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Top creators posting about YSL Beauty

These are the 24 biggest creators who collaborated with @yslbeauty in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 4,142 creators collaborating with the brand in total.

24creators ranked on this page
4,142creators recorded collaborating with YSL Beauty in 12 months
6,802collaborations recorded
Last updated
Yuki Kato profile photo

1.Yuki Kato

@yukikt
Art & Illustration

9M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 0.5%.

Post categories

Art & Illustration14%
Activism & Social Justice7%
Beauty7%
Fashion & Style7%

Cities

Aceh7%
Florence7%

Countries

Indonesia7%
Italy7%

Audience gender

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Plastique Tiara profile photo

2.Plastique Tiara

@plastiquetiara
Beauty

👩🏽‍🦳 @plastiquebeauty

5M

Followers

4.5%

Engagement

2

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty67%
ASMR & Relaxation8%
DIY & Crafts8%
Fashion & Style8%

Cities

Alba8%

Countries

Italy8%

Audience gender

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Lottie profile photo

3.Lottie

@lottietomlinson
Fashion & Style

mama to Lucky & Flossie🌸 · Sunday Times bestselling author, Lucky Girl @tanologisttan 💟

4.6M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style35%
Beauty20%
Nature & Outdoors6%
Photography & Videography6%

Cities

Hook2%
London2%

Countries

United Kingdom4%
Florida2%

Audience gender

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freen (ฟรีน) profile photo

4.freen (ฟรีน)

@srchafreen
Luxury Fashion & Accessories

Work inquiries · @solenn_entertainment · Line : (@)solenn_ent

4.5M

Followers

15.4%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.5%.

Post categories

Luxury Fashion & Accessories25%
Beauty13%
Fashion & Style13%
Film & TV Commentary13%

Cities

Bangkok6%
Macau6%

Countries

China6%
Italy6%

Audience gender

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instylemagazine profile photo

5.instylemagazine

@instylemagazine
Film & TV Commentary

InStyle NOW

4.4M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 0.5%.

Post categories

Film & TV Commentary40%
Fashion & Style36%
Beauty9%
Luxury Fashion & Accessories9%

Cities

New York7%
New York City3%

Countries

United States14%
France5%

Audience gender

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Shima Katouzian شیما کاتوزیان profile photo

6.Shima Katouzian شیما کاتوزیان

@herosheemaz
Beauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty88%
Activism & Social Justice2%
Books & Literature2%
Fashion & Style2%

Cities

Ibiza2%

Countries

Saudi Arabia2%
Spain2%

Audience gender

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Tira profile photo

7.Tira

@tirabeauty
Beauty

You, More Than Anything 💌

2.8M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty100%

Audience gender

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Harper’s BAZAAR Korea 하퍼스 바자 코리아 profile photo

8.Harper’s BAZAAR Korea 하퍼스 바자 코리아

@harpersbazaarkorea
Fashion & Style

<바자> 코리아 9월호를 장식한 아이엔&혜인의 보테가 베네타 커버 공개✨️

2.7M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style35%
Luxury Fashion & Accessories19%
Beauty10%
Art & Illustration8%

Cities

Seoul27%
Ilsan6%

Countries

South Korea27%
France6%

Audience gender

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Jim Chapman profile photo

9.Jim Chapman

@jimchapman
Food & Cooking

Author, illustrator, writer, presenter, occasional model, fashionable dad. · Management - @mcsaatchitalent

2.4M

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 0.5%.

Post categories

Food & Cooking29%
Beauty10%
Fashion & Style10%
Parenting & Family Life10%

Cities

London13%
Wimbledon3%

Countries

United Kingdom19%
Italy2%

Audience gender

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Leilani Green profile photo

10.Leilani Green

@leilanigreen
Beauty

♡ art but on the face · FORBES 30 UNDER 30 2026 · FORBES TOP 50 CREATORS: FASHION 50 · ♡ BUSINESS: · ♡ all of my links 🔗

2.4M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty76%
Personal Development & Motivation10%
Business & Entrepreneurship5%
Fashion & Style5%

Cities

New York City5%

Countries

United States5%

Audience gender

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Singles 싱글즈 profile photo

11.Singles 싱글즈

@singlesmagazine
Fashion & Style

for every SINGLE day · 당신이 생각하는 사랑은 무엇인가요? · <싱글즈> 10월호 리서치 바로가기!⬇️

2.3M

Followers

0.5%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style27%
Music & Singing15%
Luxury Fashion & Accessories11%
Beauty9%

Cities

Seoul18%
Suwon3%

Countries

South Korea24%
Korea2%

Audience gender

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Olivia Yang profile photo

12.Olivia Yang

@olafflee
Beauty

london ₊˚⊹♡ · @pomfie_official

2.3M

Followers

0.5%

Engagement

5

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty32%
Fashion & Style23%
Travel & Adventure15%
Photography & Videography7%

Cities

London8%
Paris8%

Countries

France12%
South Korea8%

Audience gender

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Phạm Trang profile photo

13.Phạm Trang

@chanchan.0411
Beauty

Contact for work: (chị Vũ) · Email: · @pets_gilxoai

2.2M

Followers

0.4%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty29%
Photography & Videography14%
Weddings & Events14%
Health & Wellness7%

Audience gender

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Mimi Choi profile photo

14.Mimi Choi

@mimles
Beauty

徐 婕 🦋 · Upcoming Masterclasses👇🏼

2.2M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty75%
Art & Illustration13%
Parenting & Family Life6%
Sports & Athletics6%

Cities

Luxembourg6%
Luxembourg City6%

Countries

France6%
Mexico6%

Audience gender

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Katy Esquivel profile photo

15.Katy Esquivel

@whatthechic
Beauty

Palm Beach · Mom of @hiimmochi · Mis Links ⬇️

2.2M

Followers

1.5%

Engagement

1

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty20%
Personal Development & Motivation20%
Health & Wellness8%
Local Things to Do8%

Cities

Florida4%
Miami4%

Countries

United States8%
Ecuador4%

Audience gender

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Hrush Achemyan profile photo

16.Hrush Achemyan

@styledbyhrush

Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:

2.2M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Audience gender

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Ella Christo 🧿 profile photo

17.Ella Christo 🧿

@ellachristo
Fashion & Style

melbourne, australia · @musethemodels @musetheagency 🇬🇧

2M

Followers

0.3%

Engagement

3

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 0.5%.

