cabo San Lucas7%

Countries

United Kingdom20%
California7%

Audience gender

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Madelynne Mulligan profile photo

15.Madelynne Mulligan

@maddie.east
Fashion & Style

1.2M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 21% of the 24 creators here, where the median is 1.0%.

Post categories

Fashion & Style35%
Beauty20%
Health & Wellness12%
Photography & Videography6%

Cities

Los Angeles2%
New York2%

Countries

United States6%

Audience gender

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Angel Merino profile photo

16.Angel Merino

@mac_daddyy
Beauty

Beauty & Lifestyle · Founder @artistcouture

1.2M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty37%
Fashion & Style11%
Fitness & Workouts10%
Music & Singing7%

Cities

Los Angeles4%
Malibu3%

Countries

United States10%
California1%

Audience gender

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Victoria Ortega profile photo

17.Victoria Ortega

@elysian__living
Beauty

☁️ nyc address, homebody energy · 🔗 LINKS BELOW ↓

1.1M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Bottom 47% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty29%
Home Decor & Interior Design20%
Food & Cooking14%
Health & Wellness8%

Cities

New York City41%
New York6%

Countries

United States48%
Austria1%

Audience gender

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Kate Steinberg profile photo

18.Kate Steinberg

@itskatesteinberg
Beauty

should i post this? · 🎙️ @yh2btpod

1.1M

Followers

2.5%

Engagement

2

Collabs

Average engagement. Top 37% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty15%
Fashion & Style12%
Film & TV Commentary8%
Personal Development & Motivation8%

Cities

Los Angeles3%
New York2%

Countries

United States8%
Japan3%

Audience gender

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Kendra Hernandez profile photo

19.Kendra Hernandez

@kissedbyken
Weddings & Events

📍nyc · motherhood, beauty, fashion & everyday moments ✨

1.1M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Weddings & Events16%
Beauty14%
Parenting & Family Life14%
Fashion & Style13%

Cities

New York City24%
New York5%

Countries

United States37%

Audience gender

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Remi Parsons profile photo

20.Remi Parsons

@mrsremiashten
Food & Cooking

NYT best-selling author ✨ · @cookingwithremi 🥗🍔🍴 · @basicallyunfiltered @prettybasicofficial

1M

Followers

1.0%

Engagement

1

Collabs

Average engagement. Top 47% of the 24 creators here, where the median is 1.0%.

Post categories

Food & Cooking20%
Weddings & Events11%
Home Decor & Interior Design9%
Parenting & Family Life7%

Cities

Las Vegas2%
New York City1%

Countries

United States7%
Japan2%

Audience gender

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Galicia Gordon profile photo

21.Galicia Gordon

@galiciagordon
ASMR & Relaxation

asmr | lifestyle | self care | skin | wellness | food

920K

Followers

1.7%

Engagement

1

Collabs

Average engagement. Top 42% of the 24 creators here, where the median is 1.0%.

Post categories

ASMR & Relaxation38%
Beauty30%
Food & Cooking12%
Health & Wellness9%

Cities

Mississauga1%

Countries

Canada7%
Japan1%

Audience gender

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Tonya Morris profile photo

22.Tonya Morris

@tonyamichelle26
Beauty

Your skincare, beauty & cozy hobby bestie. · 40 ♍️ 📍VA/DC/NYC · TT: 620k • 📧:

905K

Followers

0.7%

Engagement

11

Collabs

Modest engagement. Bottom 32% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty50%
Travel & Adventure12%
Fashion & Style6%
Personal Development & Motivation6%

Cities

New York City3%
Seoul3%

Countries

United States15%
South Korea5%

Audience gender

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miranda rae ✮⋆˙ profile photo

23.miranda rae ✮⋆˙

@miravdarae
Beauty

yes I change my hair color a lot ⭐️✨ · SHOP MY HAIR DYE “baddie” NEOW 💕 · biz email :

890K

Followers

3.6%

Engagement

9

Collabs

Strong engagement. Top 21% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty64%
Music & Singing21%
Fashion & Style7%

Audience gender

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Andrew Fitzsimons profile photo

24.Andrew Fitzsimons

@andrewfitzsimons
Beauty

Dublin Boy 🇮🇪💚 · Celebrity Hairstylist 📍LA

870K

Followers

0.0%

Engagement

4

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.0%.

Post categories

Beauty67%
Fashion & Style12%
Activism & Social Justice2%
Health & Wellness2%

Cities

Los Angeles7%
Venice2%

Countries

United States9%
Italy5%

Audience gender

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Want to see what their Ulta Beauty content actually looks like?

See Ulta Beauty content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @ultabeauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Ulta Beauty is a trademark of its owner. Sup is not affiliated with or endorsed by Ulta Beauty. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Ulta Beauty creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 32 of 240 brands in the library by creator count.242,322 recorded collaborating with @ultabeauty in 12 months
Their collaborations473,870 collaborations recorded in 12 months
Median followers1.4M1M across all 240 brand pages
Median engagement rate1.0%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme2.01.7 across all 2,322 creators

FAQ

Ulta Beauty and creators: common questions

Yes. We have recorded 2,322 creators collaborating with Ulta Beauty, across 3,870 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Ulta Beauty content examples page.

The largest accounts collaborating with Ulta Beauty include @niasioux, @chanteljeffries, @madimonroe, @herosheemaz, @julianna_claire and @robert_rausch. The most frequent is @tonyamichelle26, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.4M followers and the average engagement rate is 1.8%.

No. We are not connected to Ulta Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Ulta Beauty and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the beauty retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Ulta Beauty work with creators?

Yes. We have recorded 2,322 creators collaborating with Ulta Beauty, across 3,870 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Ulta Beauty content examples page.

Which creators post about Ulta Beauty?

The largest accounts collaborating with Ulta Beauty include @niasioux, @chanteljeffries, @madimonroe, @herosheemaz, @julianna_claire and @robert_rausch. The most frequent is @tonyamichelle26, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Ulta Beauty attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.4M followers and the average engagement rate is 1.8%.

Is this page affiliated with Ulta Beauty?

No. We are not connected to Ulta Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Ulta Beauty and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the beauty retail category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like Ulta Beauty:

Influencer marketing for retail brands

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