Brand Library · Skincare & beauty
These are the 24 biggest creators who collaborated with @naturium in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 813 creators collaborating with the brand in total.
Da one and only ✨ 🏝️Host of @dabaddestradio🎙️
19.3M
Followers
4.0%
Engagement
1
Collabs
Strong engagement. Top 21% of the 24 creators here, where the median is 0.9%.
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Email: Price: Email and price are available on a strategy call.
Unlock ›Global Makeup Expert @dolcegabbana_beauty · TikTok @jakewarden 2.4M · LA/NYC
1.4M
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›from makeup counters to founder @VIEVE · life/lessons of a woman, wife and mum of two (almost)
1.3M
Followers
1.2%
Engagement
1
Collabs
Average engagement. Top 46% of the 24 creators here, where the median is 0.9%.
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Cities
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Email: Price: Email and price are available on a strategy call.
Unlock ›Inquires: · TikTok: @by.imanx (2.8M+) · 👻 by.imanx 🎥 Youtube: byimanx
1.2M
Followers
5.0%
Engagement
1
Collabs
Exceptional engagement. Top 8% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
2
Collabs
Average engagement. Bottom 46% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›
1.1M
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 42% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Beauty, business & single mum life in Devon · Founder @sosala | @hairrehablondon | @themumspace · Let’s work:
1M
Followers
0.1%
Engagement
4
Collabs
Low engagement. Bottom 1% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›the index // ˚ ༘ ೀ⋆｡skincare crazed fashionista · ♡ mom · ≽ bosnian · ༘ tucson, az · ≽^•⩊•^≼ adaatude.com est. 2013
662K
Followers
0.4%
Engagement
2
Collabs
Modest engagement. Bottom 38% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›fashion + beauty | 690k on tiktok: amelia.liana
583K
Followers
0.3%
Engagement
1
Collabs
Low engagement. Bottom 13% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›skincare tips & edu. but funny 😏 · 39 | NYC |
553K
Followers
2.2%
Engagement
1
Collabs
Average engagement. Top 37% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🍎 Real food always wins · 🔎 Helping you understand ingredient labels · 💙 Jesus first | John 15:5 · 👇 Favorite finds + codes
535K
Followers
0.4%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›super likable & really fun to be around
505K
Followers
2.6%
Engagement
1
Collabs
Strong engagement. Top 25% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›HBIC of @maincharactergroupchat · building a business the lazy way · tech, tools & systems for ambitious babes · 👇 group chat, links + resources 💖
483K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 4% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder: @naturium @playa · YouTube: @mixedmakeup · YOUR SKINCARE MOM! Born in Seoul. Raised in New Mexico. Living in Miami🌴
447K
Followers
0.5%
Engagement
2
Collabs
Average engagement. Bottom 42% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Toronto | Los Angeles
440K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 24 creators here, where the median is 0.9%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›최지혜 ♡ · LA — outfits, beauty, wellness, mothering
435K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›💜 𝗦𝗞𝗜𝗡𝗖𝗔𝗥𝗘 - Art Toys - Your Dogs #1 Fan🐶 · ✉️ BUSINESS ENQUIRIES ONLY! 🚨
420K
Followers
0.3%
Engagement
1
Collabs
Modest engagement. Bottom 21% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@therealdba · NYC · Life through the lens of a millennial raising a Gen Z · 365 Days to become a New York local
411K
Followers
2.5%
Engagement
1
Collabs
Average engagement. Top 29% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Wifey 💍 Cat Mom 🐈 · San Diego ☀️
381K
Followers
2.3%
Engagement
1
Collabs
Average engagement. Top 33% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I’m a 🇩🇴🇵🇸 mom who’s passionate about helping women get fit from home 🫶🏽 · founder @joinfitclub · 💌: 📍PHX
369K
Followers
21.4%
Engagement
1
Collabs
Exceptional engagement. Top 4% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Contributing Editor & Broadcaster @sheerluxe · Beauty Director @theglossarymagazine · Ask Alex @substack
366K
Followers
0.2%
Engagement
1
Collabs
Low engagement. Bottom 8% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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welcome my divas & divos · biz: · lifestyle + comedy | 5M+ on TikTok
360K
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 17% of the 24 creators here, where the median is 0.9%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›356K
Followers
1.0%
Engagement
1
Collabs
Average engagement. Top 50% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC | NJ · The Diary of an Empowered Bald Woman · 👄 Ulta Beauty Collective ‘25
350K
Followers
4.5%
Engagement
2
Collabs
Strong engagement. Top 12% of the 24 creators here, where the median is 0.9%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their Naturium content actually looks like?
See Naturium content examples ›We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @naturium over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Naturium is a trademark of its owner. Sup is not affiliated with or endorsed by Naturium. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 133 of 240 brands in the library by creator count. | 24 | 813 recorded collaborating with @naturium in 12 months |
| Their collaborations | 32 | 1,139 collaborations recorded in 12 months |
| Median followers | 494K | 1M across all 240 brand pages |
| Median engagement rate | 0.9% | 0.8% across all 240 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.4 across all 813 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 813 creators collaborating with Naturium, across 1,139 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Naturium content examples page.
The largest accounts collaborating with Naturium include @bretmanrock, @jakewarden, @jamiegenevieve, @by.imanx, @annasbeautyworld_ and @becamichie. The most frequent is @laurenpopey, with 4 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 494K followers and the average engagement rate is 2.4%.
No. We are not connected to Naturium and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Naturium and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsBeauty creators by place:
US 40UK 62Canadian 40Australian 40German 40Irish 40Korean 34New York 40Los Angeles 40London 40Miami 40Toronto 40Sup for brands like Naturium:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingOwalaPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.