Brand Library · Haircare
These are the 24 biggest creators who collaborated with @pantene in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 237 creators collaborating with the brand in total.
Wife | Mom of 3 · Matthew 6:33 | 📍 Dallas
609K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›𝐒𝐚𝐫𝐚 + 𝐉𝐚𝐬𝐨𝐧 𝐈𝐫𝐢𝐳𝐚𝐫𝐫𝐲📍LA | Central Cali 🇲🇽🇵🇷🇬🇹 · Currently: furnishing our new home🏡 · sharing love, cultura + real-life moments
535K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.2%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
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Faith led, Fashion and Beauty fed. · Model • Creator • Muse · 📍LA
435K
Followers
1.2%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Fort Collins, CO · 🍪 just a mom who makes weird cookie cakes
403K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock ›figuring out my 20s in nyc · raised german | studied in NL
382K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›beauty e selfcare per principianti 🫧 · 📽️ Tiktok / YouTube: ireneforamiglio · in elenco AGCOM
370K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💇🏻♀️hair regrowth · 💄makeup & beauty hacks · 🌴island living
326K
Followers
—
Engagement
1
Collabs
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion | lifestyle | beauty | travel · founder of @famousbysophia & @radionica_famous
312K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🎨 the girl who does makeup for geeks 🕷️ · 🍿 beauty, film, tv + pop culture 💙 · 📍 NYC 🇸🇻 · 📱 tiktok, youtube + letterboxd: @cutcreaser
302K
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Your Rich Auntie · Award-Winning Skincare Expert · ✉️: | @delucamediagroup · 📍USA | Canada 🌎 · Tiktok: 270K+ 🎶
294K
Followers
4.3%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Lifestyle • Beauty • Fashion · NYC + CLT | UK
288K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Dallas, TX · · Beauty•Fashion•Lifestyle•Travel
284K
Followers
0.8%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›travel, beauty, and positivity ✨ · 📍NYC (TikTok 600k+, YT 700k+) · ↓ free travel itineraries & more
266K
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏼🎤Girl w/ Most Songs on🌎 · 💖Ulta Beauty Ambassador🧡 · ✝️Catholic🕊🌈Synesthete🎤 🎹Berklee College of 🎶 & Harvard Grad 🏆Grammy Girl · 🥼Clinique Consult…
237K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›• LI/NYC📍 · • Fashion | Beauty | Lifestyle 🍸🍒 · • TikTok: Thekatherinerae 420k+
225K
Followers
2.7%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›☆ Management
214K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›the life of a curvy holistic nutritionist who loves to shop & drink diet coke · @teamkozen | · toronto/la
203K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💄beauty + lifestyle from your chaotic big sis · 🐀 @dirtylittleratmen merch is live‼️ · 🏋🏼♀️ @fitby.erica
199K
Followers
2.8%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Womanhood, motherhood & the beauty of everyday life ✨ · Beauty • Lifestyle • Faith • Mommy & Me Travel · 📍DALLAS
177K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›LA native | Bengali gal 🇧🇩 · Low key food critic 🍝
177K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Miami 🌴 · Natural Hair Inspo• Beauty • Fashion • Lifestyle · ✨New YouTube Video👇🏾
176K
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›The Curvy Creative Directress of #MusingsofaCurvyLady · Fashion • Beauty • Fitness • Hygiene · 📍JAX | MIA | NY
175K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›first-time mommy-to-be 🤍 · 32 | sharing beauty, fashion & lifestyle · dominicana in CA🇩🇴
174K
Followers
4.8%
Engagement
5
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
iraqi 🇮🇶 Single Mom📍Las Vegas · Prada Las Vegas ❤️ · DM للاعلان Snapchat@Sarolenib
171K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Pantene content actually looks like?
See Pantene content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @pantene over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Pantene is a trademark of its owner. Sup is not affiliated with or endorsed by Pantene. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 305 of 394 brands in the library by creator count. | 24 | 237 recorded collaborating with @pantene in 12 months |
| Their collaborations | 28 | 273 collaborations recorded in 12 months |
| Median followers | 275K | 745K across all 394 brand pages |
| Median engagement rate | 1.2% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.2 | 1.2 across all 237 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 237 creators collaborating with Pantene, across 273 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Pantene content examples page.
The largest accounts collaborating with Pantene include @jalisaevaughn, @wearetheizzys, @joyjah, @mothercookiecake, @lucierauschnabel and @irene.foramiglio. The most frequent is @jennyydelarosa, with 5 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 92% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above). The median has 275K followers and the median engagement rate is 1.2%.
No. We are not connected to Pantene and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Pantene and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Pantene:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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