Brand Library ยท Beauty
These are the 24 biggest creators who collaborated with @trulybeauty in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 49 creators collaborating with the brand in total.
Miami girl โจ ยท 1/2 of @next.gencreators ๐งก ยท Contact: ยท More on Tiktok
1.4M
Followers
0.8%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบ22 | soon to be mom โจ๐ซถ๐ผ ยท youtube + all of my stuff below:
389K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบBeauty | Fashion | Mum Life ๐ค ยท Real moments, beauty & everything in between ยท โ๏ธ Collaborations:
368K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบYour personal shopper on Amazon ยท NJ/NYC/FL ยท Daily Deals in promo codes channel ๐ ยท Join our book club @the.exclusive.bcb
304K
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบLa BELLEZA REAL es primero. ยท Los tips son herramientas para verte y sentirte espectacular. ยท Podcast๐ @BonitaInsideout ยท โจ๐๐๐By @hildelisab MX๐ฒ๐ฝSD๐บ๐ธ
156K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบAlaskan Native Tlingit Deisheetaan ยท #findtracyday
138K
Followers
3.4%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบAn essential daily resource for industry insiders who demand the most current beauty intelligence.
78K
Followers
โ
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock โบBreaking down CPG, consumer brands, and retail for everyone ยท ๐ฐ Substack every Monday and Friday ๐ ยท ๐ซถ Nate & Jenna
71K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐ค Crafts + Lifestyle
71K
Followers
11.3%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐ซงself care queenโก ยท ๐perfume, shopping, hygiene ยท ๐ฅtiktok: (300K+)- @xotatianarose
64K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบWe source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Living proof that alopecia does not stop the show ยท Alopecia โข Beauty โข Lifestyle ยท ๐Raleigh, NC | Featured in @thecut
63K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 38% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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nashville! ๐ค โ๏ธ๐ง๐ผโ๐ฉฐ๐ชฉ๐ ยท somebodyโs fav teacher + someone elseโs fav tutor ยท @oliviarobinsontutoring
43K
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐จ ๐๐๐๐๐๐ ๐๐๐ ๐๐ ๐๐๐ ๐ง๐ป๐ง๐ป ๐๐๐ ๐ ๐๐ ๐ฉ๐ด ยท Beauty โข Fitnessโข MomLife ยท ๐ฅ UGC Creator | TikTok Shop ยท ๐ฉ Collabs| PR:
41K
Followers
3.5%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
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Hey Hotties <3 ยท ur favorite shopaholic in Austin, TX ยท wlw โข coffee โข shopping โข vlogs ยท TikTok: 55K+ Hotties ยท ๐:ANicholeBusiness@gmail ยท โฌ๏ธ all liโฆ
39K
Followers
โ
Engagement
1
Collabs
Email: Price: Email and price are available on a strategy call.
Unlock โบdiary of a glowy, whimsical island girl ๐ฆ ยท atl/nyc/sxm โ but always somewhere else
38K
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐๐๐ฃ : Skin โข Fits โข Spirit ๐งฟโจ ยท ๐๐๐๐ง๐๐ฃ๐ ๐ฉ๐๐ ๐ฆ๐ช๐๐๐ง ๐๐ค๐ช๐ง๐ฃ๐๐ฎ, ๐ง๐ค๐ค๐ฉ๐๐ ๐๐ฃ ๐๐๐๐ฉ๐ ๐๏ธ ยท makeup & skincare @facebysan ยท Toronto ๐
37K
Followers
4.3%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
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nyc + philly ยท too much radio not enough head
36K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบHeyHotties๐ซถ๐ผ ยท ur favorite shopaholic in Austin,TX ๐๏ธ ยท Tiktok: AshleyyxNicholee 50K+ ยท FB: AshleyNichole 70K+ ยท ๐:ANicholeBusiness@gmail ยท Check Outโฆ
36K
Followers
โ
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบI went from homeless to Playboy ยท For the woman building her life ยท from scratch โ $27 ยท 105K on TikTok: zoebarbiedoll ยท Get the Blueprint โฌ๏ธ Link beโฆ
31K
Followers
0.4%
Engagement
1
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบall things beauty & lifestyle UGC ยท creating organic content that makes you stop and save for later โจ
21K
Followers
1.2%
Engagement
2
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock โบWe source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
UGC | Beauty | Fitness | Lifestyle Creator ยท ๐ Orlando, FL ๐บ๐ธ Latina Creator ยท ๐ 115K+ en TikTok
20K
Followers
3.0%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบself care, beauty enthusiast, & lifestyle creator
18K
Followers
0.6%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock โบcurls โข diy โข lifestyle ๐ DC ยท welcome to my corner of the internet. ยท check out my tiktok โ
18K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.2%.
Email: Price: Email and price are available on a strategy call.
Unlock โบ๐tucson, az | 26 ยท ๐ฐ CF beauty + lifestyle products ยท ๐ฌ latina actress ยท ๐ง๐ผโโ๏ธ tiktok: 209k / youtube: 5k
17K
Followers
2.8%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.2%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock โบWant to see what their Truly Beauty content actually looks like?
See Truly Beauty content examples โบWe keep our own database of creators and their public posts. This page shows public Instagram collaborations with @trulybeauty over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Truly Beauty is a trademark of its owner. Sup is not affiliated with or endorsed by Truly Beauty. If youโre featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 394 of 394 brands in the library by creator count. | 24 | 49 recorded collaborating with @trulybeauty in 12 months |
| Their collaborations | 25 | 54 collaborations recorded in 12 months |
| Median followers | 42K | 745K across all 394 brand pages |
| Median engagement rate | 1.2% | 0.9% across all 394 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.0 | 1.1 across all 49 creators |
Free to use and republish with credit to sup.co. How we measure โบ
FAQ
Yes. We have recorded 49 creators collaborating with Truly Beauty, across 54 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Truly Beauty content examples page.
The largest accounts collaborating with Truly Beauty include @valegenta, @fionamaefit, @sheikhbeauty, @passionista_soul, @beautyjunkies and @kaelynjschneider. The most frequent is @ausradun, with 2 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 75% are micro creators (10,000 to 100,000), 21% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above). The median has 42K followers and the median engagement rate is 1.2%.
No. We are not connected to Truly Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Truly Beauty and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Beauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like Truly Beauty:
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1st PhormAbbott LyonAbercrombie & FitchAbibAdidasAdobeAelfric EdenAerieAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvon BooksAYBLBambu LabBanana RepublicBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BรฉisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstรฉe LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHello MollyHelloFreshHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJeepJumisoK18Kate SpadeKayaliKendra ScottKรฉrastaseKFCKiehl'sKIKO MilanoKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Orรฉal ParisLa Roche-PosayLamborghiniLancรดmeLaneigeLaura GellerLEGOLemmeLevi'sLibro.fmLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOUAIOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokรฉmonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSรฉzaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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