Brand Library · Haircare

Top influencers and creators posting about Dyson

These are the 24 biggest creators who collaborated with @dysonbeauty in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 619 creators collaborating with the brand in total.

See 18 content examples ›

24creators ranked on this page

619creators recorded collaborating with Dyson in 12 months

797collaborations recorded

Last updated 5 October 2026

1.Dimitris Giannetos

@dimitrishair

Beauty

Hair stylist · LA-NYC-PARIS · contributor to · @voguemagazine App · Ambassador of · @lorealparis · @greatlengthsusa · Represented · CAA · @opusbeauty…

2.1M

Followers

0.9%

Engagement

1

Collabs

Average engagement. Top 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty58%

Fashion & Style13%

Luxury Fashion & Accessories8%

Travel & Adventure5%

Cities

New York City12%

Cannes9%

Countries

United States43%

France30%

Audience gender

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2.jack callaghan

@jack.designs

Making my happy space 🙂‍↔️ · ☕️ Sign up to my newsletter @sipclubsocial · NEWish YOUTUBE VIDEO👇

1.7M

Followers

3.7%

Engagement

1

Collabs

Strong engagement. Top 22% of the 23 creators here with a rate, where the median is 0.7%.

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3.Shirin HP

@shirin

Fashion & Style

📍LDN · Management @streamline_pr

1.5M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style27%

Beauty22%

Luxury Travel & Hotels11%

Health & Wellness8%

Cities

London38%

Paris11%

Countries

United Kingdom65%

France15%

Audience gender

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4.A N N A S H E R I

@annasbeautyworld_

Beauty

do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰

1.2M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty85%

Music & Singing4%

Health & Wellness3%

Nature & Outdoors3%

Audience gender

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5.Anna Delvey

@theannadelvey

Beauty

Unproblematic comedian · TikTok @annadelveyisnotreal | Letterboxd @delveycrimes | X & YouTube @theannadelvey

1.2M

Followers

0.7%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty46%

Activism & Social Justice8%

Art & Illustration8%

Comedy & Humor8%

Cities

Watermill8%

Audience gender

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6.BeautyyBird - Yasmin

@beautyybird

🇲🇽🌹 | GRWM, Outfits & Lifestyle · Founder @casalealco @hotgirlscoffeerunclub · TikTok: BeautyyBird · YouTube: BeautyyBird · Shop my looks here ⬇️

1.1M

Followers

0.8%

Engagement

1

Collabs

Average engagement. Top 48% of the 23 creators here with a rate, where the median is 0.7%.

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7.Tia Bhuva

@tiabhuva

Fashion & Style

Fashion • motherhood • lifestyle · South Asian • Canada 🇨🇦

1.1M

Followers

2.0%

Engagement

1

Collabs

Average engagement. Top 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style64%

Beauty18%

Baking & Desserts9%

Comedy & Humor9%

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8.Paige Lorenze

@paigelorenze

Fashion & Style

founder & creative director @dairyboy · our farm @thefarmstand · our foundation @kidsoutdoorsfoundation · my optics @lorenze

1M

Followers

5.8%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style18%

Health & Wellness12%

Beauty9%

Luxury Fashion & Accessories9%

Cities

Miami6%

Hobe Sound3%

Audience gender

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9.Daniella Karagach Pashkova

@daniellakaragach

Film & TV Commentary

EMMY® Nominated Choreographer · Dancing With The Stars x Blackpool Champ🏆 · 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 @dainty_bydk @nowearbrand @weddingdance.school @sultarosaa

1M

Followers

5.2%

Engagement

1

Collabs

Strong engagement. Top 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Film & TV Commentary24%

Parenting & Family Life12%

Dance & Choreography9%

Personal Development & Motivation6%

Cities

Brisbane1%

Cabo San Lucas1%

Countries

United States62%

Australia15%

Audience gender

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10.Laura Byrnes

@laura.byrnes

Fashion & Style

Elevating the everday and romanticising the little moments ✨ · Hair, beauty and home @laurabyrneshome · UK size 10 & height 5’4

