Brand Library · Makeup & beauty
These are the 24 biggest creators who collaborated with @makeupforever in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 1,336 creators collaborating with the brand in total.
Beauty • Running • Los Angeles · Founder @lybrelashes
6.4M
Followers
0.5%
Engagement
1
Collabs
Average engagement. Bottom 41% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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👩🏽🦳 @plastiquebeauty
5M
Followers
4.5%
Engagement
2
Collabs
Exceptional engagement. Top 9% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Helping women feel confident in their skin 🫶🏻 · Your Online Fitness Bestie 👯♀️ · DM “COACH” for more info · @FashionNova · CEO @ohyasfit · @1upnutri…
3.2M
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 18% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›i don’t have a niche · 𖡡 nashville · @akiresport
3M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC
2.6M
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 18% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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LA 🌴 · Model • Consultant • Bestselling Author · Founder @effyourbeautystandards
2.5M
Followers
0.2%
Engagement
2
Collabs
Modest engagement. Bottom 27% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
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徐 婕 🦋 · Upcoming Masterclasses👇🏼
2.2M
Followers
1.1%
Engagement
7
Collabs
Average engagement. Top 32% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup Artist, Educator, and Co-Founder @toolboxbeautyofficial · 📩 PR:
2.2M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 22 creators here with a rate, where the median is 0.7%.
Email: Price: Email and price are available on a strategy call.
Unlock ›TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador
2M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 45% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Fearfully & wonderfully made · LA · @galliennesgirls @rainverseactive @spartans · Miss SC USA 2025 · Tiktok: Gallienneeeee
1.9M
Followers
—
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
📍NY
1.8M
Followers
0.2%
Engagement
1
Collabs
Modest engagement. Bottom 23% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›𝙻𝙰 · Owner • @pilattesoc @miyuactive · Business • · Tik Tok • theerealkarlaj_ · Snap • Theerealkarlaj
1.5M
Followers
4.7%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 32% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion model youtuber & human ❀ · 📍Los Angeles · 📧mail: · personal:
1.3M
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 36% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The Skulltress. Wig Architect & SFX Artist. 20+ yrs working in theatre / film & tv 🇺🇸🇬🇧 · 📩Brands hit email button · Founder @skulltressmasterclass
1.3M
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 27% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›@myprotein code LILBIG · 💌 📍LA
1.3M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 41% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.3M
Followers
3.7%
Engagement
2
Collabs
Strong engagement. Top 14% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›🌏 bringing our vision board to life · TikTok (7M) | YT (1M)
1.2M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 36% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Toronto/OC ♡🇨🇦🇵🇭 · @blue.and.biscuit 🐾 · @girlssupportinggirlsshop 🛍️
1.2M
Followers
0.6%
Engagement
1
Collabs
Average engagement. Bottom 45% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›should i post this? · 🎙️ @yh2btpod
1.1M
Followers
2.5%
Engagement
1
Collabs
Strong engagement. Top 23% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
What I seek is seeking me ✨ · Fashion design at Accademia del Lusso · Moda circular (girls only) : @closetdacaroljorge
1.1M
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 9% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty•Lifestyle•Comedy · Italian New Yorker turned LA Valley Girl · Book account: @nicolconcilioreads
1.1M
Followers
0.1%
Engagement
3
Collabs
Low engagement. Bottom 5% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ur fav babygirl 😇 |📍detroit, mi · @gymshark athlete code marissa10 · @thealiveapp trainer 🧚🏼 · @prozis @cadence🧃code marissa
1M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Top 50% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›MAKEUP FOR BEGINNERS · EMAIL: · TORONTO 🔁 VANCOUVER · Social Media 1.9 million · TIKTOK 833,000 · YOUTUBE 55,000 · FACEBOOK 55,000
1M
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 22 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Make Up For Ever content actually looks like?
See Make Up For Ever content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @makeupforever over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Make Up For Ever is a trademark of its owner. Sup is not affiliated with or endorsed by Make Up For Ever. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 87 of 567 brands in the library by creator count. | 24 | 1,336 recorded collaborating with @makeupforever in 12 months |
| Their collaborations | 36 | 2,058 collaborations recorded in 12 months |
| Median followers | 1.5M | 728K across all 567 brand pages |
| Median engagement rate | 0.7% | 0.9% across all 567 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.5 | 1.5 across all 1,336 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 1,336 creators collaborating with Make Up For Ever, across 2,058 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Make Up For Ever content examples page.
The largest accounts collaborating with Make Up For Ever include @iluvsarahii, @plastiquetiara, @yaslenxoxo, @erikacostell, @jooshica and @tessholliday. The most frequent is @mimles, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the median engagement rate is 0.7%.