Post categories

Fashion & Style37%
Beauty9%
Food & Cooking9%
Personal Development & Motivation6%

Cities

Bondi3%
Milan3%

Countries

Australia6%
Italy3%

Audience gender

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Logina Salah لوچينا صلاح profile photo

18.Logina Salah لوچينا صلاح

@loginasalah
Beauty

Author of The shining star 🌟 · @smiletraindubai ambassador · @btsmlogina founder · Most influential @worldwomanfund · Shop my linen line here 👇🏼

1.9M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty26%
Fashion & Style26%
Personal Development & Motivation15%
Health & Wellness9%

Cities

Milan9%
Frankfurt2%

Countries

Egypt9%
Italy9%

Audience gender

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Marjan Tabibzada profile photo

19.Marjan Tabibzada

@youngcouture_
Weddings & Events

LA · Beauty.Fashion.Lifestyle · 3.9 mil on TikTok

1.9M

Followers

1.1%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 0.5%.

Post categories

Weddings & Events33%
Beauty30%
Fashion & Style14%
Travel & Adventure9%

Cities

Las Vegas7%
Los Angeles2%

Countries

United States14%

Audience gender

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Peya Bipasha Rizek profile photo

20.Peya Bipasha Rizek

@p.bipasha
Beauty

📍NY

1.8M

Followers

0.2%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty41%
Fashion & Style9%
Weddings & Events9%
Luxury Fashion & Accessories6%

Cities

New York City3%

Countries

United States3%

Audience gender

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Rahi profile photo

21.Rahi

@rahi_chadda
Luxury Fashion & Accessories

1.8M

Followers

2.0%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 0.5%.

Post categories

Luxury Fashion & Accessories37%
Beauty29%
Fashion & Style18%
Sports & Athletics5%

Cities

Paris13%
Cannes3%

Countries

France18%
Italy8%

Audience gender

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Jessica Judith profile photo

22.Jessica Judith

@jess.judith
Home Decor & Interior Design

dominicana en florida :)

1.8M

Followers

3.8%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 0.5%.

Post categories

Home Decor & Interior Design23%
Music & Singing23%
Beauty15%
Activism & Social Justice8%

Cities

Miami8%

Countries

United States8%

Audience gender

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Elaina Michelle profile photo

23.Elaina Michelle

@elainamich
Beauty

lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE

1.7M

Followers

0.0%

Engagement

2

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 0.5%.

Post categories

Beauty40%
ASMR & Relaxation16%
Weddings & Events15%
Food & Cooking7%

Cities

Dallas2%
Paris2%

Countries

France2%
United States2%

Audience gender

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Sophie Hannah profile photo

24.Sophie Hannah

@sophiehannah
Parenting & Family Life

here to help you show up as your boldest self · beauty • style • motherhood • healing · come bts → @lifewithsophiehannah · 🎙️ join: Her Space ✨ ↓

1.7M

Followers

0.3%

Engagement

2

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 0.5%.

Post categories

Parenting & Family Life49%
Beauty20%
Fashion & Style10%
Travel & Adventure9%

Cities

Stockholm7%
London4%

Countries

Sweden8%
United Kingdom5%

Audience gender

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Want to see what their YSL Beauty content actually looks like?

See YSL Beauty content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @yslbeauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

YSL Beauty is a trademark of its owner. Sup is not affiliated with or endorsed by YSL Beauty. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the YSL Beauty creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 11 of 240 brands in the library by creator count.244,142 recorded collaborating with @yslbeauty in 12 months
Their collaborations336,802 collaborations recorded in 12 months
Median followers2.3M1M across all 240 brand pages
Median engagement rate0.5%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.41.6 across all 4,142 creators

FAQ

YSL Beauty and creators: common questions

Yes. We have recorded 4,142 creators collaborating with YSL Beauty, across 6,802 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the YSL Beauty content examples page.

The largest accounts collaborating with YSL Beauty include @yukikt, @plastiquetiara, @lottietomlinson, @srchafreen, @instylemagazine and @herosheemaz. The most frequent is @olafflee, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.3M followers and the average engagement rate is 1.6%.

No. We are not connected to YSL Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at YSL Beauty and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does YSL Beauty work with creators?

Yes. We have recorded 4,142 creators collaborating with YSL Beauty, across 6,802 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the YSL Beauty content examples page.

Which creators post about YSL Beauty?

The largest accounts collaborating with YSL Beauty include @yukikt, @plastiquetiara, @lottietomlinson, @srchafreen, @instylemagazine and @herosheemaz. The most frequent is @olafflee, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does YSL Beauty attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 2.3M followers and the average engagement rate is 1.6%.

Is this page affiliated with YSL Beauty?

No. We are not connected to YSL Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at YSL Beauty and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Sup for brands like YSL Beauty:

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