1M

Followers

0.7%

Engagement

2

Collabs

Modest engagement. Bottom 39% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style41%

Beauty26%

Travel & Adventure15%

Personal Development & Motivation4%

Cities

London4%

Los Angeles3%

Countries

United States38%

United Kingdom31%

Audience gender

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11.K A T H R Y N & K E N D R A

@kk_fit_

Fitness & Workouts

Ex-extreme fitness girlies turned mindful movers 🫶🏼 · ♡ train with us @strivebykkfit · ♡ @pescience @oneractive ‘KKFIT’

944K

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 26% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fitness & Workouts36%

Beauty12%

Fashion & Style6%

Health & Wellness6%

Cities

Encinitas1%

London1%

Countries

Italy40%

United States40%

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12.Nneka Michel

@lady_nneka_

Fashion & Style

: Helping women feel elegant & confident at every stage · : affordable luxury styling · : seen in Vogue · : TikTok 3.6M

811K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Fashion & Style57%

Beauty16%

Luxury Fashion & Accessories10%

Parenting & Family Life4%

Cities

Paris6%

Milan4%

Countries

France40%

Germany30%

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13.Ale Ayala •Blogger/Youtuber

@styledbyale

Beauty

LA based · Curating a beautiful life at 40 | Bilingual Beauty, Hosting Hacks, & Retail Finds. · #LaChula

792K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty29%

Fashion & Style21%

Food & Cooking11%

Health & Wellness7%

Cities

Las Vegas2%

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14.Jully Patel

@just.jully

optionally hot always funny · founder/creative @meshahny · nyc

724K

Followers

5.4%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 23 creators here with a rate, where the median is 0.7%.

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15.Delaney

@delaneychilds

Beauty

✨lil bit of everything over here!✨ · 🎬 youtube: delaney childs · 🛒 SHOP MY LOOKS HERE ⬇️

722K

Followers

1.3%

Engagement

2

Collabs

Average engagement. Top 35% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty41%

Fashion & Style19%

Parenting & Family Life13%

Travel & Adventure7%

Cities

New York City3%

London2%

Countries

United States67%

United Kingdom22%

Audience gender

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16.Sonali Malhotra

@sonali_malhotraa

Weddings & Events

I’m glad you found me 🤍 · Fashion • Beauty • Body • Luxury · Sound Bath Practitioner In Motion 📝🧿 · ☕️ Curator •📍Bom / DxB 📸

712K

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Weddings & Events42%

Fashion & Style17%

Beauty8%

Film & TV Commentary8%

Cities

Mumbai8%

Audience gender

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17.Shivani Bafna

@shivani_bafna

Parenting & Family Life

🩵 krish’s mom · 🤳 fashion + lifestyle + family · 👩🏻‍💻 founder @marigolddiaries_ · 📍 miami

697K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Top 30% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Parenting & Family Life35%

Fashion & Style20%

Travel & Adventure9%

Career & Productivity4%

Cities

Tulum5%

Santorini4%

Countries

Greece33%

Mexico27%

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18.Cansu Akın

@cansuakinn

Beauty

youtube.com/cansuakinn · @filmisnot.dead for my analogue adventures · represented by @awayfkeyboard

667K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty19%

Fashion & Style19%

Luxury Fashion & Accessories19%

Travel & Adventure13%

Cities

Istanbul10%

Paris6%

Countries

Turkey42%

France17%

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19.Sophie Liard

@thefoldinglady

Home & Lifestyle in my 40s · aka The Folding Lady · Think of me as your home edit · Elevated essentials · Intentional living · 🔗 Shop my links

666K

Followers

0.1%

Engagement

1

Collabs

Low engagement. Bottom 4% of the 23 creators here with a rate, where the median is 0.7%.