No. We are not connected to Make Up For Ever and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Make Up For Ever and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Make Up For Ever:
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& Other Stories1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAcne StudiosAdidasAdobeAelfric EdenAerieAesopAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAMC TheatresAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArketArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLB&MBAGGUBalenciagaBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBaubleBarBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBirkenstockBlank StreetBloom BooksBloom NutritionBMWBobbi BrownboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurberryBurgaBurger KingByomaByredoCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCartierCasetifyCaudalieCelimaxCelineCelsiusCeraVeCetaphilChanelChanel BeautyCharles & KeithCharlotte TilburyChewyChick-fil-AChili'sChloéChobaniChristian LouboutinCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColor WowColourPopComfrtCommenseConverseCOSCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCurrentBodyCVSd'AlbaDamson MadderDanessa Myricks BeautyDaniel WellingtonDellDelta Air LinesDeMellierDepopDFYNEDIBS BeautyDieselDillard'sDiorDior BeautyDiptyqueDisneyDisney ParksDISSHDJIDoenDolce VitaDolce&GabbanaDollar TreeDoorDashDoveDr. MartensDr.AltheaDrunk ElephantDunelmDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEmi JayeosEquinoxErewhonessenceEstée LauderEtsyEveredenEvry JewelsExpediaExpressFabFitFunFableticsFanaticsFantaFarm RioFarmasiFashion NovaFendiFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFP MovementFree PeopleFruit RiotFujifilm XG FuelGANNIGapGarageGarminGarnierGentle MonsterGetYourGuideGisouGivenchy BeautyGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGrazaGucciGucci BeautyGuerlainGuessGymsharkH-E-BH&MHalaraHarperCollinsHaruharu WonderHaus LabsHeadoutHello MollyHelloFreshHerbalifeHermèsHiggsfield AIHiltonHobby LobbyHOKAHollisterHomeGoodsHot TopicHourglassHouse of CBHuda BeautyHuelHyattHydroJugHYROXIKEAILIAIn-N-OutinnisfreeInsta360IPSYIsntreeIT CosmeticsJ.CrewJacquemusJaded LondonJBLJeepJellycatJimmy ChooJimmy FairlyJo Malone LondonJohn LewisJolieJumisoJuvia's PlaceJW PEIK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKithKitschKlookKohl'sKosasKrogerKSECRETKylie CosmeticsL.L.BeanL'OccitaneL'Oréal ParisL'Oréal ProfessionnelLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLaura MercierLe LaboLegionLEGOLemmeLevi'sLewkinLibro.fmLidlLionessLiquid DeathLiquid I.V.Live NationLMNTLOEWELogitechLola BlanketsLongchampLouis VuittonLoveShackFancyLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMadewellMaison MargielaMakeup by MarioMangoMarc JacobsMarks & SpencerMarriott BonvoyMarshallsMarvelMassimo DuttiMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMeshkiMichael KorsMichaels StoresMicrosoftMilaniMilk MakeupMinisoMiu MiumixsoonMomcozyMonday SwimwearMonster EnergyMorpheMrs. Meyer'sMuglerMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNew LookNextNFLNikeNinjaNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungONE/SIZEOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPhilosophyPHLURPinterestPixi BeautyPlayStationPokémonPolènePoppiPopUp BagelsPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPull&BearPumaPurito SeoulQuincer.e.m. beautyRalph LaurenRalph's CoffeeRare BeautyRay-BanRay-Ban MetaRazerRed BullRedkenReformationRefyRent the RunwayRevolutRevolution MakeupRevolveRhodeRimmel LondonRitualsRiver IslandRogersRunnaRYSERYZESacheuSaieSainsbury'sSaint LaurentSalomonSalt & StoneSaltairSam's ClubSamsungSandroSatisfySauconySavage X FentySeatGeekSelfridgesSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShiseidoShokzShopifySiete FoodsSimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteSproutsStanleyStarbucksStaudSteve MaddenStradivariusStravaStyleKoreanSummer FridaysSupergoop!SwarovskiTargetTarteTatchaTecovasTelusTemuTescoTeslaThayersThe Frankie ShopThe Home DepotThe North FaceThe OrdinaryThorneTiffany & Co.TIRTIRTJ MaxxTK MaxxTom FordToo FacedTopicalsTopshopTorridTorridenTory BurchTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTu ClothingTubby ToddTubiTYMOUberUGGUlta BeautyUnder ArmourUniqloUniversal OrlandoUrban DecayUrban OutfittersVacationValentinoValentino BeautyVansVaselineVersaceVevorViatorVichyVictoria's SecretVictoria's Secret PINKVintedVirgin VoyagesVivrelleVT CosmeticsVuoriWalmartWayfairWestman AtelierWhatnotWhite FoxWhole FoodsWHOOPWindsorWWEYepodaYesStyleYETIYoungLAYouth To The PeopleYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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