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20.Karina Bik • Fashion

@karinabnyc

Beauty

Eurasian |📍NY

666K

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 13% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty32%

Fashion & Style24%

Luxury Fashion & Accessories13%

Travel & Adventure9%

Cities

New York7%

Los Angeles4%

Countries

United States53%

Italy18%

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21.Ana Velez

@ana.velez89

Travel & Adventure

Latina in Boston 🇨🇴🇺🇸 · Lifestyle | Mom | Beauty | Travel · +3M across all socials · CEO @by.anavelez

650K

Followers

5.2%

Engagement

1

Collabs

Strong engagement. Top 17% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Travel & Adventure17%

Parenting & Family Life13%

Beauty9%

Food & Cooking7%

Cities

Boston14%

Medellín3%

Countries

United States53%

Colombia32%

Audience gender

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22.𝐒𝐈𝐌𝐁𝐀

@queensimba

Beauty

nyc · glad you’re here, welcome to the show

642K

Followers

—

Engagement

1

Collabs

Post categories

Beauty22%

Cars & Motorsports11%

Comedy & Humor11%

Environmental & Sustainability11%

Cities

New York City11%

Audience gender

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23.Iliyana Apostolova

@iliyana_apostolova

Comedy | Lifestyle · 5M Across All Platforms · Ephesians 4:32 ✞

611K

Followers

0.6%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 23 creators here with a rate, where the median is 0.7%.

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24.florence

@glambyflo

Beauty

london☁️ · i upload weekly on youtube🥰(florence robertson) · Business: · Represented @cadence_talent

609K

Followers

1.3%

Engagement

3

Collabs

Average engagement. Top 39% of the 23 creators here with a rate, where the median is 0.7%.

Post categories

Beauty53%

Fashion & Style9%

Art & Illustration4%

Books & Literature4%

Cities

London4%

Bondi Beach2%

Countries

United Kingdom40%

Australia20%

Audience gender

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Want to see what their Dyson content actually looks like?

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How this page is built

We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @dysonbeauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Dyson is a trademark of its owner. Sup is not affiliated with or endorsed by Dyson. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Dyson creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated 5 October 2026

Measure	On this page	The wider data set
Creators listedThe 24 with the largest audiences. Ranked 176 of 418 brands in the library by creator count.	24	619 recorded collaborating with @dysonbeauty in 12 months
Their collaborations	28	797 collaborations recorded in 12 months
Median followers	802K	702K across all 418 brand pages
Median engagement rate	0.7%	0.9% across all 418 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme	1.2	1.3 across all 619 creators

Download 24 creators (CSV)Get all 619 creators who collaborated with @dysonbeauty ›

Free to use and republish with credit to sup.co. How we measure ›

FAQ

Dyson and creators: common questions

Yes. We have recorded 619 creators collaborating with Dyson, across 797 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Dyson content examples page.

The largest accounts collaborating with Dyson include @dimitrishair, @jack.designs, @shirin, @annasbeautyworld_, @theannadelvey and @beautyybird. The most frequent is @glambyflo, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 802K followers and the median engagement rate is 0.7%.

No. We are not connected to Dyson and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Dyson and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Category:

Hair Care 97 brands

Beauty creators by place:

All countries 40 US 40 UK 62 Canadian 40 Australian 40 German 40 Korean 34 Irish 39 New York 40 Los Angeles 40 London 40 Miami 40

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Top influencers and creators posting about Dyson

1.Dimitris Giannetos

2.jack callaghan

3.Shirin HP

4.A N N A S H E R I

5.Anna Delvey

6.BeautyyBird - Yasmin

7.Tia Bhuva

8.Paige Lorenze

9.Daniella Karagach Pashkova

10.Laura Byrnes

Booking creators like these for Dyson?

11.K A T H R Y N & K E N D R A

12.Nneka Michel

13.Ale Ayala •Blogger/Youtuber

14.Jully Patel

15.Delaney

16.Sonali Malhotra

17.Shivani Bafna

18.Cansu Akın

19.Sophie Liard

20.Karina Bik • Fashion

Booking creators like these for Dyson?

21.Ana Velez

22.𝐒𝐈𝐌𝐁𝐀

23.Iliyana Apostolova

24.florence

How this page is built

Download the Dyson creator data

Dyson and creators: common questions

Does Dyson work with creators?

Which creators post about Dyson?

What size of creator does Dyson attract?

Is this page affiliated with Dyson?

How is this measured?

Scaling your creator program?